Your title will appear here
Your description will appear here once you paste one above.
Your title will appear here
Your description will appear here once you paste one above.
How it works
The Title Length Checker scores your <title> tag against a 100-point rubric. It measures the title's real pixel width on desktop and mobile, not just the character count. If you enter a focus keyword, it can also compare your title with the top 10 Google titles ranking for that keyword.
Two modes:
- Paste (the default): paste your title and, if you like, your meta description. Scoring runs in your browser and updates on every keystroke. Nothing is fetched and no daily quota is used.
- URL: paste a URL. We fetch the page and pull out the live
<title>and<meta name="description">before scoring. Each URL audit uses 1 unit of your daily page-audit quota (50 on the Free plan).
Pixel measurement: we measure text with the HTML5 Canvas measureText() function. Desktop titles use Arial Bold 20px, Google's result-title font. Mobile titles use Arial 16px. Descriptions use Arial 14px on both. The ruler bar updates as you type and turns green, amber or red against each budget. A 60-character title can fit on desktop and still be cut on mobile. The rulers show exactly that.
The 10 scoring rules and the points each one carries:
- Title length in characters: 0 to 20 points, best at 30 to 60.
- Title width in pixels: 0 to 25 points, under 600 on desktop.
- Focus keyword in the title: 0 to 15 points.
- Focus keyword early in the title: 0 to 10 points.
- Description length in characters: 0 to 15 points, best at 120 to 160.
- Description width in pixels: 0 to 10 points, under 920 on desktop.
- Focus keyword in the description: 0 to 10 points.
- Power word in the title: 3 bonus points.
- Brand name in the title: 2 bonus points.
- Title in ALL CAPS: 2 points off.
The total is capped at 100. A is 90 or more, B is 75 to 89, C is 60 to 74, D is 40 to 59, F is below 40.
SERP comparison (opt-in): after the audit, click Fetch SERP titles. We look up the top 10 Google results for your focus keyword at the chosen location. Each title is measured in pixels and shown next to yours. Each comparison uses 1 unit of your daily SERP quota (10 on the Free plan).
AI rewrite (opt-in): click Rewrite my title and we return 3 alternative titles. Each stays under 600 pixels and includes the focus keyword. We measure each one in pixels on the server. Each rewrite uses 1 unit of your daily AI quota (50000 on the Free plan).
Live keyword data: when you enter a focus keyword, we show its monthly search volume, CPC and competition below the input. The numbers come from Google's Keyword Planner via the Keywords Everywhere API.
What each part of the audit shows
- Audited title block
- The exact title we scored and, in URL mode, the page it came from. It keeps the context when you reopen a share link or check several URLs in a row.
- Score (0-100) and letter grade
- The weighted total of the 10 rules. A is 90 or more, F is below 40.
- Score rubric breakdown
- Each rule marked pass, fail or partial, with the points it added. It shows exactly which rules pulled the score down.
- Desktop preview tile
- A mock of how your title and description would look in Google's desktop results. Anything past the 600-pixel title budget is cut with a real ellipsis at the cut point.
- Mobile preview tile
- The same mock at mobile size, with a 480-pixel title budget. Mobile is the tighter limit for almost every page.
- Pixel ruler bar
- How much of the pixel budget your title or description uses. Green means in budget, amber means close to the edge, red means over.
- SERP comparison panel (opt-in)
- A table of the top 10 Google titles for your focus keyword. Each row shows pixel width, character count and whether the keyword appears. You can sort the table.
- AI rewrite panel (opt-in)
- Three alternative titles written by AI, each measured in pixels and grouped by length. Click any one to copy it.
- Live keyword data card
- Monthly search volume, CPC and competition for your focus keyword. It confirms that the keyword you are targeting has real search demand.
Frequently asked questions
How long should a title tag be?
Aim for 50 to 60 characters. Google shows about 600 pixels of title on desktop, which is roughly 60 characters in Arial Bold 20px. On mobile it shows about 480 pixels, roughly 35 to 40 characters depending on the letters. A title that fits both budgets shows in full on every device. This tool measures the real pixel width of each character, not just the count. M and W are wide, i and l are narrow, so you see exactly what fits in each view.
What's the maximum length of a title tag?
About 60 characters in practice. The HTML spec sets no limit, but Google cuts the visible title at around 600 pixels on desktop and 480 on mobile. A longer title is still indexed in full. Anything past the cutoff shows as ... in the results. Google may also rewrite a long title entirely, using a passage from your page that fits better. Keeping titles under 60 characters avoids both problems.
Why does pixel width matter more than character count?
Google measures space in pixels, not characters. Eight wide M's take about 100 pixels at Arial Bold 20px. Eight narrow i's take about 25 pixels. Both are 8 characters, but Google would cut the M string short and show the i string in full. A character counter cannot see this difference. We measure real pixel width with Canvas font metrics, the same way a browser draws text, so the ruler bar tells the truth.
What does the score measure?
The 100-point Title Score adds up 10 weighted rules:
- Title length in characters, best at 30 to 60.
- Title width in pixels, under 600 on desktop.
- Focus keyword in the title.
- Focus keyword early in the title.
- Description length, best at 120 to 160 characters.
- Description width, under 920 pixels on desktop.
- Focus keyword in the description.
- A bonus for a power word.
- A bonus for your brand name in the title.
- A penalty for ALL CAPS.
A is 90 or more, B is 75 to 89, C is 60 to 74, D is 40 to 59, F is below 40. The same rules run on the server (the source of truth) and in your browser, so the score updates as you type in paste mode.
What does the SERP comparison feature do?
It shows your title next to the titles that already rank. Enter a focus keyword and click Fetch SERP titles. We look up the top 10 Google results for that keyword at your chosen location and measure each title in pixels. You then see how your title compares on length, keyword use and structure. Instead of guessing whether your title is good, you see the real competition. Each comparison uses 1 unit of your daily SERP quota (10 on the Free plan).
How does the AI rewrite feature work?
Click Rewrite my title and we send your title, focus keyword and limits (under 600 pixels, keyword included) to a large language model. It returns 3 alternative titles. We measure each one in pixels on the server, so you see exactly how each would fit. Click any variant to copy it. Each rewrite uses 1 unit of your daily AI quota (50000 on the Free plan).
What's the difference between Paste mode and URL mode?
- Paste mode (the default): paste your title and, if you like, your meta description. Scoring runs in your browser as you type, with live pixel rulers. Nothing is fetched and no daily quota is used. Best for tuning a draft.
- URL mode: paste a URL. We fetch the page, pull out the live
<title>and<meta name="description">, and score them. Best for checking what is actually live. Each URL audit uses 1 unit of your daily page-audit quota.
Will Google use my title exactly as I wrote it?
Often yes, sometimes no. Google has said it rewrites roughly 60 to 70 percent of titles when a phrase from the page body matches the query better. This is normal. To raise your odds, keep the title under 600 pixels so Google has no need to shorten it. Put the focus keyword early, match the page's intent closely, and avoid vague phrasing. Even when Google shows a different snippet, your title still feeds AI Overviews and social previews.