{"id":976,"date":"2025-09-04T11:31:27","date_gmt":"2025-09-04T11:31:27","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=976"},"modified":"2025-09-23T03:03:51","modified_gmt":"2025-09-23T03:03:51","slug":"digital-marketing-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/digital-marketing-stats\/","title":{"rendered":"93 Digital Marketing Stats For Your Online Campaigns (2025)"},"content":{"rendered":"\n<p>It wouldn&#8217;t be wrong to say that most marketing is digital now. Even when traditional methods are used, digital tactics supplement them.<\/p>\n\n\n\n<p>Digital marketing is a mix of social media, content, emails, online ads, and influencer content. Besides, we&#8217;re now seeing the rise of user-generated content and video marketing. Together, these digital marketing strategies help curate a plan that allows businesses to establish their presence on multiple online platforms.<\/p>\n\n\n\n<p>To understand which of these digital marketing strategies are most relevant and how they&#8217;re impacting businesses, we&#8217;ve put together a list of digital marketing stats that you should know.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-Marketing-Stats-6.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-Marketing-Stats-6.png\" alt=\"Digital marketing stats\" class=\"wp-image-1013\" style=\"width:1000px\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-Marketing-Stats-6.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-Marketing-Stats-6-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-Marketing-Stats-6-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-Marketing-Stats-6-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-Marketing-Stats-6-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Digital marketing stats\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Digital marketing stats\" class=\"wp-image-1013\" style=\"width:1000px\" \/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Digital marketing stats\" class=\"wp-image-1013\" style=\"width:1000px\" \/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-1ce287fa62c60b2626ec03ac6bbcac55\"><strong>General Digital Marketing Stat<\/strong>s<\/h2>\n\n\n\n<p>The digital marketing industry spans across multiple verticals, and its impact can be seen in various aspects of a business, from brand awareness to lead generation and sales. In general terms, the growth and success of digital marketing cannot be denied; the numbers speak for themselves.<\/p>\n\n\n\n<p>1. In 2025, the global digital marketing market size will reach <a href=\"https:\/\/www.hostinger.com\/tutorials\/digital-marketing-statistics\">$472.5 billion<\/a>. It is expected to grow to reach $1.3 trillion by 2033. The key factors accelerating this growth are the increase in internet service penetration and a high social media usage rate.<\/p>\n\n\n\n<p>2. Keywords Everywhere data shows that the organic search for &#8221;digital marketing&#8221; consistently remains high in trend. The keyword also gets over 100,000 organic <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-see-how-many-searches-a-keyword-gets\/\">searches per month<\/a>, indicating its popularity and the need for businesses to invest in it.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-marketing-trend-data.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1102&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;778&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-marketing-trend-data-1024x723.png\" alt=\"Digital marketing trend data\u00a0\" class=\"wp-image-978\" style=\"width:561px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-marketing-trend-data-1024x723.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-marketing-trend-data-300x212.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-marketing-trend-data-768x542.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Digital-marketing-trend-data.png 1102w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Digital marketing trend data\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Digital marketing trend data&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Digital marketing trend data\u00a0\" class=\"wp-image-978\" style=\"width:561px;height:auto\" \/><figcaption class=\"wp-element-caption\">Digital marketing trend data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Digital marketing trend data\u00a0\" class=\"wp-image-978\" style=\"width:561px;height:auto\" \/><figcaption class=\"wp-element-caption\">Digital marketing trend data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>3. Of all digital marketing channels,<a href=\"https:\/\/influencermarketinghub.com\/digital-marketing-benchmark-report\/\"> 38.5% of marketers believe<\/a> that social media has the highest <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">return on investment (ROI)<\/a>, whereas 15.4% of marketers believe affiliate marketing to be the most lucrative. Other significant channels for digital marketing are <a href=\"https:\/\/keywordseverywhere.com\/blog\/email-marketing-stats\/\">email<\/a>, <a href=\"https:\/\/keywordseverywhere.com\/blog\/content-marketing-stats\/\">content marketing<\/a>, <a href=\"https:\/\/keywordseverywhere.com\/blog\/seo-stats\/\">SEO<\/a>, and PPC advertising.<\/p>\n\n\n\n<p>4. <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">Online ad and marketing<\/a> spending has increased by<a href=\"https:\/\/www.emarketer.com\/insights\/digital-advertising-market-trends-predictions\/\"> 10.7% in the US in 2024<\/a>, more than double the 5.1% it was in 2023.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/US-ad-and-marketing-spending-growth.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;559&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;508&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"508\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/US-ad-and-marketing-spending-growth.png\" alt=\"US ad and marketing spending growth\u00a0\" class=\"wp-image-979\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/US-ad-and-marketing-spending-growth.png 559w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/US-ad-and-marketing-spending-growth-300x273.png 300w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: US ad and marketing spending growth\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">US ad and marketing spending growth<br><a href=\"https:\/\/www.emarketer.com\/insights\/digital-advertising-market-trends-predictions\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US ad and marketing spending growth\u00a0\" class=\"wp-image-979\" \/><figcaption class=\"wp-element-caption\">US ad and marketing spending growth<br><a href=\"https:\/\/www.emarketer.com\/insights\/digital-advertising-market-trends-predictions\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US ad and marketing spending growth\u00a0\" class=\"wp-image-979\" \/><figcaption class=\"wp-element-caption\">US ad and marketing spending growth<br><a href=\"https:\/\/www.emarketer.com\/insights\/digital-advertising-market-trends-predictions\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>5. Marketers in the US spend over<a href=\"https:\/\/www.emarketer.com\/insights\/digital-advertising-market-trends-predictions\/\"> $90 billion on traditional search<\/a>, followed by $86.75 billion on social media and $58.99 on TV.<\/p>\n\n\n\n<p>6. Around<a href=\"https:\/\/www.forbes.com\/sites\/johnhall\/2023\/10\/01\/how-small-businesses-are-spending-their-marketing-dollars-in-2024\/\"> 94% of small businesses<\/a> are planning to increase their digital marketing spending in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-9c77eeba06c3bdbe6dbb8be3d69f30d0\"><strong>SEO Marketing Stat<\/strong>s<\/h2>\n\n\n\n<p><a href=\"https:\/\/keywordseverywhere.com\/blog\/on-page-seo\/\">Search engine optimization (SEO)<\/a> is the backbone of any digital marketing strategy. With Google being the primary search engine used globally, businesses need to understand the importance of SEO and its potential impact on their online presence. Here are some statistics that highlight the significance of <a href=\"https:\/\/keywordseverywhere.com\/blog\/seo-stats\/\">SEO in digital marketing<\/a>.<\/p>\n\n\n\n<p>7. <a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">68% of all online experiences<\/a> begin with a search engine. These experiences range from finding a new product to researching a service or a company.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Where-US-consumers-start-their-search-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;470&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;434&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"434\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Where-US-consumers-start-their-search-1.png\" alt=\"Where US consumers start their search\u00a0\" class=\"wp-image-980\" style=\"width:546px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Where-US-consumers-start-their-search-1.png 470w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Where-US-consumers-start-their-search-1-300x277.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Where US consumers start their search\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Where US consumers start their search&nbsp;<br><a href=\"https:\/\/www.emarketer.com\/content\/online-shoppers-search-on-amazon\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Where US consumers start their search\u00a0\" class=\"wp-image-980\" style=\"width:546px;height:auto\" \/><figcaption class=\"wp-element-caption\">Where US consumers start their search&nbsp;<br><a href=\"https:\/\/www.emarketer.com\/content\/online-shoppers-search-on-amazon\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Where US consumers start their search\u00a0\" class=\"wp-image-980\" style=\"width:546px;height:auto\" \/><figcaption class=\"wp-element-caption\">Where US consumers start their search&nbsp;<br><a href=\"https:\/\/www.emarketer.com\/content\/online-shoppers-search-on-amazon\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>8. <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/meet-needs-i-want-to-buy-moments\/\">39% of all purchases<\/a> Internet users make are influenced by a search they conducted about a product or service.<\/p>\n\n\n\n<p>9. Organic search remains the<a href=\"https:\/\/www.hubspot.com\/hubfs\/2022_State-of-Inbound-Marketing-Trends_V712.pdf\"> top traffic source<\/a> for all websites globally.<\/p>\n\n\n\n<p>10. <a href=\"https:\/\/www.insiderintelligence.com\/content\/online-shoppers-search-on-amazon\">49% of customers in the US<\/a> search for a product on a search engine when <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-shopping-stats\/\">shopping online<\/a>.<\/p>\n\n\n\n<p>11. Featured snippets, the summary of an answer displayed on top of <a href=\"https:\/\/keywordseverywhere.com\/blog\/google-search-stats\/\">Google&#8217;s search results<\/a>, account for anywhere from<a href=\"https:\/\/www.authorityhacker.com\/million-serps-analyzed\/\"> 50% to 65% of the real estate<\/a> on Google&#8217;s first page.<\/p>\n\n\n\n<p>12. Keywords Everywhere data shows that <a href=\"https:\/\/keywordseverywhere.com\/blog\/serp-preview\/\">Google SERPs<\/a> have 4.4 fresh listings on average for a given keyword. These are websites that weren&#8217;t present on the first page 1 year ago.<\/p>\n\n\n\n<p>13. According to Keywords Everywhere, the first search result for the keyword &#8221;search engine optimization&#8221; gets 282,000 organic visits per month.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-5.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1238&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;754&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-5-1024x624.png\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-982\" style=\"width:547px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-5-1024x624.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-5-300x183.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-5-768x468.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-5.png 1238w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-982\" style=\"width:547px;height:auto\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-982\" style=\"width:547px;height:auto\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>14. On average, the keywords that <a href=\"https:\/\/keywordseverywhere.com\/blog\/most-visited-websites-stats\/\">top-ranking sites<\/a> rank for are<a href=\"https:\/\/www.semrush.com\/blog\/how-long-does-it-take-to-rank\/\"> 3.2 to 2.5 words long<\/a>.<\/p>\n\n\n\n<p>15. Nearly<a href=\"https:\/\/ahrefs.com\/blog\/reciprocal-links\/\"> 73% of the websites<\/a> have reciprocal links. These are links exchanged between two sites to boost their SEO value.<\/p>\n\n\n\n<p>16. Nearly<a href=\"https:\/\/www.webfx.com\/seo\/pricing\/\"> half (49%) of the companies<\/a> pay for external SEO services from SEO agencies or <a href=\"https:\/\/keywordseverywhere.com\/blog\/number-of-freelancers-stats\/\">freelancers<\/a> because it&#8217;s cheaper than hiring in-house experts.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/SEO-statistics-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;577&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;245&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"245\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/SEO-statistics-1.png\" alt=\"SEO statistics\" class=\"wp-image-984\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/SEO-statistics-1.png 577w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/SEO-statistics-1-300x127.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SEO statistics\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SEO statistics<br><a href=\"https:\/\/www.webfx.com\/seo\/pricing\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SEO statistics\" class=\"wp-image-984\" \/><figcaption class=\"wp-element-caption\">SEO statistics<br><a href=\"https:\/\/www.webfx.com\/seo\/pricing\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SEO statistics\" class=\"wp-image-984\" \/><figcaption class=\"wp-element-caption\">SEO statistics<br><a href=\"https:\/\/www.webfx.com\/seo\/pricing\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>17. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">81% of customers<\/a> search for local business reviews on Google, which shows the importance of <a href=\"https:\/\/keywordseverywhere.com\/blog\/local-seo-stats\/\">local SEO<\/a> for businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-027083222df770a8e0ca4f0634466d8c\"><strong>Social Media Marketing Stat<\/strong>s<\/h2>\n\n\n\n<p>Social media is another integral component of digital marketing, especially as new platforms like TikTok and Threads have emerged. Here are some <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">key statistics on social media marketing<\/a>.<\/p>\n\n\n\n<p>18. About<a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\"> 5.17 billion people<\/a> in the world <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\">use social media<\/a>, which represents over half the global population.<\/p>\n\n\n\n<p>19. On average, a social media user is present on<a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\"> 6.7 platforms every month<\/a>.<\/p>\n\n\n\n<p>20. In 2024, the total expenditure on social media marketing is projected to<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/social-media-advertising\/worldwide\"> reach $219.8 billion<\/a>.<\/p>\n\n\n\n<p>21. Both <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/instagram\">Instagram<\/a> and <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/facebook\">Facebook<\/a> tie in terms of the highest ROI, with<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\"> 29% of businesses<\/a> stating high ROI on these platforms. Meanwhile, 26% of marketers opt for YouTube, while 24% go for TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-platforms-with-the-highest-ROI.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;624&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;376&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"376\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-platforms-with-the-highest-ROI.png\" alt=\"Social media platforms with the highest ROI\" class=\"wp-image-985\" style=\"width:559px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-platforms-with-the-highest-ROI.png 624w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-platforms-with-the-highest-ROI-300x181.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social media platforms with the highest ROI\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social media platforms with the highest ROI<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media platforms with the highest ROI\" class=\"wp-image-985\" style=\"width:559px;height:auto\" \/><figcaption class=\"wp-element-caption\">Social media platforms with the highest ROI<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media platforms with the highest ROI\" class=\"wp-image-985\" style=\"width:559px;height:auto\" \/><figcaption class=\"wp-element-caption\">Social media platforms with the highest ROI<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>22. While<a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\"> 89% of marketers use Facebook<\/a> for digital marketing, Instagram is in second place, with 80% of marketers using it.<\/p>\n\n\n\n<p>23. On average, Americans spend<a href=\"https:\/\/www.statista.com\/statistics\/1301075\/us-daily-time-spent-social-media-platforms\/\"> 31 minutes on Facebook<\/a> daily compared to 53.8 on TikTok and 48.7 on YouTube.&nbsp;<\/p>\n\n\n\n<p>24. Instagram has a much higher engagement of<a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-benchmarks\/\"> 0.60% compared to 0.15% of Facebook<\/a>. On the other hand, <a href=\"https:\/\/keywordseverywhere.com\/blog\/tiktok-stats\/\">TikTok has a high engagement<\/a> of 2.65%, which is a 35% year-on-year increase from 2023 to 2024.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-engagement-rates.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;806&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1024&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"1024\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-engagement-rates.png\" alt=\"Social media engagement rates\" class=\"wp-image-986\" style=\"width:491px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-engagement-rates.png 806w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-engagement-rates-236x300.png 236w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Social-media-engagement-rates-768x976.png 768w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social media engagement rates\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social media engagement rates<br><a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-industry-benchmarks\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media engagement rates\" class=\"wp-image-986\" style=\"width:491px;height:auto\" \/><figcaption class=\"wp-element-caption\">Social media engagement rates<br><a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-industry-benchmarks\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media engagement rates\" class=\"wp-image-986\" style=\"width:491px;height:auto\" \/><figcaption class=\"wp-element-caption\">Social media engagement rates<br><a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-industry-benchmarks\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>25. Statista forecasts that TikTok will have more than<a href=\"https:\/\/www.statista.com\/forecasts\/1142687\/tiktok-users-worldwide\"> 2 billion users in 2024<\/a>.<\/p>\n\n\n\n<p>26. TikTok is a widely used app around the world, as people spend<a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\"> 34 hours per month<\/a> on it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-9a773691fb5335496fa955491e0fc39e\"><strong>Voice Search Stat<\/strong>s<\/h2>\n\n\n\n<p><a href=\"https:\/\/keywordseverywhere.com\/blog\/voice-search-stats\/\">Voice search<\/a> has recently gained immense popularity due to its accessibility and convenience. People are now able to search for information or make commands without having to type simply by using their voice. Here are some statistics that reflect this shift.<\/p>\n\n\n\n<p>27. <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?hubs_content=www.hubspot.com\/marketing-statistics&amp;hubs_content-cta=HubSpot%20Marketing%20Trends%20Report&amp;_gl=1*1b61n7c*_gcl_au*NzEwNDY4NzAxLjE3MTQ1Mjg3OTE.*_ga*NjYzNjc0OTguMTY5MDgyMzM4NA..*_ga_LXTM6CQ0XK*MTcxOTE0OTQ5MC4xMjIuMC4xNzE5MTQ5NDkwLjYwLjAuMA..\">13% of marketers<\/a> use voice search optimization in their marketing strategy since it is the go-to mode of communication for most customers.<\/p>\n\n\n\n<p>28. According to Edison Research, more than<a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2023\/03\/The-Infinite-Dial-2023.pdf\"> 1 in 3 Americans<\/a> have a smart speaker, such as Amazon Echo or Google Home.<\/p>\n\n\n\n<p>29. Amazon is the leader in the US smart speaker market, as it accounts for<a href=\"https:\/\/www.statista.com\/chart\/29167\/smart-speaker-ownership-in-the-us\/\"> 67% of all market share<\/a> in the country. It is followed by Google Home, which has 27% of the market share, and Apple HomePod, which has 21% of the market share.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Market-share-of-smart-speaker-manufacturers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1200&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1200&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Market-share-of-smart-speaker-manufacturers-1024x1024.png\" alt=\"Market share of smart speaker manufacturers\" class=\"wp-image-987\" style=\"width:491px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Market-share-of-smart-speaker-manufacturers-1024x1024.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Market-share-of-smart-speaker-manufacturers-300x300.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Market-share-of-smart-speaker-manufacturers-150x150.png 150w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Market-share-of-smart-speaker-manufacturers-768x768.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Market-share-of-smart-speaker-manufacturers.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Market share of smart speaker manufacturers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Market share of smart speaker manufacturers<br><a href=\"https:\/\/www.statista.com\/chart\/29167\/smart-speaker-ownership-in-the-us\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Market share of smart speaker manufacturers\" class=\"wp-image-987\" style=\"width:491px;height:auto\" \/><figcaption class=\"wp-element-caption\">Market share of smart speaker manufacturers<br><a href=\"https:\/\/www.statista.com\/chart\/29167\/smart-speaker-ownership-in-the-us\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Market share of smart speaker manufacturers\" class=\"wp-image-987\" style=\"width:491px;height:auto\" \/><figcaption class=\"wp-element-caption\">Market share of smart speaker manufacturers<br><a href=\"https:\/\/www.statista.com\/chart\/29167\/smart-speaker-ownership-in-the-us\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>30. There are<a href=\"https:\/\/www.statista.com\/statistics\/973815\/worldwide-digital-voice-assistant-in-use\/\"> 8.4 billion digital voice assistants<\/a> in use, a massive increase from just 3.25 billion in 2019.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-a20f70ecf83462e5643f72859dfc821a\"><strong>PPC Advertising Stat<\/strong>s<\/h2>\n\n\n\n<p>Pay-per-click (PPC) advertising is a popular form of online advertising where advertisers pay a fee each time their ad is clicked on. Marketers run PPC ad campaigns on Google Ads, Bing Ads, and other platforms to drive traffic to their websites or landing pages.<\/p>\n\n\n\n<p>The following statistics show the importance of PPC advertising in today&#8217;s digital landscape.<\/p>\n\n\n\n<p>31. On average, small to mid-sized businesses<a href=\"https:\/\/www.webfx.com\/ppc\/pricing\/\"> invest $100 to $10,000<\/a> on PPC ads.<\/p>\n\n\n\n<p>32. Search ad spending is forecasted to reach<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/search-advertising\/worldwide\"> $306.7 billion in 2024<\/a>, indicating the growing importance of PPC advertising.<\/p>\n\n\n\n<p>33. By 2028, this market volume will rise to<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/search-advertising\/worldwide\"> $417.4 billion<\/a> at a compound annual growth rate (CAGR) of 8%.<\/p>\n\n\n\n<p>34. Google&#8217;s advertising revenue is<a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/\"> valued at $237.86 billion<\/a>, which makes sense considering the platform&#8217;s dominance in the search engine market.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Advertising-revenue-of-Google.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;656&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;550&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"550\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Advertising-revenue-of-Google.png\" alt=\"Advertising revenue of Google\" class=\"wp-image-988\" style=\"width:490px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Advertising-revenue-of-Google.png 656w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Advertising-revenue-of-Google-300x252.png 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Advertising revenue of Google\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Advertising revenue of Google<br><a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Advertising revenue of Google\" class=\"wp-image-988\" style=\"width:490px;height:auto\" \/><figcaption class=\"wp-element-caption\">Advertising revenue of Google<br><a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Advertising revenue of Google\" class=\"wp-image-988\" style=\"width:490px;height:auto\" \/><figcaption class=\"wp-element-caption\">Advertising revenue of Google<br><a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>35. Most of the PPC ad spending will be in the US,<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/search-advertising\/worldwide\"> estimated at $132 billion in 2024<\/a>.<\/p>\n\n\n\n<p>36. On average, the ad spending per internet user in<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/search-advertising\/worldwide\"> search advertising is $55.5 in 2024<\/a>, meaning that marketers are investing heavily in PPC advertising to reach their target audience effectively.<\/p>\n\n\n\n<p>37. Statista&#8217;s forecast shows that <a href=\"https:\/\/keywordseverywhere.com\/blog\/mobile-advertising-stats\/\">mobile advertising<\/a> spending will reach<a href=\"https:\/\/www.statista.com\/statistics\/303817\/mobile-internet-advertising-revenue-worldwide\/\"> $399.6 billion by 2024<\/a>. Since most web users <a href=\"https:\/\/keywordseverywhere.com\/blog\/mobile-internet-traffic-stats\/\">access the internet through their smartphones<\/a>, it&#8217;s understandable that a significant portion of PPC ad spending is allocated to mobile advertising.<\/p>\n\n\n\n<p>38. Google holds<a href=\"https:\/\/www.statista.com\/statistics\/223308\/trend-in-impressions-on-google-and-bing-in-the-us\/\"> 70% of the market share<\/a> in paid mobile search, compared to 26% of Microsoft.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Paid-mobile-search-market-share.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;651&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;534&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"534\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Paid-mobile-search-market-share.png\" alt=\"Paid mobile search market share\" class=\"wp-image-989\" style=\"width:481px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Paid-mobile-search-market-share.png 651w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Paid-mobile-search-market-share-300x246.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Paid mobile search market share\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Paid mobile search market share<br><a href=\"https:\/\/www.statista.com\/statistics\/223308\/trend-in-impressions-on-google-and-bing-in-the-us\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Paid mobile search market share\" class=\"wp-image-989\" style=\"width:481px;height:auto\" \/><figcaption class=\"wp-element-caption\">Paid mobile search market share<br><a href=\"https:\/\/www.statista.com\/statistics\/223308\/trend-in-impressions-on-google-and-bing-in-the-us\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Paid mobile search market share\" class=\"wp-image-989\" style=\"width:481px;height:auto\" \/><figcaption class=\"wp-element-caption\">Paid mobile search market share<br><a href=\"https:\/\/www.statista.com\/statistics\/223308\/trend-in-impressions-on-google-and-bing-in-the-us\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>39. PPC advertising can bring in<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/05\/15\/google-ads-benchmarks\"> $2 for every $1 you spend<\/a>, translating to 200% ROI, provided you have a well-planned and executed campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-648d90afa365612fca26d062c1047e64\"><strong>Email Marketing Stat<\/strong>s<\/h2>\n\n\n\n<p>Even today, email marketing is just as effective as it was before social media became such a huge thing. The reason for this consistent success is the fact that email marketing offers a direct and <a href=\"https:\/\/keywordseverywhere.com\/blog\/personalization-stats\/\">personalized way<\/a> of reaching out to potential customers.<\/p>\n\n\n\n<p>Let&#8217;s look at some <a href=\"https:\/\/keywordseverywhere.com\/blog\/email-marketing-stats\/\">email marketing statistics<\/a> for you to understand what works in this realm of digital marketing.<\/p>\n\n\n\n<p>40. There are<a href=\"https:\/\/www.statista.com\/topics\/1446\/e-mail-marketing\/#topicOverview\"> 4.48 billion email users<\/a> in the world, and most of them reside in the US.<\/p>\n\n\n\n<p>41. The global email marketing revenue is<a href=\"https:\/\/www.statista.com\/topics\/1446\/e-mail-marketing\/#topicOverview\"> valued at $9.7 billion<\/a>.<\/p>\n\n\n\n<p>42. Statista forecasts that email marketing revenue will reach<a href=\"https:\/\/www.statista.com\/statistics\/420391\/spam-email-traffic-share\/\"> $17.9 billion by 2027<\/a> at an annual growth rate of 13.3%.<\/p>\n\n\n\n<p>43. The subscription rate for email lists is approximately<a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\"> 0.22% across all industries<\/a>.<\/p>\n\n\n\n<p>44. The bounce rate, which is the percentage of undeliverable emails, is under 1%. While the hard bounce rate (due to an invalid email address) is around<a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\"> 0.21%, the soft bounce rate<\/a> (due to a temporary issue with the recipient&#8217;s email server) is only 0.7%.<\/p>\n\n\n\n<p>45. The highest open rate for emails is in Australia, with<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"> 38.8% of emails getting opened<\/a> in the country.<\/p>\n\n\n\n<p>46. The average open rate for emails is<a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\"> 35.6% across all industries<\/a>, while the average click rate is 2.62%, which means most people open and read your emails, but only a fraction of them click through.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Average-email-open-rate.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;517&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;221&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"221\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Average-email-open-rate.png\" alt=\"Average email open rate\u00a0\" class=\"wp-image-990\" style=\"width:460px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Average-email-open-rate.png 517w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Average-email-open-rate-300x128.png 300w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average email open rate\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average email open rate<br><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">Source<\/a>&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average email open rate\u00a0\" class=\"wp-image-990\" style=\"width:460px;height:auto\" \/><figcaption class=\"wp-element-caption\">Average email open rate<br><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">Source<\/a>&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average email open rate\u00a0\" class=\"wp-image-990\" style=\"width:460px;height:auto\" \/><figcaption class=\"wp-element-caption\">Average email open rate<br><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">Source<\/a>&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>47. According to a survey,<a href=\"https:\/\/www.statista.com\/statistics\/1375914\/email-social-media-links-rates-worldwide\/\"> 85% of marketers<\/a> add social media links to their email footers.<\/p>\n\n\n\n<p>48. In a survey,<a href=\"https:\/\/www.statista.com\/statistics\/1376934\/email-marketing-campaign-objectives\/\"> 16% of marketers<\/a> said that the leading objective for using email marketing was product awareness and promotions. 14.6% of marketers regarded retention as their primary goal, and the same percentage also opted for newsletters.<\/p>\n\n\n\n<p>49. In another survey,<a href=\"https:\/\/www.statista.com\/statistics\/960928\/marketing-email-open-rates-world\/\"> 30% of global marketers<\/a> said they saw a 10% to 20% open rate for their email campaigns, whereas 57.8% of marketers said the open rate for their emails is between 20% and 50%.<\/p>\n\n\n\n<p>50. Spam messages account for<a href=\"https:\/\/www.statista.com\/statistics\/420391\/spam-email-traffic-share\/\"> almost half (46.8%) of all email traffic<\/a>. The largest number of spam emails are generated by Russia, with 31.5% of all global spam emails originating from the country in 2022.<\/p>\n\n\n\n<p>51. Image-based emails have a high open rate of<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"> 30.27% compared to text-only emails<\/a>, which have an open rate of 21.9%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Email-open-rates.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;709&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;236&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"236\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Email-open-rates.png\" alt=\"Email open rates\" class=\"wp-image-991\" style=\"width:563px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Email-open-rates.png 709w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Email-open-rates-300x100.png 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email open rates\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Email open rates<br><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email open rates\" class=\"wp-image-991\" style=\"width:563px;height:auto\" \/><figcaption class=\"wp-element-caption\">Email open rates<br><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email open rates\" class=\"wp-image-991\" style=\"width:563px;height:auto\" \/><figcaption class=\"wp-element-caption\">Email open rates<br><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>52. About<a href=\"https:\/\/www.statista.com\/statistics\/1453781\/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age\/\"> 64% of email recipients<\/a> aged between 55 and 64 report opting out of mailing lists always or most of the time. On the other hand, 53% of those aged 18 to 24 also report that they most often opt out of email lists.<\/p>\n\n\n\n<p>53. In a survey,<a href=\"https:\/\/www.statista.com\/statistics\/1406421\/ai-feautures-email-marketing\/\"> 40% of marketing professionals<\/a> from Europe and the US said that image and content generation were the most interesting use cases for AI in email marketing. Meanwhile, 34% of respondents said that the top feature of AI for email marketing is the personalization of newsletters and <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/copywriting\/email-writing\">email content<\/a>.<\/p>\n\n\n\n<p>54. <a href=\"https:\/\/www.statista.com\/statistics\/1406430\/ai-effectiveness-email-marketing\/\">51% of marketers from the US and Europe<\/a> reported that AI-supported email marketing is more effective than traditional email marketing methods. On the other hand, 20% of marketers said they did not see any difference between both approaches or that both had the same results.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-105eb243e080e17a5205638a2c56260f\"><strong>Content Marketing Stat<\/strong>s<\/h2>\n\n\n\n<p>Content continues to be king, especially now that there are millions of websites and blogs competing for attention. Gone are the days when content was just text. Today, it also pertains to videos, infographics, social media posts, GIFs, webinars, and images.<\/p>\n\n\n\n<p>Together, these content formats bring organic and paid traffic to a website. Let&#8217;s look at some insightful stats.<\/p>\n\n\n\n<p>55. Statista forecasts that the global content marketing revenue will be<a href=\"https:\/\/www.statista.com\/statistics\/527554\/content-marketing-revenue\/\"> $107 billion by 2026<\/a>. That&#8217;s quite a notable increase from $63 billion in 2022.<\/p>\n\n\n\n<p>56. According to data from Keywords Everywhere, the organic search for &#8221;<a href=\"https:\/\/keywordseverywhere.com\/blog\/content-marketing-stats\/\">content marketing&#8217;<\/a>&#8216; has been high in the past 12 months. There&#8217;s a consistent demand for this topic, which also means that content marketing strategies will continue to be relevant for businesses.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Trend-data-for-content-marketing-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1030&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;702&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"698\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Trend-data-for-content-marketing-1-1024x698.png\" alt=\"Trend data for content marketing\u00a0\" class=\"wp-image-992\" style=\"width:530px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Trend-data-for-content-marketing-1-1024x698.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Trend-data-for-content-marketing-1-300x204.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Trend-data-for-content-marketing-1-768x523.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Trend-data-for-content-marketing-1.png 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Trend data for content marketing\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Trend data for content marketing&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Trend data for content marketing\u00a0\" class=\"wp-image-992\" style=\"width:530px;height:auto\" \/><figcaption class=\"wp-element-caption\">Trend data for content marketing&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Trend data for content marketing\u00a0\" class=\"wp-image-992\" style=\"width:530px;height:auto\" \/><figcaption class=\"wp-element-caption\">Trend data for content marketing&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>57. In a B2B content marketing survey,<a href=\"https:\/\/www.statista.com\/statistics\/372832\/b2b-marketing-budgets-change\/\"> 43% of respondents<\/a> said they would increase their content marketing spending in the next year.<\/p>\n\n\n\n<p>58. According to<a href=\"https:\/\/q.statista.com\/statista-content-marketing-trend-study-2023\/\"> 93% of B2B businesses<\/a>, their website is the most effective channel for content marketing. On the other hand, 85% of B2C businesses use their website as the primary channel for content marketing.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Most-popular-channels-for-content-marketing-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;768&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;432&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Most-popular-channels-for-content-marketing-1.png\" alt=\"Most popular channels for content marketing\u00a0\" class=\"wp-image-993\" style=\"width:573px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Most-popular-channels-for-content-marketing-1.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Most-popular-channels-for-content-marketing-1-300x169.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most popular channels for content marketing\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular channels for content marketing<br><a href=\"https:\/\/q.statista.com\/statista-content-marketing-trend-study-2023\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular channels for content marketing\u00a0\" class=\"wp-image-993\" style=\"width:573px;height:auto\" \/><figcaption class=\"wp-element-caption\">Most popular channels for content marketing<br><a href=\"https:\/\/q.statista.com\/statista-content-marketing-trend-study-2023\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular channels for content marketing\u00a0\" class=\"wp-image-993\" style=\"width:573px;height:auto\" \/><figcaption class=\"wp-element-caption\">Most popular channels for content marketing<br><a href=\"https:\/\/q.statista.com\/statista-content-marketing-trend-study-2023\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>59. <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\">71% of marketers believe<\/a> that content marketing is now more important than it was before.<\/p>\n\n\n\n<p>60. According to HubSpot, the<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\"> most common type of content<\/a> marketers produce is video. The trend has remained consistent over the past four years, indicating the increasing <a href=\"https:\/\/keywordseverywhere.com\/blog\/video-marketing-stats\/\">importance of video content<\/a>.<\/p>\n\n\n\n<p>61. <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2023\/01\/B2C_2023_Research_Final.pdf\">84% of B2C marketers<\/a> make their content different from other businesses by improving its quality. 74% of content marketers also tackle topics their competitors haven&#8217;t addressed.<\/p>\n\n\n\n<p>62. <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">According to 80% of bloggers<\/a>, they drive results from their blogs. However, half of them struggle to keep their readers engaged.<\/p>\n\n\n\n<p>63. <a href=\"https:\/\/www.statista.com\/statistics\/271562\/content-marketing-tactics-used-in-b2b-communications-in-north-america\/\">94% of B2B marketers<\/a> use blog posts in their content marketing strategy, followed by 84% who use videos and 78% who use case studies.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Leading-content-marketing-types-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;652&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;551&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"551\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Leading-content-marketing-types-1.png\" alt=\"Leading content marketing types\" class=\"wp-image-994\" style=\"width:560px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Leading-content-marketing-types-1.png 652w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Leading-content-marketing-types-1-300x254.png 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Leading content marketing types\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Leading content marketing types<br><a href=\"https:\/\/www.statista.com\/statistics\/271562\/content-marketing-tactics-used-in-b2b-communications-in-north-america\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading content marketing types\" class=\"wp-image-994\" style=\"width:560px;height:auto\" \/><figcaption class=\"wp-element-caption\">Leading content marketing types<br><a href=\"https:\/\/www.statista.com\/statistics\/271562\/content-marketing-tactics-used-in-b2b-communications-in-north-america\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading content marketing types\" class=\"wp-image-994\" style=\"width:560px;height:auto\" \/><figcaption class=\"wp-element-caption\">Leading content marketing types<br><a href=\"https:\/\/www.statista.com\/statistics\/271562\/content-marketing-tactics-used-in-b2b-communications-in-north-america\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>64. Articles that have a video get<a href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/\"> 70% more traffic<\/a> than articles without a video.<\/p>\n\n\n\n<p>65. Keywords Everywhere data shows that a video with over 2 million views has an average engagement score of about 3%. The engagement score also depends on the length of the video and the topic being covered.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-2-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;992&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;816&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"816\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-2-1.png\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-995\" style=\"width:552px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-2-1.png 992w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-2-1-300x247.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-2-1-768x632.png 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-995\" style=\"width:552px;height:auto\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-995\" style=\"width:552px;height:auto\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>66. Backlinko analyzed hundreds of social media posts and discovered that the best social media content length to maximize shares is anywhere<a href=\"https:\/\/backlinko.com\/content-study\"> from 1,000 to 2,000 words<\/a>.<\/p>\n\n\n\n<p>67. <a href=\"https:\/\/www.vidyard.com\/business-video-benchmarks\/\">47% of companies<\/a> make product demo videos, while 35% create explainer videos as a part of their content marketing campaigns.<\/p>\n\n\n\n<p>68. <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">86% of marketers report<\/a> that their web traffic increases when they use video content.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Impact-of-video-on-web-traffic.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;549&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;352&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"352\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Impact-of-video-on-web-traffic.png\" alt=\"Impact of video on web traffic\" class=\"wp-image-996\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Impact-of-video-on-web-traffic.png 549w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Impact-of-video-on-web-traffic-300x192.png 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Impact of video on web traffic\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Impact of video on web traffic<br><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Impact of video on web traffic\" class=\"wp-image-996\" \/><figcaption class=\"wp-element-caption\">Impact of video on web traffic<br><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Impact of video on web traffic\" class=\"wp-image-996\" \/><figcaption class=\"wp-element-caption\">Impact of video on web traffic<br><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-867a40cc40de07ef2e58f3691843be70\"><strong>Marketing Automation Stats<\/strong><\/h2>\n\n\n\n<p>Marketing automation helps streamline marketing processes, save time and resources, and ultimately drive better results. From email scheduling to lead nurturing, automation has made its way into many aspects of digital marketing.<\/p>\n\n\n\n<p>Marketers have hundreds of marketing automation tools at their disposal to help them execute their strategies effectively. These statistics will provide some insights into the current state and future of marketing automation.<\/p>\n\n\n\n<p>69. According to HubSpot&#8217;s Marketing Strategy Report,<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?hubs_content=www.hubspot.com\/marketing-statistics&amp;hubs_content-cta=HubSpot%20Blog%20Marketing%20Strategy%20Report&amp;_gl=1*y2xx5q*_gcl_au*NzEwNDY4NzAxLjE3MTQ1Mjg3OTE.*_ga*NjYzNjc0OTguMTY5MDgyMzM4NA..*_ga_LXTM6CQ0XK*MTcxOTE0OTQ5MC4xMjIuMS4xNzE5MTU0NDQ2LjYwLjAuMA..\"> 64% of marketers<\/a> use automation or AI. 38% of marketers who do not use automation yet plan to start using it in 2024.<\/p>\n\n\n\n<p>70. <a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\">44% of marketers say<\/a> that their customer journeys are partially automated, while 25% say that they are fully automated. On the other hand, 21% of marketers report not automating their customers&#8217; journeys.<\/p>\n\n\n\n<p>71. In a survey,<a href=\"https:\/\/www.statista.com\/statistics\/1269813\/marketing-channels-automation\/\"> 63% of marketing leaders<\/a> said that they use automation in email marketing, while 50% said they use it in social media marketing. About 40% of marketers also automate their paid ad campaigns.<\/p>\n\n\n\n<p>72. <a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\">66% of marketers<\/a> who use automation to achieve their marketing objectives say that they have been somewhat successful, while 25% report they are very successful.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Success-of-marketing-automation.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;521&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;334&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"334\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Success-of-marketing-automation.png\" alt=\"Success of marketing automation\" class=\"wp-image-997\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Success-of-marketing-automation.png 521w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Success-of-marketing-automation-300x192.png 300w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Success of marketing automation\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Success of marketing automation<br><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Success of marketing automation\" class=\"wp-image-997\" \/><figcaption class=\"wp-element-caption\">Success of marketing automation<br><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Success of marketing automation\" class=\"wp-image-997\" \/><figcaption class=\"wp-element-caption\">Success of marketing automation<br><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>73. Businesses that use AI in their content marketing efforts traffic the<a href=\"https:\/\/www.semrush.com\/goodcontent\/ai-content-marketing-report\/\"> following metrics<\/a>: traffic (66%), <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-engagement-metrics\/\">social media engagement<\/a> and shares (58%), <a href=\"https:\/\/keywordseverywhere.com\/blog\/conversion-rate-optimization-stats\/\">conversions and leads<\/a> (50%), and on-page engagement (48%).<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Metrics-measured-by-businesses-using-AI.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1600&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1016&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Metrics-measured-by-businesses-using-AI-1024x650.png\" alt=\"Metrics measured by businesses using AI\" class=\"wp-image-998\" style=\"width:647px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Metrics-measured-by-businesses-using-AI-1024x650.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Metrics-measured-by-businesses-using-AI-300x191.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Metrics-measured-by-businesses-using-AI-768x488.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Metrics-measured-by-businesses-using-AI-1536x975.png 1536w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Metrics-measured-by-businesses-using-AI.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Metrics measured by businesses using AI\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Metrics measured by businesses using AI<br><a href=\"https:\/\/www.semrush.com\/goodcontent\/ai-content-marketing-report\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Metrics measured by businesses using AI\" class=\"wp-image-998\" style=\"width:647px;height:auto\" \/><figcaption class=\"wp-element-caption\">Metrics measured by businesses using AI<br><a href=\"https:\/\/www.semrush.com\/goodcontent\/ai-content-marketing-report\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Metrics measured by businesses using AI\" class=\"wp-image-998\" style=\"width:647px;height:auto\" \/><figcaption class=\"wp-element-caption\">Metrics measured by businesses using AI<br><a href=\"https:\/\/www.semrush.com\/goodcontent\/ai-content-marketing-report\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>74. For<a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\"> 43% of marketers<\/a>, their primary objective for improving marketing automation is to optimize their overall strategy, whereas 37% of marketers want to enhance their marketing automation efforts to improve data quality. Other objectives include the identification of ideal prospects, optimization of messaging, increase in personalization, and decrease in marketing costs.<\/p>\n\n\n\n<p>75. In the future,<a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\"> 29% of marketers<\/a> plan to use marketing automation in social media management, 29% in paid ads, 28% in email marketing, 21% in <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/copywriting\/landing-pages\">landing page optimization<\/a>, and 21% in SMS marketing.<\/p>\n\n\n\n<p>76. <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">79% of salespersons<\/a> who use AI or automation say that it helps them spend more time selling, while 72% say that it allows them to build rapport faster.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Impact-of-AI-and-automation-on-sales-tasks.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;393&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Impact-of-AI-and-automation-on-sales-tasks.png\" alt=\"Impact of AI and automation on sales tasks\" class=\"wp-image-999\" style=\"width:656px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Impact-of-AI-and-automation-on-sales-tasks.png 700w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Impact-of-AI-and-automation-on-sales-tasks-300x168.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Impact of AI and automation on sales tasks\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Impact of AI and automation on sales tasks<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Impact of AI and automation on sales tasks\" class=\"wp-image-999\" style=\"width:656px;height:auto\" \/><figcaption class=\"wp-element-caption\">Impact of AI and automation on sales tasks<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Impact of AI and automation on sales tasks\" class=\"wp-image-999\" style=\"width:656px;height:auto\" \/><figcaption class=\"wp-element-caption\">Impact of AI and automation on sales tasks<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-a3064e43b9be651fdb677d8c2793c697\"><strong>AI in Digital Marketing Stat<\/strong>s<\/h2>\n\n\n\n<p>Besides automation, AI is also a big part of modern digital marketing. It helps marketers create content, generate images, write emails, personalize content, and do a lot more. Here&#8217;s a list of statistics related to the use of <a href=\"https:\/\/keywordseverywhere.com\/blog\/ai-seo\/\">AI in digital marketing<\/a>.<\/p>\n\n\n\n<p>77. <a href=\"https:\/\/www.semrush.com\/goodcontent\/ai-content-marketing-report\/\">68% of businesses<\/a> see a higher content marketing ROI when they use artificial intelligence.<\/p>\n\n\n\n<p>78. On average, sales reps save<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\"> 2+ hours a day with AI<\/a>, while content marketers save 3+ hours in generating content.<\/p>\n\n\n\n<p>79. According to<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\"> 65% of business leaders<\/a>, if AI is properly implemented, they expect their business to experience unprecedented growth.<\/p>\n\n\n\n<p>80. <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">44% of marketers<\/a> say that the ROI of using AI in marketing has been somewhat positive, while 27% say it is very positive. On the contrary, 9% say it is very negative, while 20% say it is somewhat negative.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/ROI-of-using-AI-in-business.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;393&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/ROI-of-using-AI-in-business.png\" alt=\"ROI of using AI in business\" class=\"wp-image-1000\" style=\"width:661px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/ROI-of-using-AI-in-business.png 700w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/ROI-of-using-AI-in-business-300x168.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: ROI of using AI in business\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">ROI of using AI in business<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"ROI of using AI in business\" class=\"wp-image-1000\" style=\"width:661px;height:auto\" \/><figcaption class=\"wp-element-caption\">ROI of using AI in business<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"ROI of using AI in business\" class=\"wp-image-1000\" style=\"width:661px;height:auto\" \/><figcaption class=\"wp-element-caption\">ROI of using AI in business<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>81. Similarly,<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\"> 69% of business leaders<\/a> say that AI can help their companies in a way that wouldn&#8217;t be possible without it.<\/p>\n\n\n\n<p>82. <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">76% of respondents<\/a> to a survey believe that AI should be used in marketing roles, but one should not rely on it completely.&nbsp;<\/p>\n\n\n\n<p>83. Keywords Everywhere data shows that the <a href=\"https:\/\/keywordseverywhere.com\/blog\/6-best-keyword-volume-checkers\/\">CPC for keywords<\/a> related to the use of AI in digital marketing is quite high, going over $1 in some cases. A high CPC is indicative of high competition in the market, which further emphasizes that the future will see even more businesses incorporating AI in their marketing strategies.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-3-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1002&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;728&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"728\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-3-1.png\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1001\" style=\"width:656px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-3-1.png 1002w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-3-1-300x218.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Keywords-Everywhere-data-3-1-768x558.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1001\" style=\"width:656px;height:auto\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1001\" style=\"width:656px;height:auto\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-2a528afa40c2222bec5bf7ad880be2f1\"><strong>Digital Marketing Personalization Stat<\/strong>s<\/h2>\n\n\n\n<p>Nowadays, customers don&#8217;t want to be another face in the crowd. They want personalized experiences that cater to their individual needs and preferences. Due to this, digital marketing has shifted towards personalization as a key strategy to attract and retain customers.<\/p>\n\n\n\n<p>Let&#8217;s look at some statistics that showcase the importance and impact of digital marketing personalization.<\/p>\n\n\n\n<p>84. <a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">55% of marketers<\/a> use advanced personalization for mobile apps, compared to 55% for website visits, 51% for social media, and 56% for email.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Extent-of-personalization-across-channels.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;624&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;402&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"402\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Extent-of-personalization-across-channels.png\" alt=\"Extent of personalization across channels\" class=\"wp-image-1002\" style=\"width:651px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Extent-of-personalization-across-channels.png 624w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Extent-of-personalization-across-channels-300x193.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Extent of personalization across channels\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Extent of personalization across channels<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Extent of personalization across channels\" class=\"wp-image-1002\" style=\"width:651px;height:auto\" \/><figcaption class=\"wp-element-caption\">Extent of personalization across channels<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Extent of personalization across channels\" class=\"wp-image-1002\" style=\"width:651px;height:auto\" \/><figcaption class=\"wp-element-caption\">Extent of personalization across channels<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>85. According to<a href=\"https:\/\/segment.com\/state-of-personalization-report\/\"> 58% of business leaders<\/a>, AI chatbots will be the most influential AI personalization technology in the future.<\/p>\n\n\n\n<p>86. <a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/digital\/us\/documents\/insights\/insights-20240610-personalization-report.pdf\">3 in 4 customers<\/a> are likely to buy from businesses that offer them a personalized experience. These consumers also spend 37% more time with such businesses, indicating the impact of personalization on customer lifetime value.<\/p>\n\n\n\n<p>87. In a Segment report,<a href=\"https:\/\/segment.com\/state-of-personalization-report\/\"> 89% of marketers<\/a> said that personalization will be valuable to the success of their business in the next three years.<\/p>\n\n\n\n<p>88. <a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">40% of business leaders<\/a> believe that personalization is a cross-functional responsibility across the marketing department and other teams.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Owners-of-personalization-strategy.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;554&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;300&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"300\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Owners-of-personalization-strategy.png\" alt=\"Owners of personalization strategy\" class=\"wp-image-1003\" style=\"width:656px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Owners-of-personalization-strategy.png 554w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Owners-of-personalization-strategy-300x162.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Owners of personalization strategy\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Owners of personalization strategy<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Owners of personalization strategy\" class=\"wp-image-1003\" style=\"width:656px;height:auto\" \/><figcaption class=\"wp-element-caption\">Owners of personalization strategy<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Owners of personalization strategy\" class=\"wp-image-1003\" style=\"width:656px;height:auto\" \/><figcaption class=\"wp-element-caption\">Owners of personalization strategy<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>89. <a href=\"https:\/\/segment.com\/state-of-personalization-report\/\">73% of brands<\/a> believe that the incorporation of AI in digital marketing will change personalization. However, 61% of businesses are also concerned about the inaccuracies in data resulting from AI personalization.<\/p>\n\n\n\n<p>90. In a Deloitte survey,<a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/digital\/us\/documents\/insights\/insights-20240610-personalization-report.pdf\"> 78% of customers<\/a> said that they want marketing personalization that helps them save money. 84% of consumers said that bundles and discount offers have a medium to high influence on their purchasing decisions.<\/p>\n\n\n\n<p>91. Compared to their counterparts with low personalization, businesses with mature personalization strategies are<a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/digital\/us\/documents\/insights\/insights-20240610-personalization-report.pdf\"> 71% more likely<\/a> to see high customer satisfaction and 48% more likely to exceed their revenue goals.<\/p>\n\n\n\n<p>92. According to<a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\"> 47% of marketing leaders<\/a>, personalization of digital marketing experiences is important across as many customer touchpoints as possible since it helps <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">increase the ROI<\/a> by 3x.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Use-and-ROI-of-personalization.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;480&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;244&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"244\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Use-and-ROI-of-personalization.png\" alt=\"Use and ROI of personalization\u00a0\" class=\"wp-image-1004\" style=\"width:657px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Use-and-ROI-of-personalization.png 480w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/06\/Use-and-ROI-of-personalization-300x153.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Use and ROI of personalization\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Use and ROI of personalization<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a>&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Use and ROI of personalization\u00a0\" class=\"wp-image-1004\" style=\"width:657px;height:auto\" \/><figcaption class=\"wp-element-caption\">Use and ROI of personalization<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a>&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Use and ROI of personalization\u00a0\" class=\"wp-image-1004\" style=\"width:657px;height:auto\" \/><figcaption class=\"wp-element-caption\">Use and ROI of personalization<br><a href=\"https:\/\/go.kibocommerce.com\/rs\/032-GWP-783\/images\/The-Rise-of-Personalized-Commerce-Study.pdf\">Source<\/a>&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>93. Business leaders who self-rate their company\u2019s personalization capabilities to be high are<a href=\"https:\/\/www.medallia.com\/resource\/2024-state-of-cx-personalization-report\/\"> 2x more likely to achieve revenue growth<\/a> of 10%+ compared to their counterparts with less mature personalization efforts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>As evident from these statistics, digital marketing will continue to be important in the future. Its faces and platforms might change, but the core principles will remain the same.<\/p>\n\n\n\n<p>It&#8217;s up to you to adapt to the dynamic landscape of digital marketing and use current trends to your advantage. Keeping an eye on digital marketing stats gives you an idea of what&#8217;s currently hot and what&#8217;s not. You can then use this information to guide your strategy and make data-driven decisions.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital landscape is always changing. Explore these latest digital marketing stats to build a data-driven strategy that delivers real results.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/976"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":8,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":4042,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/976\/revisions\/4042"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}