{"id":675,"date":"2024-05-30T14:35:22","date_gmt":"2024-05-30T14:35:22","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=675"},"modified":"2025-09-23T05:51:59","modified_gmt":"2025-09-23T05:51:59","slug":"seo-metrics","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/seo-metrics\/","title":{"rendered":"Top 10 SEO Metrics to Track (+ How to Measure Them)\u00a0"},"content":{"rendered":"\n

Search engine optimization (SEO) is among the most pressing concerns for any business with an online presence. Be it for your personal or business website, optimizing SEO is the key to drive traffic to your website. <\/p>\n\n\n\n

Did you know that 96.55% of Google’s pages<\/a> get zero search traffic? So, what about those who do? <\/p>\n\n\n\n

They get their SEO right.  <\/p>\n\n\n\n

However, SEO can be a complex process. There are a ton of metrics you need to keep an eye on and improve regularly. <\/p>\n\n\n\n

In this guide, we’ve listed the top SEO metrics that matter for your website. We also explain how you can measure them using SEO Minion and Keywords Everywhere. <\/p>\n\n\n\n

What Are SEO Metrics? <\/h2>\n\n\n\n

A ”metric” is a quantifiable measure used to track, monitor, and evaluate the performance of something over time. In the context of SEO, metrics are used to measure how well your website is performing in terms of search engine rankings and traffic. <\/p>\n\n\n\n

A good example of an SEO metric<\/a> is the ”organic traffic” metric. It measures how many visitors come to your website through search engines like Google or Bing.\u00a0<\/p>\n\n\n\n

Ideally, you want to get high organic traffic. <\/p>\n\n\n\n

Similarly, another important SEO metric is ”bounce rate”. It measures the percentage of visitors who leave your website after viewing only one page. <\/p>\n\n\n\n

On the flip side, you want to keep your bounce rate low. <\/p>\n\n\n\n

So, SEO metrics don’t always have to do with something being “good” or “increasing.” Depending on what they indicate, some metrics may be more desirable to increase, while others should be kept low. <\/p>\n\n\n\n

Must-Track SEO Metrics for Your Website <\/h2>\n\n\n\n

While there are many SEO metrics, both on-page and off-page, that you can measure for your business, these are some standards that every website owner should track. <\/p>\n\n\n\n

1. Organic Search Traffic<\/strong> <\/h3>\n\n\n\n

We’ve already explained that organic search traffic is the number of visitors who come to your website through a search engine rather than any paid ad campaign. The higher the organic traffic, the better your website is performing on search engines. <\/p>\n\n\n\n

How to Measure<\/h4>\n\n\n\n

The Keywords Everywhere extension is a great resource for measuring organic search traffic for any website. With the extension on, all you have to do is search for your desired term. <\/p>\n\n\n\n

For this example, we’ll search for ”how to clean white shoes.” <\/p>\n\n\n\n

One of the first results is from Better Homes & Gardens. Since the Keywords Everywhere extension is on, you can see the search traffic indicators at the bottom of the search result. <\/p>\n\n\n\n

\"Keywords\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Keywords Everywhere organic traffic indicators<\/figcaption>
\n