{"id":3210,"date":"2025-05-15T17:19:11","date_gmt":"2025-05-15T17:19:11","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=3210"},"modified":"2025-09-23T04:31:17","modified_gmt":"2025-09-23T04:31:17","slug":"saas-statistics","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/saas-statistics\/","title":{"rendered":"83 New SaaS Statistics You Can\u2019t Miss In 2025"},"content":{"rendered":"\n<p>SaaS has evolved from a cost-cutting solution into the backbone of modern business operations. As of 2025, the global SaaS market is valued at over $300 billion, projected to surpass $1 trillion by 2032.<\/p>\n\n\n\n<p>This shows how deeply embedded these tools have become in every industry, from finance and healthcare to education and e-commerce.<\/p>\n\n\n\n<p>But with growth comes complexity.&nbsp;<\/p>\n\n\n\n<p>On average, companies now use 130 SaaS applications, and nearly 30% of these go unused, prompting tighter controls on spending and more focus on ROI.&nbsp;<\/p>\n\n\n\n<p>At the same time, 73% of IT professionals say managing SaaS operations has become a top priority, especially as concerns around security and compliance rise.<\/p>\n\n\n\n<p>In this article, we\u2019ll dive into the most compelling SaaS statistics across growth, pricing, adoption, churn, AI integration, security, and more.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-Statistics-To-Know-In-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-Statistics-To-Know-In-2025.png\" alt=\"SaaS Statistics To Know In 2025\" class=\"wp-image-3212\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-Statistics-To-Know-In-2025.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-Statistics-To-Know-In-2025-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-Statistics-To-Know-In-2025-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-Statistics-To-Know-In-2025-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-Statistics-To-Know-In-2025-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS Statistics To Know In 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>SaaS Statistics To Know In 2025<\/strong><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS Statistics To Know In 2025\" class=\"wp-image-3212\" \/><figcaption class=\"wp-element-caption\"><strong>SaaS Statistics To Know In 2025<\/strong><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS Statistics To Know In 2025\" class=\"wp-image-3212\" \/><figcaption class=\"wp-element-caption\"><strong>SaaS Statistics To Know In 2025<\/strong><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top SaaS Statistics: A Quick Overview<\/h2>\n\n\n\n<p>The SaaS industry has become a driving force in how businesses operate, with widespread adoption across every major sector.&nbsp;<\/p>\n\n\n\n<p>These general SaaS stats offer a big-picture view of just how embedded SaaS has become in the global economy and what that means going forward.<\/p>\n\n\n\n<p>1. The global SaaS market is booming, with specialists predicting it will grow from<a href=\"https:\/\/www.fortunebusinessinsights.com\/software-as-a-service-saas-market-102222\"> $317.55 billion<\/a> in 2024 to a massive $1.2 trillion by 2032.<\/p>\n\n\n\n<p>2. SaaS revenue worldwide is growing fast, with an expected yearly growth rate of<a href=\"https:\/\/www.statista.com\/outlook\/tmo\/public-cloud\/software-as-a-service\/worldwide\"> 19.38%<\/a> from 2025 to 2029, reaching around $793 billion by 2029.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Global-SaaS-market.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;925&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;669&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"669\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Global-SaaS-market.png\" alt=\"Global SaaS market\" class=\"wp-image-3213\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Global-SaaS-market.png 925w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Global-SaaS-market-300x217.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Global-SaaS-market-768x555.png 768w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Global SaaS market\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/easternpeak.com\/blog\/top-7-game-changing-trends-shaping-the-future-of-saas\/\">Source<\/a><br>Global SaaS market<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Global SaaS market\" class=\"wp-image-3213\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/easternpeak.com\/blog\/top-7-game-changing-trends-shaping-the-future-of-saas\/\">Source<\/a><br>Global SaaS market<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Global SaaS market\" class=\"wp-image-3213\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/easternpeak.com\/blog\/top-7-game-changing-trends-shaping-the-future-of-saas\/\">Source<\/a><br>Global SaaS market<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>3. Almost<a href=\"https:\/\/www.bettercloud.com\/resources\/state-of-saasops\/\"> 90%<\/a> of IT pros say automation is crucial for handling SaaS tools, and 64% of companies say it\u2019s helped cut down on manual work in a big way.<\/p>\n\n\n\n<p>4. Companies use a lot of SaaS tools\u2014about<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\"> 275<\/a> on average\u2014but over half the licenses go unused after just 30 days, leading to wasted money and resources.<\/p>\n\n\n\n<p>5. <a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\">Half<\/a> of the businesses using many SaaS apps are moving to manage them all in one place, using SaaS Management Platforms to stay organized and save time.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Most-important-thing-to-managing-SaaS-applications-at-your-organization.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;920&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;622&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"622\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Most-important-thing-to-managing-SaaS-applications-at-your-organization.png\" alt=\"Most important thing to managing SaaS applications at your organization\" class=\"wp-image-3214\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Most-important-thing-to-managing-SaaS-applications-at-your-organization.png 920w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Most-important-thing-to-managing-SaaS-applications-at-your-organization-300x203.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Most-important-thing-to-managing-SaaS-applications-at-your-organization-768x519.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most important thing to managing SaaS applications at your organization\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.flexera.com\/resources\/glossary\/saas-management-platform\">Source<\/a><br>Most important thing to managing SaaS applications at your organization<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most important thing to managing SaaS applications at your organization\" class=\"wp-image-3214\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.flexera.com\/resources\/glossary\/saas-management-platform\">Source<\/a><br>Most important thing to managing SaaS applications at your organization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most important thing to managing SaaS applications at your organization\" class=\"wp-image-3214\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.flexera.com\/resources\/glossary\/saas-management-platform\">Source<\/a><br>Most important thing to managing SaaS applications at your organization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>6. About<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\"> 72%<\/a> of IT experts think zero-touch automation\u2014where things run without needing hands-on help\u2014will shape how SaaS is used in the near future.<\/p>\n\n\n\n<p>7. Over<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\"> 90%<\/a> of organizations believe SaaS helps them grow, letting them use new technologies and increase their revenue more easily.<\/p>\n\n\n\n<p>8. AI-powered SaaS is growing at lightning speed, with the market expected to hit<a href=\"https:\/\/www.coherentmarketinsights.com\/industry-reports\/ai-created-saas-market\"> $770 billion<\/a> by 2031, thanks to a huge 40.2% yearly growth rate.<\/p>\n\n\n\n<p>9. Popular SaaS tools like ChatGPT, Canva, LinkedIn, Udemy, Grammarly, and Adobe Acrobat keep getting renewed. ChatGPT alone pulls in 506 million searches a month and 2.13 million visitors through organic traffic, as shown by Keywords Everywhere.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Keywords-Everywhere-data-for-ChatGPT.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;651&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;435&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"435\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Keywords-Everywhere-data-for-ChatGPT.png\" alt=\"Keywords Everywhere data for ChatGPT\" class=\"wp-image-3215\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Keywords-Everywhere-data-for-ChatGPT.png 651w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Keywords-Everywhere-data-for-ChatGPT-300x200.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for ChatGPT\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for ChatGPT<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for ChatGPT\" class=\"wp-image-3215\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for ChatGPT<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for ChatGPT\" class=\"wp-image-3215\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for ChatGPT<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SaaS Market Growth Statistics<\/h2>\n\n\n\n<p>While North America dominates the SaaS market share of companies and customers, the global market is forecasted to grow rapidly over the next few years.&nbsp;<\/p>\n\n\n\n<p>Emerging markets and new industries are fueling this expansion with accelerated cloud adoption.<\/p>\n\n\n\n<p>These SaaS statistics reveal the widespread success of the SaaS industry and its expected trajectory in the near future.<\/p>\n\n\n\n<p>10. The global SaaS market is set to explode, jumping from<a href=\"https:\/\/www.fortunebusinessinsights.com\/software-as-a-service-saas-market-102222\"> $317.55 billion<\/a> in 2024 to over $1.2 trillion by 2032.<\/p>\n\n\n\n<p>11. North America is leading the SaaS race, holding 48% of the global market in 2023 with<a href=\"https:\/\/www.fortunebusinessinsights.com\/software-as-a-service-saas-market-102222\"> $131.18 billion<\/a> in revenue.<\/p>\n\n\n\n<p>12. From 2024 to 2032, SaaS is expected to grow steadily worldwide, with an average yearly growth rate of<a href=\"https:\/\/www.fortunebusinessinsights.com\/software-as-a-service-saas-market-102222\"> 18.4%<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-market-projections.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;718&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;615&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"615\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-market-projections.png\" alt=\"SaaS market projections\" class=\"wp-image-3216\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-market-projections.png 718w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-market-projections-300x257.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS market projections\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.venasolutions.com\/blog\/saas-statistics\">Source<\/a><br>SaaS market projections<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS market projections\" class=\"wp-image-3216\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.venasolutions.com\/blog\/saas-statistics\">Source<\/a><br>SaaS market projections<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS market projections\" class=\"wp-image-3216\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.venasolutions.com\/blog\/saas-statistics\">Source<\/a><br>SaaS market projections<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>13. The Asia Pacific region is about to grow the fastest in the SaaS world, with a powerful<a href=\"https:\/\/www.einpresswire.com\/article\/688897889\/saas-market-size-reach-usd-702-19-billion-by-2030-influencing-factors-that-leading-industry-around-the-globe\"> 22%<\/a> yearly growth rate expected over the next 10 years.<\/p>\n\n\n\n<p>14. China\u2019s SaaS market is quickly expanding, with projections showing it will hit<a href=\"https:\/\/www.statista.com\/outlook\/tmo\/public-cloud\/software-as-a-service\/china\"> $17.4 billion<\/a> in 2025 and more than double to $37.98 billion by 2029.<\/p>\n\n\n\n<p>15. India\u2019s SaaS industry is on a strong path, aiming to grow fivefold, from $20 billion to<a href=\"https:\/\/www.business-standard.com\/industry\/news\/indian-saas-market-likely-to-grow-to-100-billion-by-2035-says-report-125032501238_1.html#:~:text=India's%20software%2Das%2Da%2D,and%20deepening%20government%20digital%20initiatives%2C\"> $100 billion<\/a>, by 2035.<\/p>\n\n\n\n<p>16. Brazil is leading Latin America\u2019s SaaS market, which reached<a href=\"https:\/\/blog.payproglobal.com\/saas-conversion-rate-in-brazilian-market\"> $21.4 billion<\/a> in 2024. Brazil alone was worth $3.9 billion in 2022, and the entire region is expected to grow by 12.5% each year through 2030.<\/p>\n\n\n\n<p>17. Germany remains one of Europe\u2019s top SaaS markets, growing from \u20ac6.85 billion in 2020 to a projected<a href=\"https:\/\/www.statista.com\/statistics\/1219237\/saas-versus-other-software-market-revenue-europe-bycountry\/\"> \u20ac16.3 billion<\/a> by 2025.<\/p>\n\n\n\n<p>18. There were more than <a href=\"https:\/\/www.vainu.com\/blog\/saas-study\/\">24,000<\/a> SaaS tools available in 2023, with customer service (17,000+ tools), marketing (14,800+), and e-commerce leading the pack.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Productivity-and-collaboration-solutions-dominates-SaaS-market.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;942&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;652&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"652\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Productivity-and-collaboration-solutions-dominates-SaaS-market.png\" alt=\"Productivity and collaboration solutions dominates SaaS market\" class=\"wp-image-3217\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Productivity-and-collaboration-solutions-dominates-SaaS-market.png 942w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Productivity-and-collaboration-solutions-dominates-SaaS-market-300x208.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Productivity-and-collaboration-solutions-dominates-SaaS-market-768x532.png 768w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Productivity and collaboration solutions dominates SaaS market\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\">Source<\/a><br>Productivity and collaboration solutions dominates SaaS market<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Productivity and collaboration solutions dominates SaaS market\" class=\"wp-image-3217\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\">Source<\/a><br>Productivity and collaboration solutions dominates SaaS market<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Productivity and collaboration solutions dominates SaaS market\" class=\"wp-image-3217\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\">Source<\/a><br>Productivity and collaboration solutions dominates SaaS market<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SaaS Revenue and Pricing Statistics<\/h2>\n\n\n\n<p>As the SaaS industry expands, revenue models and pricing strategies are becoming key factors in how organizations manage their budgets and choose vendors.&nbsp;<\/p>\n\n\n\n<p>These important statistics offer a clear look at the current trends shaping SaaS revenue and pricing.<\/p>\n\n\n\n<p>19. Nearly<a href=\"https:\/\/zylo.com\/blog\/software-purchasing-channel\/\"> 75%<\/a> of SaaS is now bought directly from vendors, which is a huge drop of almost 87% from last year, showing more people prefer using resellers or online marketplaces instead.<\/p>\n\n\n\n<p>20. Only<a href=\"https:\/\/openviewpartners.com\/blog\/state-of-usage-based-pricing\/\"> 15%<\/a> of SaaS companies rely mostly on pay-as-you-go pricing, while nearly half (46%) use a mix of usage-based and flat-rate pricing to offer more flexibility.<\/p>\n\n\n\n<p>21. In 2024, public SaaS companies grew more slowly than usual, with their median growth rate falling below<a href=\"https:\/\/www.saastr.com\/gartner-saas-spend-is-actually-accelerating-will-hit-300-billion-in-2025\/\"> 20%<\/a> for the first time.<\/p>\n\n\n\n<p>22. Software now makes up more than<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/saas-market-report\"> 84%<\/a> of the SaaS market, showing how product-based offerings are dominating over service-based ones.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Software-as-a-service-market.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;665&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;348&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"348\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Software-as-a-service-market.png\" alt=\"Software as a service market\" class=\"wp-image-3218\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Software-as-a-service-market.png 665w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Software-as-a-service-market-300x157.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Software as a service market\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/saas-market-report\">Source<\/a><br>Software as a service market<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Software as a service market\" class=\"wp-image-3218\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/saas-market-report\">Source<\/a><br>Software as a service market<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Software as a service market\" class=\"wp-image-3218\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/saas-market-report\">Source<\/a><br>Software as a service market<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>23. By 2025, global SaaS revenue is expected to hit<a href=\"https:\/\/www.statista.com\/outlook\/tmo\/public-cloud\/software-as-a-service\/worldwide\"> $390.5 billion<\/a>, as more businesses keep turning to software solutions.<\/p>\n\n\n\n<p>24. Big companies with over 1,000 employees brought in more than<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/saas-market-report\"> 60%<\/a> of all SaaS revenue worldwide back in 2022, proving that large enterprises are still the biggest buyers.<\/p>\n\n\n\n<p>25. Private cloud providers led the way in 2022, grabbing<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/saas-market-report\"> 43%<\/a> of the SaaS market\u2014the largest share among all market types.<\/p>\n\n\n\n<p>26. For private SaaS companies, those earning under $1 million in annual recurring revenue (ARR) had a net revenue retention rate of<a href=\"https:\/\/www.saas-capital.com\/blog-posts\/private-saas-company-valuations-multiples\/\"> 100%<\/a>, while those making over $20 million reached 104%.<\/p>\n\n\n\n<p>27. About<a href=\"https:\/\/openviewpartners.com\/blog\/saas-pricing-insights\/\"> 39%<\/a> of SaaS businesses use value-based pricing, tailoring their rates to the benefits they offer, while 24% copy what their competitors charge.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-businesses-pricing-methods.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;812&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;437&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"437\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-businesses-pricing-methods.png\" alt=\"SaaS businesses pricing methods\" class=\"wp-image-3219\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-businesses-pricing-methods.png 812w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-businesses-pricing-methods-300x161.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-businesses-pricing-methods-768x413.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS businesses pricing methods\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/openviewpartners.com\/blog\/saas-pricing-insights\/\">Source<\/a><br>SaaS businesses pricing methods<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS businesses pricing methods\" class=\"wp-image-3219\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/openviewpartners.com\/blog\/saas-pricing-insights\/\">Source<\/a><br>SaaS businesses pricing methods<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS businesses pricing methods\" class=\"wp-image-3219\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/openviewpartners.com\/blog\/saas-pricing-insights\/\">Source<\/a><br>SaaS businesses pricing methods<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>28. There\u2019s a near 50\/50 split when it comes to showing pricing, with<a href=\"https:\/\/openviewpartners.com\/blog\/saas-pricing-insights\/\"> 45%<\/a> of companies making their prices public and 55% keeping them hidden.<\/p>\n\n\n\n<p>29. Most SaaS companies don\u2019t give many discounts, with<a href=\"https:\/\/openviewpartners.com\/blog\/saas-pricing-insights\/\"> 68%<\/a> saying they discount fewer than one in four deals, and nearly 30% saying their sales teams barely discount.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SaaS Adoption and Usage Statistics<\/h2>\n\n\n\n<p>SaaS tools are no longer limited to IT or tech teams\u2014today, they\u2019re used across departments and industries.&nbsp;<\/p>\n\n\n\n<p>These stats show how SaaS adoption has expanded and how companies leverage these platforms in day-to-day operations.<\/p>\n\n\n\n<p>30. By 2025, a solid<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\"> 85%<\/a> of business apps will run on SaaS, showing that cloud-based software has become the go-to choice for most enterprises.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Average-number-of-SaaS-apps-per-company-over-the-years.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1205&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;767&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1205\" height=\"767\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Average-number-of-SaaS-apps-per-company-over-the-years.png\" alt=\"Average number of SaaS apps per company over the years\" class=\"wp-image-3220\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Average-number-of-SaaS-apps-per-company-over-the-years.png 1205w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Average-number-of-SaaS-apps-per-company-over-the-years-300x191.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Average-number-of-SaaS-apps-per-company-over-the-years-1024x652.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Average-number-of-SaaS-apps-per-company-over-the-years-768x489.png 768w\" sizes=\"(max-width: 1205px) 100vw, 1205px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average number of SaaS apps per company over the years\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/electroiq.com\/stats\/saas-statistics\/\">Source<\/a><br>Average number of SaaS apps per company over the years<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average number of SaaS apps per company over the years\" class=\"wp-image-3220\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/electroiq.com\/stats\/saas-statistics\/\">Source<\/a><br>Average number of SaaS apps per company over the years<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average number of SaaS apps per company over the years\" class=\"wp-image-3220\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/electroiq.com\/stats\/saas-statistics\/\">Source<\/a><br>Average number of SaaS apps per company over the years<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>31. In 2024,<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\"> 42%<\/a> of SaaS tools used by companies were considered shadow IT, meaning they weren\u2019t managed by the IT department, and with 65% of apps unapproved, this creates serious security risks.<\/p>\n\n\n\n<p>32. Operations teams added more SaaS apps than before, growing from<a href=\"https:\/\/productiv.com\/state-of-saas\"> 74 to 87<\/a> tools, though other teams like IT, Sales, and Product saw even faster growth.<\/p>\n\n\n\n<p>33. Customer success teams had the slowest growth in SaaS use, adding just<a href=\"https:\/\/productiv.com\/state-of-saas\"> 5%<\/a> more tools and averaging 61 apps overall.<\/p>\n\n\n\n<p>34. The average company used <a href=\"https:\/\/www.statista.com\/statistics\/1233538\/average-number-saas-apps-yearly\/\">112 SaaS apps<\/a> in 2024, down from 130 in 2022. Nearly half of those licenses go unused, and spending per employee reached $5,607.<\/p>\n\n\n\n<p>35. Companies cut back on app use in 2024, with the average number dropping to 342 from 374 in 2022. Still, most apps (<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\">65%<\/a>) remain unsanctioned, and ChatGPT was the most-used shadow IT tool.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Workplace-AI-usage-by-account-type.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1362&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;693&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"693\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Workplace-AI-usage-by-account-type.png\" alt=\"Workplace AI usage by account type\" class=\"wp-image-3221\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Workplace-AI-usage-by-account-type.png 1362w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Workplace-AI-usage-by-account-type-300x153.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Workplace-AI-usage-by-account-type-1024x521.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Workplace-AI-usage-by-account-type-768x391.png 768w\" sizes=\"(max-width: 1362px) 100vw, 1362px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Workplace AI usage by account type\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cyberhaven.com\/blog\/shadow-ai-how-employees-are-leading-the-charge-in-ai-adoption-and-putting-company-data-at-risk\">Source<\/a><br>Workplace AI usage by account type<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Workplace AI usage by account type\" class=\"wp-image-3221\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cyberhaven.com\/blog\/shadow-ai-how-employees-are-leading-the-charge-in-ai-adoption-and-putting-company-data-at-risk\">Source<\/a><br>Workplace AI usage by account type<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Workplace AI usage by account type\" class=\"wp-image-3221\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cyberhaven.com\/blog\/shadow-ai-how-employees-are-leading-the-charge-in-ai-adoption-and-putting-company-data-at-risk\">Source<\/a><br>Workplace AI usage by account type<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>36. SaaS companies rely on software just like everyone else, with nearly<a href=\"https:\/\/www.bettercloud.com\/resources\/state-of-saasops\/\"> 90%<\/a> of IT pros saying automation is essential\u2014and 64% noting it\u2019s helped them cut down on manual work in a big way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SaaS Churn and Retention Statistics<\/h2>\n\n\n\n<p>SaaS used to be seen as a smart way to trim IT budgets, but that view has shifted. More companies now recognize that SaaS tools can reshape how entire teams work\u2014not just save a few dollars.&nbsp;<\/p>\n\n\n\n<p>As adoption surged, so did the number of SaaS vendors on the market. That led to tool overlap, and now, with tighter budgets, many businesses are rethinking what they really need and where they can cut back.<\/p>\n\n\n\n<p>Churn has always been a tricky KPI in the SaaS space. Even when companies ask why users leave, the answers aren\u2019t always clear\u2014and predicting churn is even harder.&nbsp;<\/p>\n\n\n\n<p>Without knowing exactly what\u2019s driving it, fixing it becomes a challenge.<\/p>\n\n\n\n<p>Let\u2019s dig into the latest SaaS adoption and churn statistics.<\/p>\n\n\n\n<p>37. Most SaaS companies lose about 5% to 7% of their customers each year, which is seen as a<a href=\"https:\/\/thecfoclub.com\/metrics\/saas-churn-rate\/\"> healthy range<\/a>\u2014anything higher usually means it&#8217;s time to improve customer loyalty.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-churn-rates.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;762&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;751&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"751\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-churn-rates.png\" alt=\"SaaS companies churn rates\" class=\"wp-image-3222\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-churn-rates.png 762w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-churn-rates-300x296.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS companies churn rates\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.smartkarrot.com\/resources\/blog\/saas-churn-stats\/\">Source<\/a><br>SaaS companies churn rates<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS companies churn rates\" class=\"wp-image-3222\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.smartkarrot.com\/resources\/blog\/saas-churn-stats\/\">Source<\/a><br>SaaS companies churn rates<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS companies churn rates\" class=\"wp-image-3222\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.smartkarrot.com\/resources\/blog\/saas-churn-stats\/\">Source<\/a><br>SaaS companies churn rates<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>38. Bigger SaaS companies making over $10 million a year have an average churn rate of<a href=\"https:\/\/www.insivia.com\/quoter\/in-contrast-to-these-the-median-annual-churn-rate-for-smaller-private-saas-companies-with-less-than-10m-in-revenue-is-20\/\"> 8.5%<\/a>, while smaller companies often lose over 20% of their customers.<\/p>\n\n\n\n<p>39. Just cutting churn by 5% can boost profits by<a href=\"https:\/\/www.process.st\/customer-success-guide\/\"> 25% to 95%<\/a>, showing how keeping customers longer can make a huge difference financially.<\/p>\n\n\n\n<p>40. SaaS companies with monthly contracts lose about<a href=\"https:\/\/reply.io\/saas-report-2019\/\"> 14%<\/a> of customers, while those on 1 to 1.5-year contracts aren&#8217;t far behind at 15%, showing that longer contracts don&#8217;t always mean lower churn.<\/p>\n\n\n\n<p>41. Up to <a href=\"https:\/\/www.inma.org\/blogs\/conference\/post.cfm\/track-act-and-prevent-approach-reduces-churn-for-media-companies\">40%<\/a> of customer churn can be avoided, often caused by things like failed or expired credit cards\u2014this kind of preventable loss can cost companies 1\u20132%, even when overall churn looks low.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Payment-failure-is-a-big-reason-for-churn.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;760&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;459&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"459\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Payment-failure-is-a-big-reason-for-churn.png\" alt=\"Payment failure is a big reason for churn\" class=\"wp-image-3223\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Payment-failure-is-a-big-reason-for-churn.png 760w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Payment-failure-is-a-big-reason-for-churn-300x181.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Payment failure is a big reason for churn\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.inma.org\/blogs\/conference\/post.cfm\/track-act-and-prevent-approach-reduces-churn-for-media-companies\">Source<\/a><br>Payment failure is a big reason for churn<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Payment failure is a big reason for churn\" class=\"wp-image-3223\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.inma.org\/blogs\/conference\/post.cfm\/track-act-and-prevent-approach-reduces-churn-for-media-companies\">Source<\/a><br>Payment failure is a big reason for churn<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Payment failure is a big reason for churn\" class=\"wp-image-3223\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.inma.org\/blogs\/conference\/post.cfm\/track-act-and-prevent-approach-reduces-churn-for-media-companies\">Source<\/a><br>Payment failure is a big reason for churn<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>42. SaaS companies earning over<a href=\"https:\/\/www.cisco.com\/c\/dam\/en\/us\/solutions\/enterprise-networks\/xa-09-2023-networking-report.pdf\"> $1,000 per account<\/a> monthly see strong retention, with top performers keeping more than 110% of their revenue thanks to loyal, growing customers.<\/p>\n\n\n\n<p>43. On the flip side, B2C companies making less than<a href=\"https:\/\/www.cisco.com\/c\/dam\/en\/us\/solutions\/enterprise-networks\/xa-09-2023-networking-report.pdf\"> $25<\/a> per account per month see much lower retention, with top performers only hitting 70%, which shows how pricing and customer type can impact loyalty.<\/p>\n\n\n\n<p>44. The best SaaS companies at keeping customers grow nearly<a href=\"https:\/\/www.cisco.com\/c\/dam\/en\/us\/solutions\/enterprise-networks\/xa-09-2023-networking-report.pdf\"> twice<\/a> as fast as their rivals, proving that retention is a key driver of success.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-best-in-class-net-revenue-retention.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1234&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;611&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"611\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-best-in-class-net-revenue-retention.png\" alt=\"SaaS companies best-in-class net revenue retention\" class=\"wp-image-3224\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-best-in-class-net-revenue-retention.png 1234w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-best-in-class-net-revenue-retention-300x149.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-best-in-class-net-revenue-retention-1024x507.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-companies-best-in-class-net-revenue-retention-768x380.png 768w\" sizes=\"(max-width: 1234px) 100vw, 1234px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS companies best-in-class net revenue retention\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/techcrunch.com\/2023\/04\/18\/saas-retention-benchmarks-how-does-your-business-stack-up\/\">Source<\/a><br>SaaS companies best-in-class net revenue retention<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS companies best-in-class net revenue retention\" class=\"wp-image-3224\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/techcrunch.com\/2023\/04\/18\/saas-retention-benchmarks-how-does-your-business-stack-up\/\">Source<\/a><br>SaaS companies best-in-class net revenue retention<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS companies best-in-class net revenue retention\" class=\"wp-image-3224\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/techcrunch.com\/2023\/04\/18\/saas-retention-benchmarks-how-does-your-business-stack-up\/\">Source<\/a><br>SaaS companies best-in-class net revenue retention<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">AI and Automation in SaaS<\/h2>\n\n\n\n<p>AI is becoming deeply integrated into SaaS products since 2023\/24, changing how platforms operate and what users expect.&nbsp;<\/p>\n\n\n\n<p>From smart analytics to automated workflows, these SaaS stats highlight the rising role of AI across the SaaS landscape.<\/p>\n\n\n\n<p>45. The global AI software market hit<a href=\"https:\/\/www.linkedin.com\/pulse\/2031-artificial-intelligence-software-market-yvayc\/\"> $16.98 billion<\/a> in 2024 and is set to grow fast, reaching $80.6 billion by 2031, with a yearly growth rate of nearly 30%.<\/p>\n\n\n\n<p>46. Private investment in AI startups is booming, with global funding expected to reach<a href=\"https:\/\/www.goldmansachs.com\/intelligence\/pages\/ai-investment-forecast-to-approach-200-billion-globally-by-2025.html\"> $200 billion<\/a> by 2025\u2014and half of that coming from the U.S. alone.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-Investment-will-grow-in-the-coming-years.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;756&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;556&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"556\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-Investment-will-grow-in-the-coming-years.png\" alt=\"AI Investment will grow in the coming years\" class=\"wp-image-3225\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-Investment-will-grow-in-the-coming-years.png 756w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-Investment-will-grow-in-the-coming-years-300x221.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: AI Investment will grow in the coming years\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.goldmansachs.com\/intelligence\/pages\/ai-investment-forecast-to-approach-200-billion-globally-by-2025.html\">Source<\/a><br>AI Investment will grow in the coming years<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"AI Investment will grow in the coming years\" class=\"wp-image-3225\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.goldmansachs.com\/intelligence\/pages\/ai-investment-forecast-to-approach-200-billion-globally-by-2025.html\">Source<\/a><br>AI Investment will grow in the coming years<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"AI Investment will grow in the coming years\" class=\"wp-image-3225\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.goldmansachs.com\/intelligence\/pages\/ai-investment-forecast-to-approach-200-billion-globally-by-2025.html\">Source<\/a><br>AI Investment will grow in the coming years<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>47. By 2028, generative AI could cut the risk of breaking software and cloud rules by<a href=\"https:\/\/info.flexera.com\/ITAM-REPORT-Geopolitical-SaaS-GenAI-Predictions-2024-Gartner\"> 30%<\/a>, helping companies stay compliant more easily.<\/p>\n\n\n\n<p>48. Over<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-10-11-gartner-says-more-than-80-percent-of-enterprises-will-have-used-generative-ai-apis-or-deployed-generative-ai-enabled-applications-by-2026\"> 80%<\/a> of businesses are expected to use AI-powered apps in their IT systems by 2026, a huge jump from just 5% in 2023.<\/p>\n\n\n\n<p>49. AI-driven SaaS tools are great at<a href=\"https:\/\/m.economictimes.com\/small-biz\/sme-sector\/automating-repetitive-tasks-ai-for-invoicing-inventory-and-more\/articleshow\/111306183.cms\"> handling repetitive tasks<\/a>, helping companies save time, lower costs, and get more done with less effort.<\/p>\n\n\n\n<p>50. Using AI for cybersecurity can lead to big savings, with companies that use AI and automation heavily saving an average of<a href=\"https:\/\/www.ibm.com\/reports\/data-breach\"> $2.22 million<\/a> by preventing data breaches.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-and-automation-can-cut-data-breach-costs.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;960&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;506&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"506\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-and-automation-can-cut-data-breach-costs.png\" alt=\"AI and automation can cut data breach costs\" class=\"wp-image-3226\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-and-automation-can-cut-data-breach-costs.png 960w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-and-automation-can-cut-data-breach-costs-300x158.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/AI-and-automation-can-cut-data-breach-costs-768x405.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: AI and automation can cut data breach costs\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ibm.com\/reports\/data-breach\">Source<\/a><br>AI and automation can cut data breach costs<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"AI and automation can cut data breach costs\" class=\"wp-image-3226\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ibm.com\/reports\/data-breach\">Source<\/a><br>AI and automation can cut data breach costs<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"AI and automation can cut data breach costs\" class=\"wp-image-3226\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ibm.com\/reports\/data-breach\">Source<\/a><br>AI and automation can cut data breach costs<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>51. AI is becoming standard in tech development, with 43% of<a href=\"https:\/\/www.bvp.com\/atlas\/state-of-the-cloud-2024\"> Bessemer Venture Partners\u2019<\/a> investors saying nearly all their companies have AI-powered features on the way\u2014and another 23% say most of their companies do too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SaaS Spending and Investment Statistics<\/h2>\n\n\n\n<p>SaaS spending keeps climbing as businesses expand their digital tools and lean harder into cloud-based solutions. With more platforms in play, knowing where the money goes has become just as important as the tools themselves.<\/p>\n\n\n\n<p>Looking at how companies spend on SaaS can reveal a lot\u2014how they prioritize, where they might overspend, and what budgeting looks like moving forward.<\/p>\n\n\n\n<p>Here are some key stats that break down SaaS spending and investment trends.<\/p>\n\n\n\n<p>52. In 2022, companies spent over<a href=\"https:\/\/financesonline.com\/saas-software-statistics\/\"> $172 billion<\/a> on SaaS tools, which is nearly 450% more than they paid in 2015, showing just how fast cloud software has taken over.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-end-user-spending-from-2015-2022.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;885&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;436&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"436\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-end-user-spending-from-2015-2022.png\" alt=\"SaaS end-user spending from 2015-2022\" class=\"wp-image-3227\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-end-user-spending-from-2015-2022.png 885w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-end-user-spending-from-2015-2022-300x148.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-end-user-spending-from-2015-2022-768x378.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS end-user spending from 2015-2022\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/financesonline.com\/saas-software-statistics\/\">Source<\/a><br>SaaS end-user spending from 2015-2022<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS end-user spending from 2015-2022\" class=\"wp-image-3227\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/financesonline.com\/saas-software-statistics\/\">Source<\/a><br>SaaS end-user spending from 2015-2022<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS end-user spending from 2015-2022\" class=\"wp-image-3227\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/financesonline.com\/saas-software-statistics\/\">Source<\/a><br>SaaS end-user spending from 2015-2022<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>53. Today, business teams control <a href=\"https:\/\/zylo.com\/blog\/saas-statistics\/#The_Rise_of_SaaS_Spending\">70%<\/a> of SaaS budgets and buy over half of all apps, showing a shift away from IT departments making all the decisions.<\/p>\n\n\n\n<p>54. Nearly all IT leaders\u2014<a href=\"https:\/\/productiv.com\/blog\/saas-statistics-that-every-it-manager-should-see\/#:~:text=94%25%20of%20IT%20executives%20believe%20manual%20SaaS%20management%20methods%20lead%20to%20poor%20decision%2Dmaking%20about%20SaaS%20spending.\">94%<\/a>\u2014say managing SaaS manually leads to bad choices, especially when it comes to spending and keeping track of tools.<\/p>\n\n\n\n<p>55. Employees are behind <a href=\"https:\/\/zylo.com\/blog\/saas-statistics\/#The_Rise_of_SaaS_Spending\">34%<\/a> of the SaaS apps companies use, but those only make up 4% of total spending, meaning people add lots of tools without big budgets.<\/p>\n\n\n\n<p>56. The average company now spends around <a href=\"https:\/\/zylo.com\/blog\/saas-statistics\/#The_Rise_of_SaaS_Spending\">$49<\/a> million on SaaS, or about $4,830 for each employee, slightly up from $4,600 per employee the year before.<\/p>\n\n\n\n<p>57. More than half of SaaS licenses\u2014about <a href=\"https:\/\/zylo.com\/blog\/saas-statistics\/#The_Rise_of_SaaS_Spending\">53%<\/a>\u2014go unused, costing companies around $21 million a year in wasted spend, and that number keeps climbing.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/More-than-half-SaaS-licenses-are-unused.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;619&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;602&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"602\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/More-than-half-SaaS-licenses-are-unused.png\" alt=\"More than half SaaS licenses are unused\" class=\"wp-image-3228\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/More-than-half-SaaS-licenses-are-unused.png 619w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/More-than-half-SaaS-licenses-are-unused-300x292.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: More than half SaaS licenses are unused\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cledara.com\/blog\/saas-vendor-management\">Source<\/a><br>More than half SaaS licenses are unused<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"More than half SaaS licenses are unused\" class=\"wp-image-3228\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cledara.com\/blog\/saas-vendor-management\">Source<\/a><br>More than half SaaS licenses are unused<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"More than half SaaS licenses are unused\" class=\"wp-image-3228\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cledara.com\/blog\/saas-vendor-management\">Source<\/a><br>More than half SaaS licenses are unused<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>58. Most SaaS budgets\u2014<a href=\"https:\/\/zylo.com\/blog\/saas-statistics\/#The_Rise_of_SaaS_Spending\">85%<\/a>\u2014go toward renewing existing tools, while only 15% is spent on trying new ones, which shows companies are focused on keeping what they already use.<\/p>\n\n\n\n<p>59. Only<a href=\"https:\/\/financesonline.com\/saas-software-statistics\/\"> 36%<\/a> of traditional companies set aside money for SaaS, compared to 44% of businesses actively moving toward digital transformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SaaS Security and Privacy Statistics<\/h2>\n\n\n\n<p>Nearly every SaaS platform handles sensitive data, which puts a target on their back. Bad actors are always looking for gaps to exploit\u2014and in many cases, they find them in places companies didn\u2019t even realize were exposed.<\/p>\n\n\n\n<p>Missteps like misconfigurations or overlooked settings often come down to a lack of know-how or resources. But the damage they cause, especially to a company\u2019s reputation\u2014can be massive.&nbsp;<\/p>\n\n\n\n<p>As the stakes rise, security is no longer just an IT concern. More CFOs are stepping in to help shape stronger privacy and risk strategies.<\/p>\n\n\n\n<p>Here are the important SaaS stats driving how companies approach security today.<\/p>\n\n\n\n<p>60. In 2025, the<a href=\"https:\/\/pages.bettercloud.com\/rs\/719-KZY-706\/images\/BetterCloud-State-of-SaaSOps-2024.pdf?version=0?utm_source=marketo&amp;utm_medium=email&amp;utm_campaign=the-2024-state-of-saasops&amp;mkt_tok=NzE5LUtaWS03MDYAAAGXTytLVInLy5Sihx3TjcT3CkZYUBtc1buoYE3IuFcNTDbCqdfw3JzwUqEUP3rK5PogCkBzh0lP5Cnl0_GofVjJZv2gImkbiQiDRHhHoVR455XNmLc\"> top three<\/a> SaaS worries for companies are apps storing sensitive data without approval (34%), important files being shared publicly (34%), and not knowing where all their sensitive data is (31%).<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-related-security-concerns.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;976&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;740&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"740\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-related-security-concerns.png\" alt=\"SaaS-related security concerns\" class=\"wp-image-3229\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-related-security-concerns.png 976w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-related-security-concerns-300x227.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-related-security-concerns-768x582.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS-related security concerns\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.madx.digital\/learn\/saas-stats\">Source<\/a><br>SaaS-related security concerns<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS-related security concerns\" class=\"wp-image-3229\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.madx.digital\/learn\/saas-stats\">Source<\/a><br>SaaS-related security concerns<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS-related security concerns\" class=\"wp-image-3229\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.madx.digital\/learn\/saas-stats\">Source<\/a><br>SaaS-related security concerns<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>61. Insider threats, like ex-employees still having access to company tools, are behind<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\"> 22%<\/a> of security breaches, showing how dangerous leftover permissions can be.<\/p>\n\n\n\n<p>62. Nearly half of companies (<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\">48%<\/a>) didn\u2019t realize former employees could still access their systems, making it easy for accidental or intentional breaches to happen.<\/p>\n\n\n\n<p>63. More than half of workers (<a href=\"https:\/\/track.g2.com\/resources\/2022-saas-spending-shadow-it-saas-security-risk\">56%<\/a>) admitted using software without their IT team\u2019s approval, which creates major risks for security and data leaks.<\/p>\n\n\n\n<p>64. SaaS settings are often tricky to manage, and<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\"> 46%<\/a> of companies only review them once a month or less, while 5% never check them.<\/p>\n\n\n\n<p>65. Over half of enterprise software\u2014<a href=\"https:\/\/productiv.com\/blog\/saas-statistics-that-every-it-manager-should-see\/\">56%<\/a>\u2014isn\u2019t being properly managed, meaning no one\u2019s tracking things like who\u2019s using what, when licenses expire, or if tools follow company rules.<\/p>\n\n\n\n<p>66. In most workplaces, about<a href=\"https:\/\/pages.bettercloud.com\/rs\/719-KZY-706\/images\/2023-StateofSaaSOps-report-final.pdf\"> 65%<\/a> of SaaS apps are unsanctioned, meaning employees started using them without IT knowing or giving the green light.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Majority-of-SaaS-apps-are-unknown-and-unmanaged.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;920&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;661&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"661\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Majority-of-SaaS-apps-are-unknown-and-unmanaged.png\" alt=\"Majority of SaaS apps are unknown and unmanaged\" class=\"wp-image-3230\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Majority-of-SaaS-apps-are-unknown-and-unmanaged.png 920w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Majority-of-SaaS-apps-are-unknown-and-unmanaged-300x216.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Majority-of-SaaS-apps-are-unknown-and-unmanaged-768x552.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Majority of SaaS apps are unknown and unmanaged\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.grip.security\/saas-security-risks-report-2025?utm_source=web&amp;utm_medium=blog&amp;utm_campaign=content\">Source<\/a><br>Majority of SaaS apps are unknown and unmanaged<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Majority of SaaS apps are unknown and unmanaged\" class=\"wp-image-3230\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.grip.security\/saas-security-risks-report-2025?utm_source=web&amp;utm_medium=blog&amp;utm_campaign=content\">Source<\/a><br>Majority of SaaS apps are unknown and unmanaged<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Majority of SaaS apps are unknown and unmanaged\" class=\"wp-image-3230\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.grip.security\/saas-security-risks-report-2025?utm_source=web&amp;utm_medium=blog&amp;utm_campaign=content\">Source<\/a><br>Majority of SaaS apps are unknown and unmanaged<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SaaS By Business Function<\/h2>\n\n\n\n<p>SaaS isn\u2019t just a tech solution\u2014it\u2019s a tool used by marketing, finance, HR, sales, and more.&nbsp;<\/p>\n\n\n\n<p>This section explores how various departments are integrating SaaS into their workflows to boost productivity and cut down on manual work.<\/p>\n\n\n\n<p>67. <a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\">FinTech<\/a> is still the biggest player in SaaS, but AI-powered tools and industry-specific platforms like healthcare and education are growing faster than ever, showing how demand is shifting toward smarter and more focused solutions.<\/p>\n\n\n\n<p>68. In 2025,<a href=\"https:\/\/www.cloudzero.com\/blog\/saas-statistics\/\"> 41%<\/a> of companies plan to boost their HR tech spending, while just 7% expect to cut back\u2014highlighting how important digital tools for hiring and managing teams have become.<\/p>\n\n\n\n<p>69. Most companies set aside about<a href=\"https:\/\/zylo.com\/blog\/saas-statistics\/\"> 10\u201315%<\/a> of their SaaS budget for marketing tools, which help them connect with customers and grow their audience.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-marketing-spend-benchmarks.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1365&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;753&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"753\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-marketing-spend-benchmarks.png\" alt=\"SaaS marketing spend benchmarks\" class=\"wp-image-3231\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-marketing-spend-benchmarks.png 1365w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-marketing-spend-benchmarks-300x165.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-marketing-spend-benchmarks-1024x565.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/SaaS-marketing-spend-benchmarks-768x424.png 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: SaaS marketing spend benchmarks\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.simpletiger.com\/blog\/saas-marketing-budget\">Source<\/a><br>SaaS marketing spend benchmarks<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS marketing spend benchmarks\" class=\"wp-image-3231\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.simpletiger.com\/blog\/saas-marketing-budget\">Source<\/a><br>SaaS marketing spend benchmarks<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"SaaS marketing spend benchmarks\" class=\"wp-image-3231\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.simpletiger.com\/blog\/saas-marketing-budget\">Source<\/a><br>SaaS marketing spend benchmarks<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>70. Sales tools like CRMs lead the way in SaaS, with over<a href=\"https:\/\/zylo.com\/blog\/saas-statistics\/\"> 90%<\/a> of businesses that have more than 11 employees using one to manage leads and boost sales.<\/p>\n\n\n\n<p>71. Businesses use an average of<a href=\"https:\/\/zylo.com\/blog\/saas-statistics\/\"> 46<\/a> IT-related SaaS apps, including ones for DevOps, security, and managing infrastructure, which are essential for keeping systems running smoothly.<\/p>\n\n\n\n<p>72. On average, SaaS companies spend around<a href=\"https:\/\/cropink.com\/saas-statistics\"> 10.5%<\/a> of their budget on sales and 8% on marketing, based on a survey of 1,500 companies.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Median-ARR-spend-by-department.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;749&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;767&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"767\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Median-ARR-spend-by-department.png\" alt=\"Median ARR spend by department\" class=\"wp-image-3232\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Median-ARR-spend-by-department.png 749w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/05\/Median-ARR-spend-by-department-293x300.png 293w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Median ARR spend by department\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cropink.com\/saas-statistics\">Source<\/a><br>Median ARR spend by department<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Median ARR spend by department\" class=\"wp-image-3232\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cropink.com\/saas-statistics\">Source<\/a><br>Median ARR spend by department<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Median ARR spend by department\" class=\"wp-image-3232\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cropink.com\/saas-statistics\">Source<\/a><br>Median ARR spend by department<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>73. Customer support and success teams, which help keep users happy and loyal, receive about<a href=\"https:\/\/cropink.com\/saas-statistics\"> 10%<\/a> of a company\u2019s annual revenue, showing how much value they bring.<\/p>\n\n\n\n<p>74. SaaS companies backed by investors spend nearly twice as much on sales and over<a href=\"https:\/\/cropink.com\/saas-statistics\"> 50%<\/a> more on marketing compared to those that grow without outside funding, aiming to scale faster and grab market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges Faced by SaaS Companies<\/h2>\n\n\n\n<p>SaaS businesses constantly navigate a range of challenges, many of which evolve quickly\u2014like the unpredictable flow of venture capital.&nbsp;<\/p>\n\n\n\n<p>Beyond funding, issues such as maintaining user security, managing an ever-changing workforce, and planning for steady revenue are ongoing struggles in the industry.<\/p>\n\n\n\n<p>The SaaS stats below reveal the top struggles SaaS companies face in today\u2019s fast-moving market.<\/p>\n\n\n\n<p>75. IT teams now spend a<a href=\"https:\/\/productiv.com\/blog\/saas-statistics-that-every-it-manager-should-see\/\"> quarter<\/a> of their time managing outside vendors and tools, and nearly a third of their time is tied up in security and compliance, showing just how complex and demanding SaaS management has become.<\/p>\n\n\n\n<p>76. Gartner warns that companies without a centralized system for managing their SaaS tools are<a href=\"https:\/\/www.bettercloud.com\/resources\/gartner-market-guide-for-smp\/\"> 5x more likely<\/a> to face data loss or security issues from misconfigurations, highlighting the risks of a scattered approach.<\/p>\n\n\n\n<p>77. Security, compliance, lack of training, privacy concerns, vendor lock-in, and cost are the<a href=\"https:\/\/financesonline.com\/saas-statistics\/#:~:text=The%20biggest%20challenges%20in%20using%20public%20cloud%20for%20business%20are%20security%20(66%25)%2C%20compliance%20(60%25)%2C%20lack%20of%20staff%20training\/experience%20(58%25)%2C%20privacy%20(57%25)%2C%20vendor%20lock%2Din%20(47%25)%2C%20and%20cost%20(40%25).%20(Logic%20Monitor%2C%202020).\"> top challenges<\/a> businesses face when using public cloud services, with security alone worrying 66% of companies.<\/p>\n\n\n\n<p>78. Venture capital interest in SaaS is booming, with investments in startups jumping to<a href=\"https:\/\/app.dealroom.co\/curated-heatmaps\/funding\/revenue\/f\/growth_stages\/not_mature\/rounds\/not_GRANT_SPAC%20PRIVATE%20PLACEMENT\/tags\/not_outside%20tech?endYear=2023&amp;interval=yearly&amp;rows=saas~manufacturing~marketplace%2520%2526%2520ecommerce&amp;sort=-2022&amp;startYear=2017&amp;type=amount\"> 47%<\/a>, making the space more competitive than ever for new players trying to stand out.<\/p>\n\n\n\n<p>79. Almost<a href=\"https:\/\/www.ciodive.com\/news\/stubbornly-high-saas-prices-outpace-cpi-inflation\/699807\/\"> 60%<\/a> of SaaS vendors admit to hiding price increases to stay competitive, which can erode customer trust and make it harder to keep users long-term.<\/p>\n\n\n\n<p>80. Over<a href=\"https:\/\/zylo.com\/blog\/cybersecurity-gaps\/\"> 60%<\/a> of expensed software is rated poorly on security, creating major compliance headaches for companies trying to stay on top of their risk exposure.<\/p>\n\n\n\n<p>81. More than<a href=\"https:\/\/www.hrdive.com\/news\/companies-struggle-to-find-talent-artificial-intelligence-roles\/713578\/\"> half (53%) of SaaS companies<\/a> struggle to find qualified people for key data science and engineering roles, slowing down innovation and growth in the sector.<\/p>\n\n\n\n<p>82. The average employee switches between about<a href=\"https:\/\/asana.com\/work-innovation-lab\/wp-content\/uploads\/2023\/12\/The-State-of-Collaboration-Technology-Research-Backed-Strategies-for-Decoding-Digital-Clutter-and-Resetting-Your-Tech-Stack_121823.pdf\"> 13 SaaS tools<\/a> every workday, showing how digital overload and app fatigue can impact productivity and focus.<\/p>\n\n\n\n<p>83. Roughly<a href=\"https:\/\/www.gallup.com\/workplace\/511994\/future-office-arrived-hybrid.aspx\"> 40%<\/a> of employees who could work remotely have moved away from full-time office work, which makes it harder for teams to maintain strong collaboration and company culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The SaaS statistics above make it clear that the industry continues to expand quickly and shows no signs of slowing down.&nbsp;<\/p>\n\n\n\n<p>As more companies rely on digital tools and cloud-based platforms, SaaS providers are in a strong position to lead this shift.&nbsp;<\/p>\n\n\n\n<p>But with that growth comes greater competition, making it more important than ever for companies to stay agile and forward-thinking.<\/p>\n\n\n\n<p>Customer experience remains a top priority. To thrive, SaaS companies must deliver reliable, user-friendly solutions that solve real problems.&nbsp;<\/p>\n\n\n\n<p>Loyal users not only stick around\u2014they help fuel growth through word of mouth. In short, SaaS is a dynamic space full of opportunity for those ready to evolve and meet the changing needs of today\u2019s market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t miss out on key SaaS statistics. Explore essential data on industry growth, market trends, and what&#8217;s next for the software-as-a-service sector in 2025.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3210"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=3210"}],"version-history":[{"count":3,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3210\/revisions"}],"predecessor-version":[{"id":4075,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/3210\/revisions\/4075"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=3210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=3210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=3210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}