{"id":2273,"date":"2024-12-10T15:17:35","date_gmt":"2024-12-10T15:17:35","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=2273"},"modified":"2025-09-23T05:30:12","modified_gmt":"2025-09-23T05:30:12","slug":"social-commerce-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/social-commerce-stats\/","title":{"rendered":"65 Powerful Social Commerce Stats and Trends In 2025\u00a0"},"content":{"rendered":"\n<p>Do you shop online, or do you <em>shop<\/em> on social media?<\/p>\n\n\n\n<p>And\u2014<\/p>\n\n\n\n<p>Is your brand just scrolling on socials, or is it selling?<\/p>\n\n\n\n<p>Let\u2019s break this down.<\/p>\n\n\n\n<p>Social media has transformed into much more than a place for selfies and status updates. It\u2019s now a powerful marketplace, and social commerce is leading the charge.<\/p>\n\n\n\n<p>It\u2019s no longer just about likes and shares\u2014it\u2019s about clicks and carts.<\/p>\n\n\n\n<p>But is social commerce the future of online shopping or just another buzzword?<\/p>\n\n\n\n<p>In this article, we\u2019ll explore the world of social commerce and uncover the top social commerce stats to show how brands like yours can thrive in this exciting space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is social commerce?<\/h2>\n\n\n\n<p>First things first. Before diving into the stats, let\u2019s get a clear understanding of what social commerce is all about.<\/p>\n\n\n\n<p>Social commerce is about buying and selling goods or services directly on <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">social media platforms<\/a>.<\/p>\n\n\n\n<p>It goes beyond the traditional role of social media in helping users discover products. Instead, it allows them to complete the entire purchase journey\u2014discovery to checkout\u2014without ever leaving the platform.<\/p>\n\n\n\n<p>In other words, users can shop right where they scroll without switching apps.<\/p>\n\n\n\n<p>Top social platforms like <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-stats\/\">Facebook<\/a>, <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-stats\/\">Instagram<\/a>, <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/pinterest\">Pinterest<\/a>, and <a href=\"https:\/\/keywordseverywhere.com\/blog\/tiktok-stats\/\">TikTok<\/a> now offer specialized tools to help businesses tap into this trend.<\/p>\n\n\n\n<p>With features like in-app storefronts, brands can create a smooth shopping experience for customers to browse and buy products without ever needing to visit another site.<\/p>\n\n\n\n<p>Let&#8217;s go to the top social commerce stats.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-stats-to-know-in-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-stats-to-know-in-2025.png\" alt=\"Social commerce stats to know in 2025\" class=\"wp-image-2274\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-stats-to-know-in-2025.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-stats-to-know-in-2025-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-stats-to-know-in-2025-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-stats-to-know-in-2025-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-stats-to-know-in-2025-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social commerce stats to know in 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social commerce stats to know in 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social commerce stats to know in 2025\" class=\"wp-image-2274\" \/><figcaption class=\"wp-element-caption\">Social commerce stats to know in 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social commerce stats to know in 2025\" class=\"wp-image-2274\" \/><figcaption class=\"wp-element-caption\">Social commerce stats to know in 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">General Social Commerce Stats<\/h2>\n\n\n\n<p>Social commerce may still be a newcomer in the world of <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-shopping-stats\/\">digital shopping<\/a>, but it has definitely turned heads.&nbsp;<\/p>\n\n\n\n<p>While it hasn\u2019t completely revolutionized ecommerce\u2014traditional online shopping remains more popular\u2014it has created exciting opportunities and tackled lots of challenges for both businesses and consumers.<\/p>\n\n\n\n<p>So what\u2019s the deal with social commerce right now?<\/p>\n\n\n\n<p>We\u2019ve rounded up the latest social commerce stats, and here\u2019s what we found:<\/p>\n\n\n\n<p>1. In the U.S., social commerce sales are expected to hit nearly<a href=\"https:\/\/www.insiderintelligence.com\/content\/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\"> $80 billion<\/a> by 2025. With<a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\"> 4.89 billion<\/a> people using social media, it\u2019s a no-brainer for brands to get noticed by more customers.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-commerce-sales-2019-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;470&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;485&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"485\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-commerce-sales-2019-2025.png\" alt=\"US social commerce sales 2019-2025\" class=\"wp-image-2275\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-commerce-sales-2019-2025.png 470w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-commerce-sales-2019-2025-291x300.png 291w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: US social commerce sales 2019-2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\">Source<\/a><br>US social commerce sales 2019-2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US social commerce sales 2019-2025\" class=\"wp-image-2275\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\">Source<\/a><br>US social commerce sales 2019-2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US social commerce sales 2019-2025\" class=\"wp-image-2275\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\">Source<\/a><br>US social commerce sales 2019-2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>2. Globally, social media-driven shopping is booming, with revenues predicted to reach almost<a href=\"https:\/\/www.statista.com\/statistics\/1231944\/social-commerce-global-market-size\/\"> $700 billion<\/a> in 2024\u2014a 23% jump from the previous year.<\/p>\n\n\n\n<p>3. Some countries are leading the pack when it comes to social shopping. In 2023,<a href=\"https:\/\/www.statista.com\/statistics\/1251145\/social-commerce-share-worldwide\/\"> 91%<\/a> of online shoppers in Thailand and Colombia bought through social media. China wasn\u2019t far behind at 90%, followed by the UAE and India.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Percentage-of-online-consumers-buying-from-social-networks.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;730&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;442&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"442\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Percentage-of-online-consumers-buying-from-social-networks.png\" alt=\"Percentage of online consumers buying from social networks\" class=\"wp-image-2276\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Percentage-of-online-consumers-buying-from-social-networks.png 730w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Percentage-of-online-consumers-buying-from-social-networks-300x182.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of online consumers buying from social networks\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1252481\/social-buyers-worldwide-countries\/\">Source<\/a><br>Percentage of online consumers buying from social networks<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of online consumers buying from social networks\" class=\"wp-image-2276\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1252481\/social-buyers-worldwide-countries\/\">Source<\/a><br>Percentage of online consumers buying from social networks<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of online consumers buying from social networks\" class=\"wp-image-2276\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1252481\/social-buyers-worldwide-countries\/\">Source<\/a><br>Percentage of online consumers buying from social networks<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>4. Worldwide, social commerce brought in around<a href=\"https:\/\/www.statista.com\/statistics\/1231944\/social-commerce-global-market-size\/\"> $571 billion<\/a> in 2023. With revenues growing at an impressive 13.7% yearly, this figure is set to cross the $1 trillion mark by 2028.<\/p>\n\n\n\n<p>5. The average person hops between<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-global-overview-report\"> seven different social networks<\/a> every month and spends about 151 minutes a day on social media. That\u2019s a lot of time for brands to make an impression!<\/p>\n\n\n\n<p>6. <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/facebook\">Facebook<\/a> is the top social commerce platform in the US, with an estimated<a href=\"https:\/\/www.doofinder.com\/en\/statistics\/social-commerce-platforms\"> 65.7 million<\/a> people expected to shop through it. It also remains the most popular social media network, used by 74.2% of the US adult population.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-commerce-platforms-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1128&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;627&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"627\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-commerce-platforms-2024.png\" alt=\"Top social commerce platforms 2024\" class=\"wp-image-2277\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-commerce-platforms-2024.png 1128w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-commerce-platforms-2024-300x167.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-commerce-platforms-2024-1024x569.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-commerce-platforms-2024-768x427.png 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top social commerce platforms 2024\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.doofinder.com\/en\/statistics\/social-commerce-platforms\">Source<\/a><br>Top social commerce platforms 2024<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social commerce platforms 2024\" class=\"wp-image-2277\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.doofinder.com\/en\/statistics\/social-commerce-platforms\">Source<\/a><br>Top social commerce platforms 2024<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social commerce platforms 2024\" class=\"wp-image-2277\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.doofinder.com\/en\/statistics\/social-commerce-platforms\">Source<\/a><br>Top social commerce platforms 2024<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>7. Interestingly,<a href=\"https:\/\/blog.hubspot.com\/marketing\/social-commerce-stats?__hstc=235455774.1e1096ea951768e1186d9747f6a59586.1733666693453.1733666693453.1733666693453.1&amp;__hssc=235455774.2.1733666693453&amp;__hsfp=3401447766\"> TikTok<\/a> is the most trusted platform for Gen Z shoppers but the least trusted across all generations.<\/p>\n\n\n\n<p>8. Influencers also play a huge role in social commerce. Almost half (<a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics#:~:text=Influencers%20Help%20Build%20Brand%20Trust,-Influencer%20marketing%20is&amp;text=49%25%20of%20consumers%20claim%20that,likely%20to%20purchase%20the%20product.\">49%<\/a>) of consumers decide what to buy based on influencer recommendations, and<a href=\"https:\/\/www.oberlo.com\/blog\/influencer-marketing-statistics\"> 80%<\/a> have made purchases because of them.<\/p>\n\n\n\n<p>9. During the <a href=\"https:\/\/keywordseverywhere.com\/blog\/holiday-marketing-stats\/\">holiday season<\/a>,<a href=\"https:\/\/www.techtarget.com\/whatis\/feature\/11-social-commerce-statistics-for-2023\"> 34%<\/a> of shoppers turned to social media to buy gifts, and 70% of U.S. consumers use social media to spark ideas for what to buy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Commerce Market Size &amp; Revenue Stats<\/h2>\n\n\n\n<p>Knowing the size and revenue of the social commerce market is important because it shows how big the opportunity is. If the market is growing quickly and is expected to reach billions, it means that there is a lot of potential for your businesses to tap into.<\/p>\n\n\n\n<p>Here are some social commerce stats about the market size and revenue:<\/p>\n\n\n\n<p>10. In 2023, social commerce pulled in<a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\"> $571 billion<\/a> in sales. With an annual growth rate of 13.7%, it\u2019s on track to top $1 trillion by 2028.<\/p>\n\n\n\n<p>11. By 2024, social commerce is expected to hit a<a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\"> 25%<\/a> penetration rate, meaning one in four potential shoppers will buy directly through social media.<\/p>\n\n\n\n<p>12. Globally, the social commerce market was valued at<a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\"> $1.3 trillion<\/a> in 2023. With an amazing growth rate of 26.2% per year, it\u2019s forecasted to reach $8.5 trillion by 2030.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-market-growth-predictions.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;982&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;767&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"982\" height=\"767\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-market-growth-predictions.png\" alt=\"Social commerce market growth predictions\" class=\"wp-image-2278\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-market-growth-predictions.png 982w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-market-growth-predictions-300x234.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-commerce-market-growth-predictions-768x600.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social commerce market growth predictions\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\">Source<\/a><br>Social commerce market growth predictions<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social commerce market growth predictions\" class=\"wp-image-2278\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\">Source<\/a><br>Social commerce market growth predictions<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social commerce market growth predictions\" class=\"wp-image-2278\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\">Source<\/a><br>Social commerce market growth predictions<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>13. In the U.S., social commerce sales reached nearly<a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\"> $64.8 billion<\/a> in 2023. By 2025, this market will surpass $90 billion and climb close to $150 billion by 2028.<\/p>\n\n\n\n<p>14. As of April 2024, more than <a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-social-media\">five billion<\/a> people were using social media\u201462.6% of the global population! Northern and Western Europe lead the way, with social media usage reaching 80.2% and 78.2% penetration, respectively.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-social-media-users-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1365&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;693&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"693\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-social-media-users-2024.png\" alt=\"Global social media users 2024\" class=\"wp-image-2279\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-social-media-users-2024.png 1365w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-social-media-users-2024-300x152.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-social-media-users-2024-1024x520.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-social-media-users-2024-768x390.png 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Global social media users 2024\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-social-media\">Source<\/a><br>Global social media users 2024<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Global social media users 2024\" class=\"wp-image-2279\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-social-media\">Source<\/a><br>Global social media users 2024<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Global social media users 2024\" class=\"wp-image-2279\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-social-media\">Source<\/a><br>Global social media users 2024<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>15. Influencer marketing is also booming. By 2024, this industry is expected to hit a record value of<a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\"> $24 billion<\/a>.<\/p>\n\n\n\n<p>16. Instagram is leading the <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencer marketing<\/a> charge, with the global market growing from<a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\"> $13.8 billion<\/a> in 2021 to a predicted $22.2 billion by 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Commerce Buyers Stats<\/h2>\n\n\n\n<p>When you know who your buyer is, what their interests are, and what they want from you, you can sell products easily on platforms like Instagram, TikTok, or Facebook.&nbsp;<\/p>\n\n\n\n<p>These social commerce stats reveal important details like the age, gender, and interests of shoppers, as well as how they behave when buying online.&nbsp;<\/p>\n\n\n\n<p>For example, you can see if most of your buyers are young adults into fitness or parents looking for kid-friendly products.<\/p>\n\n\n\n<p>When you have this information, you can tailor your ads, offers, and content to match what your audience wants, making it easier to grab their attention.<\/p>\n\n\n\n<p>17. Nearly<a href=\"https:\/\/www.insiderintelligence.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\"> 23%<\/a> of social buyers in the US are between the ages of 25 and 34, and more than 52% are aged 35 or older.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-buyer-share-by-age.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;694&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;538&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"538\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-buyer-share-by-age.png\" alt=\"US social buyer share by age\" class=\"wp-image-2280\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-buyer-share-by-age.png 694w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-buyer-share-by-age-300x233.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: US social buyer share by age\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\">Source<\/a><br>US social buyer share by age<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US social buyer share by age\" class=\"wp-image-2280\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\">Source<\/a><br>US social buyer share by age<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US social buyer share by age\" class=\"wp-image-2280\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\">Source<\/a><br>US social buyer share by age<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>18. Among US digital buyers aged 18 to 34,<a href=\"https:\/\/www.emarketer.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\"> 35%<\/a> have made purchases on Instagram, 36% on Facebook, and 31% on TikTok, according to a survey from February 2024. These platforms are major players in social commerce for this age group.<\/p>\n\n\n\n<p>19. When it comes to <a href=\"https:\/\/keywordseverywhere.com\/blog\/tiktok-advertising-stats\/\">TikTok Shop<\/a>, around 40% of Gen Zers (ages 18\u201326) and<a href=\"https:\/\/www.emarketer.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\"> 24%<\/a> of teens (ages 13\u201317) have made at least one purchase. This is much higher than 37% of millennials and 14% of Gen Xers. Gen Z, in particular, is in charge of purchasing directly through TikTok.<\/p>\n\n\n\n<p>20. In 2022, the average US social buyer spent<a href=\"https:\/\/www.emarketer.com\/content\/us-social-buyers-spending-more-than-ever\"> $518<\/a>, which is a 27% increase from the previous year.<\/p>\n\n\n\n<p>21. Social commerce spending is on the rise and will continue, with annual spending per buyer projected to increase by $419, reaching<a href=\"https:\/\/www.emarketer.com\/content\/us-social-buyers-spending-more-than-ever\"> $937<\/a> by 2025.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-US-social-commerce-sales-per-buyer.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;470&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;504&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"504\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-US-social-commerce-sales-per-buyer.png\" alt=\"Average US social commerce sales per buyer\" class=\"wp-image-2281\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-US-social-commerce-sales-per-buyer.png 470w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-US-social-commerce-sales-per-buyer-280x300.png 280w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average US social commerce sales per buyer\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/content\/us-social-buyers-spending-more-than-ever\">Source<\/a><br>Average US social commerce sales per buyer<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average US social commerce sales per buyer\" class=\"wp-image-2281\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/content\/us-social-buyers-spending-more-than-ever\">Source<\/a><br>Average US social commerce sales per buyer<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average US social commerce sales per buyer\" class=\"wp-image-2281\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/content\/us-social-buyers-spending-more-than-ever\">Source<\/a><br>Average US social commerce sales per buyer<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>22. Social media users now spend around<a href=\"https:\/\/datareportal.com\/social-media-users\"> 15%<\/a> of their waking hours on platforms, which equals about 2 hours and 26 minutes per day across an average of 6 social media apps.<\/p>\n\n\n\n<p>23. About<a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\"> 58%<\/a> of shoppers in the US have bought something after seeing it on social media. This trend is also evident in other countries, with 44% of UK shoppers and 40% of German shoppers saying the same.<\/p>\n\n\n\n<p>24. A total of<a href=\"https:\/\/www.searchenginewatch.com\/2020\/11\/20\/how-social-media-influence-71-consumer-buying-decisions\/\"> 54%<\/a> of <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">social media users<\/a> use these platforms to find products, and 71% are more likely to make a purchase based on referrals they see on social media.<\/p>\n\n\n\n<p>25. According to Salesforce, half of shoppers worldwide have turned to social media to discover products, while an even larger percentage (<a href=\"https:\/\/www.emarketer.com\/content\/social-media-top-channel-shoppers-worldwide-discover-buy-products\">59%<\/a>) have made a purchase through the platform.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-media-is-top-platform-for-shoppers-worldwide-to-discover-and-buy-products.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;470&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;490&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"490\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-media-is-top-platform-for-shoppers-worldwide-to-discover-and-buy-products.png\" alt=\"Social media is top platform for shoppers worldwide to discover and buy products\" class=\"wp-image-2282\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-media-is-top-platform-for-shoppers-worldwide-to-discover-and-buy-products.png 470w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-media-is-top-platform-for-shoppers-worldwide-to-discover-and-buy-products-288x300.png 288w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social media is top platform for shoppers worldwide to discover and buy products\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/content\/social-media-top-channel-shoppers-worldwide-discover-buy-products\">Source<\/a><br>Social media is top platform for shoppers worldwide to discover and buy products<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media is top platform for shoppers worldwide to discover and buy products\" class=\"wp-image-2282\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/content\/social-media-top-channel-shoppers-worldwide-discover-buy-products\">Source<\/a><br>Social media is top platform for shoppers worldwide to discover and buy products<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media is top platform for shoppers worldwide to discover and buy products\" class=\"wp-image-2282\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/content\/social-media-top-channel-shoppers-worldwide-discover-buy-products\">Source<\/a><br>Social media is top platform for shoppers worldwide to discover and buy products<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>26. <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report?hubs_content=blog.hubspot.com\/marketing\/social-commerce-stats&amp;hubs_content-cta=HubSpot&amp;__hstc=235455774.1e1096ea951768e1186d9747f6a59586.1733666693453.1733675301898.1733743708817.3&amp;__hssc=235455774.2.1733743708817&amp;__hsfp=3401447766\">27%<\/a> of buyers prefer to <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">discover new products on social media<\/a> rather than through any other channel.<\/p>\n\n\n\n<p>27. <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report?hubs_content=blog.hubspot.com\/marketing\/social-commerce-stats&amp;hubs_content-cta=HubSpot&amp;__hstc=235455774.1e1096ea951768e1186d9747f6a59586.1733666693453.1733675301898.1733743708817.3&amp;__hssc=235455774.2.1733743708817&amp;__hsfp=3401447766\">41%<\/a> of consumers have discovered a product through social media in the past three months, which is a 14% increase year-over-year.<\/p>\n\n\n\n<p>28. <a href=\"https:\/\/www.statista.com\/statistics\/1255327\/united-states-social-media-discovery-driving-purchases\/\">11%<\/a> of social users make an immediate purchase after finding a product on social media, while 44% tend to buy later.<\/p>\n\n\n\n<p>29. A solid <a href=\"https:\/\/www.forbes.com\/sites\/marketshare\/2012\/05\/07\/are-brands-wielding-more-influence-in-social-media-than-we-thought\/\">81%<\/a> of consumers say their <a href=\"https:\/\/keywordseverywhere.com\/blog\/user-generated-content-stats\/\">purchasing decisions are influenced after seeing their friends\u2019 posts<\/a> on social media, and 78% are swayed by posts from brands. This reflects the power of social proof\u2014people trust recommendations from friends and brands on social media when making purchase decisions.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Influence-of-friends-and-companies-social-media-posts.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;641&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;474&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"474\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Influence-of-friends-and-companies-social-media-posts.png\" alt=\"Influence of friends' and companies' social media posts\" class=\"wp-image-2283\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Influence-of-friends-and-companies-social-media-posts.png 641w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Influence-of-friends-and-companies-social-media-posts-300x222.png 300w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Influence of friends&#039; and companies&#039; social media posts\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.forbes.com\/sites\/marketshare\/2012\/05\/07\/are-brands-wielding-more-influence-in-social-media-than-we-thought\/\">Source<\/a><br>Influence of friends&#8217; and companies&#8217; social media posts<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Influence of friends' and companies' social media posts\" class=\"wp-image-2283\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.forbes.com\/sites\/marketshare\/2012\/05\/07\/are-brands-wielding-more-influence-in-social-media-than-we-thought\/\">Source<\/a><br>Influence of friends&#8217; and companies&#8217; social media posts<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Influence of friends' and companies' social media posts\" class=\"wp-image-2283\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.forbes.com\/sites\/marketshare\/2012\/05\/07\/are-brands-wielding-more-influence-in-social-media-than-we-thought\/\">Source<\/a><br>Influence of friends&#8217; and companies&#8217; social media posts<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>30. <a href=\"https:\/\/www.wundermanthompson.com\/insight\/the-future-shopper-report-2023\">53%<\/a> of global consumers say they will shop more through social platforms in the future, suggesting that social commerce is expected to grow.<\/p>\n\n\n\n<p>31. People who have already made a social commerce purchase in the past are<a href=\"https:\/\/www.accenture.com\/us-en\/insights\/software-platforms\/social-commerce-experience\"> twice<\/a> as likely to buy from a brand they\u2019ve never heard of before.<\/p>\n\n\n\n<p>32. <a href=\"https:\/\/porchgroupmedia.com\/blog\/social-commerce-statistics\/\">44%<\/a> of Gen Z have <a href=\"https:\/\/keywordseverywhere.com\/blog\/word-of-mouth-stats\/\">bought something on the recommendation of an influencer<\/a>, compared to 26% of the general population.<\/p>\n\n\n\n<p>33. About<a href=\"https:\/\/www.insiderintelligence.com\/content\/half-of-younger-consumers-buy-products-on-social-media\"> half<\/a> of US Gen Z and millennials make purchases on social media channels, compared to 38% of US adults overall.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-media-buyers-by-generation-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;470&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;272&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"272\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-media-buyers-by-generation-1.png\" alt=\"US social media buyers by generation\" class=\"wp-image-2284\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-media-buyers-by-generation-1.png 470w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-social-media-buyers-by-generation-1-300x174.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: US social media buyers by generation\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/half-of-younger-consumers-buy-products-on-social-media\">Source<\/a><br>US social media buyers by generation<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US social media buyers by generation\" class=\"wp-image-2284\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/half-of-younger-consumers-buy-products-on-social-media\">Source<\/a><br>US social media buyers by generation<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US social media buyers by generation\" class=\"wp-image-2284\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/half-of-younger-consumers-buy-products-on-social-media\">Source<\/a><br>US social media buyers by generation<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>34. About<a href=\"https:\/\/www.statista.com\/statistics\/1252639\/us-social-media-product-discovery-by-generation\/\"> 54%<\/a> of Gen Z buyers and<a href=\"https:\/\/www.statista.com\/statistics\/1252639\/us-social-media-product-discovery-by-generation\/\"> 58%<\/a> of millennials agree that social media platforms are better than online searches for discovering new products.<\/p>\n\n\n\n<p>35. Baby Boomers (people born between 1946\u20131964) are the least likely to buy via social media, but<a href=\"https:\/\/blog.hubspot.com\/marketing\/social-commerce-stats?__hstc=235455774.1e1096ea951768e1186d9747f6a59586.1733666693453.1733675301898.1733743708817.3&amp;__hssc=235455774.2.1733743708817&amp;__hsfp=3401447766\"> 73%<\/a> have made a purchase on Facebook in the past three months.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Commerce Platform Stats<\/h2>\n\n\n\n<p>Social media platforms are central to the world of social commerce as they drive billions in sales. These platforms aren\u2019t just for socializing\u2014they\u2019ve become major players in the world of digital shopping.&nbsp;<\/p>\n\n\n\n<p>To give you a better understanding of how important they are, here are some important social commerce stats that show how these platforms are shaping the market and influencing consumer behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook Shopping Stats<\/h3>\n\n\n\n<p>For some time, people have been saying that Facebook might decline as other social media platforms become more popular.&nbsp;<\/p>\n\n\n\n<p>But the truth is <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-advertising-stats\/\">Facebook is still at the top<\/a> when it comes to social commerce.\u00a0<\/p>\n\n\n\n<p>It continues to offer lots of opportunities for brands to engage with customers and drive more sales, thanks to its power to deliver <a href=\"https:\/\/keywordseverywhere.com\/blog\/email-marketing-stats\/\">personalized marketing<\/a> and make the shopping experience smooth and easy.<\/p>\n\n\n\n<p>36. By Q4 of 2023, Facebook reached<a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\"> 3.065 billion<\/a> monthly active users, following the milestone of 3 billion in Q2 of 2023. Out of these, 2.1 billion users access the platform daily.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-Facebook-users.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;718&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;458&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"458\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-Facebook-users.png\" alt=\"Number of monthly active Facebook users\" class=\"wp-image-2285\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-Facebook-users.png 718w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-Facebook-users-300x191.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Number of monthly active Facebook users\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">Source<\/a><br>Number of monthly active Facebook users<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of monthly active Facebook users\" class=\"wp-image-2285\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">Source<\/a><br>Number of monthly active Facebook users<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of monthly active Facebook users\" class=\"wp-image-2285\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">Source<\/a><br>Number of monthly active Facebook users<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>37. On average, American users spend<a href=\"https:\/\/www.mixbloom.com\/resources\/average-time-spent-on-social-media-2022\"> 30.9 minutes<\/a> per day on Facebook, placing it ahead of other major platforms like X, Instagram, and TikTok.<\/p>\n\n\n\n<p>38. According to<a href=\"https:\/\/www.insiderintelligence.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\"> eMarketer<\/a>, US adults were more likely to make a purchase directly on Facebook in Q1 2023. However, for Gen Z buyers, Facebook ranked fourth behind TikTok, Instagram, and YouTube.<\/p>\n\n\n\n<p>39. The same eMarketer study projects Facebook commerce to continue its growth, reaching<a href=\"https:\/\/www.insiderintelligence.com\/content\/social-commerce-forecast-2023\"> 64.6 million<\/a> shoppers by the end of 2024.<\/p>\n\n\n\n<p>40. Facebook remains the top platform for social commerce, with<a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\"> 89%<\/a> of marketers using it to drive retail sales.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-media-platforms-used-by-marketers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;718&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;462&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"462\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-media-platforms-used-by-marketers.png\" alt=\"Top social media platforms used by marketers\" class=\"wp-image-2286\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-media-platforms-used-by-marketers.png 718w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-social-media-platforms-used-by-marketers-300x193.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top social media platforms used by marketers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\">Source<\/a><br>Top social media platforms used by marketers<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social media platforms used by marketers\" class=\"wp-image-2286\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\">Source<\/a><br>Top social media platforms used by marketers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social media platforms used by marketers\" class=\"wp-image-2286\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\">Source<\/a><br>Top social media platforms used by marketers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>41. Facebook\u2019s popularity among consumers is reflected in<a href=\"https:\/\/www.statista.com\/statistics\/1275110\/preferred-social-commerce-platforms-worldwide\/\"> Statista<\/a>, which reports that one-third of social commerce buyers prefer to make purchases on the platform.<\/p>\n\n\n\n<p>42. According to an Insider Intelligence survey,<a href=\"https:\/\/www.insiderintelligence.com\/content\/facebook-leader-social-commerce-but-it-s-also-buoyed-by-marketplace\"> 62%<\/a> of US social buyers said their most recent social media purchase took place on Facebook, with features like Marketplace and Shops facilitating these transactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram Shopping Stats<\/h3>\n\n\n\n<p><a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-seo\/\">Instagram is a powerful tool<\/a> for all the businesses looking to boost sales and grow their reach. Its huge user base and visually engaging platform provide endless opportunities for brands to connect with customers.<\/p>\n\n\n\n<p>So how powerful is Instagram Commerce when it comes to driving business growth and engagement?&nbsp;<\/p>\n\n\n\n<p>These social commerce stats will show you just that:<\/p>\n\n\n\n<p>43. Instagram has<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 2 billion<\/a> monthly active users, making it a massive platform for brands, though still behind Facebook\u2019s 3 billion.<\/p>\n\n\n\n<p>44. U.S. adults spend<a href=\"https:\/\/www.insiderintelligence.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\"> 33.1 minutes<\/a> per day on Instagram, a 3-minute increase from last year.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-time-spent-per-day-by-users-on-social-media-platforms.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;649&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;520&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"520\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-time-spent-per-day-by-users-on-social-media-platforms.png\" alt=\"Average time spent per day by users on social media platforms\" class=\"wp-image-2287\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-time-spent-per-day-by-users-on-social-media-platforms.png 649w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-time-spent-per-day-by-users-on-social-media-platforms-300x240.png 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average time spent per day by users on social media platforms\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\">Source<\/a><br>Average time spent per day by users on social media platforms<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average time spent per day by users on social media platforms\" class=\"wp-image-2287\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\">Source<\/a><br>Average time spent per day by users on social media platforms<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average time spent per day by users on social media platforms\" class=\"wp-image-2287\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\">Source<\/a><br>Average time spent per day by users on social media platforms<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>45. The channel is most popular among users aged<a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\"> 18 to 34<\/a>, who make up over 60% of Instagram\u2019s user base.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Instagram-users-worldwide-by-age.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;718&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;472&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"472\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Instagram-users-worldwide-by-age.png\" alt=\"Instagram users worldwide by age\" class=\"wp-image-2288\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Instagram-users-worldwide-by-age.png 718w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Instagram-users-worldwide-by-age-300x197.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Instagram users worldwide by age\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\">Source<\/a><br>Instagram users worldwide by age<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram users worldwide by age\" class=\"wp-image-2288\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\">Source<\/a><br>Instagram users worldwide by age<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram users worldwide by age\" class=\"wp-image-2288\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\">Source<\/a><br>Instagram users worldwide by age<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>46. <a href=\"https:\/\/datareportal.com\/social-media-users\">62.7%<\/a> of Instagram users follow or research brands and products on the app, making it the third most common activity and key in influencing buying decisions.<\/p>\n\n\n\n<p>47. About<a href=\"https:\/\/www.businessdasher.com\/instagram-shopping-statistics\"> 90%<\/a> of Instagram accounts follow at least one brand, and 130 million people engage with shoppable posts every month.<\/p>\n\n\n\n<p>48. Instagram\u2019s shopping features have helped brands double their revenue, with shoppable posts increasing website traffic by up to<a href=\"https:\/\/www.businessdasher.com\/instagram-shopping-statistics\"> 1,416%<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok Shopping Stats<\/h3>\n\n\n\n<p>Retailers can now make money on TikTok more easily than ever, thanks to the platform\u2019s social commerce features. Businesses can create a TikTok Shop to show their products and drive sales directly on the app.<\/p>\n\n\n\n<p>Here are some important social commerce stats that show <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/tiktok\">how TikTok can help your brand succeed<\/a> in 2025:<\/p>\n\n\n\n<p>49. TikTok has more than<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 1.5 billion<\/a> monthly active users, making it the fifth most popular social media platform worldwide.<\/p>\n\n\n\n<p>50. In 2022,<a href=\"https:\/\/www.statista.com\/statistics\/1416752\/tiktok-shopping-buyers-us\/\"> 24 million<\/a> people in the U.S. made a purchase on TikTok, and this number is expected to grow to 40 million by 2026.<\/p>\n\n\n\n<p>51. While more than<a href=\"https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\"> half<\/a> of TikTok users are men, female Gen Z shoppers drive most of the sales.<a href=\"https:\/\/www.cnbc.com\/amp\/2023\/12\/04\/tiktok-is-driving-spending-for-women-in-their-20s.html\"> Research<\/a> shows that TikTok Shop reaches a higher percentage of women in Gen Z (75%) than men (62%).<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gen-Z-TikTok-usage-by-gender.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1277&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;697&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"697\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gen-Z-TikTok-usage-by-gender.png\" alt=\"Gen Z TikTok usage by gender\" class=\"wp-image-2289\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gen-Z-TikTok-usage-by-gender.png 1277w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gen-Z-TikTok-usage-by-gender-300x164.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gen-Z-TikTok-usage-by-gender-1024x559.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gen-Z-TikTok-usage-by-gender-768x419.png 768w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Gen Z TikTok usage by gender\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/amzscout.net\/blog\/tiktok-shop-statistics\/\">Source<\/a><br>Gen Z TikTok usage by gender<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gen Z TikTok usage by gender\" class=\"wp-image-2289\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/amzscout.net\/blog\/tiktok-shop-statistics\/\">Source<\/a><br>Gen Z TikTok usage by gender<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gen Z TikTok usage by gender\" class=\"wp-image-2289\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/amzscout.net\/blog\/tiktok-shop-statistics\/\">Source<\/a><br>Gen Z TikTok usage by gender<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>52. <a href=\"https:\/\/www.gwi.com\/reports\/global-media-landscape\">58%<\/a> of TikTok users shop directly on the platform, which means over 1 billion people globally and around 70 million in the U.S. are engaging in TikTok shopping.<\/p>\n\n\n\n<p>53. TikTok shoppers use the app in many ways:<a href=\"https:\/\/www.statista.com\/statistics\/1323243\/tiktok-shopping-behavior\/\"> 71.2%<\/a> have bought something after coming across it in their feed or Stories, 58.2% use the app for shopping inspiration, 45% shop based on paid influencer recommendations, and 39.1% actively search for products in TikTok Shop.<\/p>\n\n\n\n<p>54. TikTok leads the way for impulse purchases, with<a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\"> 55%<\/a> of its users making an impulse buy on the platform.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-media-users-who-made-impulse-purchases-in-2022.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;723&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;463&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"463\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-media-users-who-made-impulse-purchases-in-2022.png\" alt=\"Social media users who made impulse purchases in 2022\" class=\"wp-image-2290\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-media-users-who-made-impulse-purchases-in-2022.png 723w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Social-media-users-who-made-impulse-purchases-in-2022-300x192.png 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Social media users who made impulse purchases in 2022\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><br>Social media users who made impulse purchases in 2022<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media users who made impulse purchases in 2022\" class=\"wp-image-2290\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><br>Social media users who made impulse purchases in 2022<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Social media users who made impulse purchases in 2022\" class=\"wp-image-2290\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><br>Social media users who made impulse purchases in 2022<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest Shopping Stats<\/h3>\n\n\n\n<p>Pinterest Shopping has made it simpler for retailers to sell on Pinterest. It allows you to upload your product catalog to your Pinterest business page and then tag products in your Pins so people can click on those tags to learn more.<\/p>\n\n\n\n<p>However, remember that these Product Pins are not direct social commerce tools. Users will still be redirected to a product-specific landing page to finish their purchase.<\/p>\n\n\n\n<p>Now, let\u2019s take a look at some key Pinterest social commerce stats:<\/p>\n\n\n\n<p>55. Pinterest has<a href=\"https:\/\/business.pinterest.com\/audience\/\"> 500 million<\/a> monthly active users. While that\u2019s a small fraction compared to Facebook\u2019s nearly 3 billion, Pinterest is growing steadily each year.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-Pinterest-users-worldwide.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;728&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;463&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"463\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-Pinterest-users-worldwide.png\" alt=\"Number of monthly active Pinterest users worldwide\" class=\"wp-image-2291\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-Pinterest-users-worldwide.png 728w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-Pinterest-users-worldwide-300x191.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Number of monthly active Pinterest users worldwide\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/\">Source<\/a><br>Number of monthly active Pinterest users worldwide<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of monthly active Pinterest users worldwide\" class=\"wp-image-2291\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/\">Source<\/a><br>Number of monthly active Pinterest users worldwide<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of monthly active Pinterest users worldwide\" class=\"wp-image-2291\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/\">Source<\/a><br>Number of monthly active Pinterest users worldwide<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>56. Pinterest is a great platform for social commerce.<a href=\"https:\/\/newsroom.pinterest.com\/news\/study-the-consumers-luxury-brands-care-about-the-most-are-on-pinterest\/\"> One-third<\/a> of its users have an annual income of over $100,000, meaning they\u2019re ready to make a purchase when browsing for products.<\/p>\n\n\n\n<p>57. Pinterest users are actively shopping. A huge<a href=\"https:\/\/business.pinterest.com\/getting-started\/\"> 85%<\/a> of weekly Pinners have bought something after seeing a pin from a brand.<\/p>\n\n\n\n<p>58. The U.S. is Pinterest\u2019s most popular country, making up over a<a href=\"https:\/\/www.statista.com\/statistics\/261409\/distribution-of-pinterest-traffic-by-country\/\"> third<\/a> of its traffic. The next most frequent countries visiting Pinterest are Brazil, Russia, India, and Colombia.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Regional-distribution-of-desktop-traffic-to-Pinterest.com-by-country.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;725&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;466&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"466\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Regional-distribution-of-desktop-traffic-to-Pinterest.com-by-country.png\" alt=\"Regional distribution of desktop traffic to Pinterest.com by country\" class=\"wp-image-2292\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Regional-distribution-of-desktop-traffic-to-Pinterest.com-by-country.png 725w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Regional-distribution-of-desktop-traffic-to-Pinterest.com-by-country-300x193.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Regional distribution of desktop traffic to Pinterest.com by country\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/261409\/distribution-of-pinterest-traffic-by-country\/\">Source<\/a><br>Regional distribution of desktop traffic to Pinterest.com by country<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Regional distribution of desktop traffic to Pinterest.com by country\" class=\"wp-image-2292\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/261409\/distribution-of-pinterest-traffic-by-country\/\">Source<\/a><br>Regional distribution of desktop traffic to Pinterest.com by country<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Regional distribution of desktop traffic to Pinterest.com by country\" class=\"wp-image-2292\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/261409\/distribution-of-pinterest-traffic-by-country\/\">Source<\/a><br>Regional distribution of desktop traffic to Pinterest.com by country<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>59. Pinterest is a great place for businesses to get noticed.<a href=\"https:\/\/business.pinterest.com\/audience\/\"> 4 out of 5<\/a> users have found a product or company on Pinterest, leading to a purchase or a follow.<\/p>\n\n\n\n<p>60. Pinterest users spend<a href=\"https:\/\/business.pinterest.com\/small-business-resources-for-pinterest\/\"> twice<\/a> as much when shopping on the platform as other social media sites. This makes it perfect for higher-priced products like furniture, designer clothing, or accessories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Commerce Trends For 2025<\/h2>\n\n\n\n<p>The future of social commerce is looking dynamic and exciting.&nbsp;<\/p>\n\n\n\n<p>In the last section of our social commerce stats, we\u2019ll dive into upcoming trends, changing consumer behavior, technological innovations, and potential market growth.<\/p>\n\n\n\n<p>Let\u2019s take a look at what we can expect in the years ahead.<\/p>\n\n\n\n<p>61. Augmented and virtual reality are becoming very popular. In 2024, about<a href=\"https:\/\/www.insiderintelligence.com\/content\/ar-vr-enter-mainstream\"> 104.3 million<\/a> Americans are expected to use AR, and nearly 73.7 million will use VR. By 2025, 19.8% of these users will access AR and VR through social networks.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/AR-and-VR-users-in-the-United-States.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;470&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;446&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"446\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/AR-and-VR-users-in-the-United-States.png\" alt=\"AR and VR users in the United States\" class=\"wp-image-2293\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/AR-and-VR-users-in-the-United-States.png 470w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/AR-and-VR-users-in-the-United-States-300x285.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: AR and VR users in the United States\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/ar-vr-enter-mainstream\">Source<\/a><br>AR and VR users in the United States<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"AR and VR users in the United States\" class=\"wp-image-2293\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/ar-vr-enter-mainstream\">Source<\/a><br>AR and VR users in the United States<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"AR and VR users in the United States\" class=\"wp-image-2293\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/ar-vr-enter-mainstream\">Source<\/a><br>AR and VR users in the United States<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>62. The global live-streaming market is set to grow a lot, from<a href=\"https:\/\/www.hostinger.com\/tutorials\/social-commerce\"> $38.87 billion<\/a> in 2022 to $256.56 billion by 2032, thanks to the rising demand for video content.<\/p>\n\n\n\n<p>63. Retail businesses that embrace livestream shopping can expect big rewards. Brands report that live commerce has a conversion rate of around<a href=\"https:\/\/digiday.com\/media-buying\/how-agencies-are-testing-live-shopping-while-seeing-potential-in-accelerating-conversions\/\"> 30%<\/a>, which is 10 times higher than traditional commerce.<\/p>\n\n\n\n<p>64. The <a href=\"https:\/\/keywordseverywhere.com\/blog\/artificial-intelligence-stats\/\">global AI market<\/a> will reach<a href=\"https:\/\/hostinger.com\/tutorials\/ai-statistics?_gl=1*14nn7n4*_gcl_au*NTM5NTA0NzYwLjE3MzM2NjY2NDg.\"> $305.9 billion<\/a> by the end of 2024, and it\u2019s expected to keep growing. AI\u2019s role in social commerce is expected to account for 79.6% of retail eCommerce sales in the U.S. by 2025.<\/p>\n\n\n\n<p>65. While partnering with micro-influencers isn\u2019t new, it\u2019s still important in 2025. Around<a href=\"https:\/\/www.marketingdive.com\/news\/influencer-marketing-success-matter-study-2023\/643310\/\"> 81%<\/a> of consumers trust influencers\u2019 recommendations more than a brand\u2019s marketing messages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Social media has completely changed how businesses and consumers connect, and social commerce is the latest frontier.&nbsp;<\/p>\n\n\n\n<p>Now that you know all the basics of social commerce\u2014like the benefits you can gain and the platforms to use\u2014it\u2019s time to dig deeper.<\/p>\n\n\n\n<p>To stand out in the growing social commerce space, you need to tap into the above-given trends.&nbsp;<\/p>\n\n\n\n<p>Identify the social media platforms your potential audience uses, then create a strategy to engage with your ideal shoppers on those platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a new shopping channel. Explore powerful social commerce stats and learn how to use social platforms to drive sales.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2273"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=2273"}],"version-history":[{"count":4,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2273\/revisions"}],"predecessor-version":[{"id":4119,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2273\/revisions\/4119"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=2273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=2273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=2273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}