#004: Doug Cunnington on the Keyword Golden Ratio

About

Doug is a multi-talented Digital Marketing Consultant, Project Management Professional, Udemy keyword research Instructor, and Youtuber! He is also a pretty gifted writer on SEO and has had his work featured on all over the web, including Ahrefs, Side Hustle Nation, and more. You might have heard about the Keyword Golden Ratio idea that we’re going to dig into!

In this episode

Doug touches on the following subjects in this podcast:

  • What the Keyword Golden Ratio is and how to apply it to your SEO strategy
  • How he sold his Amazon affiliate site for $235K using white hat SEO for your links
  • How to deal with Google penalties 
  • Why keyword research for Amazon is so important
  • What are niche site and why they’re very lucrative 
  • How he made the shift from developer > consultant > marketer > SEO expert  

Find Doug Online

Links Mentioned

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#003: John Doherty on Processes and Tools used for Competitor Analysis for SEO

About

John Doherty is an SEO powerhouse with over a decade of experience in the game. He has also led marketing and growth on marketplaces with over 10 million+ visitors a month and was formerly the lead growth manager at Trulia Rentals, head of marketing at HotPads, and head of and senior consultant at Distilled NYC.

In this episode

John touches on the following subjects in this podcast:

  • The tools, processes, and metrics he uses for competitor analysis in SEO
  • How to match companies with the right SEOs and vice versa
  • His tips on how marketing agencies and freelancers can get more clients
  • The common mistakes that both freelancers and clients make when attracting the right SEO talent
  • How he juggles it all – being a writer, consultant, trainer and CEO
  • How to keep calm, balanced and destress from the unpredictability of the SEO
  • His top tips on staying ahead of the game and maintaining a high level or productivity

Find John Online

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#002: Dan Shure on Keyword Research For Content Marketing

About

Dan Shure is the owner of Evolving SEO and keyword research guru! Dan has been helping organizations large and small conquer SEO problems since 2007 as well as being a pretty prominent Moz resident. Dan is also the host of his podcast ‘Experts on the Wire‘.

In this episode

Dan touches on the following subjects in this podcast:

  • How he got offered a job at Moz by dropping comments in SEO forums
  • How his own successful SEO consulting agency – evolving SEO
  • His detailed breakdown of how he performs keyword research for his clients
  • How has SEO changed  since 2007 and what has stayed the same
  • How his post about ‘Ultimate List of Rank Checkers‘ from 2012 still ranking well for high volume keywords
  • How relevant is podcasting to SEO based on his article  ‘An Exploration of Podcasting SEO in 2016
  • How to keep calm, cool and collected when dealing with SEO and winning at it

 Find Dan Online

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#001: Cyrus Shepard on Technical SEO and Important SEO Success Factors

About

Cyrus Shepard is an SEO, online marketer, content publisher, and writer. He was the  Head of the SEO and Content Team at Moz and worked with dozens of both startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. Cyrus is also a seasoned speaker and marketing Evangelist at events like MozCon, SMX – Search Marketing Expo, Marketing Festival, Marketing Nation Summit, MnSearch Summit and more.

In this episode

Cyrus touches on the following subjects in this podcast:

  • His breakdown of the best practices for technical SEO
  • Shares the most notable and informational articles on moz.com
  • Describes what SEO success factors and how they are useful to know
  • How to optimize your site architecture for big SEO wins
  • He talks about how to create content that matches a user’s search query
  • Shares his best tips on using Google Search Console to optimize for SEO
  • How he performs A/B testing for SEO
  • How GDPR affects SEO for clients in Europe

Find Cyrus Online

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