{"id":2922,"date":"2025-03-31T16:25:29","date_gmt":"2025-03-31T16:25:29","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=2922"},"modified":"2025-09-23T04:50:01","modified_gmt":"2025-09-23T04:50:01","slug":"online-review-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/online-review-stats\/","title":{"rendered":"65 Surprising Online Review Stats To Know In 2025"},"content":{"rendered":"\n<p>Imagine you\u2019re craving pizza and searching online for the best spot in town. You find two restaurants\u2014one with dozens of glowing five-star reviews and another with only a few mixed ratings. Which one would you choose?<\/p>\n\n\n\n<p>This simple decision happens every single day across the world. Online reviews shape our choices more than we realize, whether it\u2019s about picking a restaurant, buying a cool trending gadget, or booking a hotel.&nbsp;<\/p>\n\n\n\n<p>A single positive comment can grow your business, but a bunch of bad ones can drive customers away.&nbsp;<\/p>\n\n\n\n<p>But just how much do reviews influence people? And what do the numbers say about their power?<\/p>\n\n\n\n<p>Let\u2019s dive into the online review stats and find why they matter more than ever.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Online-review-stats-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Online-review-stats-2025.png\" alt=\"Online review stats 2025\" class=\"wp-image-2941\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Online-review-stats-2025.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Online-review-stats-2025-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Online-review-stats-2025-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Online-review-stats-2025-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Online-review-stats-2025-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Online review stats 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online review stats 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Online review stats 2025\" class=\"wp-image-2941\" \/><figcaption class=\"wp-element-caption\">Online review stats 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Online review stats 2025\" class=\"wp-image-2941\" \/><figcaption class=\"wp-element-caption\">Online review stats 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Online Review Stats<\/h2>\n\n\n\n<p>Online reviews have become a big and important part of decision-making for consumers. They influence consumer trust, brand reputation, and even your search rankings.&nbsp;<\/p>\n\n\n\n<p>But just how big is their impact? Here are some top online review stats to reveal how reviews shape businesses and why they matter more than ever.<\/p>\n\n\n\n<p>1. About<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\"> 71%<\/a> of consumers read online reviews when researching local businesses, while only 4% say they never check reviews at all.<\/p>\n\n\n\n<p>2. Nearly everyone shopping online reads reviews\u2014over<a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\"> 99.9%<\/a> of customers do. And interestingly, 96% specifically seek out negative reviews to see potential drawbacks.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Dependence-on-online-reviews-is-growing.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;764&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;394&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"394\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Dependence-on-online-reviews-is-growing.png\" alt=\"Dependence on online reviews is growing\" class=\"wp-image-2942\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Dependence-on-online-reviews-is-growing.png 764w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Dependence-on-online-reviews-is-growing-300x155.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Dependence on online reviews is growing\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\">Source<\/a><br>Dependence on online reviews is growing<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Dependence on online reviews is growing\" class=\"wp-image-2942\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\">Source<\/a><br>Dependence on online reviews is growing<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Dependence on online reviews is growing\" class=\"wp-image-2942\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\">Source<\/a><br>Dependence on online reviews is growing<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>3. <a href=\"https:\/\/blog.yelp.com\/news\/yelp-publishes-index-of-consumer-alerts-recipients-releases-survey-findings\/\">7 in 10<\/a> Americans say they rarely visit a new business without reading the online reviews first.<\/p>\n\n\n\n<p>4. <a href=\"https:\/\/business.trustpilot.com\/marketing\/ratings-in-advertising-report-for-businesses\">66%<\/a> of consumers say that online reviews &#8220;often&#8221; or &#8220;very often&#8221; influence their purchase decisions\u2014more than any other source of information.<\/p>\n\n\n\n<p>5. Customers consider businesses with a rating of at least<a href=\"https:\/\/www.podium.com\/resources\/podium-state-of-online-reviews\/\"> 3.3 stars<\/a> out of 5 as acceptable. Even a 3-star rating might not be good enough in today\u2019s competitive market.<\/p>\n\n\n\n<p>6. Keywords Everywhere reveals that searches for &#8220;reviews&#8221; on Google have remained steady for the past five years. This shows that people still rely on online reviews\u2014and will continue to use them\u2014before making a purchase.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-trend-data.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;443&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;359&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"359\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-trend-data.png\" alt=\"Keywords Everywhere trend data\" class=\"wp-image-2943\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-trend-data.png 443w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-trend-data-300x243.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere trend data\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere trend data<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere trend data\" class=\"wp-image-2943\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere trend data<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere trend data\" class=\"wp-image-2943\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere trend data<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>7. <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\">37.2%<\/a> of internet users aged 16 to 64 say online reviews are their primary source of information for brand research, ranking higher than product or brand websites (33.3%) and price comparison sites (26.8%).<\/p>\n\n\n\n<p>8. <a href=\"https:\/\/www.podium.com\/state-of-online-reviews\/#top\">94%<\/a> of local businesses that invest in reputation management tools see a positive return on investment.<\/p>\n\n\n\n<p>9. Consumers are becoming more skeptical of fake reviews. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">93%<\/a> of Facebook users, 90% of Google users, and 89% of Amazon shoppers are wary of dishonest feedback on these platforms.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-customers-suspicious-of-fake-reviews.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;856&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;639&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"639\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-customers-suspicious-of-fake-reviews.png\" alt=\"Percentage of customers suspicious of fake reviews\" class=\"wp-image-2944\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-customers-suspicious-of-fake-reviews.png 856w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-customers-suspicious-of-fake-reviews-300x224.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-customers-suspicious-of-fake-reviews-768x573.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of customers suspicious of fake reviews\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Percentage of customers suspicious of fake reviews<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of customers suspicious of fake reviews\" class=\"wp-image-2944\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Percentage of customers suspicious of fake reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of customers suspicious of fake reviews\" class=\"wp-image-2944\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Percentage of customers suspicious of fake reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Positive Online Review Stats<\/h2>\n\n\n\n<p>If you see a product with a five-star rating and hundreds\u2014or even thousands\u2014of positive reviews, chances are you\u2019ll feel confident buying it. A glowing review does more than just make a business owner smile\u2014it boosts sales, attracts new customers, and strengthens brand loyalty.<\/p>\n\n\n\n<p>In a world where trust is everything, positive online reviews act as digital word-of-mouth marketing. Let\u2019s look at the positive online review stats to show just how powerful they can be.<\/p>\n\n\n\n<p>10. <a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\">72%<\/a> of people say that positive reviews increase their trust in a local business, and<a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\"> 92%<\/a> of consumers are likely to use a business if it has at least a 4-star rating.<\/p>\n\n\n\n<p>11. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">67%<\/a> of consumers are willing to leave a review after having a positive experience, while only 40% would do so after a negative one. This shows that the potential benefits of collecting reviews far outweigh the risks.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-people-who-have-written-an-oline-review-for-a-local-business.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;858&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;649&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"649\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-people-who-have-written-an-oline-review-for-a-local-business.png\" alt=\"Percentage of people who have written an online review for a local business\" class=\"wp-image-2945\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-people-who-have-written-an-oline-review-for-a-local-business.png 858w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-people-who-have-written-an-oline-review-for-a-local-business-300x227.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-people-who-have-written-an-oline-review-for-a-local-business-768x581.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of people who have written an online review for a local business\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Percentage of people who have written an online review for a local business<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of people who have written an online review for a local business\" class=\"wp-image-2945\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Percentage of people who have written an online review for a local business<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of people who have written an online review for a local business\" class=\"wp-image-2945\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Percentage of people who have written an online review for a local business<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>12. Just<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\"> 7%<\/a> of consumers leave reviews only for negative experiences, while 34% leave reviews exclusively for positive ones.<\/p>\n\n\n\n<p>13. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">61%<\/a> of users say they would leave a review after a positive experience if the business went above and beyond. Meanwhile, 43% would write a review if a negative experience was turned into a positive one.<\/p>\n\n\n\n<p>14. Large chains often struggle to generate reviews, even after positive interactions. However,<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\"> 22%<\/a> of consumers say a business being part of a chain wouldn\u2019t impact their decision to leave a review.<\/p>\n\n\n\n<p>15. The top<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\"> three factors<\/a> that make reviews impactful for potential customers are:<\/p>\n\n\n\n<ul>\n<li>A well-written review describing a positive experience (75%).<\/li>\n\n\n\n<li>A high star rating (58%).<\/li>\n\n\n\n<li>A response from the business owner (55%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Factors-of-reviews-that-matter-most-to-consumers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;858&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;561&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"561\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Factors-of-reviews-that-matter-most-to-consumers.png\" alt=\"Factors of reviews that matter most to consumers\" class=\"wp-image-2946\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Factors-of-reviews-that-matter-most-to-consumers.png 858w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Factors-of-reviews-that-matter-most-to-consumers-300x196.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Factors-of-reviews-that-matter-most-to-consumers-768x502.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Factors of reviews that matter most to consumers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Factors of reviews that matter most to consumers<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Factors of reviews that matter most to consumers\" class=\"wp-image-2946\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Factors of reviews that matter most to consumers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Factors of reviews that matter most to consumers\" class=\"wp-image-2946\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Factors of reviews that matter most to consumers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>16. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">55%<\/a> of consumers say a business owner\u2019s response to reviews makes them feel more positive about the business\u2014just 3% less than those who value a high star rating. This means that responding to reviews is nearly as important as maintaining a strong rating.<\/p>\n\n\n\n<p>17. <a href=\"https:\/\/www.glassdoor.com\/employers\/resources\/hr-and-recruiting-stats\/\">86%<\/a> of employees and job seekers research company ratings and reviews before applying for a job. Positive reviews can give all businesses a competitive edge in attracting top talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Negative Online Review Stats<\/h2>\n\n\n\n<p>A single negative review might seem harmless, but when bad feedback piles up, it can completely damage a company\u2019s reputation and drive potential customers away.&nbsp;<\/p>\n\n\n\n<p>Buyers trust reviews as much as personal recommendations so even a few bad ones can make a big difference. Here\u2019s what the data says about the impact of negative online reviews.<\/p>\n\n\n\n<p>18. Having more than four negative reviews on your Google Business Profile can cause you to lose up to<a href=\"https:\/\/www.forbes.com\/sites\/ryanerskine\/2017\/09\/19\/20-online-reputation-statistics-that-every-business-owner-needs-to-know\/?sh=74e0e0a2cc5c\"> 70%<\/a> of potential customers.<\/p>\n\n\n\n<p>19. <a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\">53%<\/a> of buyers expect businesses to respond to negative feedback within a week. A prompt and thoughtful response can help reduce the damage caused by bad reviews.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-likely-customers-visit-a-business-that-responds-to-reviews.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;932&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;610&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"610\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-likely-customers-visit-a-business-that-responds-to-reviews.png\" alt=\"How likely customers visit a business that responds to reviews\" class=\"wp-image-2947\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-likely-customers-visit-a-business-that-responds-to-reviews.png 932w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-likely-customers-visit-a-business-that-responds-to-reviews-300x196.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-likely-customers-visit-a-business-that-responds-to-reviews-768x503.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: How likely customers visit a business that responds to reviews\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\">Source<\/a><br>How likely customers visit a business that responds to reviews<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How likely customers visit a business that responds to reviews\" class=\"wp-image-2947\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\">Source<\/a><br>How likely customers visit a business that responds to reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How likely customers visit a business that responds to reviews\" class=\"wp-image-2947\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\">Source<\/a><br>How likely customers visit a business that responds to reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>20. Negative reviews aren\u2019t always bad for business\u2014<a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2016\/04\/PowerofReviews_2016.pdf\">82%<\/a> of people actively seek them out to get a balanced view of a product or service.<\/p>\n\n\n\n<p>21. <a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\">69%<\/a> of shoppers regularly look for negative reviews. Millennials (38%) and Gen Z (38%) are more likely to do so compared to Gen X (33%) and Boomers (28%).<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Gen-Z-and-Millennials-seek-out-negative-reviews-more-than-any-other-generation.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;778&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;508&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"508\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Gen-Z-and-Millennials-seek-out-negative-reviews-more-than-any-other-generation.png\" alt=\"Gen Z and Millennials seek out negative reviews more than any other generation\" class=\"wp-image-2948\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Gen-Z-and-Millennials-seek-out-negative-reviews-more-than-any-other-generation.png 778w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Gen-Z-and-Millennials-seek-out-negative-reviews-more-than-any-other-generation-300x196.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Gen-Z-and-Millennials-seek-out-negative-reviews-more-than-any-other-generation-768x501.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Gen Z and Millennials seek out negative reviews more than any other generation\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\">Source<\/a><br>Gen Z and Millennials seek out negative reviews more than any other generation<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gen Z and Millennials seek out negative reviews more than any other generation\" class=\"wp-image-2948\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\">Source<\/a><br>Gen Z and Millennials seek out negative reviews more than any other generation<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gen Z and Millennials seek out negative reviews more than any other generation\" class=\"wp-image-2948\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\">Source<\/a><br>Gen Z and Millennials seek out negative reviews more than any other generation<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>22. It takes around<a href=\"https:\/\/www.inc.com\/andrew-thomas\/the-hidden-ratio-that-could-make-or-break-your-company.html\"> 40<\/a> positive experiences to offset the impact of just one negative review.<\/p>\n\n\n\n<p>23. Customers spend up to 31% more on products with excellent reviews, but<a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\"> 86%<\/a> hesitate to purchase from businesses with poor ratings.<\/p>\n\n\n\n<p>24. If you&#8217;re wondering why your business is getting lots of negative reviews, know this: Poor communication is responsible for<a href=\"https:\/\/wisernotify.com\/blog\/online-review-stats\"> 37%<\/a> of negative reviews.<\/p>\n\n\n\n<p>25. Products with average rating between<a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\"> 4.2 and 4.5 stars<\/a> sell the best. A perfect 5-star rating often seems too good to be true.<\/p>\n\n\n\n<p>26. <a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\">62.4%<\/a> of shoppers who use the star rating filter on review pages specifically look for one-star reviews. Surprisingly, these shoppers still convert at a rate 108.8% higher than the average visitor.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Majority-of-consumers-seek-out-one-star-content.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;676&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;497&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"497\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Majority-of-consumers-seek-out-one-star-content.png\" alt=\"Majority of consumers seek out one star content\" class=\"wp-image-2949\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Majority-of-consumers-seek-out-one-star-content.png 676w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Majority-of-consumers-seek-out-one-star-content-300x221.png 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Majority of consumers seek out one star content\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\">Source<\/a><br>Majority of consumers seek out one star content<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Majority of consumers seek out one star content\" class=\"wp-image-2949\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\">Source<\/a><br>Majority of consumers seek out one star content<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Majority of consumers seek out one star content\" class=\"wp-image-2949\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/\">Source<\/a><br>Majority of consumers seek out one star content<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Online Review Platform Stats<\/h2>\n\n\n\n<p>Not all online reviews are created equal\u2014where they\u2019re posted matters just as much as what they say. From Google to Yelp to Facebook, different platforms influence consumers in different ways.&nbsp;<\/p>\n\n\n\n<p>Understanding how these platforms work can help your business make the most of its online presence. Let\u2019s dive into the online review stats behind the biggest sites.<\/p>\n\n\n\n<p>27. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">83%<\/a> of US consumers use Google to evaluate local businesses, making it the only platform used by more than half of surveyed consumers.<\/p>\n\n\n\n<p>28. The percentage of people using Yelp for online reviews has dropped from 53% in 2022 to<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\"> 44%<\/a> in 2025, but it still remains one of the top three most-used review platforms.<\/p>\n\n\n\n<p>29. In 2025,<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\"> 40%<\/a> of American consumers checked Facebook for business reviews, followed by YouTube (34%) and Instagram (31%) as other popular platforms.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Most-used-social-media-platforms-for-reading-reviews.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;639&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;484&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"484\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Most-used-social-media-platforms-for-reading-reviews.png\" alt=\"Most used social media platforms for reading reviews\" class=\"wp-image-2950\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Most-used-social-media-platforms-for-reading-reviews.png 639w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Most-used-social-media-platforms-for-reading-reviews-300x227.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most used social media platforms for reading reviews\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/backlinko.com\/online-review-stats\">Source<\/a><br>Most used social media platforms for reading reviews<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most used social media platforms for reading reviews\" class=\"wp-image-2950\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/backlinko.com\/online-review-stats\">Source<\/a><br>Most used social media platforms for reading reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most used social media platforms for reading reviews\" class=\"wp-image-2950\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/backlinko.com\/online-review-stats\">Source<\/a><br>Most used social media platforms for reading reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>30. Reviews shared on social media drive<a href=\"https:\/\/www.yotpo.com\/blog\/reviews-increase-social-media-conversions\/\"> 5.3x<\/a> higher conversion rates on LinkedIn, 8.4x higher on Twitter, and 40x higher on Facebook.<\/p>\n\n\n\n<p>31. Yelp has amassed over<a href=\"https:\/\/findstack.com\/online-review-statistics\/\"> 244 million<\/a> reviews, with 77% of them being three stars or higher and nearly half (48%) giving a full five-star rating.<\/p>\n\n\n\n<p>32. Of five major review sites,<a href=\"https:\/\/mention.com\/en\/blog\/online-reviews\/\"> 45%<\/a> of consumers check Yelp before visiting a business.<\/p>\n\n\n\n<p>33. Nearly<a href=\"https:\/\/review42.com\/resources\/online-reviews-statistics\/\"> 100%<\/a> of Yelp visitors have made a purchase from a business listed on the platform.<\/p>\n\n\n\n<p>34. <a href=\"https:\/\/mention.com\/en\/blog\/online-reviews\/\">64%<\/a> of people turn to Google Business Profiles first when looking up online reviews before visiting a business.<\/p>\n\n\n\n<p>35. According to Keywords Everywhere, the term &#8220;Google review&#8221; gets over 600,000 searches per month. Related search terms also show high volumes, which means people consistently turn to Google for reviews before making decisions.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-Google-reviews.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;435&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;422&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"422\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-Google-reviews.png\" alt=\"Keywords Everywhere data for Google reviews\" class=\"wp-image-2951\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-Google-reviews.png 435w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-Google-reviews-300x291.png 300w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for Google reviews\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google reviews<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Google reviews\" class=\"wp-image-2951\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Google reviews\" class=\"wp-image-2951\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>36. Google Business listings with photos are seen as twice as reputable and get<a href=\"https:\/\/blog.publer.io\/20-google-my-business-stats-that-matter-in-2021\/\"> 35%<\/a> more clicks than those without images.<\/p>\n\n\n\n<p>37. After Google and Yelp, Facebook is the<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/04\/27\/do-people-really-look-at-facebook-reviews-heres-why-it-matters\/?sh=3309412963b7\"> third<\/a> most popular review platform, influencing<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/04\/27\/do-people-really-look-at-facebook-reviews-heres-why-it-matters\/?sh=3309412963b7\"> 52%<\/a> of both online and offline purchases.<\/p>\n\n\n\n<p>38. <a href=\"https:\/\/localiq.com\/blog\/facebook-recommendations\/\">1 in 3<\/a> Facebook users worldwide relies on the platform for recommendations and reviews.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Why-Facebook-recommendations-matter.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;661&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;305&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"305\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Why-Facebook-recommendations-matter.png\" alt=\"Why Facebook recommendations matter\" class=\"wp-image-2952\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Why-Facebook-recommendations-matter.png 661w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Why-Facebook-recommendations-matter-300x138.png 300w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Why Facebook recommendations matter\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/localiq.com\/blog\/facebook-recommendations\/\">Source<\/a><br>Why Facebook recommendations matter<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Why Facebook recommendations matter\" class=\"wp-image-2952\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/localiq.com\/blog\/facebook-recommendations\/\">Source<\/a><br>Why Facebook recommendations matter<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Why Facebook recommendations matter\" class=\"wp-image-2952\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/localiq.com\/blog\/facebook-recommendations\/\">Source<\/a><br>Why Facebook recommendations matter<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Industry-Specific Online Review Stats<\/h2>\n\n\n\n<p>Did you know that only<a href=\"https:\/\/gatherup.com\/100-online-review-statistics\/\"> 49%<\/a> of potential patients check Google reviews for healthcare providers, while nearly all (<a href=\"https:\/\/blog.grade.us\/home-services-reviews\/\">96%<\/a>) customers consider online reviews when choosing a residential home services provider?<\/p>\n\n\n\n<p>Online reviews don\u2019t impact every industry the same way. Reviews can make or break a business in some sectors (like hospitality and healthcare), while in others, their influence is somewhat moderate.<\/p>\n\n\n\n<p>Here are some important online review stats for different industries:<\/p>\n\n\n\n<p>39. TripAdvisor hit<a href=\"https:\/\/ir.tripadvisor.com\/news-releases\/news-release-details\/travelers-push-tripadvisor-past-1-billion-reviews-opinions\"> one billion<\/a> reviews in February 2022. The site, launched in 2000, took 17 years to reach its first billion but only five more years to double that number.<\/p>\n\n\n\n<p>40. <a href=\"https:\/\/info.advertising.expedia.com\/hubfs\/2021-LP-Assets\/Q2-2021-Expedia-Media-Solutions-Recovery-Trend-Report.pdf\">Sustainability<\/a> is a hot topic in Expedia\u2019s guest reviews. Travelers frequently mention single-use plastics and recycling when sharing their experiences.<\/p>\n\n\n\n<p>41. Travelers want details. <a href=\"https:\/\/www.tripadvisor.com\/PowerOfReviews\">76%<\/a> prefer longer reviews when choosing a hotel, and 68% are more likely to book after reading an in-depth review.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Long-form-reviews-influences-the-decision-of-travelers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;600&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;436&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"436\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Long-form-reviews-influences-the-decision-of-travelers.png\" alt=\"Long form reviews influences the decision of travelers\" class=\"wp-image-2953\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Long-form-reviews-influences-the-decision-of-travelers.png 600w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Long-form-reviews-influences-the-decision-of-travelers-300x218.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Long form reviews influences the decision of travelers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tripadvisor.com\/PowerOfReviews\">Source<\/a><br>Long form reviews influences the decision of travelers<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Long form reviews influences the decision of travelers\" class=\"wp-image-2953\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tripadvisor.com\/PowerOfReviews\">Source<\/a><br>Long form reviews influences the decision of travelers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Long form reviews influences the decision of travelers\" class=\"wp-image-2953\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tripadvisor.com\/PowerOfReviews\">Source<\/a><br>Long form reviews influences the decision of travelers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>42. On GetYourGuide.com,<a href=\"https:\/\/www.breakingtravelnews.com\/news\/article\/tourist-traps-among-biggest-travel-nightmares-for-consumers\/\"> 68%<\/a> of travelers say they steer clear of attractions that seem overly commercialized, and 41% will skip an entire destination if they think it\u2019s too touristy.<\/p>\n\n\n\n<p>43. <a href=\"https:\/\/gatherup.com\/100-online-review-statistics\/\">59%<\/a> of people consider online reviews when choosing a doctor, dentist, or other healthcare provider.<\/p>\n\n\n\n<p>44. <a href=\"https:\/\/squareup.com\/us\/en\/townsquare\/how-consumers-look-for-and-discover-salons\">36%<\/a> of people read online reviews before booking a salon appointment, while 25% also check feedback from professionals in the field.<\/p>\n\n\n\n<p>45. High prices and poor performance are the<a href=\"https:\/\/www.consumerreports.org\/cro\/2012\/12\/high-prices-poor-repairs-lead-top-service-gripes\/index.htm\"> two main<\/a> reasons behind negative reviews for auto repair shops.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Reasons-behind-negative-reviews-for-automotive-industry.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;576&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;423&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"423\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Reasons-behind-negative-reviews-for-automotive-industry.png\" alt=\"Reasons behind negative reviews for automotive industry\" class=\"wp-image-2954\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Reasons-behind-negative-reviews-for-automotive-industry.png 576w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Reasons-behind-negative-reviews-for-automotive-industry-300x220.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Reasons behind negative reviews for automotive industry\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.consumerreports.org\/cro\/2012\/12\/high-prices-poor-repairs-lead-top-service-gripes\/index.htm\">Source<\/a><br>Reasons behind negative reviews for automotive industry<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Reasons behind negative reviews for automotive industry\" class=\"wp-image-2954\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.consumerreports.org\/cro\/2012\/12\/high-prices-poor-repairs-lead-top-service-gripes\/index.htm\">Source<\/a><br>Reasons behind negative reviews for automotive industry<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Reasons behind negative reviews for automotive industry\" class=\"wp-image-2954\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.consumerreports.org\/cro\/2012\/12\/high-prices-poor-repairs-lead-top-service-gripes\/index.htm\">Source<\/a><br>Reasons behind negative reviews for automotive industry<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>46. Electric vehicle (EV) reviews tend to receive more<a href=\"https:\/\/wisernotify.com\/blog\/online-review-stats\/#online-review-statistics-for-automotive\"> 1-star ratings<\/a> than the average automobile review.<\/p>\n\n\n\n<p>47. <a href=\"https:\/\/gatherup.com\/100-online-review-statistics\/\">59%<\/a> of diners read online reviews before deciding where to eat, and<a href=\"https:\/\/gatherup.com\/100-online-review-statistics\/\"> 70%<\/a> say they would leave a review if asked by a server or manager.<\/p>\n\n\n\n<p>48. Nearly<a href=\"https:\/\/hostingtribunal.com\/blog\/online-review-statistics\/#gref\"> 60%<\/a> of people rely on online reviews when choosing a lawyer, and about 19% of millennials would even consider a lawyer without any online reviews.<\/p>\n\n\n\n<p>49. Employers with negative online reviews spend<a href=\"https:\/\/www.searchenginejournal.com\/online-review-statistics\/329701\/#close\"> 10%<\/a> more per hire, and 57% of job seekers avoid companies with bad ratings.<\/p>\n\n\n\n<p>50. <a href=\"https:\/\/wisernotify.com\/blog\/online-review-stats\">89%<\/a> of B2B buyers who use review sites say they always or often check them before purchasing business software.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/B2B-buyers-check-reviews-before-purchasing.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;768&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;449&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"449\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/B2B-buyers-check-reviews-before-purchasing.png\" alt=\"B2B buyers check reviews before purchasing\" class=\"wp-image-2955\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/B2B-buyers-check-reviews-before-purchasing.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/B2B-buyers-check-reviews-before-purchasing-300x175.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: B2B buyers check reviews before purchasing\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/wisernotify.com\/blog\/online-review-stats\">Source<\/a><br>B2B buyers check reviews before purchasing<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"B2B buyers check reviews before purchasing\" class=\"wp-image-2955\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/wisernotify.com\/blog\/online-review-stats\">Source<\/a><br>B2B buyers check reviews before purchasing<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"B2B buyers check reviews before purchasing\" class=\"wp-image-2955\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/wisernotify.com\/blog\/online-review-stats\">Source<\/a><br>B2B buyers check reviews before purchasing<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fake Online Review Stats<\/h2>\n\n\n\n<p>Not everything you read online is true, and the same goes for reviews. While customer feedback is meant to help people make informed decisions, fake reviews have flooded the internet\u2014some boosting ratings, others tearing down competitors.&nbsp;<\/p>\n\n\n\n<p>Businesses buy fake praise, rivals leave false complaints, and consumers are left wondering who to trust.<\/p>\n\n\n\n<p>But can consumers tell the difference? And how big is the problem? These online review stats reveal the surprising truth about fake reviews.<\/p>\n\n\n\n<p>51. <a href=\"https:\/\/blog.yelp.com\/news\/consumer-trust-survey-2024\/\">83%<\/a> of people who read online reviews say they would avoid a business if they found out it had engaged in posting fake or paid reviews.<\/p>\n\n\n\n<p>52. The<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\"> top three<\/a> reasons consumers suspect a review might be fake are:<\/p>\n\n\n\n<ul>\n<li>The review is overly positive and full of excessive praise (45%).<\/li>\n\n\n\n<li>There are multiple reviews with nearly identical wording (40%).<\/li>\n\n\n\n<li>The reviewer is anonymous or uses an obviously fake name (38%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-consumers-spot-fake-reviews.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;859&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;758&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"758\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-consumers-spot-fake-reviews.png\" alt=\"How consumers spot fake reviews\" class=\"wp-image-2956\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-consumers-spot-fake-reviews.png 859w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-consumers-spot-fake-reviews-300x265.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/How-consumers-spot-fake-reviews-768x678.png 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: How consumers spot fake reviews\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>How consumers spot fake reviews<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How consumers spot fake reviews\" class=\"wp-image-2956\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>How consumers spot fake reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How consumers spot fake reviews\" class=\"wp-image-2956\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>How consumers spot fake reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>53. Only<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\"> 26%<\/a> of consumers say that if a business owner responds to a review and claims it\u2019s fake, it would make them question the review\u2019s authenticity.<\/p>\n\n\n\n<p>54. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">62%<\/a> of consumers believe they have seen a fake review for a local business in the past year, while only 9% are confident they haven\u2019t come across any.<\/p>\n\n\n\n<p>55. The<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\"> top three<\/a> platforms where consumers are most certain they have encountered fake reviews in the past year are:<\/p>\n\n\n\n<ul>\n<li>Amazon (52%)<\/li>\n\n\n\n<li>Google (50%)<\/li>\n\n\n\n<li>Facebook (37%)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Platforms-where-customers-see-fake-reviews.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;860&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;649&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"649\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Platforms-where-customers-see-fake-reviews.png\" alt=\"Platforms where customers see fake reviews\" class=\"wp-image-2957\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Platforms-where-customers-see-fake-reviews.png 860w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Platforms-where-customers-see-fake-reviews-300x226.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Platforms-where-customers-see-fake-reviews-768x580.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Platforms where customers see fake reviews\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Platforms where customers see fake reviews<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Platforms where customers see fake reviews\" class=\"wp-image-2957\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Platforms where customers see fake reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Platforms where customers see fake reviews\" class=\"wp-image-2957\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">Source<\/a><br>Platforms where customers see fake reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>56. Tripadvisor had to remove nearly<a href=\"https:\/\/www.forbes.com\/sites\/roberthart\/2021\/10\/27\/tripadvisor-took-down-nearly-1-million-fake-reviews-last-year\/\"> one million<\/a> fake reviews over the last 12 months. However, only<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\"> 11%<\/a> of respondents in BrightLocal&#8217;s survey felt they had seen a fake review on the platform during the same period.<\/p>\n\n\n\n<p>57. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\">67%<\/a> of consumers agree that the presence of fake reviews and fake reviewers makes them distrust online reviews in general.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online Review Management Stats<\/h2>\n\n\n\n<p>Having reviews is one thing, but managing them effectively is another.&nbsp;<\/p>\n\n\n\n<p>Responding to feedback, addressing complaints, and encouraging happy shoppers to leave online reviews can make a huge difference in how a business is perceived.&nbsp;<\/p>\n\n\n\n<p>The numbers show why businesses need a solid review management strategy.<\/p>\n\n\n\n<p>58. <a href=\"https:\/\/www.podium.com\/guides\/2021-state-of-reviews-2\/\">56%<\/a> of consumers say their opinion of a business can change depending on how the company responds to reviews.<\/p>\n\n\n\n<p>59. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">89%<\/a> of consumers expect businesses to reply to their reviews, and 63% want a response within three days.<\/p>\n\n\n\n<p>60. <a href=\"https:\/\/blog.yelp.com\/news\/yelp-publishes-index-of-consumer-alerts-recipients-releases-survey-findings\/\">70%<\/a> of customers are more likely to leave a review if they see that a business actively responds to feedback.<\/p>\n\n\n\n<p>61. Nearly<a href=\"https:\/\/www.revlocal.com\/resources\/library\/blog\/why-do-unhappy-customers-leave-negative-reviews\"> 40%<\/a> of people who leave a bad review say all they really want is an apology from the business.<\/p>\n\n\n\n<p>62. Shockingly,<a href=\"https:\/\/www.keeping.com\/content\/how-to-respond-to-negative-reviews\/\"> 75%<\/a> of businesses don\u2019t respond to negative reviews, missing out on a huge opportunity. Companies that reply to at least 25% of their reviews see 35% higher earnings compared to those that stay silent.<\/p>\n\n\n\n<p>63. Customers spend nearly<a href=\"https:\/\/www.womply.com\/impact-of-online-reviews-on-small-business-revenue\/\"> 50%<\/a> more at businesses that engage with their online reviews.<\/p>\n\n\n\n<p>64. Letting potential customers read negative reviews and responses can boost conversions by<a href=\"https:\/\/blog.reevoo.com\/ebook-bad-reviews-good-business\/\"> 85%<\/a>.<\/p>\n\n\n\n<p>65. A staggering<a href=\"https:\/\/www.reviewtrackers.com\/guides\/examples-responding-reviews\/\"> 94%<\/a> of consumers say that a bad review has been enough to make them avoid a business entirely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>If there\u2019s one thing you should take away from these online review stats, it\u2019s this\u2014reviews matter a lot.&nbsp;<\/p>\n\n\n\n<p>Whether you run a small local shop or a big online brand, people are checking what others say about you before making a decision.&nbsp;<\/p>\n\n\n\n<p>A strong review profile can boost your credibility, bring in more customers, and even increase sales. On the flip side, too many bad reviews (or ignoring them) can turn people away fast.<\/p>\n\n\n\n<p>One thing I always recommend? Don\u2019t just collect reviews\u2014engage with them. A quick response can show your future and current customers that you actually care.<\/p>\n\n\n\n<p>Plus, businesses that actively respond to reviews tend to make more money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online reviews can make or break your business. Explore these online review stats and learn why they are critical for building trust and driving sales.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2922"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=2922"}],"version-history":[{"count":3,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2922\/revisions"}],"predecessor-version":[{"id":4089,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2922\/revisions\/4089"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=2922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=2922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=2922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}