Debug: upstream API calls (click to expand)
How it works
The SERP Checker queries our paid third-party SERP data partner and returns Google's live top 10 organic results for any (keyword, location, device) combination, plus every SERP feature on the page (AI Overview, People Also Ask, Featured Snippet, Local Pack, Knowledge Graph, and more), interleaved at the position each was shown.
Sync, single-keyword. Each submission runs synchronously and takes roughly six seconds. There is no bulk mode by design: every SERP is rich enough that a flat bulk table would blur per-keyword signal.
Per-row enrichment, free for us. Every organic result is enriched with Domain Authority, Page Rank, Spam Score, and Followed Linking Domains from our own domain index, plus estimated traffic and total ranking keywords from our Keywords Everywhere API. These extra columns let you judge result strength without leaving the page, and they cost us nothing per fetch.
Location targeting. The autocomplete supports roughly 226,000 locations: countries, states, DMAs, cities, even postal codes. More specific locations return more locally-targeted SERPs, which matters most for queries with a local pack. Cost is flat regardless of location specificity.
Caching. Identical (keyword, location, device) fetches inside a 7-day window return the same response. This keeps the tool sustainable to offer for free; if you need a forced refresh, vary the location slightly (e.g. switch from country to a specific state).
Plan caps. Each SERP check consumes one unit from a daily budget shared across our other SERP-using tools. Free / anonymous gets 10 checks per day; paid plans scale up to 200 on Platinum.
Known limitations.
- Depersonalized view. We fetch a clean, signed-out, history-free SERP, which is the right view for SEO research but will differ from what your own browser shows.
- Cache window. Identical fetches within a week return cached responses. Most rankings don't shift inside a week, so this is rarely visible, but if you need true-realtime, change the location slightly.
- AI Overview is opportunistic. Google decides per-query when to render an AI Overview. The same keyword may show one in one fetch and not in the next.
What the columns mean
- Position
- The rank of the result among organic listings on the SERP, counting only organic blue links. Rows for SERP features (AI Overview, People Also Ask, Local Pack, etc.) appear at the position they actually occupy on the page but don't take an organic-position number.
- URL / Title / Description
- The exact URL, page title, and snippet Google rendered. The description may be Google's own auto-generated snippet, not the page's meta description.
- Domain
- The host of the ranking URL, www-stripped. Click to open this domain in another of our tools for deeper analysis (Organic Ranking Checker, Backlinks Checker, Website Traffic Checker, etc.).
- Domain Authority (DA)
- Moz's prediction of how well a domain ranks in search results, on a 0-100 logarithmic scale. Higher = stronger. Useful for judging how realistic it is to outrank a given result.
- Page Rank (PR)
- A modeled score derived from Google's original PageRank algorithm, computed independently. 0-10 scale, where the open web's heaviest hitters (Wikipedia, major news) score 8-10. A useful second opinion alongside DA.
- Spam Score
- Moz's measure of how many spam signals a domain shows (0-100). 0-30 is clean, 31-60 medium, 61+ high-risk. A high spam score on a result that nonetheless ranks tells you Google is either tolerating the signals or doesn't see them.
- Estimated Traffic
- Monthly organic visits we estimate that URL receives across every keyword it ranks for. Computed from total ranking keywords times an expected click-through rate per position. A high-traffic URL ranking #1 for your keyword is competing with a strong overall page.
- Total Keywords
- The number of distinct keywords the URL is known to rank for in our index. A URL that ranks for thousands of keywords has more domain authority signals propping it up than a URL that ranks for one.
- SERP feature rows
- Rows with a tinted background and no Position number represent SERP features (AI Overview, People Also Ask, Featured Snippet, Local Pack, etc.). They land in the table at the position each was shown on the actual SERP, so you can see exactly where each feature interrupted the organic block.
Frequently asked questions
What is a SERP and how does it work?
SERP stands for Search Engine Results Page, the page Google (or any search engine) returns after you type a query. It contains the ten blue organic links you're used to, but also a growing number of "SERP features": AI Overview, People Also Ask, Featured Snippets, Local Pack, Knowledge Graph, image carousels, videos, and many more. Different keywords trigger different mixes of features, and which features appear is often the most important thing about a SERP.
How do I check Google's search results for a keyword?
Type your keyword, pick a location (country, state, DMA, or city) and a device (Desktop, Mobile, or Tablet), and click Check SERPs. We fetch the actual top 10 organic results that Google returns at that location, plus every SERP feature on the page (AI Overview, People Also Ask, Featured Snippet, Local Pack, and so on), all interleaved into one table at the position each was shown. There's no signup required.
What SERP features does this tool track?
We parse and surface the full set of features our data partner returns, including:
- AI Overview and Featured Snippet (the boxed answer at the top).
- People Also Ask and People Also Search.
- Knowledge Graph (the right-hand entity panel).
- Local Pack and Hotels / Top Sights / Maps.
- Shopping, Popular Products, Paid Ads, Images, Video, Top Stories.
- Discussions and Forums, Perspectives, Twitter/X, Jobs, Events, Recipes, Scholarly Articles, Podcasts, Stocks, Currency, Math Solver, and more.
Anything new our data partner starts returning surfaces automatically via a generic renderer, so this list grows over time.
Why does my SERP look different from what this tool shows?
Google personalizes results based on your location, language, search history, signed-in account, and device. This tool uses a clean, depersonalized fetch from the location you pick, which is the same shape every SEO tool uses when reporting "the SERP." Your own browser may show different results because of your search history or because you're signed into a Google account. The depersonalized view is the right one for SEO research, because it's closer to what new visitors will see.
How does location targeting work?
Start typing a country, state, DMA, or city in the location box and pick from the autocomplete dropdown. We support roughly 226,000 locations, the full set our data partner exposes. More specific locations (a city rather than a country) return SERPs that match that city's local intent more closely, which matters most for queries with a local-pack feature ("pizza near me", "dentist", etc). Cost is the same regardless of how specific the location is.
Why is each SERP check just one keyword (no bulk)?
Each SERP is rich enough on its own that a flat bulk table would dilute the per-keyword signal. The features, the AI Overview content, the per-result metrics (Domain Authority, Page Rank, Spam Score, estimated traffic, total keywords ranked), all of these are most useful when viewed in the context of one keyword at a time. If you need to compare a single keyword across multiple countries, use our Keyword Volume Checker.
What are the parts of a SERP?
A modern Google SERP can include any combination of: an AI Overview at the very top, paid ads above and below the organic block, a Featured Snippet box, a Knowledge Graph panel on the right, People Also Ask accordions interleaved between organic results, the ten organic results themselves, a Local Pack with map and three businesses, Shopping or Popular Products grids, a Discussions and Forums section, Image and Video carousels, and Related Searches at the bottom. The exact mix depends on the query and on Google's judgement of intent.
How fresh are the results?
Each SERP is fetched live at the moment you submit, so the organic results, AI Overview content, and feature mix reflect what Google was actually showing at that timestamp. We cache fetches for a short period to keep the tool free; if you re-check the exact same (keyword, location, device) combination within that window, you may see the same response twice. The cache window is short enough that day-over-day changes in ranking are still surfaced.