{"id":3561,"date":"2025-07-14T14:35:45","date_gmt":"2025-07-14T14:35:45","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=3561"},"modified":"2025-09-23T03:23:00","modified_gmt":"2025-09-23T03:23:00","slug":"top-social-media-platforms-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/top-social-media-platforms-stats\/","title":{"rendered":"75 Top Social Media Platforms Stats To Know In 2025"},"content":{"rendered":"\n<p>Not too long ago, social media wasn\u2019t part of anyone\u2019s daily life.<\/p>\n\n\n\n<p>People relied on emails, phone calls, or face-to-face conversations to stay connected. There were no apps to scroll through in waiting rooms or notifications popping up every few minutes.<\/p>\n\n\n\n<p>But everything changed fast.<\/p>\n\n\n\n<p>Today, over<a href=\"https:\/\/www.testmyspeed.com\/insights\/social-media-statistics-you-need-to-know#:~:text=As%20of%20April%202025%2C%20there,shows%20some%20room%20for%20growth.\"> 5.2 billion<\/a> people around the world use social media\u2014that\u2019s more than 63% of the global population. It\u2019s become the place where people talk, shop, learn, and get their news.<\/p>\n\n\n\n<p>The following top social media platforms stats will reveal who\u2019s leading, where, and why it matters.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-Social-Media-Platforms-Stats-2025-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-Social-Media-Platforms-Stats-2025-1.png\" alt=\"Top Social Media Platforms Stats - 2025\" class=\"wp-image-3564\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-Social-Media-Platforms-Stats-2025-1.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-Social-Media-Platforms-Stats-2025-1-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-Social-Media-Platforms-Stats-2025-1-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-Social-Media-Platforms-Stats-2025-1-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-Social-Media-Platforms-Stats-2025-1-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top Social Media Platforms Stats - 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top Social Media Platforms Stats &#8211; 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top Social Media Platforms Stats - 2025\" class=\"wp-image-3564\" \/><figcaption class=\"wp-element-caption\">Top Social Media Platforms Stats &#8211; 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top Social Media Platforms Stats - 2025\" class=\"wp-image-3564\" \/><figcaption class=\"wp-element-caption\">Top Social Media Platforms Stats &#8211; 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Social Media Platforms By Number of Users<\/h2>\n\n\n\n<p>We all know that social media runs the world these days, but some big platforms are clearly leading the pack.&nbsp;<\/p>\n\n\n\n<p>From messaging apps to photo-sharing giants, user count plays a huge role in who holds the most influence.&nbsp;<\/p>\n\n\n\n<p>Whether you&#8217;re marketing, networking, or just curious, knowing which platforms dominate in user base tells you where the world is hanging out.<\/p>\n\n\n\n<p>Here are the top social media platforms stats that will reveal who\u2019s winning in numbers.<\/p>\n\n\n\n<p>1. In 2025, Facebook is still the top social media platform with<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 3.07 billion<\/a> monthly active users, making it the only one to surpass 3 billion users.<\/p>\n\n\n\n<p>2. YouTube comes in second with<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 2.53 billion<\/a> active users, which is 540 million less than Facebook.<\/p>\n\n\n\n<p>3. Instagram and WhatsApp both have<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 2 billion<\/a> monthly active users, tying for third place.<\/p>\n\n\n\n<p>4. TikTok continues to grow fast with<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 1.59 billion<\/a> active users, just behind Instagram and WhatsApp.<\/p>\n\n\n\n<p>5. WeChat is massive in China with<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 1.38 billion<\/a> users, though it remains more regionally popular than globally dominant.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-by-number-of-users-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;785&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;760&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"760\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-by-number-of-users-2025.png\" alt=\"Top social media platforms by number of users 2025\" class=\"wp-image-3565\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-by-number-of-users-2025.png 785w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-by-number-of-users-2025-300x290.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-by-number-of-users-2025-768x744.png 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top social media platforms by number of users 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><br>Top social media platforms by number of users 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social media platforms by number of users 2025\" class=\"wp-image-3565\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><br>Top social media platforms by number of users 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social media platforms by number of users 2025\" class=\"wp-image-3565\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><br>Top social media platforms by number of users 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>6. Telegram has<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 950 million<\/a> active users, slightly ahead of Facebook Messenger, which has 947 million users.<\/p>\n\n\n\n<p>7. Snapchat holds strong with<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 850 million<\/a> users, keeping its place as a favorite among younger audiences.<\/p>\n\n\n\n<p>8. Douyin, the Chinese version of TikTok, has<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 766 million<\/a> users in China alone, while Kuaishou isn\u2019t far behind with 714 million users.<\/p>\n\n\n\n<p>9. Reddit has grown to<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 606 million<\/a> active users, showing the strength of community-driven content.<\/p>\n\n\n\n<p>10. Weibo is another Chinese platform that has<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 599 million<\/a> users, staying relevant in China&#8217;s social space.<\/p>\n\n\n\n<p>11. X (formerly Twitter) now has<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 586 million<\/a> active users worldwide, slightly trailing behind Reddit and Weibo.<\/p>\n\n\n\n<p>12. QQ, once China\u2019s leading chat app, still holds<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 562 million<\/a> users, mostly in mainland China.<\/p>\n\n\n\n<p>13. Pinterest continues to thrive with<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 537 million<\/a> users, carving out a niche for discovery and inspiration.<\/p>\n\n\n\n<p>14. Meta (which includes Facebook, Instagram, WhatsApp, and Messenger) controls four of the top seven platforms, showing its huge dominance with a combined<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 8.017 billion<\/a> active users.<\/p>\n\n\n\n<p>15. Chinese platforms like WeChat, Douyin, Kuaishou, Weibo, and QQ together have over<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 3.99 billion<\/a> users, proving the massive scale of China\u2019s social media ecosystem.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Most-popular-social-media-platforms-in-China.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;914&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;760&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"760\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Most-popular-social-media-platforms-in-China.png\" alt=\"Most popular social media platforms in China\" class=\"wp-image-3566\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Most-popular-social-media-platforms-in-China.png 914w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Most-popular-social-media-platforms-in-China-300x249.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Most-popular-social-media-platforms-in-China-768x639.png 768w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most popular social media platforms in China\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ecinnovations.com\/blog\/social-media-platforms-in-china\/\">Source<\/a><br>Most popular social media platforms in China<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular social media platforms in China\" class=\"wp-image-3566\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ecinnovations.com\/blog\/social-media-platforms-in-china\/\">Source<\/a><br>Most popular social media platforms in China<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular social media platforms in China\" class=\"wp-image-3566\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ecinnovations.com\/blog\/social-media-platforms-in-china\/\">Source<\/a><br>Most popular social media platforms in China<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Social Media Platforms By Age Group<\/h2>\n\n\n\n<p>Not every app is for everyone.&nbsp;<\/p>\n\n\n\n<p>Teens flock to certain platforms like TikTok and Snapchat, while older generations prefer something more familiar and easy to use, like Facebook and YouTube.&nbsp;<\/p>\n\n\n\n<p>Age plays a big role in which social media platform someone chooses, and understanding that can be powerful if you\u2019re trying to reach the right crowd.<\/p>\n\n\n\n<p>The following top social media platforms stats will reveal how different age groups are shaping the digital space.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-age-group.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1024&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;768&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-age-group.png\" alt=\"Social media platforms by age group\" class=\"wp-image-3567\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-age-group.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-age-group-300x225.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-age-group-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social media platforms by age group\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social media platforms by age group<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media platforms by age group\" class=\"wp-image-3567\" \/><figcaption class=\"wp-element-caption\">Social media platforms by age group<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media platforms by age group\" class=\"wp-image-3567\" \/><figcaption class=\"wp-element-caption\">Social media platforms by age group<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p><strong>Top social media platforms by age group: 18 to 29<\/strong><\/p>\n\n\n\n<p>16. Among US adults aged 18 to 29,<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 93%<\/a> use YouTube, making it the most-used platform for this age group.<\/p>\n\n\n\n<p>17. Instagram is the second most popular among 18 to 29-year-olds, with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 78%<\/a> saying they use it regularly.<\/p>\n\n\n\n<p>18. Facebook still holds strong in third place with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 67%<\/a> of young adults using the platform.<\/p>\n\n\n\n<p>19. Snapchat is close behind, used by<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 65%<\/a> of people in this age group.<\/p>\n\n\n\n<p>20. TikTok rounds out the top five with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 62%<\/a> usage among adults aged 18 to 29 in the US.<\/p>\n\n\n\n<p><strong>Top social media platforms by age group: 30 to 49<\/strong><\/p>\n\n\n\n<p>21. In the 30 to 49 age group, YouTube leads with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 92%<\/a> of US adults using the platform.<\/p>\n\n\n\n<p>22. Facebook comes next, used by<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 75%<\/a> of adults in this group.<\/p>\n\n\n\n<p>23. Instagram ranks third with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 59%<\/a> usage among those aged 30 to 49.<\/p>\n\n\n\n<p>24. Pinterest and LinkedIn are tied for fourth place, each with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 40%<\/a> of users in this age range.<\/p>\n\n\n\n<p><strong>Top social media platforms by age group: 50 to 64<\/strong><\/p>\n\n\n\n<p>25. YouTube is the most-used platform for this age group, with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 83%<\/a> saying they use it.<\/p>\n\n\n\n<p>26. Facebook ranks second in this group with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 69%<\/a> usage.<\/p>\n\n\n\n<p>27. Instagram comes in third, used by<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 35%<\/a> of people aged 50 to 64.<\/p>\n\n\n\n<p>28. Pinterest follows closely with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 33%<\/a>, slightly ahead of LinkedIn, which is used by 31% in this age group.<\/p>\n\n\n\n<p><strong>Top social media platforms by age group: 65+<\/strong><\/p>\n\n\n\n<p>29. For adults aged 65 and older, YouTube remains on top with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 60%<\/a> usage.<\/p>\n\n\n\n<p>30. Facebook is a close second, used by<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 58%<\/a> of seniors in the US.<\/p>\n\n\n\n<p>31. Pinterest comes in third with<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 21%<\/a>, followed by WhatsApp at 16%.<\/p>\n\n\n\n<p>32. Instagram is also used by<a href=\"https:\/\/www.oberlo.com\/statistics\/social-media-usage-statistics-by-age\"> 15%<\/a> of this older age group, showing moderate adoption among seniors.<\/p>\n\n\n\n<p><strong>Top social media platforms by age group: Teenagers<\/strong><\/p>\n\n\n\n<p>33. YouTube is the most-used platform among US teens, with<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\"> 90%<\/a> saying they use it\u2014slightly down from 95% in 2022.<\/p>\n\n\n\n<p>34. TikTok and Instagram are tied, each used by approximately<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\"> 60%<\/a> of teens, showing strong ongoing popularity.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-used-by-teenagers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;428&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;450&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"450\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-used-by-teenagers.png\" alt=\"Top social media platforms used by teenagers\" class=\"wp-image-3568\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-used-by-teenagers.png 428w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Top-social-media-platforms-used-by-teenagers-285x300.png 285w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top social media platforms used by teenagers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\">Source<\/a><br>Top social media platforms used by teenagers<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social media platforms used by teenagers\" class=\"wp-image-3568\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\">Source<\/a><br>Top social media platforms used by teenagers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social media platforms used by teenagers\" class=\"wp-image-3568\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\">Source<\/a><br>Top social media platforms used by teenagers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>35. Snapchat is also widely used, with<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\"> 55%<\/a> of US teens saying they use the platform.<\/p>\n\n\n\n<p>36. Facebook use among teens continues to drop, with only<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\"> 32%<\/a> reporting usage\u2014down sharply from 71% in 2014\u201315.<\/p>\n\n\n\n<p>37. X (formerly Twitter) is now used by just<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\"> 17%<\/a> of teens, a major decline from 33% a decade ago and 23% in 2022.<\/p>\n\n\n\n<p>38. WhatsApp usage among teens is rising, with<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\"> 23%<\/a> saying they use it, up 6 points from 2022.<\/p>\n\n\n\n<p>39. Reddit is used by<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\"> 14%<\/a> of teens, a figure that has remained mostly stable in recent years.<\/p>\n\n\n\n<p>40. Threads, launched in 2023 by Meta, is still new among teens, with only<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/12\/12\/teens-social-media-and-technology-2024\/\"> 6%<\/a> reporting usage so far.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Social Media Platforms By Country<\/h2>\n\n\n\n<p>Different countries have different favorites.&nbsp;<\/p>\n\n\n\n<p>While one app rules the U.S., another might dominate in India or Brazil. Local culture, government policies, and language all affect which platforms people use most.&nbsp;<\/p>\n\n\n\n<p>The following top social media platforms stats will reveal what the world prefers in different corners of the map.<\/p>\n\n\n\n<p>41. China has the largest number of social media users worldwide in the world, with over<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 1.1 billion<\/a> active users. WeChat is the most popular platform there, followed by QQ.<\/p>\n\n\n\n<p>42. India has more than<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 462 million<\/a> social media users, making it the second-largest market globally. Facebook is the most popular platform, with over 369.9 million monthly active users.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-users-by-country-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;953&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;665&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"665\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-users-by-country-2025.png\" alt=\"Social media users by country 2025\" class=\"wp-image-3569\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-users-by-country-2025.png 953w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-users-by-country-2025-300x209.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-users-by-country-2025-768x536.png 768w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social media users by country 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\">Source<\/a><br>Social media users by country 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media users by country 2025\" class=\"wp-image-3569\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\">Source<\/a><br>Social media users by country 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media users by country 2025\" class=\"wp-image-3569\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\">Source<\/a><br>Social media users by country 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>43. The United States has<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 239 million<\/a> active social media users, one of the highest usage rates in the world. Again, Facebook is the most popular platform there, followed by Instagram and X.<\/p>\n\n\n\n<p>44. Brazil has<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 144 million<\/a> social media users, with WhatsApp being the most used platform, followed by Instagram and Facebook.<\/p>\n\n\n\n<p>45. Indonesia has<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 139 million<\/a> social media users, where WhatsApp is the most widely used platform with a very high penetration rate.<\/p>\n\n\n\n<p>46. Russia has<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 106 million<\/a> social media users, and Telegram is the most-used platform, followed by WhatsApp, VK, and TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Leading-social-media-platforms-in-Russia.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;697&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;470&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"470\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Leading-social-media-platforms-in-Russia.png\" alt=\"Leading social media platforms in Russia\" class=\"wp-image-3570\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Leading-social-media-platforms-in-Russia.png 697w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Leading-social-media-platforms-in-Russia-300x202.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Leading social media platforms in Russia\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/867549\/top-active-social-media-platforms-in-russia\/\">Source<\/a><br>Leading social media platforms in Russia<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading social media platforms in Russia\" class=\"wp-image-3570\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/867549\/top-active-social-media-platforms-in-russia\/\">Source<\/a><br>Leading social media platforms in Russia<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading social media platforms in Russia\" class=\"wp-image-3570\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/867549\/top-active-social-media-platforms-in-russia\/\">Source<\/a><br>Leading social media platforms in Russia<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>47. Japan has<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 96 million<\/a> social media users, where LINE is the most popular platform with 97 million users, followed by YouTube and X (formerly Twitter).<\/p>\n\n\n\n<p>48. Mexico has<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 90.2 million<\/a> social media users, and Facebook is the most used platform, closely followed by WhatsApp.<\/p>\n\n\n\n<p>49. The Philippines has<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 86.8 million<\/a> social media users, with Facebook being the dominant platform.<\/p>\n\n\n\n<p>50. Vietnam has<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/social-media-users-by-country\"> 72.7 million<\/a> social media users, and Facebook is the most used platform, followed closely by Zalo, a local messaging app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Social Media Platforms By Revenue<\/h2>\n\n\n\n<p>It\u2019s not just about who has the most users\u2014it\u2019s about who\u2019s making the most money.&nbsp; Some platforms are pulling in billions through ads, subscriptions, and premium features that keep the cash flowing.<\/p>\n\n\n\n<p>But why does that matter to you?<\/p>\n\n\n\n<p>Because revenue shows which platforms have cracked the code on making social media a money-making machine<\/p>\n\n\n\n<p>Here are the top social media platforms stats that will reveal who\u2019s cashing in online and where.<\/p>\n\n\n\n<p>51. Facebook leads all platforms in revenue, earning<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $80.7 billion<\/a> annually because of its massive user base and powerful ad system, even though it ranks only third in time spent.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Facebook-ad-revenue-by-category.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1009&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;567&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"567\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Facebook-ad-revenue-by-category.png\" alt=\"Facebook ad revenue by category\" class=\"wp-image-3571\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Facebook-ad-revenue-by-category.png 1009w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Facebook-ad-revenue-by-category-300x169.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Facebook-ad-revenue-by-category-768x432.png 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Facebook ad revenue by category\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/campaignbriefasia.com\/2024\/12\/12\/facebook-global-advertising-revenue-to-surpass-100bn-in-2024-fuelled-by-innovation-in-ai-and-commerce-to-attract-gen-z\/\">Source<\/a><br>Facebook ad revenue by category<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Facebook ad revenue by category\" class=\"wp-image-3571\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/campaignbriefasia.com\/2024\/12\/12\/facebook-global-advertising-revenue-to-surpass-100bn-in-2024-fuelled-by-innovation-in-ai-and-commerce-to-attract-gen-z\/\">Source<\/a><br>Facebook ad revenue by category<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Facebook ad revenue by category\" class=\"wp-image-3571\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/campaignbriefasia.com\/2024\/12\/12\/facebook-global-advertising-revenue-to-surpass-100bn-in-2024-fuelled-by-innovation-in-ai-and-commerce-to-attract-gen-z\/\">Source<\/a><br>Facebook ad revenue by category<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>52. Instagram is the second-highest earner, bringing in<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $49.8 billion<\/a> per year, driven by its strong presence in influencer marketing and e-commerce.<\/p>\n\n\n\n<p>53. YouTube ranks third in annual revenue, generating<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $31.5 billion<\/a>, with video ads playing a major role in its monetization.<\/p>\n\n\n\n<p>54. WeChat and TikTok are nearly tied in revenue, with WeChat earning<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $16.3 billion<\/a> and TikTok close behind at $16.1 billion.<\/p>\n\n\n\n<p>55. LinkedIn brings in<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $15.7 billion<\/a> annually, making it a top revenue platform despite users spending just 51 minutes per month, the lowest among major networks.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/LinkedIn-has-crossed-the-15-billion-revenue-mark.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;747&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;767&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"767\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/LinkedIn-has-crossed-the-15-billion-revenue-mark.png\" alt=\"LinkedIn has crossed the 15 billion revenue mark\" class=\"wp-image-3572\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/LinkedIn-has-crossed-the-15-billion-revenue-mark.png 747w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/LinkedIn-has-crossed-the-15-billion-revenue-mark-292x300.png 292w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: LinkedIn has crossed the 15 billion revenue mark\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.threads.com\/@mattnavarra\/post\/C9vANRsI5yY\/linkedin-has-become-a-15-billion-business-linkedin-contributed-more-than-15-bill\">Source<\/a><br>LinkedIn has crossed the 15 billion revenue mark<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"LinkedIn has crossed the 15 billion revenue mark\" class=\"wp-image-3572\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.threads.com\/@mattnavarra\/post\/C9vANRsI5yY\/linkedin-has-become-a-15-billion-business-linkedin-contributed-more-than-15-bill\">Source<\/a><br>LinkedIn has crossed the 15 billion revenue mark<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"LinkedIn has crossed the 15 billion revenue mark\" class=\"wp-image-3572\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.threads.com\/@mattnavarra\/post\/C9vANRsI5yY\/linkedin-has-become-a-15-billion-business-linkedin-contributed-more-than-15-bill\">Source<\/a><br>LinkedIn has crossed the 15 billion revenue mark<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>56. Snapchat generates<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $4.6 billion<\/a> annually, showing strong ad performance among its younger user base.<\/p>\n\n\n\n<p>57. X (formerly Twitter) earns<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $3.4 billion<\/a> per year, putting it in the middle tier for revenue despite having 586 million users.<\/p>\n\n\n\n<p>58. Pinterest makes<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $3.0 billion<\/a> annually, performing well in shopping-related and discovery-based advertising, even with lower user time spent.<\/p>\n\n\n\n<p>59. WhatsApp earns<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $1.2 billion<\/a> a year, which is low compared to its 2 billion active users, highlighting the challenge of monetizing messaging apps.<\/p>\n\n\n\n<p>60. Reddit brings in<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> $800 million<\/a> in annual revenue, despite a loyal and active community, showing limited monetization compared to other platforms.<\/p>\n\n\n\n<p>61. Meta (which owns Facebook, Instagram, and WhatsApp) dominates overall revenue, earning a combined $131.7 billion annually across its platforms.<\/p>\n\n\n\n<p>62. YouTube and TikTok show the strong earning potential of video-first platforms, as both are ranking in the top five for revenue.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-revenue.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1024&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;527&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-revenue.png\" alt=\"Social media platforms by revenue\" class=\"wp-image-3573\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-revenue.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-revenue-300x154.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Social-media-platforms-by-revenue-768x395.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social media platforms by revenue\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/glaad.org\/smsi\/2024\/rising-hate-rising-profits\/\">Source<\/a><br>Social media platforms by revenue<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media platforms by revenue\" class=\"wp-image-3573\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/glaad.org\/smsi\/2024\/rising-hate-rising-profits\/\">Source<\/a><br>Social media platforms by revenue<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media platforms by revenue\" class=\"wp-image-3573\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/glaad.org\/smsi\/2024\/rising-hate-rising-profits\/\">Source<\/a><br>Social media platforms by revenue<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>63. LinkedIn stands out for high revenue per user, proving that niche platforms can succeed through premium features and targeted business ads.<\/p>\n\n\n\n<p>64. Despite large audiences and high engagement, platforms like WhatsApp and Reddit earn significantly less. That&#8217;s because it&#8217;s harder to monetize messaging and community-based apps compared to ad-driven networks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Social Media Platforms By Time Spent<\/h2>\n\n\n\n<p>How long people stick around on a platform says a lot about how hooked they really are.&nbsp;<\/p>\n\n\n\n<p>Some apps keep users scrolling for hours with nonstop content, while others are just quick pit stops on a very busy day.<\/p>\n\n\n\n<p>Time spent is a strong signal of loyalty, engagement, and even a bit of digital addiction.<\/p>\n\n\n\n<p>The following top social media platforms stats will reveal where people are spending most of their digital lives.<\/p>\n\n\n\n<p>65. TikTok ranks first in time spent, with users averaging<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 34 hours<\/a> per month, nearly 6 hours more than YouTube.<\/p>\n\n\n\n<p>66. YouTube users spend about<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 28 hours and 5 minutes<\/a> per month on the platform, making it the second most engaging in terms of time spent.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Average-time-spent-on-social-media-per-month.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1348&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;697&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"697\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Average-time-spent-on-social-media-per-month.png\" alt=\"Average time spent on social media per month\" class=\"wp-image-3574\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Average-time-spent-on-social-media-per-month.png 1348w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Average-time-spent-on-social-media-per-month-300x155.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Average-time-spent-on-social-media-per-month-1024x529.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/07\/Average-time-spent-on-social-media-per-month-768x397.png 768w\" sizes=\"(max-width: 1348px) 100vw, 1348px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average time spent on social media per month\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/average-time-spent-on-social-media\">Source<\/a><br>Average time spent on social media per month<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average time spent on social media per month\" class=\"wp-image-3574\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/average-time-spent-on-social-media\">Source<\/a><br>Average time spent on social media per month<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average time spent on social media per month\" class=\"wp-image-3574\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/average-time-spent-on-social-media\">Source<\/a><br>Average time spent on social media per month<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>67. Facebook comes in third, with users spending<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 19 hours and 47 minutes<\/a> per month, despite having the largest number of users globally.<\/p>\n\n\n\n<p>68. WhatsApp ranks fourth, with users spending an average of<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 17 hours and 6 minutes<\/a> per month.<\/p>\n\n\n\n<p>69. Instagram users spend about<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 15 hours and 50 minutes<\/a> per month, slightly less than WhatsApp.<\/p>\n\n\n\n<p>70. LINE, a messaging app popular in Japan and parts of Asia, sees<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 8 hours and 14 minutes<\/a> of user engagement per month.<\/p>\n\n\n\n<p>71. X (formerly Twitter) users average<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 4 hours and 40 minutes<\/a> per month, placing it in the mid-to-lower range for engagement time.<\/p>\n\n\n\n<p>72. Telegram users spend about<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 3 hours and 45 minutes<\/a> per month, while Snapchat users follow closely at 3 hours and 33 minutes.<\/p>\n\n\n\n<p>73. Facebook Messenger users average<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 3 hours and 21 minutes<\/a> per month, significantly lower than its counterpart WhatsApp.<\/p>\n\n\n\n<p>74. Pinterest users spend around<a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\"> 1 hour and 49 minutes<\/a> per month.<\/p>\n\n\n\n<p>75. LinkedIn sees the least time spent, with users averaging just <a href=\"https:\/\/soax.com\/research\/top-social-media-platforms\">51 minutes<\/a> per month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>That wraps up our breakdown of the top social media platform stats.<\/p>\n\n\n\n<p>Major players like Facebook, YouTube, and Instagram continue to lead in users and revenue.&nbsp;<\/p>\n\n\n\n<p>Still, platforms like TikTok, Telegram, and Snapchat are capturing more user time and attention, especially among younger audiences.&nbsp;<\/p>\n\n\n\n<p>Short-form video, private messaging, and regional apps like WeChat and LINE are shaping the way people connect in 2025, making it clear that social media is evolving faster than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover our latest top social media platforms stats. Get the data you need to reach your audience and create a winning social strategy for 2025.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3561"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=3561"}],"version-history":[{"count":3,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3561\/revisions"}],"predecessor-version":[{"id":4058,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3561\/revisions\/4058"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=3561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=3561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=3561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}