Top SEO articles in the last 12 months

We've curated a list of the top SEO articles published in the last 12 months. If you have not read them yet, we suggest you drop everything else and read them right away. We will be continously adding articles to this list with the latest articles at the top, so do check by frequently.

In Defence of Domain Authority

In Defence of Domain Authority

Russ Jones explains what Moz Domain Authority is, why it's a useful metric and how it should be used. Moz will be updating this metric on 5th March 2019. This is a particularly useful article since after Page Rank went away, Moz's Domain Authority has become the default measure for a domain's value.

TF*IDF for SEO: Test Results and Tool Comparison

TF*IDF for SEO: Test Results and Tool Comparison

Matt Diggity dives into the tF-IDF analysis trend and tests out a few tools in this area in detail. This just might be the edge you are looking for, for your on page SEO optimization.

Crawl Optimization & how to do crawl first SEO w/Aysun Akarsu

Crawl Optimization & how to do crawl first SEO w/Aysun Akarsu

This is a podcast by Dan Shure interviewing guest Aysun Akarsu on Crawl Optimization. Some really good insights from this episode such as how the communication between SEOs and Developers is important and useful tips on crawling gigantic sites.

Getting the Most out of Google Chrome for Technical SEO

Getting the Most out of Google Chrome for Technical SEO

Saijo George explains how to use Chrome dev tools for some technical SEO tasks like switching location using sensors, viewing HTTP headers, identifying dead code and more.

An introduction to HTTP/2 for SEOs

An introduction to HTTP/2 for SEOs

Tom Anthony explains how HTTP/2 works and what it means for SEOs to improve Page Speed and the user experience. This is a well-written article that explains advanced technical concepts (HTTP v/s HTTPs v/s HTTP/2) using a simple truck and road analogy.

100+ Google SEO Success Factors, Ranked

100+ Google SEO Success Factors, Ranked

Cyrus Shepard lists down and explains 100+ SEO Success Factors in this huge guide. Note that unlike other guides on the same topic he lists down only the ranking factors that are actionable and can be directly changed to improve your ranking visibility and traffic.

Algorithm analysis in the age of embeddings

Algorithm analysis in the age of embeddings

AJ Kohn writes about why he things EAT had nothing to do with the August 1st update (Medic update). He writes about NLU (Natural Language Understanding) and why he thinks that the recent updates were changes on how Google understands the meaning of words.

Link inversion, the least known major ranking factor

Link inversion, the least known major ranking factor

Dan Petrovic writes about the experiment he did with out-ranking content on Google scholar using their duplicate content and a little know factor called Link Inversion in Caffeine. Link Inversion is when inbound links to duplicate content are inverted back towards the canonical URL.

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How I Increased Organic Revenue By EUR 850,000+ By Predicting A Keyword's Future Latent Intent

How I Increased Organic Revenue By EUR 850,000+ By Predicting A Keyword's Future Latent Intent

Tom Rayner shows us how he predicted the future latent intent in keywords for a client in the financial tech space and through a bold and risky move, updated their On-Page content to match this prediction. This resulted in a massive organic traffic increase for the client.

Avoiding Hreflang Issues by Following a 6 Steps Implementation Process

Avoiding Hreflang Issues by Following a 6 Steps Implementation Process

Aleyda Solis details a 6 step process to ensure that you have a correct hreflang implementation. This is especially important for multi-lingual or multi-country websites to have Google recognize their relevant audience.

How To Audit JavaScript Websites [Rank And File]

How To Audit JavaScript Websites [Rank And File]

Mike King talks about how Google crawls and renders javascript heavy sites and why there might be a delay between the two. He also mentions what you should do if you have your text and links rendered by javascript instead of a static HTML site.

The August 1, 2018 Google Update strongly affected YMYL sites.

The August 1, 2018 Google Update strongly affected YMYL sites.

Marie Haynes discusses her thoughts on the August 1st, 2018 Google algorithm update (also called the Medic update), why she believes expertise, authority, and trust (EAT) were important factors in this update and gives suggestions on what you can do if you were hit by this update.

Google AMP Can Go To Hell

Google AMP Can Go To Hell

Barry Adam writes an interesting article on why he thinks AMP puts too much power in the hands of Google and why it's bad for publishers to give away too much control of their website content to Google.

On-page SEO for NLP

On-page SEO for NLP

Justin Briggs introduces Natural Language Processing (NLP) and discusses ways to improve On-Page SEO for NLP considering the limitation of Google's NLP parsers. The article looks useful for optimizing content especially for getting featured snippets

Five Years of Google Ranking Signals

Bill Slawski has been blogging about Google's patents since 2005. Based on his patent research for the last 5 years, he has created a huge and detailed list of signals that Google's ranking algorithm looks at. He also includes suggestions and actionable items that can help you rank better.

New Data: How Google's Organic & Paid CTRs Have Changed 2015-2018

New Data: How Google's Organic & Paid CTRs Have Changed 2015-2018

Using clickstream data from JumpShot, Rand Fishkin writes about how Google's organic and paid CTRs have changed from 2015 to 2018, how CTR has steadily dropped on the mobile, as Google tries to satisfy more queries without a click, and why total SEO opportunity on mobiles might be falling even though the total number of searches has been increasing steadily.

The SaaS Guide to Search Engine Optimization (SEO)

The SaaS Guide to Search Engine Optimization (SEO)

John Doherty has written a detailed, beginner guide to SEO for SaaS companies. This is an excellent guide for SaaS practitioners, as John has written each chapter with examples relevant only to SaaS companies.

Content Marketing for SEO: 25 Proven Angles That Still Attract Links

Content Marketing for SEO: 25 Proven Angles That Still Attract Links

Glen Allsop lists 25 ways to write content that will attract links. The examples in this article are useful to look at for inspiration as well as to know whether the content you are going to create will pick the links you hope it does.

Google bug bounty for security exploit that influences search results

Tom Anthony received a handsome bug bounty from Google for an exploit that helped him rank for high-value money terms. He writes about this exploit that will give you insight into how Google indexes sitemaps, how they followed an open redirect URL to pass link equity from one site to another fake domain. This is easily one of the best SEO articles of 2018.

How to use Hreflang correctly (2018 edition)

How to use Hreflang correctly (2018 edition)

Gianluca Fiorelli explains the basics of hreflangs, the most common scenarios for using them, common mistakes SEOs make while implementing it and the doubts they invariably have, as well as actual implementation details in this detailed article.

We Analyzed 10,000 Google Home Results. Here's What We Learned About Voice Search SEO

We Analyzed 10,000 Google Home Results. Here's What We Learned About Voice Search SEO

Brian Dean shares some interesting learnings from a study done on Voice Search - like how Page Speed, SSL certificates, language grade level and social engagements seem to improve the chances of a website ranking for voice searches.



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