{"id":2900,"date":"2025-03-27T17:22:05","date_gmt":"2025-03-27T17:22:05","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=2900"},"modified":"2025-09-23T04:51:25","modified_gmt":"2025-09-23T04:51:25","slug":"personalization-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/personalization-stats\/","title":{"rendered":"60 Eye-Opening Personalization Stats Every Business Should Know (2025)"},"content":{"rendered":"\n<p>It&#8217;s 2025 and personalization is no longer just a trend\u2014it\u2019s what customers expect.<\/p>\n\n\n\n<p>Personalization makes marketing more effective, whether it\u2019s a Netflix recommendation that keeps you hooked or an email that feels like it was written just for you.<\/p>\n\n\n\n<p>But just how powerful is it? The numbers tell a compelling story.<\/p>\n\n\n\n<p>From higher conversion rates to stronger customer loyalty, businesses that use the power of personalization see real results.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll dive into the latest personalization statistics that prove why personalization matters and how brands can use it to create better experiences.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-stats-to-know-in-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-stats-to-know-in-2025.png\" alt=\"Personalization stats to know in 2025\" class=\"wp-image-2903\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-stats-to-know-in-2025.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-stats-to-know-in-2025-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-stats-to-know-in-2025-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-stats-to-know-in-2025-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-stats-to-know-in-2025-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Personalization stats to know in 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Personalization stats to know in 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Personalization stats to know in 2025\" class=\"wp-image-2903\" \/><figcaption class=\"wp-element-caption\">Personalization stats to know in 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Personalization stats to know in 2025\" class=\"wp-image-2903\" \/><figcaption class=\"wp-element-caption\">Personalization stats to know in 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top Personalization Stats<\/h2>\n\n\n\n<p>Personalization is the process of using data to tailor brand messages, products, and experiences to individual customers based on their demographics, interests and buying behavior.&nbsp;<\/p>\n\n\n\n<p>Top brands are already using personalization to drive engagement and revenue. For example, Netflix, Amazon, and YouTube suggest content to users based on their behavior to keep them hooked.<\/p>\n\n\n\n<p>Here are top personalization stats to show how important it is in today\u2019s competitive era:<\/p>\n\n\n\n<p>1. Personalization drives business growth. Fast-growing companies make<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"> 40%<\/a> more of their revenue from personalization than those growing more slowly.<\/p>\n\n\n\n<p>2. Research from McKinsey shows that<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"> 71%<\/a> of consumers expect businesses to provide personalized interactions, and 76% get frustrated when they don\u2019t receive them. With so many choices available, switching to a competitor has never been easier.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Nonpersonal-communications-pose-a-risk-to-business.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;781&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;471&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"471\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Nonpersonal-communications-pose-a-risk-to-business.png\" alt=\"Nonpersonal communications pose a risk to business\" class=\"wp-image-2904\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Nonpersonal-communications-pose-a-risk-to-business.png 781w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Nonpersonal-communications-pose-a-risk-to-business-300x181.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Nonpersonal-communications-pose-a-risk-to-business-768x463.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Nonpersonal communications pose a risk to business\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\">Source<\/a><br>Nonpersonal communications pose a risk to business<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Nonpersonal communications pose a risk to business\" class=\"wp-image-2904\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\">Source<\/a><br>Nonpersonal communications pose a risk to business<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Nonpersonal communications pose a risk to business\" class=\"wp-image-2904\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\">Source<\/a><br>Nonpersonal communications pose a risk to business<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>3. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\">76%<\/a> of consumers say personalized communication makes them more likely to consider a brand, and 78% say it increases the likelihood of them making repeat purchases.<\/p>\n\n\n\n<p>4. According to Think With Google,<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/marketing-personalization-statistics\/\"> 9 in 10<\/a> marketers believe that using personalization significantly contributes to business profitability.<\/p>\n\n\n\n<p>5. A survey of B2C marketers and consumers found that<a href=\"https:\/\/www.statista.com\/statistics\/1333313\/frequency-personalize-experiences\/\"> 14%<\/a> of companies personalize experiences sometimes, 50% do so often, and 34% always make personalization a priority. In total, 97% of companies use personalization in some form, while only 1% never personalize experiences and 2% rarely do.<\/p>\n\n\n\n<p>6. Over<a href=\"https:\/\/segment.com\/state-of-personalization-report\/\"> 70%<\/a> of brands believe that AI will fundamentally transform personalization and marketing strategies.<\/p>\n\n\n\n<p>7. <a href=\"https:\/\/segment.com\/state-of-personalization-report\/\">61%<\/a> of companies worry that inaccurate data could negatively impact their AI-driven personalization efforts, reinforcing the idea that poor-quality data leads to poor results.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Inaccurate-data-negatively-impacts-AI-driven-personalization-efforts.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;507&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;596&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"596\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Inaccurate-data-negatively-impacts-AI-driven-personalization-efforts.png\" alt=\"Inaccurate data negatively impacts AI-driven personalization efforts\" class=\"wp-image-2905\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Inaccurate-data-negatively-impacts-AI-driven-personalization-efforts.png 507w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Inaccurate-data-negatively-impacts-AI-driven-personalization-efforts-255x300.png 255w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Inaccurate data negatively impacts AI-driven personalization efforts\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/segment.com\/state-of-personalization-report\/\">Source<\/a><br>Inaccurate data negatively impacts AI-driven personalization efforts<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Inaccurate data negatively impacts AI-driven personalization efforts\" class=\"wp-image-2905\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/segment.com\/state-of-personalization-report\/\">Source<\/a><br>Inaccurate data negatively impacts AI-driven personalization efforts<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Inaccurate data negatively impacts AI-driven personalization efforts\" class=\"wp-image-2905\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/segment.com\/state-of-personalization-report\/\">Source<\/a><br>Inaccurate data negatively impacts AI-driven personalization efforts<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>8. A study by EverString and Ascend2 found that<a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/08\/Data-Driven-Marketing-Survey-Summary-Report-220829.pdf\"> 69%<\/a> of companies consider personalizing the customer experience a top priority. In comparison, 41% focus on acquiring new customers, and 36% prioritize targeting specific market segments.<\/p>\n\n\n\n<p>9. About<a href=\"https:\/\/www.invesp.com\/blog\/online-shopping-personalization\/\"> 45%<\/a> of online shoppers are more likely to purchase from websites that offer personalized recommendations, and<a href=\"https:\/\/www.monetate.com\/2013\/05\/the-tipping-point-for-personalized-website-experiences\/\"> 40%<\/a> tend to buy more from retailers that personalize the shopping experience across multiple channels.<\/p>\n\n\n\n<p>10. According to Keywords Everywhere, the term \u201cpersonalized advertisement\u201d gets searched 90,500 times per month, proving that businesses are working hard to make personalize ads for better engagement and conversions.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-personalization.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;401&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;501&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"501\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-personalization.png\" alt=\"Keywords Everywhere data for personalization\" class=\"wp-image-2906\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-personalization.png 401w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-personalization-240x300.png 240w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for personalization\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for personalization<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for personalization\" class=\"wp-image-2906\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for personalization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for personalization\" class=\"wp-image-2906\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for personalization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personalization Investment and Market Growth Stats<\/h2>\n\n\n\n<p>Companies are investing heavily in personalized experiences to boost customer engagement, improve brand loyalty among users, and grow their revenue.&nbsp;<\/p>\n\n\n\n<p>Here are some personalization stats that help you understand why companies invest in a personalization program.<\/p>\n\n\n\n<p>11. The customer experience and personalization software industry is predicted to grow from<a href=\"https:\/\/www.statista.com\/statistics\/1333448\/cx-personalization-optimization-revenue-worldwide\/\"> $7.6 billion<\/a> in 2021 to $11.6 billion by 2026, showing how fast businesses are investing in tailored customer experiences.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-experience-and-personalization-software-industry-revenue-2020-2026.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;754&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;534&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"534\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-experience-and-personalization-software-industry-revenue-2020-2026.png\" alt=\"Customer experience and personalization software industry revenue (2020-2026)\" class=\"wp-image-2907\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-experience-and-personalization-software-industry-revenue-2020-2026.png 754w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-experience-and-personalization-software-industry-revenue-2020-2026-300x212.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customer experience and personalization software industry revenue (2020-2026)\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1333448\/cx-personalization-optimization-revenue-worldwide\/\">Source<\/a><br>Customer experience and personalization software industry revenue (2020-2026)<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer experience and personalization software industry revenue (2020-2026)\" class=\"wp-image-2907\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1333448\/cx-personalization-optimization-revenue-worldwide\/\">Source<\/a><br>Customer experience and personalization software industry revenue (2020-2026)<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer experience and personalization software industry revenue (2020-2026)\" class=\"wp-image-2907\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1333448\/cx-personalization-optimization-revenue-worldwide\/\">Source<\/a><br>Customer experience and personalization software industry revenue (2020-2026)<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>12. <a href=\"https:\/\/www.statista.com\/statistics\/1426226\/marketers-with-without-access-to-data-personalization\/\">43%<\/a> of businesses say their biggest challenge in delivering personalized experiences is a lack of budget and resources.<\/p>\n\n\n\n<p>13. <a href=\"https:\/\/wisernotify.com\/blog\/personalization-stats\/\">67%<\/a> of ecommerce businesses in the U.S. and Europe plan to increase their investment in personalization to enhance customer engagement and sales.<\/p>\n\n\n\n<p>14. Companies are prioritizing personalization more than ever, with marketers now spending<a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\"> 40%<\/a> of their budgets on it\u2014almost double the 22% allocated in 2023.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-digital-marketing-budget-spent-on-personalization.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;789&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;689&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"689\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-digital-marketing-budget-spent-on-personalization.png\" alt=\"Percentage of digital marketing budget spent on personalization\" class=\"wp-image-2908\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-digital-marketing-budget-spent-on-personalization.png 789w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-digital-marketing-budget-spent-on-personalization-300x262.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Percentage-of-digital-marketing-budget-spent-on-personalization-768x671.png 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of digital marketing budget spent on personalization\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\">Source<\/a><br>Percentage of digital marketing budget spent on personalization<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of digital marketing budget spent on personalization\" class=\"wp-image-2908\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\">Source<\/a><br>Percentage of digital marketing budget spent on personalization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of digital marketing budget spent on personalization\" class=\"wp-image-2908\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\">Source<\/a><br>Percentage of digital marketing budget spent on personalization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>15. <a href=\"https:\/\/wisernotify.com\/blog\/personalization-stats\/\">43%<\/a> of executives invest in hybrid experiences, combining digital and physical interactions to create seamless, personalized customer journeys.<\/p>\n\n\n\n<p>16. Personalization delivers strong returns\u2014<a href=\"https:\/\/wisernotify.com\/blog\/personalization-stats\/\">4 out of 5<\/a> marketers report growth in ROI after implementing personalized strategies. In fact, 89% say it helps them connect with customers across multiple touchpoints and drive better results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalization and Customer Loyalty Stats<\/h2>\n\n\n\n<p>Personalization is important for building strong relationships with customers, and top brands are using it to drive loyalty and repeat business.<\/p>\n\n\n\n<p>Starbucks, for example, has mastered this through its Loyalty Program by using machine learning to give personalized offers at scale based on customer preferences.<\/p>\n\n\n\n<p>Shoppers now expect businesses to understand their needs and provide tailored experiences. Here\u2019s what the numbers say:<\/p>\n\n\n\n<p>17. <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">49%<\/a> of Gen Z shoppers are less likely to buy from a brand if the experience feels impersonal, and 27% will stop shopping entirely or share negative feedback.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-reaction-to-negative-shopping-experience.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;524&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;496&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"496\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-reaction-to-negative-shopping-experience.png\" alt=\"Customer reaction to negative shopping experience\" class=\"wp-image-2909\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-reaction-to-negative-shopping-experience.png 524w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-reaction-to-negative-shopping-experience-300x284.png 300w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customer reaction to negative shopping experience\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Customer reaction to negative shopping experience<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer reaction to negative shopping experience\" class=\"wp-image-2909\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Customer reaction to negative shopping experience<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer reaction to negative shopping experience\" class=\"wp-image-2909\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Customer reaction to negative shopping experience<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>18. <a href=\"https:\/\/gopages.segment.com\/rs\/667-MPQ-382\/images\/State-of-personalization-report_reduced.pdf\">60%<\/a> of shoppers say a personalized experience makes them more likely to become repeat customers.<\/p>\n\n\n\n<p>19. <a href=\"https:\/\/www.sender.net\/blog\/personalization-statistics\/\">36%<\/a> of customers will stay loyal to a brand after a great experience, even if there are cheaper or more convenient options.<\/p>\n\n\n\n<p>20. <a href=\"https:\/\/www.digitaltrends.com\/social-media\/why-consumers-are-increasingly-willing-to-trade-data-for-personalization\/#ixzz2g8dgrqko\">73%<\/a> prefer brands that use their personal information to make shopping experiences more relevant.<\/p>\n\n\n\n<p>21. <a href=\"https:\/\/www.sender.net\/blog\/personalization-statistics\/\">70%<\/a> say a company\u2019s ability to understand their needs directly influences their loyalty.<\/p>\n\n\n\n<p>22. <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">62%<\/a> of consumers lose loyalty when brands fail to offer personalized interactions.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-retention-is-a-benefit-of-personalization.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;510&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;480&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"480\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-retention-is-a-benefit-of-personalization.png\" alt=\"Customer retention is a benefit of personalization\" class=\"wp-image-2910\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-retention-is-a-benefit-of-personalization.png 510w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Customer-retention-is-a-benefit-of-personalization-300x282.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customer retention is a benefit of personalization\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Customer retention is a benefit of personalization<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer retention is a benefit of personalization\" class=\"wp-image-2910\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Customer retention is a benefit of personalization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer retention is a benefit of personalization\" class=\"wp-image-2910\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Customer retention is a benefit of personalization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>23. <a href=\"https:\/\/www.sender.net\/blog\/personalization-statistics\/\">80%<\/a> of frequent shoppers only buy from brands that personalize their experience.<\/p>\n\n\n\n<p>24. Millennial loyalty increases by<a href=\"https:\/\/www.sender.net\/blog\/personalization-statistics\/\"> 28%<\/a> when brands communicate with them in a personalized way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalization ROI and Conversion Stats<\/h2>\n\n\n\n<p>Investing in personalization directly impacts a company\u2019s bottom line.<\/p>\n\n\n\n<p>From increasing revenue and customer spending to lowering acquisition costs, all businesses that prioritize personalized experiences see measurable financial gains.<\/p>\n\n\n\n<p>Here are some personalization stats that reveal how it affects revenue and conversion rates:<\/p>\n\n\n\n<p>25. <a href=\"https:\/\/wisernotify.com\/blog\/personalization-stats\/\">89%<\/a> of U.S. marketers say personalizing mobile app experiences leads to higher revenue.<\/p>\n\n\n\n<p>26. <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">80%<\/a> of businesses report that when they personalize customer experiences, spending increases by an average of 38%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-leads-to-increase-in-consumer-spending.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;523&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;516&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"516\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-leads-to-increase-in-consumer-spending.png\" alt=\"Personalization leads to increase in consumer spending\" class=\"wp-image-2911\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-leads-to-increase-in-consumer-spending.png 523w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalization-leads-to-increase-in-consumer-spending-300x296.png 300w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Personalization leads to increase in consumer spending\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Personalization leads to increase in consumer spending<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Personalization leads to increase in consumer spending\" class=\"wp-image-2911\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Personalization leads to increase in consumer spending<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Personalization leads to increase in consumer spending\" class=\"wp-image-2911\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Personalization leads to increase in consumer spending<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>27. <a href=\"https:\/\/gopages.segment.com\/rs\/667-MPQ-382\/images\/State-of-personalization-report_reduced.pdf\">52%<\/a> of consumers feel more satisfied when brands offer personalized interactions.<\/p>\n\n\n\n<p>28. Personalization not only boosts engagement but also improves efficiency\u2014marketing spend becomes<a href=\"https:\/\/www.sender.net\/blog\/personalization-statistics\/\"> 30%<\/a> more effective, and customer acquisition costs drop by up to 50%.<\/p>\n\n\n\n<p>29. Banks can see massive gains\u2014for every $100 billion in assets, a bank could generate<a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\"> $300 million<\/a> more in revenue by personalizing customer interactions.<\/p>\n\n\n\n<p>30. By 2024, personalization will influence over<a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\"> 30%<\/a> of all revenue, nearly doubling from 16% today, marking an 88% increase across industries.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Revenue-impact-of-personalization-has-increased-over-last-few-years.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;792&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;631&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"631\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Revenue-impact-of-personalization-has-increased-over-last-few-years.png\" alt=\"Revenue impact of personalization has increased over last few years\" class=\"wp-image-2912\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Revenue-impact-of-personalization-has-increased-over-last-few-years.png 792w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Revenue-impact-of-personalization-has-increased-over-last-few-years-300x239.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Revenue-impact-of-personalization-has-increased-over-last-few-years-768x612.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Revenue impact of personalization has increased over last few years\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\">Source<\/a><br>Revenue impact of personalization has increased over last few years<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Revenue impact of personalization has increased over last few years\" class=\"wp-image-2912\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\">Source<\/a><br>Revenue impact of personalization has increased over last few years<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Revenue impact of personalization has increased over last few years\" class=\"wp-image-2912\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\">Source<\/a><br>Revenue impact of personalization has increased over last few years<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>31. Fintech companies and digital banks are leading the way in real-time personalization, aiming to boost revenue by<a href=\"https:\/\/www.comviva.com\/wp-content\/uploads\/2023\/02\/2023-Global-Survey-Report-The-Business-Value-of-Real-Time-Personalization-1.pdf\"> 43%<\/a> in 2024. Other industries are following suit, including digital banks (38%), retail and eCommerce (30%), communication service providers (19%), and traditional banks (18%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Personalization Stats<\/h2>\n\n\n\n<p>Personalized email marketing is another powerful tool for boosting engagement and sales. Here\u2019s what the email personalization stats say:<\/p>\n\n\n\n<p>32. Personalized emails see a<a href=\"https:\/\/www.mailmodo.com\/guides\/personalized-email-marketing-statistics\/\"> 29%<\/a> open rate and an impressive 41% click-through rate, making them far more effective than generic messages.<\/p>\n\n\n\n<p>33. <a href=\"https:\/\/porchgroupmedia.com\/blog\/consumers-prefer-receive-brand-offers-through-email-compared-any-other-channel\/#:~:text=Consumers%20prefer%20to%20receive%20marketing,are%20interesting%20enough%20to%20open.\">49%<\/a> of consumers prefer receiving promotional emails from their favorite retail brands every week.<\/p>\n\n\n\n<p>34. According to data from Keywords Everywhere, the search volume for all keywords related to &#8220;personalized emails&#8221; is high, indicating that businesses are actively looking for ways to engage customers through tailored messages.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-personalized-emails.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;400&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;527&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"527\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-personalized-emails.png\" alt=\"Keywords Everywhere data for personalized emails\" class=\"wp-image-2913\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-personalized-emails.png 400w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Keywords-Everywhere-data-for-personalized-emails-228x300.png 228w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for personalized emails\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for personalized emails<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for personalized emails\" class=\"wp-image-2913\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for personalized emails<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for personalized emails\" class=\"wp-image-2913\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for personalized emails<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>35. <a href=\"https:\/\/www.mailmodo.com\/guides\/personalized-email-marketing-statistics\/\">55%<\/a> of consumers say their email experience would improve if they received more targeted promotions and personalized discounts.<\/p>\n\n\n\n<p>36. <a href=\"https:\/\/www.mailmodo.com\/guides\/personalized-email-marketing-statistics\/\">57%<\/a> of marketers believe that email personalization is a key driver of visitor engagement.<\/p>\n\n\n\n<p>37. A staggering<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/how-to-use-personalization-in-email-marketing-campaigns\/\"> 96%<\/a> of marketers agree that personalized emails enhance overall marketing performance, making it one of the most effective personalization strategies.<\/p>\n\n\n\n<p>38. Emails with customized calls to action (CTAs) perform exceptionally well, generating a<a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\"> 202%<\/a> higher conversion rate compared to generic CTAs.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalized-CTAs-convert-better-than-basic-CTAs.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;607&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;388&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"388\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalized-CTAs-convert-better-than-basic-CTAs.png\" alt=\"Personalized CTAs convert better than basic CTAs\" class=\"wp-image-2914\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalized-CTAs-convert-better-than-basic-CTAs.png 607w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Personalized-CTAs-convert-better-than-basic-CTAs-300x192.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Personalized CTAs convert better than basic CTAs\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\">Source<\/a><br>Personalized CTAs convert better than basic CTAs<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Personalized CTAs convert better than basic CTAs\" class=\"wp-image-2914\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\">Source<\/a><br>Personalized CTAs convert better than basic CTAs<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Personalized CTAs convert better than basic CTAs\" class=\"wp-image-2914\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\">Source<\/a><br>Personalized CTAs convert better than basic CTAs<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ecommerce Personalization Stats<\/h2>\n\n\n\n<p>The global eCommerce market has grown rapidly in recent years. In 2023, retail eCommerce sales surpassed<a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"> $5.8 trillion<\/a>, according to Statista.<\/p>\n\n\n\n<p>With more customers shopping online and increasing competition among businesses, personalizing the customer experience is now more important than ever.<\/p>\n\n\n\n<p>Here are some important eCommerce personalization stats to keep an eye on:<\/p>\n\n\n\n<p>39. <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-2022\/\">73%<\/a> of shoppers expect companies to know and learn their unique needs, while 62% expect them to anticipate their needs.<\/p>\n\n\n\n<p>40. <a href=\"https:\/\/netcorecloud.com\/wp-content\/uploads\/2023\/12\/The-North-Americian-COnsumer-Benchmark-Report.pdf\">28%<\/a> of shoppers consider a personalized experience an important factor when choosing between retailers.<\/p>\n\n\n\n<p>41. <a href=\"https:\/\/www.smartinsights.com\/ecommerce\/web-personalisation\/consumers-personalized-marketing-engagement\/\">63%<\/a> of consumers stop engaging with brands that offer poor personalization.<\/p>\n\n\n\n<p>42. <a href=\"https:\/\/www.emarketer.com\/chart\/256614\/Attitude-of-Consumers-Worldwide-Toward-Personalization-Customer-Experience-Provided-by-Company-2020-2022-of-respondents\">88%<\/a> of consumers say a company\u2019s experience matters as much as its products or services.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Attitude-of-consumers-toward-personalization-provided-by-a-company.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;552&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;679&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"679\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Attitude-of-consumers-toward-personalization-provided-by-a-company.png\" alt=\"Attitude of consumers toward personalization provided by a company\" class=\"wp-image-2915\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Attitude-of-consumers-toward-personalization-provided-by-a-company.png 552w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Attitude-of-consumers-toward-personalization-provided-by-a-company-244x300.png 244w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Attitude of consumers toward personalization provided by a company\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/256614\/Attitude-of-Consumers-Worldwide-Toward-Personalization-Customer-Experience-Provided-by-Company-2020-2022-of-respondents\">Source<\/a><br>Attitude of consumers toward personalization provided by a company<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Attitude of consumers toward personalization provided by a company\" class=\"wp-image-2915\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/256614\/Attitude-of-Consumers-Worldwide-Toward-Personalization-Customer-Experience-Provided-by-Company-2020-2022-of-respondents\">Source<\/a><br>Attitude of consumers toward personalization provided by a company<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Attitude of consumers toward personalization provided by a company\" class=\"wp-image-2915\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/256614\/Attitude-of-Consumers-Worldwide-Toward-Personalization-Customer-Experience-Provided-by-Company-2020-2022-of-respondents\">Source<\/a><br>Attitude of consumers toward personalization provided by a company<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>43. <a href=\"https:\/\/www.slideshare.net\/hoangduy203\/netcore-ecommerce-personalization-benchmark-report-2021\">41%<\/a> of retail executives say that their eCommerce platform is somewhat personalized, while only 13% claim it provides a fully tailored experience.<\/p>\n\n\n\n<p>44. More than<a href=\"https:\/\/www.mastercardservices.com\/en\/industries\/retail\/insights\/2023-retail-touchpoints-report\"> 27%<\/a> of retailers have integrated generative AI into their customer loyalty programs, and 13% plan to adopt it next year.<\/p>\n\n\n\n<p>45. <a href=\"https:\/\/www.slideshare.net\/slideshow\/netcore-ecommerce-personalization-benchmark-report-2021\/249694938\">70%<\/a> of retailers that invested in personalization reported an ROI of at least 400%.<\/p>\n\n\n\n<p>46. <a href=\"https:\/\/www.slideshare.net\/hoangduy203\/netcore-ecommerce-personalization-benchmark-report-2021\">96%<\/a> of retailers face challenges in personalization, including limited IT capacity, finding the right platform or partner, and internal alignment issues.<\/p>\n\n\n\n<p>47. More than<a href=\"https:\/\/www.statista.com\/statistics\/1415834\/personalization-among-businesses-worldwide\/\"> 40%<\/a> of U.S. eCommerce executives cite IT bandwidth as a major obstacle to implementing personalized shopping experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalization and Data Privacy Stats<\/h2>\n\n\n\n<p>Personalization comes with lots of responsibilities, especially when it comes to protecting the data of your customers. As companies gather information to deliver personal experiences, they must also ensure that the data is handled with care.<\/p>\n\n\n\n<p>So, let\u2019s explore some eye-opening personalization statistics that shed light on this delicate challenge.<\/p>\n\n\n\n<p>48. <a href=\"https:\/\/segment.com\/pdfs\/State-of-Personalization-Report-Twilio-Segment-2022.pdf\">53%<\/a> of business leaders are upgrading their technology to better manage customer data in response to privacy changes.<\/p>\n\n\n\n<p>49. <a href=\"https:\/\/www.statista.com\/statistics\/1426138\/data-challenges-personal-experience\/\">57%<\/a> of senior marketing executives struggle with data inconsistencies, making it harder to deliver personalized experiences.<\/p>\n\n\n\n<p>50. Only<a href=\"https:\/\/segment.com\/pdfs\/State-of-Personalization-Report-Twilio-Segment-2022.pdf\"> 51%<\/a> of consumers trust brands to keep their personal data safe and also to use it responsibly.<\/p>\n\n\n\n<p>51. Concerns about data use are growing\u2014<a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">1 in 4<\/a> consumers feel less comfortable sharing their personal information for personalization than they did last year.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Consumers-are-increasingly-aware-of-how-their-data-is-being-used.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;523&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;357&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"357\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Consumers-are-increasingly-aware-of-how-their-data-is-being-used.png\" alt=\"Consumers are increasingly aware of how their data is being used\" class=\"wp-image-2916\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Consumers-are-increasingly-aware-of-how-their-data-is-being-used.png 523w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Consumers-are-increasingly-aware-of-how-their-data-is-being-used-300x205.png 300w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Consumers are increasingly aware of how their data is being used\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Consumers are increasingly aware of how their data is being used<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers are increasingly aware of how their data is being used\" class=\"wp-image-2916\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Consumers are increasingly aware of how their data is being used<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers are increasingly aware of how their data is being used\" class=\"wp-image-2916\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Consumers are increasingly aware of how their data is being used<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>52. Latin American businesses are leading the way in data privacy, with<a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\"> 71%<\/a> of business leaders investing in stronger security measures to protect customer data.<\/p>\n\n\n\n<p>53. <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">78%<\/a> of businesses see first-party data\u2014such as purchase history and website behavior\u2014as the most valuable source for personalization, offering deeper insights into customer needs.<\/p>\n\n\n\n<p>54. With stricter privacy regulations,<a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\"> 27%<\/a> of consumers feel that personalization has become less accurate over the past year.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Consumers-have-noticed-less-targeted-personalization-in-the-past-year.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;522&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;477&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"477\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Consumers-have-noticed-less-targeted-personalization-in-the-past-year.png\" alt=\"Consumers have noticed less targeted personalization in the past year\" class=\"wp-image-2917\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Consumers-have-noticed-less-targeted-personalization-in-the-past-year.png 522w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Consumers-have-noticed-less-targeted-personalization-in-the-past-year-300x274.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Consumers have noticed less targeted personalization in the past year\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Consumers have noticed less targeted personalization in the past year<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers have noticed less targeted personalization in the past year\" class=\"wp-image-2917\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Consumers have noticed less targeted personalization in the past year<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers have noticed less targeted personalization in the past year\" class=\"wp-image-2917\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Consumers have noticed less targeted personalization in the past year<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">AI Personalization Stats<\/h2>\n\n\n\n<p>AI-driven personalization is transforming the way most businesses engage with customers, but adoption comes with its own set of challenges. Here\u2019s what the latest data reveals:<\/p>\n\n\n\n<p>55. <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">92%<\/a> of companies are already using some kind of AI-powered personalization to drive business growth.<\/p>\n\n\n\n<p>56. Despite 84% of marketing executives believing in AI\u2019s potential for personalization, only<a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\"> 17%<\/a> use it extensively today.<\/p>\n\n\n\n<p>57. <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">58%<\/a> of business leaders see AI chatbots as the most impactful personalization tool for the next five years.<\/p>\n\n\n\n<p>58. The road to AI adoption isn\u2019t without<a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\"> hurdles<\/a>\u2014business leaders cite lack of training, security concerns, compliance issues, poor organizational processes, and data quality as the biggest challenges.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Top-obstacles-in-using-AI-for-personalization.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;525&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;415&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"415\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Top-obstacles-in-using-AI-for-personalization.png\" alt=\"Top obstacles in using AI for personalization\" class=\"wp-image-2918\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Top-obstacles-in-using-AI-for-personalization.png 525w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/03\/Top-obstacles-in-using-AI-for-personalization-300x237.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top obstacles in using AI for personalization\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Top obstacles in using AI for personalization<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top obstacles in using AI for personalization\" class=\"wp-image-2918\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Top obstacles in using AI for personalization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top obstacles in using AI for personalization\" class=\"wp-image-2918\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">Source<\/a><br>Top obstacles in using AI for personalization<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>59. <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\">41%<\/a> of consumers are somewhat comfortable with AI personalizing their experiences, while the rest remain skeptical\u2014perhaps influenced by too many sci-fi movies.<\/p>\n\n\n\n<p>60. Concerns about AI-driven personalization are relatively low, with only<a href=\"https:\/\/www.medallia.com\/wp-content\/uploads\/pdf\/resources\/2024-Medallia-State-of-Personalization-Report.pdf\"> 24%<\/a> of customers expressing unease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Personalization isn\u2019t just a nice touch\u2014it\u2019s what customers expect from brands now. Businesses that personalize experiences see more sales, better customer loyalty, and stronger engagement.<\/p>\n\n\n\n<p>When done right, personalization makes marketing more effective and helps brands connect with their audience. But when done poorly, it can push customers away and hurt a brand\u2019s reputation.<\/p>\n\n\n\n<p>As the personalization stats show, it&#8217;s shaping the future of business. Companies that invest in it will stay ahead, build stronger customer relationships, and keep people coming back.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalization is key to customer loyalty. Explore our personalization stats and learn how to create a tailored experience that boosts your business.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2900"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=2900"}],"version-history":[{"count":4,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2900\/revisions"}],"predecessor-version":[{"id":4091,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2900\/revisions\/4091"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=2900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=2900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=2900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}