Google Search Console<\/a>, Keywords Everywhere, Ahrefs, Moz, or SEMrush.<\/p>\n\n\n\nThese tools can help you find all the domains and pages that link to your site, as well as metrics such as anchor text, link type, authority, and relevance. You should export this data to a spreadsheet or a dashboard for easier analysis.<\/p>\n\n\n\n
Let\u2019s see how you can do this using Keywords Everywhere:<\/p>\n\n\n\n
The page GeeksforGeeks ranks on the first page of Google for the search term “on-page SEO vs off-page SEO.” With the Keywords Everywhere extension turned on, you can see some options just below the title.<\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tKeywords Everywhere backlink checker<\/figcaption> \n
\n <\/path><\/svg>\n <\/button>\n \n
Keywords Everywhere backlink checker<\/figcaption><\/figure>\n<\/div>\n \n
Keywords Everywhere backlink checker<\/figcaption><\/figure>\n<\/div>\n <\/div>\n <\/div><\/figure>\n\n\n\n
When we click on “show backlinks,” Keywords Everywhere will show all the backlinks for this ranking page, which is 116 in this case.<\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tBacklink data for GeeksforGeeks<\/figcaption> \n
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Backlink data for GeeksforGeeks<\/figcaption><\/figure>\n<\/div>\n \n
Backlink data for GeeksforGeeks<\/figcaption><\/figure>\n<\/div>\n <\/div>\n <\/div><\/figure>\n\n\n\n
The tool shows you the following about backlinks:<\/p>\n\n\n\n
\nURL:<\/strong> The web page where the backlink is present.<\/li>\n\n\n\nAnchor Text:<\/strong> It is the term or phrase linked in the referring site.<\/li>\n\n\n\nMoz DA: <\/strong>The Moz Domain Authority is the search engine ranking score that predicts the chance of a website ranking in Google search engine results pages (SERPs). Moz calculates this score out of 100. The higher the score, the more likely a website is to rank.<\/li>\n<\/ul>\n\n\n\nAt the bottom of the list are the options to go to the next page. <\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tView more backlinks option<\/figcaption> \n
\n <\/path><\/svg>\n <\/button>\n \n
View more backlinks option<\/figcaption><\/figure>\n<\/div>\n \n
View more backlinks option<\/figcaption><\/figure>\n<\/div>\n <\/div>\n <\/div><\/figure>\n\n\n\n
You can choose how many backlinks you want to see per page (maximum is 200) or click the next icon to see the following backlinks in the list.<\/p>\n\n\n\n
If you hover over the “Show Backlinks” option, you\u2019ll also see a graph showing you several metrics about the website\u2019s backlink profile.<\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tBacklink profile graph<\/figcaption> \n
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Backlink profile graph<\/figcaption><\/figure>\n<\/div>\n \n
Backlink profile graph<\/figcaption><\/figure>\n<\/div>\n <\/div>\n <\/div><\/figure>\n\n\n\n
Here, you can see GeeksforGeeks\u2019 domain authority score according to Moz (77\/100), as well as the total number of backlinks (2,714,050) and the number of referring domains (73,397).<\/p>\n\n\n\n
Keywords Everywhere also allows you to see the backlinks for the entire domain or per subdomain. The two options are at the top of the backlink list. <\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tShow backlinks for entire domain or subdomain<\/figcaption> \n
\n <\/path><\/svg>\n <\/button>\n \n
Show backlinks for entire domain or subdomain<\/figcaption><\/figure>\n<\/div>\n \n
Show backlinks for entire domain or subdomain<\/figcaption><\/figure>\n<\/div>\n <\/div>\n <\/div><\/figure>\n\n\n\n
Click the option to see the backlinks per subdomain. Here\u2019s how the results look.<\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tShow all backlinks per subdomain<\/figcaption> \n
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Show all backlinks per subdomain<\/figcaption><\/figure>\n<\/div>\n \n
Show all backlinks per subdomain<\/figcaption><\/figure>\n<\/div>\n <\/div>\n <\/div><\/figure>\n\n\n\n
You can also see the backlinks for the entire domain. Click the option to show all backlinks.<\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tShow backlinks for entire domain<\/figcaption> \n
\n <\/path><\/svg>\n <\/button>\n \n
Show backlinks for entire domain<\/figcaption><\/figure>\n<\/div>\n \n
Show backlinks for entire domain<\/figcaption><\/figure>\n<\/div>\n <\/div>\n <\/div><\/figure>\n\n\n\n
As you can see in the graph above, some websites get hundreds of thousands of backlinks. Keywords Everywhere shows you the top 5,000 backlinks.<\/p>\n\n\n\n
You can copy or export these backlinks to analyze them later. The options to do both are underneath the backlink list.<\/p>\n\n\n\n
Step 3: Categorize and Analyze Your Backlinks<\/h3>\n\n\n\n Once you\u2019ve gathered all your backlink data using Keywords Everywhere, the next step is to categorize and analyze it thoroughly. <\/p>\n\n\n\n
To do this, you need to segment your backlinks based on different criteria such as:<\/p>\n\n\n\n
\nDomain<\/li>\n\n\n\n Page<\/li>\n\n\n\n Anchor Text<\/li>\n\n\n\n Link Type<\/li>\n\n\n\n Authority<\/li>\n\n\n\n Relevance<\/li>\n<\/ul>\n\n\n\nWhen you break your backlinks into these categories, you can see patterns, trends, and even anomalies in your profile.<\/p>\n\n\n\n
This helps you identify both the strengths and weaknesses of your backlink profile, as well as any potential opportunities or threats.<\/p>\n\n\n\n
For example, you can look at which domains and pages are sending you the most traffic.<\/p>\n\n\n\n
Are these high-authority domains that add value to your site\u2019s reputation? Or are they low-quality, irrelevant sites that could hurt your rankings?<\/p>\n\n\n\n
You should also examine your anchor texts\u2014are they over-optimized (too many exact match keywords), or are they natural and varied?<\/p>\n\n\n\n
Over-optimized anchor text could raise red flags with search engines, potentially resulting in penalties.<\/p>\n\n\n\n
Next, consider the link types\u2014are the majority of your links dofollow or nofollow?<\/p>\n\n\n\n
A healthy backlink profile should have a blend of both, but an unnatural concentration of dofollow links might indicate manipulative link-building tactics.<\/p>\n\n\n\n
Finally, assess the relevance of the backlinks.<\/p>\n\n\n\n
Are they from sites within your niche, or are they irrelevant?<\/p>\n\n\n\n
Irrelevant links can dilute the strength of your backlink profile and confuse search engines about your site\u2019s true focus.<\/p>\n\n\n\n
If you categorize and analyze all your backlinks in this way, you can see where your strengths lie, where improvements are needed, and where you may have some valuable opportunities to capitalize on.<\/p>\n\n\n\n
Step 4: Identify Toxic or Harmful Links<\/h3>\n\n\n\n The presence of internal and external links signals to Google and other search engines that your website is a reliable source of information.<\/p>\n\n\n\n
However, when these links break, two major problems arise.<\/p>\n\n\n\n
First, Google\u2019s crawlers have a hard time navigating through your site, which ultimately affects your search engine ranking. <\/p>\n\n\n\n
Second, broken links frustrate users and lead to poor experience since they can\u2019t find the content they are looking for.<\/p>\n\n\n\n
That\u2019s why identifying and removing harmful links is critical.<\/p>\n\n\n\n
But how do you do that?<\/p>\n\n\n\n
SEO Minion<\/a>, an SEO browser extension from the Keywords Everywhere team, makes this task easy. It helps you check all broken links on a page and categorize them by their status codes.<\/p>\n\n\n\nThe links are divided into these categories and highlighted in different colors for easy identification:<\/p>\n\n\n\n
\nValid Links:<\/strong> These work properly and direct users to the correct pages.<\/li>\n\n\n\n404 Links:<\/strong> These lead to a dead end (page not found).<\/li>\n\n\n\nRedirected Links:<\/strong> These no longer exist and send users to another page.<\/li>\n\n\n\nNo Domain Links:<\/strong> These lack a valid domain.<\/li>\n\n\n\nEmpty Links:<\/strong> No link is associated with the anchor text.<\/li>\n\n\n\nServer Errors:<\/strong> These result in a server error when clicked.<\/li>\n<\/ul>\n\n\n\nHere’s how you can use SEO Minion to remove broken and harmful links:<\/p>\n\n\n\n
1. Check Broken Links<\/strong><\/p>\n\n\n\nVisit the page you want to analyze, open the SEO Minion extension, and click \u201cCheck Broken Links.\u201d SEO Minion will begin scanning the page for broken links.<\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tCheck broken links with SEO Minion<\/figcaption> \n
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Check broken links with SEO Minion<\/figcaption><\/figure>\n<\/div>\n \n
Check broken links with SEO Minion<\/figcaption><\/figure>\n<\/div>\n <\/div>\n <\/div><\/figure>\n\n\n\n
2. View the Results<\/strong><\/p>\n\n\n\nAfter the scan is complete, SEO Minion will display the number of broken links categorized by type. In our example, we have 12 valid links, 1 no-domain link, 1 empty link, and 3 redirect links.<\/p>\n\n\n\n\n\t\t\t\n\t\t\t\tBroken link analysis<\/figcaption> \n
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Broken link analysis<\/figcaption><\/figure>\n<\/div>\n \n
Broken link analysis<\/figcaption><\/figure>\n<\/div>\n
![\"Digital](\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/01\/Digital-Marketing-Institute-Backlink-Data.png\")