{"id":3273,"date":"2025-05-26T15:28:33","date_gmt":"2025-05-26T15:28:33","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=3273"},"modified":"2025-09-23T04:27:12","modified_gmt":"2025-09-23T04:27:12","slug":"customer-loyalty-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/customer-loyalty-stats\/","title":{"rendered":"65+ Powerful Customer Loyalty Stats For Businesses In 2025"},"content":{"rendered":"\n<p>What makes a customer choose the same brand over and over again, even when there are cheaper or faster options out there?&nbsp;<\/p>\n\n\n\n<p>In 2025, customer loyalty goes far beyond discounts and reward points\u2014it\u2019s built on trust, emotional connection, and consistently great experiences.&nbsp;<\/p>\n\n\n\n<p>With rising competition and shifting expectations, brands that invest in loyalty are seeing real returns in retention, revenue, and reputation.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ve gathered the most important customer loyalty statistics to help you understand what drives loyalty today, what breaks it, and how leading companies stay ahead.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-Loyalty-Stats-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-Loyalty-Stats-2025.png\" alt=\"Customer Loyalty Stats 2025\" class=\"wp-image-3275\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-Loyalty-Stats-2025.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-Loyalty-Stats-2025-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-Loyalty-Stats-2025-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-Loyalty-Stats-2025-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-Loyalty-Stats-2025-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customer Loyalty Stats 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer Loyalty Stats 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer Loyalty Stats 2025\" class=\"wp-image-3275\" \/><figcaption class=\"wp-element-caption\">Customer Loyalty Stats 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer Loyalty Stats 2025\" class=\"wp-image-3275\" \/><figcaption class=\"wp-element-caption\">Customer Loyalty Stats 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Customer Loyalty Statistics<\/h2>\n\n\n\n<p>Customer loyalty plays a much bigger role in business success than many people realize, and the numbers behind it clearly show just how much of an impact it has on revenue, retention, and long-term growth.&nbsp;<\/p>\n\n\n\n<p>If you want a quick look at how loyalty shapes customer behavior in 2025, here are the stats that stand out the most and tell the full story right from the start.<\/p>\n\n\n\n<p>1. <a href=\"https:\/\/www.zinrelo.com\/resources\/loyalty-statistics\/\">57%<\/a> of <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-shopping-stats\/\">consumers are willing to spend extra money<\/a> on brands they feel loyal to, and nearly<a href=\"https:\/\/www.yotpo.com\/blog\/customer-loyalty-survey-data\/\"> 9 out of 10<\/a> people say it takes at least three purchases before they start feeling truly loyal to a brand.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Purchases-leads-to-brand-loyalty-over-time.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1024&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;451&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Purchases-leads-to-brand-loyalty-over-time.png\" alt=\"Purchases leads to brand loyalty over time\" class=\"wp-image-3276\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Purchases-leads-to-brand-loyalty-over-time.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Purchases-leads-to-brand-loyalty-over-time-300x132.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Purchases-leads-to-brand-loyalty-over-time-768x338.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Purchases leads to brand loyalty over time\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/camphouse.io\/blog\/brand-resonance\">Source<\/a><br>Purchases leads to brand loyalty over time<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Purchases leads to brand loyalty over time\" class=\"wp-image-3276\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/camphouse.io\/blog\/brand-resonance\">Source<\/a><br>Purchases leads to brand loyalty over time<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Purchases leads to brand loyalty over time\" class=\"wp-image-3276\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/camphouse.io\/blog\/brand-resonance\">Source<\/a><br>Purchases leads to brand loyalty over time<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>2. Over the past five years, the cost of getting new customers has increased by nearly<a href=\"https:\/\/www.businesswire.com\/news\/home\/20220719005425\/en\/Brands-Losing-a-Record-29-for-Each-New-Customer-Acquired\"> 60%<\/a>, and now businesses are losing an average of $29 for every new customer they bring in.<\/p>\n\n\n\n<p>3. Just keeping 5% more of your current customers can lead to a big jump in profits\u2014at least<a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\"> 25%<\/a> more, which shows how powerful loyalty is.<\/p>\n\n\n\n<p>4. Millennials are the most loyal group of all at<a href=\"https:\/\/emarsys.com\/learn\/white-papers\/customer-loyalty-index-2024-global\/\"> 73%<\/a>, while Gen Z follows a bit behind at 66%, and Gen X and Baby Boomers are tied at 68% when it comes to sticking with brands they like.<\/p>\n\n\n\n<p>5. Loyalty programs really pay off for businesses, with<a href=\"https:\/\/antavo.com\/reports\/global-customer-loyalty-report-2024\/\"> 90%<\/a> of companies seeing a <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">good return on investmen<\/a>t, and on average, they\u2019re making nearly 5x what they spend.<\/p>\n\n\n\n<p>6. <a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/loyal-shoppers-go-the-extra-mile\/\">83%<\/a> of people say that being part of a loyalty program makes them more likely to keep buying from the same brand repeatedly.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyalty-program-influences-consumers-to-buy-again.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;640&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;428&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"428\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyalty-program-influences-consumers-to-buy-again.png\" alt=\"Loyalty program influences consumers to buy again\" class=\"wp-image-3277\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyalty-program-influences-consumers-to-buy-again.png 640w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyalty-program-influences-consumers-to-buy-again-300x201.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Loyalty program influences consumers to buy again\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention-challenges\">Source<\/a><br>Loyalty program influences consumers to buy again<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Loyalty program influences consumers to buy again\" class=\"wp-image-3277\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention-challenges\">Source<\/a><br>Loyalty program influences consumers to buy again<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Loyalty program influences consumers to buy again\" class=\"wp-image-3277\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention-challenges\">Source<\/a><br>Loyalty program influences consumers to buy again<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>7. Trust loyalty, which comes from real connections instead of just discounts and perks, has grown by<a href=\"https:\/\/emarsys.com\/learn\/white-papers\/customer-loyalty-index-2024-global\/\"> 26%<\/a> since 2021 and now makes up 34% of all brand loyalty in 2024.<\/p>\n\n\n\n<p>8. <a href=\"https:\/\/emarsys.com\/learn\/white-papers\/customer-loyalty-index-2024-global\/\">30%<\/a> of people say they stay loyal to brands that share their values, so it\u2019s not just about price anymore\u2014it\u2019s also about what a brand stands for.<\/p>\n\n\n\n<p>9. Companies that use <a href=\"https:\/\/keywordseverywhere.com\/blog\/personalization-stats\/\">personalized marketing<\/a>, including things like custom video content, are seeing major benefits\u2014loyalty goes up by<a href=\"https:\/\/qualifio.com\/blog\/2020-trends-personalised-marketing-data\/\"> 47%<\/a>, and customer satisfaction improves by 36%.<\/p>\n\n\n\n<p>10. The typical American is part of about<a href=\"https:\/\/www.bondbrandloyalty.com\/\"> 17 loyalty programs<\/a>, which shows how common and important these programs have become in everyday shopping.<\/p>\n\n\n\n<p>11. Starbucks Rewards is one of the best-known loyalty programs. According to Keywords Everywhere, over 49,000 <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-see-how-many-searches-a-keyword-gets\/\">people search for<\/a> \u201cStarbucks coffee rewards\u201d every month and another 18,000 look for \u201cStarbucks loyalty program\u201d on Google.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Keywords-Everywhere-data-for-loyalty-program.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;432&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;425&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"425\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Keywords-Everywhere-data-for-loyalty-program.png\" alt=\"Keywords Everywhere data for loyalty program\" class=\"wp-image-3278\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Keywords-Everywhere-data-for-loyalty-program.png 432w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Keywords-Everywhere-data-for-loyalty-program-300x295.png 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for loyalty program\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for loyalty program<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for loyalty program\" class=\"wp-image-3278\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for loyalty program<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for loyalty program\" class=\"wp-image-3278\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for loyalty program<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Customer Loyalty Matters<\/h2>\n\n\n\n<p>Keeping your customers happy and loyal isn\u2019t just about getting them to return\u2014it\u2019s about building real relationships that lead to stronger trust, higher spending, and long-term value for your business.&nbsp;<\/p>\n\n\n\n<p>The following customer loyalty stats reveal why it has become one of the most important things a company can focus on if it wants to grow and compete today.<\/p>\n\n\n\n<p>12. <a href=\"https:\/\/web.archive.org\/web\/20221130230858\/https:\/\/www.annexcloud.com\/blog\/customer-retention-technology-analysis\/\">65%<\/a> of a company\u2019s revenue comes from people who have already bought from them before, which shows just how important repeat customers are for keeping a business strong.<\/p>\n\n\n\n<p>13. It can cost<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\"> 5 to 25 times<\/a> more to bring in a brand-new customer than to keep one you already have, making <a href=\"https:\/\/keywordseverywhere.com\/blog\/customer-retention-stats\/\">customer retention<\/a> a much smarter investment.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Its-more-costly-to-acquire-a-new-customer-than-to-retain-an-existing-one.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1077&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;598&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1077\" height=\"598\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Its-more-costly-to-acquire-a-new-customer-than-to-retain-an-existing-one.png\" alt=\"It's more costly to acquire a new customer than to retain an existing one\" class=\"wp-image-3279\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Its-more-costly-to-acquire-a-new-customer-than-to-retain-an-existing-one.png 1077w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Its-more-costly-to-acquire-a-new-customer-than-to-retain-an-existing-one-300x167.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Its-more-costly-to-acquire-a-new-customer-than-to-retain-an-existing-one-1024x569.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Its-more-costly-to-acquire-a-new-customer-than-to-retain-an-existing-one-768x426.png 768w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: It&#039;s more costly to acquire a new customer than to retain an existing one\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.linkedin.com\/pulse\/existing-customers-more-valuable-than-new-ian-kingwill-hjrlc\">Source<\/a><br>It&#8217;s more costly to acquire a new customer than to retain an existing one<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"It's more costly to acquire a new customer than to retain an existing one\" class=\"wp-image-3279\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.linkedin.com\/pulse\/existing-customers-more-valuable-than-new-ian-kingwill-hjrlc\">Source<\/a><br>It&#8217;s more costly to acquire a new customer than to retain an existing one<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"It's more costly to acquire a new customer than to retain an existing one\" class=\"wp-image-3279\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.linkedin.com\/pulse\/existing-customers-more-valuable-than-new-ian-kingwill-hjrlc\">Source<\/a><br>It&#8217;s more costly to acquire a new customer than to retain an existing one<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>14. You have a much better shot at making a sale to someone who\u2019s already bought from you, with a success rate between<a href=\"http:\/\/web.archive.org\/web\/20200924055646\/https:\/\/paymotion.com\/ecommerce-blog\/what-you-need-to-know-about-starting-a-subscription-business\/\"> 60% and 70%<\/a>, compared to just 5% to 20% with someone new.<\/p>\n\n\n\n<p>15. Almost<a href=\"https:\/\/www.acquia.com\/newsroom\/press-releases\/once-they-commit-us-consumers-are-loyal-life-says-acquia-survey\"> 6 in 10<\/a> American consumers say that once they stick with a brand, they usually stay loyal to it for life, making loyalty one of the most powerful forces in business.<\/p>\n\n\n\n<p>16. More than<a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\"> half of shoppers worldwide<\/a> say customer service plays a \u201cvery important\u201d role in which brands they choose and whether or not they stay loyal over time.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Importance-of-customer-service.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1271&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;703&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"703\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Importance-of-customer-service.png\" alt=\"Importance of customer service\" class=\"wp-image-3280\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Importance-of-customer-service.png 1271w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Importance-of-customer-service-300x166.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Importance-of-customer-service-1024x566.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Importance-of-customer-service-768x425.png 768w\" sizes=\"(max-width: 1271px) 100vw, 1271px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Importance of customer service\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\">Source<\/a><br>Importance of customer service<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Importance of customer service\" class=\"wp-image-3280\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\">Source<\/a><br>Importance of customer service<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Importance of customer service\" class=\"wp-image-3280\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\">Source<\/a><br>Importance of customer service<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>17. Good customer service matters because nearly half of people\u2014<a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\">48%<\/a> to be exact\u2014say they\u2019ve stopped doing business with a brand in the past year because the service wasn\u2019t good enough.<\/p>\n\n\n\n<p>18. A large majority\u2014<a href=\"https:\/\/inmoment.com\/blog\/earning-and-destroying-customer-loyalty-retail-cx-trends-you-need-to-know\/\">77%<\/a> of consumers\u2014say they\u2019ve stayed loyal to at least one brand for 10 years or even longer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Factors That Influence Customer Loyalty<\/h2>\n\n\n\n<p>Loyalty doesn\u2019t happen by chance\u2014it\u2019s the result of many little things that come together over time, like great service, consistent quality, emotional connection, and the overall ease of doing business.&nbsp;<\/p>\n\n\n\n<p>Below are the customer loyalty stats that help explain what really drives customers to stick with a brand and what makes them feel like staying loyal is worth it.<\/p>\n\n\n\n<p>19. <a href=\"https:\/\/emarsys.com\/learn\/white-papers\/customer-loyalty-index-2024-global\/\">18%<\/a> of people now use subscriptions to show their loyalty to a brand, which shows just how popular and common subscription-based services are becoming in today\u2019s market.<\/p>\n\n\n\n<p>20. Price is the biggest reason people stick with a brand, with<a href=\"https:\/\/d1eipm3vz40hy0.cloudfront.net\/pdf\/cxtrends\/cx-trends-2020-full-report.pdf\"> 62%<\/a> of global customers saying it matters most. In comparison, things like customer service came in close at 57% and product choices at 54%\u2014and only 27% said things like <a href=\"https:\/\/keywordseverywhere.com\/blog\/personalization-stats\/\">personalization<\/a> or special offers made a difference in keeping them loyal.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Price-is-the-biggest-reason-customers-stick-to-a-brand.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1174&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;488&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"488\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Price-is-the-biggest-reason-customers-stick-to-a-brand.png\" alt=\"Price is the biggest reason customers stick to a brand\" class=\"wp-image-3281\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Price-is-the-biggest-reason-customers-stick-to-a-brand.png 1174w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Price-is-the-biggest-reason-customers-stick-to-a-brand-300x125.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Price-is-the-biggest-reason-customers-stick-to-a-brand-1024x426.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Price-is-the-biggest-reason-customers-stick-to-a-brand-768x319.png 768w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Price is the biggest reason customers stick to a brand\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/d1eipm3vz40hy0.cloudfront.net\/pdf\/cxtrends\/cx-trends-2020-full-report.pdf\">Source<\/a><br>Price is the biggest reason customers stick to a brand<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Price is the biggest reason customers stick to a brand\" class=\"wp-image-3281\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/d1eipm3vz40hy0.cloudfront.net\/pdf\/cxtrends\/cx-trends-2020-full-report.pdf\">Source<\/a><br>Price is the biggest reason customers stick to a brand<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Price is the biggest reason customers stick to a brand\" class=\"wp-image-3281\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/d1eipm3vz40hy0.cloudfront.net\/pdf\/cxtrends\/cx-trends-2020-full-report.pdf\">Source<\/a><br>Price is the biggest reason customers stick to a brand<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>21. The number one reason people walk away from a brand is dishonesty, with<a href=\"https:\/\/today.yougov.com\/topics\/technology\/articles-reports\/2021\/08\/11\/how-do-data-leaks-affect-customer-loyalty\"> 31%<\/a> of Americans saying they would switch if they found out a company had lied about how well a product works.<\/p>\n\n\n\n<p>22. <a href=\"https:\/\/emarsys.com\/learn\/white-papers\/customer-loyalty-index-2024-global\/\">57%<\/a> of consumers say that having high-quality products is the main reason they stay loyal to a brand, which proves that good products still matter most.<\/p>\n\n\n\n<p>23. Around<a href=\"https:\/\/emarsys.com\/learn\/white-papers\/customer-loyalty-index-2024-global\/\"> 34%<\/a> of shoppers have stopped buying from a brand they used to love because of poor sustainability practices.<\/p>\n\n\n\n<p>24. Nearly 1 in 3 people\u2014<a href=\"https:\/\/emarsys.com\/learn\/white-papers\/customer-loyalty-index-2024-global\/\">30%<\/a>\u2014say their loyalty to a brand takes a hit if they feel the company is careless or <a href=\"https:\/\/keywordseverywhere.com\/blog\/data-generated-per-day-stats\/\">irresponsible with their personal data<\/a>.<\/p>\n\n\n\n<p>25. <a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\">70%<\/a> of customers say they feel more positively about brands that take the time to send helpful updates or alerts before a problem even comes up.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Consumers-prefer-proactive-brands.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1258&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;690&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"690\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Consumers-prefer-proactive-brands.png\" alt=\"Consumers prefer proactive brands\" class=\"wp-image-3282\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Consumers-prefer-proactive-brands.png 1258w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Consumers-prefer-proactive-brands-300x165.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Consumers-prefer-proactive-brands-1024x562.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Consumers-prefer-proactive-brands-768x421.png 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Consumers prefer proactive brands\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\">Source<\/a><br>Consumers prefer proactive brands<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers prefer proactive brands\" class=\"wp-image-3282\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\">Source<\/a><br>Consumers prefer proactive brands<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers prefer proactive brands\" class=\"wp-image-3282\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\">Source<\/a><br>Consumers prefer proactive brands<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>26. About<a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/2018StateofGlobalCustomerServiceReport.pdf\"> 59%<\/a> of people say they view a brand more favorably when it responds to customer questions or complaints on <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\">social media.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Role and Effectiveness of Loyalty Programs<\/h2>\n\n\n\n<p>Loyalty programs are one of the most common ways businesses try to keep customers coming back, but not every program works the same or delivers results that matter.&nbsp;<\/p>\n\n\n\n<p>Here are the stats that show how loyalty programs are performing in 2025 and how smart companies are using them to build stronger brand relationships.<\/p>\n\n\n\n<p>27. In 2024, there was a big jump in loyalty program use\u2014up by<a href=\"https:\/\/emarsys.com\/learn\/white-papers\/customer-loyalty-index-2024-global\/\"> 28%<\/a> from the previous year, which is a 40% increase compared to how things looked in 2023.<\/p>\n\n\n\n<p>28. <a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/loyal-shoppers-go-the-extra-mile\/\">83%<\/a> of shoppers say they\u2019ve made repeat purchases because of being part of a loyalty program.<\/p>\n\n\n\n<p>29. People who use their loyalty rewards spend more\u2014on average, they spend over<a href=\"https:\/\/antavo.com\/reports\/global-customer-loyalty-report-2024\/\"> three times<\/a> as much each year as members who don\u2019t bother redeeming anything at all.<\/p>\n\n\n\n<p>30. Loyalty program members help businesses grow faster, generating<a href=\"https:\/\/newsroom.accenture.com\/news\/members-of-customer-loyalty-programs-generate-significantly-more-revenue-for-retailers-than-do-non-members-accenture-research-finds.htm\"> 12% to 18%<\/a> more extra revenue each year than customers who aren\u2019t in any loyalty program.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyalty-programs-impact-revenue.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;696&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;750&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"750\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyalty-programs-impact-revenue.png\" alt=\"Loyalty programs impact revenue\" class=\"wp-image-3283\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyalty-programs-impact-revenue.png 696w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyalty-programs-impact-revenue-278x300.png 278w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Loyalty programs impact revenue\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/rewardtheworld.net\/loyalty-program-roi-essential-guide\/\">Source<\/a><br>Loyalty programs impact revenue<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Loyalty programs impact revenue\" class=\"wp-image-3283\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/rewardtheworld.net\/loyalty-program-roi-essential-guide\/\">Source<\/a><br>Loyalty programs impact revenue<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Loyalty programs impact revenue\" class=\"wp-image-3283\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/rewardtheworld.net\/loyalty-program-roi-essential-guide\/\">Source<\/a><br>Loyalty programs impact revenue<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>31. The best loyalty programs out there are boosting yearly user revenue by<a href=\"https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/next-in-loyalty-eight-levers-to-turn-customers-into-fans\"> 15% to 25%<\/a>, which shows how effective a strong rewards system can be when done right.<\/p>\n\n\n\n<p>32. <a href=\"https:\/\/www.bondbl.com\/theloyaltyreport\">73%<\/a> of consumers say they\u2019re willing to shift how they spend just to get more out of their loyalty program benefits.<\/p>\n\n\n\n<p>33. Many shoppers spend more with brands they feel connected to\u2014<a href=\"https:\/\/www.pymnts.com\/study\/relationship-commerce-brand-engagement-subscriptions-memberships-loyalty-programs\/\">37%<\/a> do this through retail subscriptions, 28% through memberships, and 27% through loyalty programs, all because those programs make them feel like they\u2019re getting something extra in return.<\/p>\n\n\n\n<p>34. When consumers feel emotionally connected to one brand through a loyalty program or subscription,<a href=\"https:\/\/www.pymnts.com\/study\/relationship-commerce-brand-engagement-subscriptions-memberships-loyalty-programs\/\"> 95%<\/a> say they\u2019re more likely to keep buying from that brand.<\/p>\n\n\n\n<p>35. Not everyone is happy with how loyalty programs work\u2014<a href=\"https:\/\/www.loyaltymagazine.com\/\">45%<\/a> of people don\u2019t like how long it takes to earn rewards, 31% think earning rewards is just too hard, and 27% feel the rewards they get aren\u2019t worth the effort.<\/p>\n\n\n\n<p>36. People who pay for loyalty memberships tend to spend more, with<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/coping-with-the-big-switch-how-paid-loyalty-programs-can-help-bring-consumers-back-to-your-brand\"> 60%<\/a> saying they increase their spending, while only 30% do the same when they\u2019re in free loyalty programs.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Paid-loyalty-programs-create-value-by-changing-customer-behavior.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;762&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;547&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"547\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Paid-loyalty-programs-create-value-by-changing-customer-behavior.png\" alt=\"Paid loyalty programs create value by changing customer behavior\" class=\"wp-image-3284\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Paid-loyalty-programs-create-value-by-changing-customer-behavior.png 762w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Paid-loyalty-programs-create-value-by-changing-customer-behavior-300x215.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Paid loyalty programs create value by changing customer behavior\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/coping-with-the-big-switch-how-paid-loyalty-programs-can-help-bring-consumers-back-to-your-brand\">Source<\/a><br>Paid loyalty programs create value by changing customer behavior<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Paid loyalty programs create value by changing customer behavior\" class=\"wp-image-3284\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/coping-with-the-big-switch-how-paid-loyalty-programs-can-help-bring-consumers-back-to-your-brand\">Source<\/a><br>Paid loyalty programs create value by changing customer behavior<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Paid loyalty programs create value by changing customer behavior\" class=\"wp-image-3284\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/coping-with-the-big-switch-how-paid-loyalty-programs-can-help-bring-consumers-back-to-your-brand\">Source<\/a><br>Paid loyalty programs create value by changing customer behavior<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>37. The main reason people say no to joining a loyalty program is the cost\u2014<a href=\"https:\/\/www.bolt.com\/wp-content\/uploads\/2021\/02\/Industry-Report-on-Loyalty-Programs-EM10241.pdf\">70%<\/a> of consumers say the membership fees hold them back the most.<\/p>\n\n\n\n<p>38. Shoppers have high expectations with paid loyalty programs\u2014<a href=\"https:\/\/www.statista.com\/statistics\/1228174\/expected-services-and-benefits-with-a-paid-membership-us\/\">58%<\/a> of Americans expect free shipping with no minimums, 39% want same-day delivery, and 31% hope to find more options online than they would if they went into a physical store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Retention and Spending Behavior<\/h2>\n\n\n\n<p>When customers stick around, they usually spend more money and become more valuable to your business over time, which is why <a href=\"https:\/\/keywordseverywhere.com\/blog\/customer-retention-stats\/\">customer retention is so closely tied to long-term success.<\/a>\u00a0<\/p>\n\n\n\n<p>The following customer loyalty stats reveal how loyal buyers behave when spending and why keeping the ones you already have is often better than constantly chasing new ones.<\/p>\n\n\n\n<p>39. <a href=\"https:\/\/econsultancy.com\/15-fascinating-insights-from-econsultancy-s-2014-reports\/\">82%<\/a> of business leaders agree that it costs way less to keep a customer returning than it does to go out and find someone brand new.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-acquisition-vs-customer-retention.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;600&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-acquisition-vs-customer-retention.png\" alt=\"Customer acquisition vs customer retention\" class=\"wp-image-3285\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-acquisition-vs-customer-retention.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-acquisition-vs-customer-retention-300x180.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Customer-acquisition-vs-customer-retention-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customer acquisition vs customer retention\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.markinblog.com\/customer-loyalty-retention-statistics\/\">Source<\/a><br>Customer acquisition vs customer retention<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer acquisition vs customer retention\" class=\"wp-image-3285\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.markinblog.com\/customer-loyalty-retention-statistics\/\">Source<\/a><br>Customer acquisition vs customer retention<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer acquisition vs customer retention\" class=\"wp-image-3285\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.markinblog.com\/customer-loyalty-retention-statistics\/\">Source<\/a><br>Customer acquisition vs customer retention<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>40. When it comes to sales, your odds are much better with people who\u2019ve already bought from you\u2014your chances of selling to a new customer sit at just<a href=\"https:\/\/www.zinrelo.com\/resources\/loyalty-statistics\/\"> 5% to 20%<\/a>, but that jumps to 60% or 70% with returning ones.<\/p>\n\n\n\n<p>41. Poor customer retention is a costly issue in the U.S., where businesses lose about<a href=\"https:\/\/learning.callminer.com\/c\/whitepaper-churn-index-2020?x=CFl8z6\"> $136.8 billion<\/a> every year just because they can\u2019t keep their customers around.<\/p>\n\n\n\n<p>42. People who already shop with a brand tend to spend a lot more\u2014on average, they spend<a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\"> 67%<\/a> more than brand-new customers.<\/p>\n\n\n\n<p>43. Loyalty management takes up a big chunk of global brand budgets, making up<a href=\"https:\/\/www.businesswire.com\/news\/home\/20200908005185\/en\/Brands-Double-Down-on-Loyalty-Despite-23-Billion-Decrease-in-Overall-Customer-Ecosystem-Spending\"> 23%<\/a> of what they spend on building and maintaining customer relationships.<\/p>\n\n\n\n<p>44. The top 10% of customers are worth paying attention to because they spend<a href=\"https:\/\/surveysparrow.com\/blog\/customer-satisfaction-stats\/\"> three times<\/a> more than the other 90%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyal-customers-spend-more-than-other-customers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;775&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;619&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"619\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyal-customers-spend-more-than-other-customers.png\" alt=\"Loyal customers spend more than other customers\" class=\"wp-image-3286\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyal-customers-spend-more-than-other-customers.png 775w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyal-customers-spend-more-than-other-customers-300x240.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Loyal-customers-spend-more-than-other-customers-768x613.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Loyal customers spend more than other customers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.usetada.com\/en\/tips-to-increase-repeat-purchase\">Source<\/a><br>Loyal customers spend more than other customers<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Loyal customers spend more than other customers\" class=\"wp-image-3286\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.usetada.com\/en\/tips-to-increase-repeat-purchase\">Source<\/a><br>Loyal customers spend more than other customers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Loyal customers spend more than other customers\" class=\"wp-image-3286\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.usetada.com\/en\/tips-to-increase-repeat-purchase\">Source<\/a><br>Loyal customers spend more than other customers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>45. Brands aren\u2019t shy about spending on loyalty\u2014each year, they pour more than<a href=\"https:\/\/www.businesswire.com\/news\/home\/20190503005033\/en\/New-Research-Report-Global-Customer-Loyalty-a-323B-Endeavor\"> $75 billion<\/a> into loyalty management programs to keep their best customers engaged and coming back.<\/p>\n\n\n\n<p>46. A customer who has already made multiple purchases is<a href=\"https:\/\/www.omniconvert.com\/blog\/17-ways-increase-conversions-shopify-store\/\"> nine times<\/a> more likely to buy again than someone shopping for the first time.<\/p>\n\n\n\n<p>47. <a href=\"https:\/\/www.sessionm.com\/wp-content\/uploads\/2020\/10\/2019_Harvard_Business_Review_Report_Beyond_Rewards_Raising_the_Bar_on_Customer_Loya-2.pdf\">52%<\/a> of <a href=\"https:\/\/keywordseverywhere.com\/blog\/branding-stats\/\">global brands<\/a> are now investing in mobile tech, like digital wallets, to support their loyalty strategies and make rewards easier to access on the go.<\/p>\n\n\n\n<p>48. Nearly 7 in 10 brand leaders\u2014<a href=\"https:\/\/www.businesswire.com\/news\/home\/20190503005033\/en\/New-Research-Report-Global-Customer-Loyalty-a-323B-Endeavor\">69%<\/a> to be exact\u2014say they\u2019ve increased how much they\u2019re spending on loyalty over the past two years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Engagement and Experience<\/h2>\n\n\n\n<p>People are more likely to stay loyal to a brand when they feel heard, valued, and well taken care of, which is why the customer experience has become such a big part of loyalty strategies today.&nbsp;<\/p>\n\n\n\n<p>Below are the customer loyalty stats that show just how powerful a smooth, engaging, and <a href=\"https:\/\/keywordseverywhere.com\/blog\/personalization-stats\/\">personalized experience<\/a> can be when it comes to earning long-term trust.<\/p>\n\n\n\n<p>49. <a href=\"https:\/\/antavo.com\/blog\/customer-loyalty-statistics\/\">53%<\/a> of consumers say they feel the most emotionally connected to the brands they buy from.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Emotionally-connected-consumers-are-more-valuable.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;945&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;553&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"553\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Emotionally-connected-consumers-are-more-valuable.png\" alt=\"Emotionally connected consumers are more valuable\" class=\"wp-image-3287\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Emotionally-connected-consumers-are-more-valuable.png 945w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Emotionally-connected-consumers-are-more-valuable-300x176.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Emotionally-connected-consumers-are-more-valuable-768x449.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Emotionally connected consumers are more valuable\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.sticky.io\/post\/the-science-of-customer-emotions\">Source<\/a><br>Emotionally connected consumers are more valuable<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Emotionally connected consumers are more valuable\" class=\"wp-image-3287\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.sticky.io\/post\/the-science-of-customer-emotions\">Source<\/a><br>Emotionally connected consumers are more valuable<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Emotionally connected consumers are more valuable\" class=\"wp-image-3287\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.sticky.io\/post\/the-science-of-customer-emotions\">Source<\/a><br>Emotionally connected consumers are more valuable<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>50. <a href=\"https:\/\/antavo.com\/blog\/customer-loyalty-statistics\/\">91%<\/a> of customers say they\u2019re more likely to make another purchase after a great service experience.<\/p>\n\n\n\n<p>51. <a href=\"https:\/\/antavo.com\/blog\/customer-loyalty-statistics\/\">80%<\/a> of customers say that a company&#8217;s experience is just as important as the product or service itself.<\/p>\n\n\n\n<p>52. Among younger adults aged 25 to 34,<a href=\"https:\/\/www.acxiom.com\/marketing-trends\/?context_ref_type=content_list_aside\"> 67%<\/a> believe that when brands offer their products as services, those brands do a better job of understanding what customers need.<\/p>\n\n\n\n<p>53. That same age group feels strongly about experience too\u2014<a href=\"https:\/\/www.acxiom.com\/marketing-trends\/?context_ref_type=content_list_aside\">64%<\/a> of them say that when companies offer products as services, it usually leads to a better overall experience.<\/p>\n\n\n\n<p>54. Many young consumers want more from brands even after the sale is done\u2014<a href=\"https:\/\/www.acxiom.com\/marketing-trends\/?context_ref_type=content_list_aside\">68%<\/a> of people aged 25 to 34 say they feel more connected to companies that provide helpful services beyond just the purchase.<\/p>\n\n\n\n<p>55. <a href=\"https:\/\/www.acxiom.com\/anything-as-a-service\/\">68%<\/a> of brands say they believe that using \u201cas-a-service\u201d models helps them deliver better customer experiences that are more personalized and flexible.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/How-brands-can-improve-customer-experience.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;783&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;767&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"767\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/How-brands-can-improve-customer-experience.png\" alt=\"How brands can improve customer experience\" class=\"wp-image-3288\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/How-brands-can-improve-customer-experience.png 783w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/How-brands-can-improve-customer-experience-300x294.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/How-brands-can-improve-customer-experience-768x752.png 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: How brands can improve customer experience\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.acxiom.com\/anything-as-a-service\/\">Source<\/a><br>How brands can improve customer experience<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How brands can improve customer experience\" class=\"wp-image-3288\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.acxiom.com\/anything-as-a-service\/\">Source<\/a><br>How brands can improve customer experience<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How brands can improve customer experience\" class=\"wp-image-3288\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.acxiom.com\/anything-as-a-service\/\">Source<\/a><br>How brands can improve customer experience<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>56. <a href=\"https:\/\/antavo.com\/blog\/customer-loyalty-statistics\">58%<\/a> of those between 16 and 34 say they enjoy it when companies make personal recommendations based on their own likes and preferences.<\/p>\n\n\n\n<p>57. Still, not everyone is convinced that companies have their best interests in mind\u2014<a href=\"https:\/\/antavo.com\/blog\/customer-loyalty-statistics\">37%<\/a> of people worldwide think that many businesses care more about making money than giving customers a great experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Breaks Customer Loyalty<\/h2>\n\n\n\n<p>Even if someone has been loyal to a brand for years, certain things can push them away quickly, especially when their expectations aren\u2019t met or their trust is broken.&nbsp;<\/p>\n\n\n\n<p>What are the things that drive customers away?&nbsp;<\/p>\n\n\n\n<p>Here are the customer loyalty stats that show what causes customers to lose faith in a company and what mistakes can lead even the most loyal people to walk away.<\/p>\n\n\n\n<p>58. Even if someone loves a brand, it only takes one really bad experience to walk away\u2014about<a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\"> 1 in 3 customers<\/a> say that\u2019s enough for them to leave for good.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Impact-of-negative-experience-on-business.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;501&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;496&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"496\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Impact-of-negative-experience-on-business.png\" alt=\"Impact of negative experience on business\" class=\"wp-image-3289\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Impact-of-negative-experience-on-business.png 501w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Impact-of-negative-experience-on-business-300x297.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Impact-of-negative-experience-on-business-150x150.png 150w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Impact of negative experience on business\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.podia.com\/articles\/is-wordpress-a-good-solution-for-selling-online-courses\">Source<\/a><br>Impact of negative experience on business<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Impact of negative experience on business\" class=\"wp-image-3289\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.podia.com\/articles\/is-wordpress-a-good-solution-for-selling-online-courses\">Source<\/a><br>Impact of negative experience on business<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Impact of negative experience on business\" class=\"wp-image-3289\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.podia.com\/articles\/is-wordpress-a-good-solution-for-selling-online-courses\">Source<\/a><br>Impact of negative experience on business<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>59. <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\">59%<\/a> of U.S. customers say if they have a few bad interactions with a company they once loved, they\u2019ll eventually give up on it completely.<\/p>\n\n\n\n<p>60. <a href=\"https:\/\/www.sweor.com\/firstimpressions\">50%<\/a> of all customers <a href=\"https:\/\/keywordseverywhere.com\/blog\/mobile-advertising-stats\/\">won\u2019t even bother with a business\u2019s website if it\u2019s not mobile-friendly<\/a>, so even if they like the brand, they\u2019ll move on if the site doesn\u2019t work well on their phones.<\/p>\n\n\n\n<p>61. <a href=\"https:\/\/see.narvar.com\/rs\/249-TEC-877\/images\/State-of-Returns-New-Expectations-Narvar-Consumer-Study-2020.pdf\">51%<\/a> of shoppers say that if they have to pay to return something, they probably won\u2019t buy it in the first place, which shows how much return policies matter.<\/p>\n\n\n\n<p>62. Nearly half of consumers\u2014<a href=\"https:\/\/www.pwc.com\/us\/en\/zz-test\/assets\/pwc-consumer-intelligence-series-customer-experience.pdf\">46%<\/a>\u2014say they\u2019ll stop buying from a brand if the employees don\u2019t seem to know what they\u2019re talking about because helpful service still makes a big difference.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Trained-and-educated-staff-improves-customer-experience.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;789&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;593&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"593\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Trained-and-educated-staff-improves-customer-experience.png\" alt=\"Trained and educated staff improves customer experience\" class=\"wp-image-3290\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Trained-and-educated-staff-improves-customer-experience.png 789w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Trained-and-educated-staff-improves-customer-experience-300x225.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Trained-and-educated-staff-improves-customer-experience-768x577.png 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Trained and educated staff improves customer experience\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edume.com\/blog\/customer-experience-statistics\">Source<\/a><br>Trained and educated staff improves customer experience<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Trained and educated staff improves customer experience\" class=\"wp-image-3290\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edume.com\/blog\/customer-experience-statistics\">Source<\/a><br>Trained and educated staff improves customer experience<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Trained and educated staff improves customer experience\" class=\"wp-image-3290\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edume.com\/blog\/customer-experience-statistics\">Source<\/a><br>Trained and educated staff improves customer experience<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Loyalty Program Success Stories<\/h2>\n\n\n\n<p>Some companies are doing loyalty right, using smart rewards, great timing, and personal touches to turn casual buyers into long-term fans who keep coming back.&nbsp;<\/p>\n\n\n\n<p>The following examples and stats show real-life success stories where loyalty programs made a real difference, proving that when done well, these programs can create results that go far beyond discounts.<\/p>\n\n\n\n<p>63. Amazon Prime members tend to shop a lot more,<a href=\"https:\/\/www.businessinsider.com\/amazon-prime-customers-spend-more-than-others-2018-10?r=US&amp;IR=T\"> spending more than twice<\/a> as much as customers who don\u2019t have a membership.<\/p>\n\n\n\n<p>64. Walmart+ members aren\u2019t just spending more per trip\u2014around<a href=\"https:\/\/www.cnbc.com\/2022\/02\/24\/walmart-kicks-off-exclusive-sales-event-for-walmart-members.html\"> $79<\/a> per online visit compared to $62 for non-members\u2014they\u2019re also shopping more often, with 11 extra <a href=\"https:\/\/keywordseverywhere.com\/blog\/website-traffic-checker\/\">visits each year<\/a> on average.<\/p>\n\n\n\n<p>65. Adidas adiClub members buy from the brand<a href=\"https:\/\/consumergoods.com\/adidas-leans-memberships-and-beefs-digital-hires\"> 50%<\/a> more often than non-members do, and their total value over time is twice as high.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Adidas-loyalty-program-success.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;879&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;612&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"612\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Adidas-loyalty-program-success.png\" alt=\"Adidas loyalty program success\" class=\"wp-image-3291\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Adidas-loyalty-program-success.png 879w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Adidas-loyalty-program-success-300x209.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Adidas-loyalty-program-success-768x535.png 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Adidas loyalty program success\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/queue-it.com\/blog\/ecommerce-loyalty-programs\/\">Source<\/a><br>Adidas loyalty program success<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Adidas loyalty program success\" class=\"wp-image-3291\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/queue-it.com\/blog\/ecommerce-loyalty-programs\/\">Source<\/a><br>Adidas loyalty program success<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Adidas loyalty program success\" class=\"wp-image-3291\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/queue-it.com\/blog\/ecommerce-loyalty-programs\/\">Source<\/a><br>Adidas loyalty program success<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>66. Starbucks Rewards is doing its job because more than half\u2014<a href=\"https:\/\/www.pymnts.com\/earnings\/2022\/more-than-half-starbucks-sales-now-driven-by-rewards-customers\/#:~:text=%E2%80%9CStarbucks%20Rewards%20now%20represents%2053,of%20spend%20has%20grown%20commensurately.\">53%<\/a>\u2014of all money spent in the U.S. Starbucks stores now comes from customers who are part of the program.<\/p>\n\n\n\n<p>67. Lululemon&#8217;s loyalty program pulled in a huge nine million members in just five months, and more than<a href=\"https:\/\/queue-it.com\/blog\/loyalty-program-examples\/\"> 30%<\/a> of them used at least one benefit during that short period.<\/p>\n\n\n\n<p>68. H&amp;M saw their loyalty program grow a massive<a href=\"https:\/\/queue-it.com\/blog\/loyalty-program-examples\/\"> 71%<\/a> in 2021, reaching over 120 million members.<\/p>\n\n\n\n<p>69. After<a href=\"https:\/\/queue-it.com\/blog\/loyalty-program-examples\/\"> IKEA upgraded its loyalty program<\/a>, members started making up more than half of all sales\u201458% to be exact\u2014which shows how much people appreciate being part of something rewarding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>As these stats make clear, customer loyalty isn&#8217;t just about offering good products anymore \u2014 it\u2019s about creating a full experience that makes people want to stick around.<\/p>\n\n\n\n<p>Today\u2019s consumers expect more from brands, from strong customer service and fair pricing to values that match their own.&nbsp;<\/p>\n\n\n\n<p>Loyalty programs, personalization, and mobile-first strategies are becoming must-haves rather than nice-to-haves because when people feel seen and appreciated, they tend to return.<\/p>\n\n\n\n<p>Moving forward, the brands that win will be the ones that not only deliver on what they promise but also adapt quickly to what their customers truly care about.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It costs less to keep a customer than to find a new one. Dive into our customer loyalty stats and learn what drives brand devotion and repeat purchases.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3273"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=3273"}],"version-history":[{"count":4,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3273\/revisions"}],"predecessor-version":[{"id":4072,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3273\/revisions\/4072"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=3273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=3273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=3273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}