{"id":2247,"date":"2024-12-05T16:24:08","date_gmt":"2024-12-05T16:24:08","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=2247"},"modified":"2025-09-23T05:30:34","modified_gmt":"2025-09-23T05:30:34","slug":"podcast-ad-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/podcast-ad-stats\/","title":{"rendered":"55+ Most Important Podcast Ad Stats For 2025"},"content":{"rendered":"\n<p>The world of online podcasts is booming.<\/p>\n\n\n\n<p>Listeners can dive into everything from captivating true crime series to expert career advice anytime, anywhere.&nbsp;<\/p>\n\n\n\n<p>With millions of shows and countless new episodes released every day, there\u2019s something for everyone.<\/p>\n\n\n\n<p>This growth is great news for advertisers. Podcast ads allow brands to connect with highly targeted audiences in a personal, immersive way.&nbsp;<\/p>\n\n\n\n<p>And it\u2019s working \u2014 podcast advertising has grown into a billion-dollar industry.<\/p>\n\n\n\n<p>Let\u2019s look at the top podcast ad stats that reveal why this format is transforming the marketing world today.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Must-Know-Podcast-Ad-Stats-for-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Must-Know-Podcast-Ad-Stats-for-2025.png\" alt=\"Must-Know Podcast Ad Stats for 2025\" class=\"wp-image-2250\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Must-Know-Podcast-Ad-Stats-for-2025.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Must-Know-Podcast-Ad-Stats-for-2025-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Must-Know-Podcast-Ad-Stats-for-2025-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Must-Know-Podcast-Ad-Stats-for-2025-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Must-Know-Podcast-Ad-Stats-for-2025-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Must-Know Podcast Ad Stats for 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Must-Know Podcast Ad Stats for 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Must-Know Podcast Ad Stats for 2025\" class=\"wp-image-2250\" \/><figcaption class=\"wp-element-caption\">Must-Know Podcast Ad Stats for 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Must-Know Podcast Ad Stats for 2025\" class=\"wp-image-2250\" \/><figcaption class=\"wp-element-caption\">Must-Know Podcast Ad Stats for 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">General Podcast Ad Stats<\/h2>\n\n\n\n<p>It\u2019s wild how far podcasts have come. Just a few years ago, many people didn\u2019t even know what they were.&nbsp;<\/p>\n\n\n\n<p>Today, podcasts account for a growing share of advertising dollars worldwide. In fact, they\u2019ve become a key player in the <a href=\"https:\/\/keywordseverywhere.com\/blog\/digital-marketing-stats\/\">global marketing landscape<\/a>.<\/p>\n\n\n\n<p>Here are some general podcast ad stats that explain the state of the podcast industry and why it\u2019s a must for advertisers to tap into this channel:<\/p>\n\n\n\n<p>1. Podcasts have come a long way, now taking up about 4% of the global marketing budget. That\u2019s a big deal, especially considering that in 2016, nearly half (<a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2016\/05\/The-Podcast-Consumer-2016.pdf\">45%<\/a>) of Americans didn\u2019t even know what a podcast was.<\/p>\n\n\n\n<p>2. The money spent on podcast ads is growing fast. In the U.S., ad revenue is expected to surpass <a href=\"https:\/\/www.thewrap.com\/podcast-industry-1-billion-dollars-ad-revenue-2021-study\/\">$2.5 billion<\/a> in 2024 \u2014 a mind-blowing 2,070% increase since 2015.<\/p>\n\n\n\n<p>3. Mental health company BetterHelp is leading the pack when it comes to podcast ads. In just the first half of 2021, they spent<a href=\"https:\/\/www.statista.com\/statistics\/1273734\/podcast-advertisers-usa\/\"> $35.7 million<\/a>, making them the biggest podcast advertiser in the U.S.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-podcast-advertisers-in-the-United-States.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;726&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;462&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"462\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-podcast-advertisers-in-the-United-States.png\" alt=\"Top podcast advertisers in the United States\" class=\"wp-image-2251\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-podcast-advertisers-in-the-United-States.png 726w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Top-podcast-advertisers-in-the-United-States-300x191.png 300w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top podcast advertisers in the United States\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1273734\/podcast-advertisers-usa\/\">Source<\/a><br>Top podcast advertisers in the United States<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top podcast advertisers in the United States\" class=\"wp-image-2251\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1273734\/podcast-advertisers-usa\/\">Source<\/a><br>Top podcast advertisers in the United States<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top podcast advertisers in the United States\" class=\"wp-image-2251\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1273734\/podcast-advertisers-usa\/\">Source<\/a><br>Top podcast advertisers in the United States<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>4. Podcast ads are taking a bigger slice of the pie. In 2019, they made up about<a href=\"https:\/\/www.marketingcharts.com\/advertising-trends\/spending-and-spenders-225742\"> 15%<\/a> of digital audio ads. By 2024, that number is predicted to more than double to over 34%.<\/p>\n\n\n\n<p>5. Globally, podcasts are gaining listeners fast. By 2024, <a href=\"https:\/\/keywordseverywhere.com\/blog\/podcast-listeners-stats\/\">the number of listeners<\/a> hit<a href=\"https:\/\/www.emarketer.com\/content\/global-podcast-listeners-forecast-2023\"> 546.7 million<\/a>, showing an 8% jump from the year before.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-podcast-listeners-2023-2027.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;766&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;582&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"582\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-podcast-listeners-2023-2027.png\" alt=\"Global podcast listeners 2023-2027\" class=\"wp-image-2252\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-podcast-listeners-2023-2027.png 766w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Global-podcast-listeners-2023-2027-300x228.png 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Global podcast listeners 2023-2027\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/backlinko.com\/podcast-stats\">Source<\/a><br>Global podcast listeners 2023-2027<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Global podcast listeners 2023-2027\" class=\"wp-image-2252\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/backlinko.com\/podcast-stats\">Source<\/a><br>Global podcast listeners 2023-2027<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Global podcast listeners 2023-2027\" class=\"wp-image-2252\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/backlinko.com\/podcast-stats\">Source<\/a><br>Global podcast listeners 2023-2027<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>6. In the U.S., podcast listening is booming. As of 2024, an estimated<a href=\"https:\/\/www.edisonresearch.com\/the-podcast-consumer-2024-by-edison-research\/\"> 135 million<\/a> people listened to a podcast in the last month \u2014 up from 120 million in 2023.<\/p>\n\n\n\n<p>7. The U.S. dominates the podcast ad market, with revenue estimated at<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-media\/digital-music\/podcast-advertising\/worldwide\"> $2.57 billion<\/a> in 2024.<\/p>\n\n\n\n<p>8. When it comes to platforms, YouTube, Spotify, and Apple Podcasts are the top picks for U.S. podcast listeners, making up<a href=\"https:\/\/www.westwoodone.com\/blog\/2024\/07\/08\/youtubes-growth-as-a-podcast-power-player-revealed-in-cumulus-media-and-signal-hill-insights-podcast-download-spring-2024-report\/\"> 64%<\/a> of weekly usage in April 2024.<\/p>\n\n\n\n<p>9. Among those platforms, <a href=\"https:\/\/keywordseverywhere.com\/blog\/youtube-stats\/\">YouTube<\/a> is the clear favorite, with<a href=\"https:\/\/www.emarketer.com\/chart\/261315\/preferred-platform-listening-podcasts-according-us-podcast-listeners-oct-2022-of-respondents\"> 33%<\/a> of listeners choosing it, followed by Spotify at 24% and Apple Podcasts at 12%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Preferred-platforms-for-listening-to-podcasts.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;535&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;679&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"679\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Preferred-platforms-for-listening-to-podcasts.png\" alt=\"Preferred platforms for listening to podcasts\" class=\"wp-image-2253\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Preferred-platforms-for-listening-to-podcasts.png 535w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Preferred-platforms-for-listening-to-podcasts-236x300.png 236w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Preferred platforms for listening to podcasts\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/261315\/preferred-platform-listening-podcasts-according-us-podcast-listeners-oct-2022-of-respondents\">Source<\/a><br>Preferred platforms for listening to podcasts<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Preferred platforms for listening to podcasts\" class=\"wp-image-2253\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/261315\/preferred-platform-listening-podcasts-according-us-podcast-listeners-oct-2022-of-respondents\">Source<\/a><br>Preferred platforms for listening to podcasts<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Preferred platforms for listening to podcasts\" class=\"wp-image-2253\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/261315\/preferred-platform-listening-podcasts-according-us-podcast-listeners-oct-2022-of-respondents\">Source<\/a><br>Preferred platforms for listening to podcasts<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Advertising Spend Stats<\/h2>\n\n\n\n<p>Thanks to the routine growth in podcast audiences and the high-quality listeners it attracts, there&#8217;s been a great surge in advertising investments.&nbsp;<\/p>\n\n\n\n<p>With billions flowing into this space, brands are using podcasts to connect with listeners and drive results.<\/p>\n\n\n\n<p>Here are some top podcast ad stats that show how advertisers are capitalizing on this trend.<\/p>\n\n\n\n<p>10. In Q1 2024,<a href=\"https:\/\/www.emarketer.com\/content\/exclusive-data-changing-podcast-advertising\"> 46%<\/a> of U.S. podcast ad spend went to the top 500 podcasts, up from 37% in Q1 2023.<\/p>\n\n\n\n<p>11. The next 2,500 ranked podcasts received<a href=\"https:\/\/www.emarketer.com\/content\/exclusive-data-changing-podcast-advertising\"> 30%<\/a> of ad spend, the same share as in 2023.<\/p>\n\n\n\n<p>12. Lower-ranked podcasts saw 24% of ad spend, down from<a href=\"https:\/\/www.emarketer.com\/content\/exclusive-data-changing-podcast-advertising\"> 33%<\/a> in 2023.<\/p>\n\n\n\n<p>13. Most podcast ad spend (<a href=\"https:\/\/industry-kpis-na1.emarketer.com\/share-of-average-monthly-podcast-ad-spend?_gl=1*195bxnz*_gcl_au*MTE1OTQwNDA4MC4xNzMzMTQ3MTky*_ga*MTA2MDczOTM1LjE3MzMxNDcxOTI.*_ga_XXYLHB9SXG*MTczMzMwMTQ3OC42LjAuMTczMzMwMTQ3OC42MC4wLjA.\">54%<\/a>) goes toward brand awareness ads, while 44% is spent on direct-response ads. Only 2% goes towards tune-in ads.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Common-types-of-podcast-ads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;650&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;426&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"426\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Common-types-of-podcast-ads.png\" alt=\"Common types of podcast ads\" class=\"wp-image-2254\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Common-types-of-podcast-ads.png 650w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Common-types-of-podcast-ads-300x197.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Common types of podcast ads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/podcast-advertising-tips\">Source<\/a><br>Common types of podcast ads<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Common types of podcast ads\" class=\"wp-image-2254\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/podcast-advertising-tips\">Source<\/a><br>Common types of podcast ads<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Common types of podcast ads\" class=\"wp-image-2254\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/podcast-advertising-tips\">Source<\/a><br>Common types of podcast ads<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>14. Advertisers are expected to spend about<a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\"> $2.28 billion<\/a> on podcasts in 2024, a 15.9% increase from the previous year. Of this, 9.3% (about $211.9 million) will be spent programmatically.<\/p>\n\n\n\n<p>15. U.S. podcast ad revenues from Spotify are about to reach<a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\"> $255.8 million<\/a> in 2024, while iHeartMedia&#8217;s revenues are expected to hit $435.4 million.<\/p>\n\n\n\n<p>16. By 2026, podcast ads are forecasted to surpass<a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\"> $3 billion<\/a>, making up 35% of total spending on digital audio services.<\/p>\n\n\n\n<p>17. According to Statista Market Insights, global podcast ad spending is expected to exceed<a href=\"https:\/\/www.statista.com\/chart\/17824\/podcast-advertising-revenue-united-states\/\"> $5 billion<\/a> by 2027. With podcasts becoming more popular worldwide and ad loads still lower than other media, there\u2019s huge potential for growth in the future.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Estimated-podcast-advertising-spend-worldwide.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;619&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;619&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"619\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Estimated-podcast-advertising-spend-worldwide.png\" alt=\"Estimated podcast advertising spend worldwide\" class=\"wp-image-2255\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Estimated-podcast-advertising-spend-worldwide.png 619w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Estimated-podcast-advertising-spend-worldwide-300x300.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Estimated-podcast-advertising-spend-worldwide-150x150.png 150w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Estimated podcast advertising spend worldwide\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/chart\/17824\/podcast-advertising-revenue-united-states\/\">Source<\/a><br>Estimated podcast advertising spend worldwide<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Estimated podcast advertising spend worldwide\" class=\"wp-image-2255\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/chart\/17824\/podcast-advertising-revenue-united-states\/\">Source<\/a><br>Estimated podcast advertising spend worldwide<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Estimated podcast advertising spend worldwide\" class=\"wp-image-2255\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/chart\/17824\/podcast-advertising-revenue-united-states\/\">Source<\/a><br>Estimated podcast advertising spend worldwide<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>18. Podcasts will account for<a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\"> 5.1%<\/a> of U.S. adults\u2019 daily digital media time in 2024 but only 0.8% of digital ad spend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Listener Demographics Stats<\/h2>\n\n\n\n<p>When it comes to <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">advertising on social media platforms<\/a>, understanding your audience is very important.&nbsp;<\/p>\n\n\n\n<p>Knowing who will see your ads allows you to create messages that relate well to their interests. This approach makes your <a href=\"https:\/\/keywordseverywhere.com\/blog\/advertising-stats\/\">advertising strategy<\/a> more effective.<\/p>\n\n\n\n<p>Here are podcast ad stats that show important information about your audience, including their interests, age, gender, and more:<\/p>\n\n\n\n<p>19. Millennials and <a href=\"https:\/\/keywordseverywhere.com\/blog\/gen-z-stats\/\">Gen Z make up<\/a> a whopping<a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2024\/05\/The-Podcast-Consumer-2024-Presentation.pdf\"> 61.6%<\/a> of U.S. podcast listeners, so podcasts are an ideal platform if your target audience is in this age range.<\/p>\n\n\n\n<p>20. Millennials are still the largest group of listeners at<a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\"> 32%<\/a>, but Gen Z is catching up quickly. In 2024, 28.9% of Gen Z is tuning in, and their rate of discovering new podcasts is faster than any other age group. By 2027, they\u2019re expected to take the lead.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-in-the-United-States.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1233&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;629&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1233\" height=\"629\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-in-the-United-States.png\" alt=\"Monthly podcast listeners in the United States\" class=\"wp-image-2256\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-in-the-United-States.png 1233w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-in-the-United-States-300x153.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-in-the-United-States-1024x522.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-in-the-United-States-768x392.png 768w\" sizes=\"(max-width: 1233px) 100vw, 1233px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Monthly podcast listeners in the United States\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2024\/05\/The-Podcast-Consumer-2024-Presentation.pdf\">Source<\/a><br>Monthly podcast listeners in the United States<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Monthly podcast listeners in the United States\" class=\"wp-image-2256\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2024\/05\/The-Podcast-Consumer-2024-Presentation.pdf\">Source<\/a><br>Monthly podcast listeners in the United States<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Monthly podcast listeners in the United States\" class=\"wp-image-2256\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2024\/05\/The-Podcast-Consumer-2024-Presentation.pdf\">Source<\/a><br>Monthly podcast listeners in the United States<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>21. People aged 12-34 make up about<a href=\"https:\/\/www.buzzsprout.com\/blog\/podcast-statistics\"> 66%<\/a> of podcast fans in the U.S., but listenership drops as age increases.<\/p>\n\n\n\n<p>22. Podcast audiences are nearly evenly split by gender. In the U.S.,<a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2024\/05\/The-Podcast-Consumer-2024-Presentation.pdf\"> 51%<\/a> of monthly listeners are male, 48% are female, and 1% identify as non-binary.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gender-of-monthly-podcast-listeners-US.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1305&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;660&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1305\" height=\"660\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gender-of-monthly-podcast-listeners-US.png\" alt=\"Gender of monthly podcast listeners US\" class=\"wp-image-2257\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gender-of-monthly-podcast-listeners-US.png 1305w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gender-of-monthly-podcast-listeners-US-300x152.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gender-of-monthly-podcast-listeners-US-1024x518.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Gender-of-monthly-podcast-listeners-US-768x388.png 768w\" sizes=\"(max-width: 1305px) 100vw, 1305px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Gender of monthly podcast listeners US\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2024\/05\/The-Podcast-Consumer-2024-Presentation.pdf\">Source<\/a><br>Gender of monthly podcast listeners US<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gender of monthly podcast listeners US\" class=\"wp-image-2257\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2024\/05\/The-Podcast-Consumer-2024-Presentation.pdf\">Source<\/a><br>Gender of monthly podcast listeners US<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gender of monthly podcast listeners US\" class=\"wp-image-2257\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2024\/05\/The-Podcast-Consumer-2024-Presentation.pdf\">Source<\/a><br>Gender of monthly podcast listeners US<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>23. Historically, podcast listeners didn\u2019t reflect the broader U.S. population, but that\u2019s changing now. In 2023,<a href=\"https:\/\/45854100.fs1.hubspotusercontent-na1.net\/hubfs\/45854100\/Research\/The%20Podcast%20Landscape%202024%20Downloadable%20Report.pdf\"> 52%<\/a> of listeners were white, while monthly listeners among other ethnic groups looked like this:<\/p>\n\n\n\n<ul>\n<li>59% African American<\/li>\n\n\n\n<li>63% Hispanic<\/li>\n\n\n\n<li>62% Asian<\/li>\n<\/ul>\n\n\n\n<p>24. Chile is the fastest-growing podcast market, with an incredible<a href=\"https:\/\/www.buzzsprout.com\/blog\/podcast-statistics##who-listens-podcasts\"> 84%<\/a> month-over-month growth. The top five countries for podcast growth are Chile (84%), Argentina (55%), Peru (49%), Mexico (48%), and China (44%).<\/p>\n\n\n\n<p>25. The U.S. leads in podcast listeners with<a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\"> 129.9 million<\/a> people, followed by China with 117.1 million and Brazil with 51.8 million.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-by-country.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;766&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;581&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"581\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-by-country.png\" alt=\"Monthly podcast listeners by country\" class=\"wp-image-2258\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-by-country.png 766w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Monthly-podcast-listeners-by-country-300x228.png 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Monthly podcast listeners by country\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/261315\/preferred-platform-listening-podcasts-according-us-podcast-listeners-oct-2022-of-respondents\">Source<\/a><br>Monthly podcast listeners by country<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Monthly podcast listeners by country\" class=\"wp-image-2258\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/261315\/preferred-platform-listening-podcasts-according-us-podcast-listeners-oct-2022-of-respondents\">Source<\/a><br>Monthly podcast listeners by country<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Monthly podcast listeners by country\" class=\"wp-image-2258\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/chart\/261315\/preferred-platform-listening-podcasts-according-us-podcast-listeners-oct-2022-of-respondents\">Source<\/a><br>Monthly podcast listeners by country<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Listening Behavior Stats<\/h2>\n\n\n\n<p>As an advertiser, you should care about podcast listening behavior because it helps you reach the right people with the right ads.&nbsp;<\/p>\n\n\n\n<p>Podcasts usually attract specific types of listeners so when advertisers understand what kinds of podcasts people are tuning into, they can target their ads based on the listeners&#8217; interests.&nbsp;<\/p>\n\n\n\n<p>For example, if someone listens to fitness podcasts, they may be more interested in hearing ads for workout equipment or healthy snacks.&nbsp;<\/p>\n\n\n\n<p>This makes the ads more relevant and more likely to grab their attention.<\/p>\n\n\n\n<p>Here are some <a href=\"https:\/\/keywordseverywhere.com\/blog\/podcast-stats\/\">podcast stats<\/a> about listening behavior that you should know if podcasts are part of your marketing strategy:<\/p>\n\n\n\n<p>26. Smartphones are the top choice for listening to podcasts, with<a href=\"https:\/\/www.westwoodone.com\/blog\/2024\/07\/08\/youtubes-growth-as-a-podcast-power-player-revealed-in-cumulus-media-and-signal-hill-insights-podcast-download-spring-2024-report\/\"> 70%<\/a> of weekly listeners in the US using them. Meanwhile, only 12% prefer listening on laptops or desktops.<\/p>\n\n\n\n<p>27. When it comes to podcast formats,<a href=\"https:\/\/www.westwoodone.com\/blog\/2024\/07\/08\/youtubes-growth-as-a-podcast-power-player-revealed-in-cumulus-media-and-signal-hill-insights-podcast-download-spring-2024-report\/\"> 36%<\/a> of listeners enjoy audio-only podcasts, while 33% prefer watching podcasts with video. Another 31% like to listen to the podcast while the video plays in the background or is minimized.<\/p>\n\n\n\n<p>28. The most popular time to listen to podcasts is between 10 AM and 2 PM, with<a href=\"https:\/\/www.edisonresearch.com\/weekly-insights-8-10-22-does-anyone-really-know-what-time-it-is-that-people-listen-to-podcasts\/\"> 26%<\/a> of listeners tuning in during this window. The next most common time is before 10 AM, with 25% of listeners listening during the early morning hours.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Most-popular-times-to-listen-to-podcasts.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1026&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;554&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1026\" height=\"554\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Most-popular-times-to-listen-to-podcasts.png\" alt=\"Most popular times to listen to podcasts\" class=\"wp-image-2259\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Most-popular-times-to-listen-to-podcasts.png 1026w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Most-popular-times-to-listen-to-podcasts-300x162.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Most-popular-times-to-listen-to-podcasts-1024x553.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Most-popular-times-to-listen-to-podcasts-768x415.png 768w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most popular times to listen to podcasts\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/weekly-insights-8-10-22-does-anyone-really-know-what-time-it-is-that-people-listen-to-podcasts\/\">Source<\/a><br>Most popular times to listen to podcasts<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular times to listen to podcasts\" class=\"wp-image-2259\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/weekly-insights-8-10-22-does-anyone-really-know-what-time-it-is-that-people-listen-to-podcasts\/\">Source<\/a><br>Most popular times to listen to podcasts<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular times to listen to podcasts\" class=\"wp-image-2259\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.edisonresearch.com\/weekly-insights-8-10-22-does-anyone-really-know-what-time-it-is-that-people-listen-to-podcasts\/\">Source<\/a><br>Most popular times to listen to podcasts<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>29. When it comes to trying new podcasts,<a href=\"https:\/\/www.thepodcasthost.com\/promotion\/podcast-discoverability\/\"> 28.9%<\/a> of listeners will give a show up to 15 minutes to hook them. However, 27.5% of listeners will stop listening in 5 minutes or less if they\u2019re not interested.<\/p>\n\n\n\n<p>30. Podcast ads are effective, with<a href=\"https:\/\/www.voices.com\/company\/press\/reports\/podcast-advertising-stats-2022\"> 75%<\/a> of listeners saying they were happy with a purchase they made after hearing an ad. In fact,<a href=\"https:\/\/www.voices.com\/company\/press\/reports\/podcast-advertising-stats-2022\"> 52.2%<\/a> of Gen-Z listeners have bought something after hearing a podcast advertisement, compared to 42% of millennials.<\/p>\n\n\n\n<p>31. Comedy is the <a href=\"https:\/\/keywordseverywhere.com\/blog\/number-of-podcasts-stats\/\">favorite podcast genre<\/a> for<a href=\"https:\/\/www.statista.com\/statistics\/786938\/top-podcast-genres\/\"> 22%<\/a> of US listeners, according to a Statista study. News podcasts come in second, followed by true crime, sports, and health &amp; fitness.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Leading-podcast-genres-in-the-United-States.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;729&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;472&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"472\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Leading-podcast-genres-in-the-United-States.png\" alt=\"Leading podcast genres in the United States\" class=\"wp-image-2260\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Leading-podcast-genres-in-the-United-States.png 729w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Leading-podcast-genres-in-the-United-States-300x194.png 300w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Leading podcast genres in the United States\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/786938\/top-podcast-genres\/\">Source<\/a><br>Leading podcast genres in the United States<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading podcast genres in the United States\" class=\"wp-image-2260\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/786938\/top-podcast-genres\/\">Source<\/a><br>Leading podcast genres in the United States<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading podcast genres in the United States\" class=\"wp-image-2260\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/786938\/top-podcast-genres\/\">Source<\/a><br>Leading podcast genres in the United States<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>32. Super Listeners (those who tune in for 5+ hours a week) are more likely to engage with ads.<a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2022\/\"> 51%<\/a> of them pay more attention to podcast ads than ads on other media, and 56% say that hearing an ad makes them more likely to purchase a product.<\/p>\n\n\n\n<p>33. Apple Podcasts leads the way with over<a href=\"https:\/\/www.buzzsprout.com\/global_stats\"> 49 million<\/a> podcast downloads every month. Spotify ranks second with 32 million monthly downloads, making up 26.4% of total downloads across all platforms.<\/p>\n\n\n\n<p>34. The top<a href=\"https:\/\/www.buzzsprout.com\/stats\"> 1%<\/a> of podcasts are downloaded about 4,824 times on average in the first 7 days, while the top 5% are downloaded 1,101 on average in the same period.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-number-of-podcast-downloads-in-first-7-days.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1365&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;709&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"709\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-number-of-podcast-downloads-in-first-7-days.png\" alt=\"Average number of podcast downloads in first 7 days\" class=\"wp-image-2261\" style=\"width:880px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-number-of-podcast-downloads-in-first-7-days.png 1365w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-number-of-podcast-downloads-in-first-7-days-300x156.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-number-of-podcast-downloads-in-first-7-days-1024x532.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-number-of-podcast-downloads-in-first-7-days-768x399.png 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average number of podcast downloads in first 7 days\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/podcastatistics.com\/\">Source<\/a><br>Average number of podcast downloads in first 7 days<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average number of podcast downloads in first 7 days\" class=\"wp-image-2261\" style=\"width:880px;height:auto\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/podcastatistics.com\/\">Source<\/a><br>Average number of podcast downloads in first 7 days<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average number of podcast downloads in first 7 days\" class=\"wp-image-2261\" style=\"width:880px;height:auto\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/podcastatistics.com\/\">Source<\/a><br>Average number of podcast downloads in first 7 days<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>35. When it comes to ads on Spotify, nearly<a href=\"https:\/\/ads.spotify.com\/en-US\/news-and-insights\/spotify-stream-on-2023\/\"> 93%<\/a> of the brain\u2019s attention to podcast content translates into engagement with the ads.<\/p>\n\n\n\n<p>36. Podcast listeners can tolerate about<a href=\"https:\/\/www.statista.com\/statistics\/1205728\/number-accepted-ads-per-podcast-usa\/\"> 4 ads<\/a> in a 60-minute episode and about 2 ads in a 15-minute one.<a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2022\/\"> Half<\/a> of the most active podcast listeners (those who listen the most) believe podcast ads are the best way for brands to reach them.<\/p>\n\n\n\n<p>37. <a href=\"https:\/\/www.voices.com\/company\/press\/reports\/podcast-advertising-stats-2022\">80%<\/a> of listeners say that ads don\u2019t hurt the overall quality of the podcast. And 55% of listeners confirm they\u2019ve made a purchase after hearing about it on a podcast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Ads Format Stats<\/h2>\n\n\n\n<p>Podcast ads come in different formats. There are dynamic ads, host-read ads, programmatic ads, pre-roll ads, mid-roll ads, post-roll ads, and sponsored segments.&nbsp;<\/p>\n\n\n\n<p>It\u2019s no secret that some of these ad formats perform better than others.&nbsp;<\/p>\n\n\n\n<p>Here are some stats about these podcast ad formats:<\/p>\n\n\n\n<p>38. Dynamically inserted ads make up<a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\"> 84%<\/a> of all podcast ad revenue, while edited or baked-in ads account for just 16%. In 2019, dynamically inserted ads only generated 48% of podcast ad revenue.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-delivery-mechanism.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1254&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;591&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"591\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-delivery-mechanism.png\" alt=\"Podcast ad revenue share by delivery mechanism\" class=\"wp-image-2262\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-delivery-mechanism.png 1254w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-delivery-mechanism-300x141.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-delivery-mechanism-1024x483.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-delivery-mechanism-768x362.png 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Podcast ad revenue share by delivery mechanism\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by delivery mechanism<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Podcast ad revenue share by delivery mechanism\" class=\"wp-image-2262\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by delivery mechanism<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Podcast ad revenue share by delivery mechanism\" class=\"wp-image-2262\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by delivery mechanism<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>39. Over<a href=\"https:\/\/www.voices.com\/company\/press\/reports\/podcast-advertising-stats-2022\"> 70%<\/a> of listeners prefer ads that are read live during the recording instead of ads that are played from pre-produced segments.<\/p>\n\n\n\n<p>40. <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">55%<\/a> of podcast ad revenue comes from host-read ads, with announcer-read and pre-produced ads contributing another 40%. Ads produced by brands or agencies make up just 3% of the total podcast ad revenue.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-ad-type.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1250&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;598&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"598\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-ad-type.png\" alt=\"Podcast ad revenue share by ad type\" class=\"wp-image-2263\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-ad-type.png 1250w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-ad-type-300x144.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-ad-type-1024x490.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-ad-type-768x367.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Podcast ad revenue share by ad type\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by ad type<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Podcast ad revenue share by ad type\" class=\"wp-image-2263\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by ad type<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Podcast ad revenue share by ad type\" class=\"wp-image-2263\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by ad type<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>41. When it comes to engagement,<a href=\"https:\/\/stripped.media\/wp-content\/uploads\/2019\/06\/2024-Podcasting-Trends-Report-PRINT-VERSION-1.pdf\"> 38.2%<\/a> of podcast listeners find host-read ads interesting, while 33.6% think podcast ads are effective. However, 27.9% don\u2019t feel the same way.<\/p>\n\n\n\n<p>42. Mid-roll ads (placed in the middle of podcasts) bring in almost<a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\"> two-thirds<\/a> of podcast ad revenue. But this share has dropped recently as pre-roll ads (placed at the beginning of podcasts) started performing better in 2021.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-placement.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1217&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;596&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1217\" height=\"596\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-placement.png\" alt=\"Podcast ad revenue share by placement\" class=\"wp-image-2264\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-placement.png 1217w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-placement-300x147.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-placement-1024x501.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-ad-revenue-share-by-placement-768x376.png 768w\" sizes=\"(max-width: 1217px) 100vw, 1217px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Podcast ad revenue share by placement\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by placement<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Podcast ad revenue share by placement\" class=\"wp-image-2264\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by placement<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Podcast ad revenue share by placement\" class=\"wp-image-2264\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\">Source<\/a><br>Podcast ad revenue share by placement<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>43. Pre-roll ad revenue jumped from 22% in 2020 to<a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/05\/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf\"> 32%<\/a> in 2021, and it\u2019s become the most popular choice for brands new to podcast advertising.<\/p>\n\n\n\n<p>44. In the US, the host reads<a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/06\/Full-Year-2018-IAB-Podcast-Ad-Rev-Study_6.03.19_vFinal.pdf\"> 66.9%<\/a> of podcast ads.<\/p>\n\n\n\n<p>45. About half of all podcast ads are longer than<a href=\"https:\/\/www.mediaweek.com.au\/us-podcast-revenues-forecast-to-grow-by-150-in-next-two-years-to-us2b\/\"> 30 seconds<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Ads Performance Stats<\/h2>\n\n\n\n<p>Why would you invest in podcast advertising? Is it really beneficial for brands?<\/p>\n\n\n\n<p>To answer questions like these, we have shared the most relatable podcast ad performance stats with you:<\/p>\n\n\n\n<p>46. Podcasts are a favorite channel for brands looking to drive consumer action.<a href=\"https:\/\/advertise.acast.com\/news-and-insights\/how-acast-quantified-the-attention-economy-for-podcasting\"> 64%<\/a> of listeners pay full attention to podcast ads, and a massive 95% of regular listeners take action after hearing one.<\/p>\n\n\n\n<p>47. News podcasts generate the most ad revenue, accounting for<a href=\"https:\/\/www.mediaweek.com.au\/us-podcast-revenues-forecast-to-grow-by-150-in-next-two-years-to-us2b\/\"> 22%<\/a> of the total. Comedy follows with a 16% share, and science takes third place at 12%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-advertising-revenues-percentage-share-by-content-genre.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1365&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;674&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"674\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-advertising-revenues-percentage-share-by-content-genre.png\" alt=\"Podcast advertising revenues percentage share by content genre\" class=\"wp-image-2265\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-advertising-revenues-percentage-share-by-content-genre.png 1365w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-advertising-revenues-percentage-share-by-content-genre-300x148.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-advertising-revenues-percentage-share-by-content-genre-1024x506.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Podcast-advertising-revenues-percentage-share-by-content-genre-768x379.png 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Podcast advertising revenues percentage share by content genre\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/07\/Full-Year-2019-IAB-Podcast-Ad-Rev-Study_v20200710-FINAL-IAB_v2.pdf\">Source<\/a><br>Podcast advertising revenues percentage share by content genre<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Podcast advertising revenues percentage share by content genre\" class=\"wp-image-2265\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/07\/Full-Year-2019-IAB-Podcast-Ad-Rev-Study_v20200710-FINAL-IAB_v2.pdf\">Source<\/a><br>Podcast advertising revenues percentage share by content genre<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Podcast advertising revenues percentage share by content genre\" class=\"wp-image-2265\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/07\/Full-Year-2019-IAB-Podcast-Ad-Rev-Study_v20200710-FINAL-IAB_v2.pdf\">Source<\/a><br>Podcast advertising revenues percentage share by content genre<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>48. While brands spend<a href=\"https:\/\/www.mediapost.com\/publications\/article\/362667\/media-buyers-are-upping-digital-videos-2021-budge.html\"> 72%<\/a> of their marketing budgets on digital campaigns, only 3% goes toward podcast advertising. The biggest chunks go to digital video (20%), <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">social media<\/a> (16%), <a href=\"https:\/\/keywordseverywhere.com\/blog\/display-advertising-stats\/\">digital display<\/a> (14%), and paid search (13%).<\/p>\n\n\n\n<p>49. In a 2021 survey of marketing managers with ad budgets over $1 million,<a href=\"https:\/\/www.statista.com\/statistics\/1305220\/challenges-podcast-advertising-usa\/\"> 64%<\/a> said attribution was their biggest challenge with podcast ads. Other challenges included campaign measurement (60%), scaling (56%), and third-party verification (55%).<\/p>\n\n\n\n<p>50. <a href=\"https:\/\/keywordseverywhere.com\/blog\/video-marketing-stats\/\">Video<\/a> is transforming how people experience podcasts. For the first time in 2024, more podcast fans watched podcasts than listened to them in the past 30 days, according to<a href=\"https:\/\/soundsprofitable.com\/research\/sound-you-can-see\/\"> Sounds Profitable<\/a>.<\/p>\n\n\n\n<p>51. Listeners are comfortable with an average of<a href=\"https:\/\/www.statista.com\/statistics\/1205728\/number-accepted-ads-per-podcast-usa\/\"> 3.8 ads<\/a> in a 60-minute podcast, 2.7 ads in a 30-minute podcast, and 2.2 ads in a 15-minute podcast.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Acceptable-number-of-ads-per-podcast-in-the-US.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;745&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;550&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"550\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Acceptable-number-of-ads-per-podcast-in-the-US.png\" alt=\"Acceptable number of ads per podcast in the US\" class=\"wp-image-2266\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Acceptable-number-of-ads-per-podcast-in-the-US.png 745w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Acceptable-number-of-ads-per-podcast-in-the-US-300x221.png 300w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Acceptable number of ads per podcast in the US\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1205728\/number-accepted-ads-per-podcast-usa\/\">Source<\/a><br>Acceptable number of ads per podcast in the US<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Acceptable number of ads per podcast in the US\" class=\"wp-image-2266\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1205728\/number-accepted-ads-per-podcast-usa\/\">Source<\/a><br>Acceptable number of ads per podcast in the US<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Acceptable number of ads per podcast in the US\" class=\"wp-image-2266\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1205728\/number-accepted-ads-per-podcast-usa\/\">Source<\/a><br>Acceptable number of ads per podcast in the US<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>52. Podcast ads are highly effective for brand growth, boosting baseline awareness by<a href=\"https:\/\/www.nielsen.com\/insights\/2023\/as-podcast-advertising-grows-brand-lift-data-can-help-brands-demystify-the-roi-of-their-spending\/\"> 28%<\/a> and improving brand recall by 24%. They also work well with other campaigns, increasing reach by up to 19% for certain groups.<\/p>\n\n\n\n<p>53. In an Acast survey, marketers said podcast ads improve overall campaign performance by<a href=\"https:\/\/advertise.acast.com\/news-and-insights\/7-reasons-why-you-need-podcast-advertising-in-your-marketing-mix\"> 21\u201340%<\/a>.<\/p>\n\n\n\n<p>54. Podcast ads resonate especially with Gen Z.<a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\"> 61%<\/a> visited a product or company website after hearing an ad, and another<a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\"> 61%<\/a> said they wanted the product or service advertised.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Actions-US-monthly-podcast-listeners-have-taken-after-hearing-a-podcast-ad.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;559&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;569&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"569\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Actions-US-monthly-podcast-listeners-have-taken-after-hearing-a-podcast-ad.png\" alt=\"Actions US monthly podcast listeners have taken after hearing a podcast ad\" class=\"wp-image-2267\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Actions-US-monthly-podcast-listeners-have-taken-after-hearing-a-podcast-ad.png 559w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Actions-US-monthly-podcast-listeners-have-taken-after-hearing-a-podcast-ad-295x300.png 295w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Actions US monthly podcast listeners have taken after hearing a podcast ad\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\">Source<\/a><br>Actions US monthly podcast listeners have taken after hearing a podcast ad<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Actions US monthly podcast listeners have taken after hearing a podcast ad\" class=\"wp-image-2267\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\">Source<\/a><br>Actions US monthly podcast listeners have taken after hearing a podcast ad<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Actions US monthly podcast listeners have taken after hearing a podcast ad\" class=\"wp-image-2267\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/insights\/the-podcast-industry-report-statistics\/\">Source<\/a><br>Actions US monthly podcast listeners have taken after hearing a podcast ad<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>55. Podcasting is booming, with over<a href=\"https:\/\/docsend.com\/view\/nv5fwjrvdnc22xcc\"> 2,000 brands<\/a> advertising on podcasts. In Q1 2024 alone, 1,400+ brands tried podcast advertising for the first time.<\/p>\n\n\n\n<p>56. Advertisers spend an average of<a href=\"https:\/\/docsend.com\/view\/nv5fwjrvdnc22xcc\"> $249k<\/a> per month on podcast ads for shows in the top 500 rankings. Each new brand typically invests about $20k to test podcast ads.<\/p>\n\n\n\n<p>57. Podcasts reach<a href=\"https:\/\/www.pewresearch.org\/journalism\/fact-sheet\/audio-and-podcasting\/\"> 42%<\/a> of Americans every month\u2014a significant jump from just 12% a decade ago.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Podcasts are becoming more popular than ever \u2014 and this trend shows zero signs of slowing down. Brands are pouring billions into podcast advertising, and judging by listener feedback, it\u2019s definitely paying off.<\/p>\n\n\n\n<p>It\u2019s a win for everyone: podcasters earn revenue, listeners discover trusted product recommendations, and brands broaden their reach.<\/p>\n\n\n\n<p>With our podcast ad stats, you\u2019ll be ready to create a successful advertising strategy for 2025 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is podcast advertising worth it? Explore must-know podcast ad stats to understand audience demographics, ad performance, and ROI.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2247"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=2247"}],"version-history":[{"count":6,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2247\/revisions"}],"predecessor-version":[{"id":4120,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2247\/revisions\/4120"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=2247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=2247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=2247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}