Author: Akash Mansukhani

Influencer marketing has grown really strong as social media has become a bigger part of our daily lives. People now turn to their favorite stars on Instagram, Twitter, and YouTube for advice on what to buy. Social media has even allowed ordinary people to build their own brands by sharing engaging content with their audience.…

Online shopping has really taken off in recent years and shows no signs of slowing down.  With the internet and digital tools making it easy for businesses to sell without a physical store, the growth is expected to continue.  Shoppers love the convenience, wider product choices, and competitive pricing online shopping offers.  If you’re looking…

Picture this: You’re walking down the street, surrounded by bustling shops, restaurants, and billboards.  Something catches your eye—an ad for a brand-new smartphone. You don’t click it. You don’t even stop.  But hours later, when you’re home browsing for a phone online, that same ad pops up again.  Suddenly, you’re interested.  That’s the power of…

Imagine trying to go a day without your smartphone. It sounds tough, right? That’s because our phones have become a big part of our daily lives.  They’re like mini digital hubs that we use for everything—from checking the news in the morning to streaming our favorite shows at night.  This widespread use of smartphones has…

Voice search was introduced by Google in 2011, and back then, it was more of a fun gimmick than something people took seriously. But with big leaps in speech recognition technology, voice search has become a big deal in search marketing.  More people are using their voices to look things up online, find local spots,…

From blogs to videos, there are countless ways to express yourself or build your online brand.  One powerful platform that often gets overlooked is podcasting.  In recent years, podcasts have exploded in popularity, with more creators launching shows and even more listeners tuning in.  Today, there’s a podcast out there for everyone, no matter your…

As we approach 2025, the tech world is on the brink of exciting changes, with technology becoming an even bigger part of our day-to-day lives. We now rely on smart devices for the simplest tasks more than ever before.  Back in 2020, tech giants like Google, Amazon, Apple, Microsoft, and Meta acquired around 13 AI…

Customer retention is one of the most important things for any business to focus on.  But what does it actually mean?  Simply put, customer retention is about keeping your customers coming back for more. When a company has high customer retention, it means customers love the product or service and want to stick around. Why…

Driving traffic to your website is just the start. The real challenge is turning those visitors into actual customers. This doesn’t just happen on its own. You need to use conversion rate optimization (CRO) strategies and tools to boost those conversion rates, even if just a little.  The great news? It doesn’t take a huge…