{"id":2201,"date":"2024-12-04T16:28:12","date_gmt":"2024-12-04T16:28:12","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=2201"},"modified":"2025-09-23T05:31:03","modified_gmt":"2025-09-23T05:31:03","slug":"tiktok-advertising-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/tiktok-advertising-stats\/","title":{"rendered":"64 Powerful TikTok Advertising Stats For 2025 &amp; Beyond"},"content":{"rendered":"\n<p>One of the fastest-growing and most popular social platforms in the world, TikTok is where creativity takes center stage, trends explode, and products fly off the shelves in no time.&nbsp;<\/p>\n\n\n\n<p>Brands that tap into TikTok\u2019s unique culture and embrace its dynamic content can hit their marketing goals with viral videos and impactful ads.<\/p>\n\n\n\n<p>Not sure if TikTok is the right fit for your brand? Explore our latest TikTok advertising stats to uncover ad performance, costs, strategies, emerging trends, and more!<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Advertising-Stats-You-Cant-Miss-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Advertising-Stats-You-Cant-Miss-2025.png\" alt=\"TikTok Advertising Stats You Can't Miss (2025)\" class=\"wp-image-2225\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Advertising-Stats-You-Cant-Miss-2025.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Advertising-Stats-You-Cant-Miss-2025-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Advertising-Stats-You-Cant-Miss-2025-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Advertising-Stats-You-Cant-Miss-2025-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Advertising-Stats-You-Cant-Miss-2025-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok Advertising Stats You Can&#039;t Miss (2025)\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok Advertising Stats You Can&#8217;t Miss (2025)<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok Advertising Stats You Can't Miss (2025)\" class=\"wp-image-2225\" \/><figcaption class=\"wp-element-caption\">TikTok Advertising Stats You Can&#8217;t Miss (2025)<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok Advertising Stats You Can't Miss (2025)\" class=\"wp-image-2225\" \/><figcaption class=\"wp-element-caption\">TikTok Advertising Stats You Can&#8217;t Miss (2025)<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top TikTok Advertising Stats<\/h2>\n\n\n\n<p>TikTok has firmly secured its place at the top.<\/p>\n\n\n\n<p>Challenging the industry\u2019s biggest players, TikTok has shattered records and amassed billions of users worldwide.<\/p>\n\n\n\n<p>For brands looking to reach younger millennials and Gen Z, <a href=\"https:\/\/keywordseverywhere.com\/blog\/tiktok-stats\/\">TikTok is an important channel<\/a> for engagement. With the <a href=\"https:\/\/keywordseverywhere.com\/blog\/seo-strategy-the-definitive-guide-2025\/\">right strategy<\/a>, your brand can go viral and leave a lasting impact on your audience.<\/p>\n\n\n\n<p>Explore these key TikTok advertising stats to see why this platform is the ideal space to connect with your target audience:&nbsp;<\/p>\n\n\n\n<p>1. TikTok has a staggering<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 1.58 billion<\/a> active users every month as of April 2024\u2014and that doesn\u2019t even include users in China who use its sister app, Douyin. So, the actual number is even higher!<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-users-on-TikTok-and-other-social-media-platforms.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;725&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;453&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"453\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-users-on-TikTok-and-other-social-media-platforms.png\" alt=\"Number of monthly active users on TikTok and other social media platforms\" class=\"wp-image-2226\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-users-on-TikTok-and-other-social-media-platforms.png 725w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-monthly-active-users-on-TikTok-and-other-social-media-platforms-300x187.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Number of monthly active users on TikTok and other social media platforms\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><br>Number of monthly active users on TikTok and other social media platforms<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of monthly active users on TikTok and other social media platforms\" class=\"wp-image-2226\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><br>Number of monthly active users on TikTok and other social media platforms<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of monthly active users on TikTok and other social media platforms\" class=\"wp-image-2226\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><br>Number of monthly active users on TikTok and other social media platforms<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>2. Indonesia is where TikTok has its biggest audience, with<a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-tiktok\"> 127.5 million<\/a> users. The U.S. comes in second with 121.5 million, followed by Brazil with 101.8 million.<\/p>\n\n\n\n<p>3. TikTok\u2019s advertising game is going strong, with ad revenue expected to reach<a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\"> $33.1 billion<\/a> in 2025. That\u2019s a 40.5% jump from 2024, showing just how much brands trust TikTok to connect with audiences.<\/p>\n\n\n\n<p>4. Industries like tech, beauty, and fashion are thriving on TikTok. In 2023 alone, they spent more than<a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\"> $5.4 billion<\/a> on TikTok ads, knowing it\u2019s one of the <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-commerce-stats\/\">best platforms to engage with shoppers<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Industries-leading-TikTok-advertising-spend.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1200&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;617&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"617\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Industries-leading-TikTok-advertising-spend.png\" alt=\"Industries leading TikTok advertising spend\" class=\"wp-image-2227\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Industries-leading-TikTok-advertising-spend.png 1200w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Industries-leading-TikTok-advertising-spend-300x154.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Industries-leading-TikTok-advertising-spend-1024x527.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Industries-leading-TikTok-advertising-spend-768x395.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Industries leading TikTok advertising spend\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\">Source<\/a><br>Industries leading TikTok advertising spend<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Industries leading TikTok advertising spend\" class=\"wp-image-2227\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\">Source<\/a><br>Industries leading TikTok advertising spend<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Industries leading TikTok advertising spend\" class=\"wp-image-2227\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\">Source<\/a><br>Industries leading TikTok advertising spend<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>5. TikTok\u2019s reach is massive\u2014it\u2019s available in over<a href=\"https:\/\/getstarted.tiktok.com\/gofulltiktok?lang=en-GB\"> 150 countries<\/a> and ranks as the most downloaded app in 40+ of them. Plus 1 in 4 TikTok users isn\u2019t active on other <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">social media<\/a>, making it a goldmine for brands to find fresh audiences.<\/p>\n\n\n\n<p>6. TikTok is a huge hit in countries like the UAE, where user penetration is <a href=\"https:\/\/www.statista.com\/statistics\/1299829\/tiktok-penetration-worldwide-by-country\/\">128.3%<\/a>. Saudi Arabia isn\u2019t far behind at 120.3%. It explains why TikTok is an essential platform in these regions.<\/p>\n\n\n\n<p>7. TikTok users love spending time on the app. In the U.S., they spend an average of<a href=\"https:\/\/www.statista.com\/statistics\/1301075\/us-daily-time-spent-social-media-platforms\/\"> 53.8 minutes<\/a> daily, more than on any other social media. Globally, users average<a href=\"https:\/\/datareportal.com\/reports\/digital-2024-deep-dive-the-time-we-spend-on-social-media\"> 34 hours<\/a> per month, which is even longer than <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-grow-youtube-channel\/\">YouTube<\/a> or <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-advertising-stats\/\">Facebook<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-time-spent-per-day-on-TikTok.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;725&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;469&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"469\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-time-spent-per-day-on-TikTok.png\" alt=\"Average time spent per day on TikTok\" class=\"wp-image-2228\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-time-spent-per-day-on-TikTok.png 725w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Average-time-spent-per-day-on-TikTok-300x194.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average time spent per day on TikTok\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1301075\/us-daily-time-spent-social-media-platforms\/\">Source<\/a><br>Average time spent per day on TikTok<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average time spent per day on TikTok\" class=\"wp-image-2228\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1301075\/us-daily-time-spent-social-media-platforms\/\">Source<\/a><br>Average time spent per day on TikTok<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average time spent per day on TikTok\" class=\"wp-image-2228\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1301075\/us-daily-time-spent-social-media-platforms\/\">Source<\/a><br>Average time spent per day on TikTok<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>8. TikTok isn\u2019t just for entertainment\u2014it\u2019s becoming a favorite search tool, <a href=\"https:\/\/keywordseverywhere.com\/blog\/gen-z-stats\/\">especially for Gen Z<\/a> and millennials. In fact,<a href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/using-tiktok-as-a-search-engine\"> 2 out of 5<\/a> Americans now use TikTok to discover products and services.<\/p>\n\n\n\n<p>9. When it comes to shopping, TikTok is a hotspot for Gen Z. About<a href=\"https:\/\/www.statista.com\/statistics\/1455258\/popular-social-media-platforms-shopping-worldwide-generations\/\"> 63%<\/a> of them shop on TikTok, compared to 49% of millennials, 35% of Gen X, and 23% of boomers.<\/p>\n\n\n\n<p>10. TikTok ranks among the most popular apps worldwide. In March 2024, it was the third most downloaded app, with<a href=\"https:\/\/www.statista.com\/statistics\/1448008\/top-downloaded-mobile-apps-worldwide\/\"> 46 million<\/a> downloads, trailing just behind <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-advertising-stats\/\">Facebook<\/a> and <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-stats\/\">Instagram<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Leading-mobile-apps-worldwide-by-downloads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;720&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;459&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"459\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Leading-mobile-apps-worldwide-by-downloads.png\" alt=\"Leading mobile apps worldwide by downloads\" class=\"wp-image-2229\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Leading-mobile-apps-worldwide-by-downloads.png 720w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Leading-mobile-apps-worldwide-by-downloads-300x191.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Leading mobile apps worldwide by downloads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1448008\/top-downloaded-mobile-apps-worldwide\/\">Source<\/a><br>Leading mobile apps worldwide by downloads<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading mobile apps worldwide by downloads\" class=\"wp-image-2229\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1448008\/top-downloaded-mobile-apps-worldwide\/\">Source<\/a><br>Leading mobile apps worldwide by downloads<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading mobile apps worldwide by downloads\" class=\"wp-image-2229\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1448008\/top-downloaded-mobile-apps-worldwide\/\">Source<\/a><br>Leading mobile apps worldwide by downloads<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Demographic Stats<\/h2>\n\n\n\n<p>Knowing TikTok demographics is crucial for advertising because it helps you tailor your content and messages to the right audience.&nbsp;<\/p>\n\n\n\n<p>When you understand who uses a platform, such as their age, location, interests, and behaviors, you can create ads that resonate with them.&nbsp;<\/p>\n\n\n\n<p>This ensures your marketing efforts are effective and they reach all those people who are most likely to engage with your brand, make purchases, or take action.<\/p>\n\n\n\n<p>Let&#8217;s understand the platform demographics through these TikTok <a href=\"https:\/\/keywordseverywhere.com\/blog\/advertising-stats\/\">advertising stats<\/a>:<\/p>\n\n\n\n<p>11. The latest <a href=\"https:\/\/keywordseverywhere.com\/blog\/tiktok-stats\/\">TikTok statistics<\/a> show that<a href=\"https:\/\/datareportal.com\/reports\/digital-2024-april-global-statshot\"> 1.58 billion<\/a> users are aged 18 and older. This is important because brands can only target users over 18 with ads (although TikTok\u2019s minimum age for users is 13).<\/p>\n\n\n\n<p>12. As of July 2024, about<a href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\"> 16%<\/a> of TikTok&#8217;s global audience was women between the ages of 18 and 24 years old, while 19% were men in the same age range. Additionally, 15% of female and 19.1% of male users were between 25 and 34 years old.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Distribution-of-TikTok-users-by-age-and-gender.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;725&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;459&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"459\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Distribution-of-TikTok-users-by-age-and-gender.png\" alt=\"Distribution of TikTok users by age and gender\" class=\"wp-image-2230\" style=\"width:880px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Distribution-of-TikTok-users-by-age-and-gender.png 725w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Distribution-of-TikTok-users-by-age-and-gender-300x190.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Distribution of TikTok users by age and gender\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\">Source<\/a><br>Distribution of TikTok users by age and gender<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Distribution of TikTok users by age and gender\" class=\"wp-image-2230\" style=\"width:880px;height:auto\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\">Source<\/a><br>Distribution of TikTok users by age and gender<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Distribution of TikTok users by age and gender\" class=\"wp-image-2230\" style=\"width:880px;height:auto\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\">Source<\/a><br>Distribution of TikTok users by age and gender<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>13. A study from April 2024 found that<a href=\"https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\"> 45.7%<\/a> of TikTok users identify as female, and 54.3% identify as male. This shows that brands targeting men might find success on TikTok.<\/p>\n\n\n\n<p>14. In the U.S., around<a href=\"https:\/\/backlinko.com\/tiktok-users#tiktok-user-demographics\"> 55%<\/a> of weekly TikTok users are women, and 45% are men, meaning brands in the U.S. may have a better chance of reaching a <a href=\"https:\/\/keywordseverywhere.com\/blog\/women-in-tech-stats\/\">female audience<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-TikTok-demographics-by-gender.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1204&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;611&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"611\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-TikTok-demographics-by-gender.png\" alt=\"US TikTok demographics by gender\" class=\"wp-image-2231\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-TikTok-demographics-by-gender.png 1204w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-TikTok-demographics-by-gender-300x152.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-TikTok-demographics-by-gender-1024x520.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/US-TikTok-demographics-by-gender-768x390.png 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: US TikTok demographics by gender\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-gender-demographics\">Source<\/a><br>US TikTok demographics by gender<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US TikTok demographics by gender\" class=\"wp-image-2231\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-gender-demographics\">Source<\/a><br>US TikTok demographics by gender<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"US TikTok demographics by gender\" class=\"wp-image-2231\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-gender-demographics\">Source<\/a><br>US TikTok demographics by gender<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>15. TikTok has positioned itself as a welcoming space for queer and gender expression, banning<a href=\"https:\/\/www.thepinknews.com\/2022\/02\/08\/tiktok-ban-misgender-conversion-therapy-deadname\/\"> misgendering and deadnaming<\/a> in 2022. This makes it a great platform for brands wanting to connect with the younger LGBTQ+ community.<\/p>\n\n\n\n<p>16. Globally, TikTokers spend an average of<a href=\"https:\/\/backlinko.com\/tiktok-users#tiktok-user-demographics\"> 95 minutes<\/a> daily on the platform\u2014that&#8217;s more than any <a href=\"https:\/\/keywordseverywhere.com\/blog\/top-social-media-platforms-stats\/\">other social network<\/a>.<\/p>\n\n\n\n<p>17. While kids of all ages use TikTok, younger children tend to<a href=\"https:\/\/www.ofcom.org.uk\/news-centre\/2023\/life-online-for-children-and-young-adults-revealed\"> spend more time<\/a> on <a href=\"https:\/\/keywordseverywhere.com\/blog\/youtube-stats\/\">YouTube<\/a>. However, TikTok use increases with age:<\/p>\n\n\n\n<ul>\n<li>19% of kids aged 3-4<\/li>\n\n\n\n<li>25% of kids aged 5-7<\/li>\n\n\n\n<li>52% of kids aged 8-11<\/li>\n\n\n\n<li>78% of teens aged 12-15<\/li>\n\n\n\n<li>80% of teens aged 16-17<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-use-increases-by-age.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;890&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;564&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"564\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-use-increases-by-age.png\" alt=\"TikTok use increases by age\" class=\"wp-image-2233\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-use-increases-by-age.png 890w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-use-increases-by-age-300x190.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-use-increases-by-age-768x487.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok use increases by age\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ofcom.org.uk\/news-centre\/2023\/life-online-for-children-and-young-adults-revealed\">Source<\/a><br>TikTok use increases by age<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok use increases by age\" class=\"wp-image-2233\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ofcom.org.uk\/news-centre\/2023\/life-online-for-children-and-young-adults-revealed\">Source<\/a><br>TikTok use increases by age<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok use increases by age\" class=\"wp-image-2233\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ofcom.org.uk\/news-centre\/2023\/life-online-for-children-and-young-adults-revealed\">Source<\/a><br>TikTok use increases by age<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>18. Around<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\"> 63%<\/a> of teens aged 13-17 say they use TikTok, with 58% using it daily and 17% saying they&#8217;re on it almost constantly.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/After-YouTube-TikTok-is-the-top-platform-for-teens.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;438&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;479&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"438\" height=\"479\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/After-YouTube-TikTok-is-the-top-platform-for-teens.png\" alt=\"After YouTube, TikTok is the top platform for teens\" class=\"wp-image-2234\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/After-YouTube-TikTok-is-the-top-platform-for-teens.png 438w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/After-YouTube-TikTok-is-the-top-platform-for-teens-274x300.png 274w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: After YouTube, TikTok is the top platform for teens\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><br>After YouTube, TikTok is the top platform for teens<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"After YouTube, TikTok is the top platform for teens\" class=\"wp-image-2234\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><br>After YouTube, TikTok is the top platform for teens<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"After YouTube, TikTok is the top platform for teens\" class=\"wp-image-2234\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><br>After YouTube, TikTok is the top platform for teens<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>19. In a<a href=\"https:\/\/insights.klarna.com\/shopping-pulse\/\"> Klarna survey<\/a>, TikTok was more popular among Gen Z than <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-stats\/\">Facebook<\/a> in all 18 countries except the Czech Republic. Marketers targeting Gen Z should consider shifting their ad budgets to TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Ads Performance Stats<\/h2>\n\n\n\n<p>The potential to go viral overnight has motivated many brands to invest in TikTok ads.&nbsp;<\/p>\n\n\n\n<p>Companies are willing to pay up to $50,000 per day for a brand takeover, guaranteeing 5 million impressions on TikTok.&nbsp;<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>While TikTok ads are generally more expensive than those on Facebook or Instagram, they deliver impressive results.<\/p>\n\n\n\n<p>Here are key TikTok advertising stats that highlight the effectiveness of TikTok ads:<\/p>\n\n\n\n<p>20. On average, TikTok advertisers earn<a href=\"https:\/\/www.tiktok.com\/business\/en-CA\/blog\/tiktok-works-canada-meta-analysis#:~:text=Put%20differently%2C%20TikTok%20investment%20dollars%20are%20working%20harder%2C%20as%20every%20impression%20generated%20creates%20more%20value%20and%20drives%20more%20sales%2C%20with%20advertisers%20now%20seeing%20an%20average%20return%20of%20%242%20per%20%241%20spent.%C2%B9\"> $2 for every $1<\/a> they spend. The platform\u2019s ad reach extends to about<a href=\"https:\/\/datareportal.com\/essential-tiktok-stats?rq=tiktok#:~:text=These%20latest%20figures,today.\"> 13.6%<\/a> of the world\u2019s population.<\/p>\n\n\n\n<p>21. According to a study,<a href=\"https:\/\/www.statista.com\/statistics\/1284484\/social-media-platforms-highest-return-on-investment\"> 24%<\/a> of marketers say TikTok delivers the <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">highest return on investment (ROI)<\/a> compared to other social platforms.<\/p>\n\n\n\n<p>22. Over half (<a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\">50.1%<\/a>) of marketers believe TikTok is the most profitable social media platform for <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencer marketing<\/a> using short-form video. Instagram Reels is second, with 29.9%, and YouTube Shorts is third at 12%.<\/p>\n\n\n\n<p>23. A survey of <a href=\"https:\/\/keywordseverywhere.com\/blog\/business-trends-stats\/\">small business owners found<\/a> that<a href=\"https:\/\/www.capterra.com\/resources\/tiktok-marketing\/\"> 51%<\/a> of those advertising on TikTok reported a positive ROI. Additionally, 45% of brands running paid ads are breaking even on their ad spend.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Small-businesses-get-more-engagement-on-TikTok-than-other-channels.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;927&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;743&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"743\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Small-businesses-get-more-engagement-on-TikTok-than-other-channels.png\" alt=\"Small businesses get more engagement on TikTok than other channels\" class=\"wp-image-2235\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Small-businesses-get-more-engagement-on-TikTok-than-other-channels.png 927w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Small-businesses-get-more-engagement-on-TikTok-than-other-channels-300x240.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Small-businesses-get-more-engagement-on-TikTok-than-other-channels-768x616.png 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Small businesses get more engagement on TikTok than other channels\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.capterra.com\/resources\/tiktok-marketing\/\">Source<\/a><br>Small businesses get more engagement on TikTok than other channels<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Small businesses get more engagement on TikTok than other channels\" class=\"wp-image-2235\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.capterra.com\/resources\/tiktok-marketing\/\">Source<\/a><br>Small businesses get more engagement on TikTok than other channels<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Small businesses get more engagement on TikTok than other channels\" class=\"wp-image-2235\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.capterra.com\/resources\/tiktok-marketing\/\">Source<\/a><br>Small businesses get more engagement on TikTok than other channels<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>24. TikTok&#8217;s ad reach for adults aged 18 and older is<a href=\"https:\/\/datareportal.com\/reports\/digital-2024-july-global-statshot\"> 1.604 billion<\/a>, which is 3 billion more than Instagram&#8217;s potential reach.<\/p>\n\n\n\n<p>25. TikTok\u2019s ad rates are increasing at a rate of<a href=\"https:\/\/www.guptamedia.com\/insights\/tiktok-ads-cost\"> 12.28%<\/a> each year\u2014almost twice as fast as Meta\u2019s ad rate growth. According to Gupta Media, ad costs peak around <a href=\"https:\/\/keywordseverywhere.com\/blog\/holiday-marketing-stats\/\">Black Friday and Cyber Monday<\/a> and are lowest in January.<\/p>\n\n\n\n<p>26. Wednesday tends to be the most expensive day to run ads on TikTok, with a<a href=\"https:\/\/www.guptamedia.com\/insights\/tiktok-ads-cost\"> $3.43<\/a> CPM. December is the priciest month overall, with CPM averaging $4.15.<\/p>\n\n\n\n<p>27. TikTok offers<a href=\"https:\/\/www.socialpilot.co\/tiktok-marketing\/tiktok-statistics\"> five ad tiers<\/a> for big brands, with a branded hashtag challenge costing around $150,000 per day.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-types-and-price.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1365&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"700\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-types-and-price.png\" alt=\"TikTok ad types and price\" class=\"wp-image-2236\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-types-and-price.png 1365w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-types-and-price-300x154.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-types-and-price-1024x525.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-types-and-price-768x394.png 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok ad types and price\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hive.app\/blog\/using-tiktok-ads-to-grow-your-ecommerce\">Source<\/a><br>TikTok ad types and price<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok ad types and price\" class=\"wp-image-2236\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hive.app\/blog\/using-tiktok-ads-to-grow-your-ecommerce\">Source<\/a><br>TikTok ad types and price<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok ad types and price\" class=\"wp-image-2236\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hive.app\/blog\/using-tiktok-ads-to-grow-your-ecommerce\">Source<\/a><br>TikTok ad types and price<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>28. <a href=\"https:\/\/www.socialpilot.co\/tiktok-marketing\/tiktok-statistics\">61%<\/a> of TikTok users say they\u2019re more likely to buy from companies they see advertised on the platform, and 63% consider themselves brand-conscious.<\/p>\n\n\n\n<p>29. <a href=\"https:\/\/www.tiktok.com\/business\/en\/insights#:~:text=After%20viewing%20a%20Dynamic%20Showcase%20Ad%20on%20TikTok%2C%2074%25%20of%20Gen%20Z%20weekly%20TikTok%20users%20would%20seek%20more%20information%20on%20the%20advertised%20product.\">74%<\/a> of weekly Gen Z TikTok users are more likely to seek out more information after seeing an ad for a product.<\/p>\n\n\n\n<p>30. Hashtag challenges on TikTok can generate creator content that often<a href=\"https:\/\/www.socialpilot.co\/tiktok-marketing\/tiktok-statistics\"> doubles<\/a> the return on a campaign.<\/p>\n\n\n\n<p>31. In 2024, the cost of a <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-hashtag-generator\/\">branded hashtag<\/a> challenge on TikTok starts at approx<a href=\"https:\/\/www.socialpilot.co\/tiktok-marketing\/tiktok-statistics\"> $150,000<\/a> for a six-day promotion.<\/p>\n\n\n\n<p>32. Ad campaigns aimed at increasing video views typically have the highest investment, averaging<a href=\"https:\/\/metricool.com\/tiktok-ads-study\/?_gl=1*106eqnz*_up*MQ..*_ga*MjAwNTkyMDk1NC4xNzMzMjA4MTIz*_ga_XNWPVKYTBS*MTczMzIwODEyMi4xLjAuMTczMzIwODEyMi4wLjAuMTAzNjcyNzg5NA..\"> $2,537.94<\/a> per campaign, and these campaigns also get the most impressions.<\/p>\n\n\n\n<p>33. <a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">55%<\/a> of TikTok users say they\u2019ve made an impulse purchase after seeing something on the app. This is higher than Instagram (46%), Facebook (45%), and X\/Twitter (43%).<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Share-of-social-users-who-made-impulse-purchases.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;720&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;464&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"464\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Share-of-social-users-who-made-impulse-purchases.png\" alt=\"Share of social users who made impulse purchases\" class=\"wp-image-2237\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Share-of-social-users-who-made-impulse-purchases.png 720w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Share-of-social-users-who-made-impulse-purchases-300x193.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Share of social users who made impulse purchases\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><br>Share of social users who made impulse purchases<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Share of social users who made impulse purchases\" class=\"wp-image-2237\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><br>Share of social users who made impulse purchases<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Share of social users who made impulse purchases\" class=\"wp-image-2237\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><br>Share of social users who made impulse purchases<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>34. <a href=\"https:\/\/www.tiktok.com\/business\/en-GB\/blog\/tiktok-works-driving-business-impact\">92%<\/a> of TikTok users take some action after watching a video, and 37% have purchased something they discovered on the platform.<\/p>\n\n\n\n<p>35. Consumers feel a stronger connection to brands they engage with on TikTok.<a href=\"https:\/\/www.tiktok.com\/business\/en\/trends-whats-next\"> 41%<\/a> trust a brand more after seeing an ad, and 31% are more likely to be loyal to a brand after seeing their ad on TikTok.<\/p>\n\n\n\n<p>36. This year, TikTok is projected to account for<a href=\"https:\/\/forecasts-na1.emarketer.com\/5e4c6b5ec56a401090de843e\/6243d8956eb6f904249bd064\"> 3.4%<\/a> of the total U.S. digital ad market, 2.7% of the total media ad market, and 12% of the total <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">social media ad market<\/a>.<\/p>\n\n\n\n<p>37. With these impressive results, it\u2019s no surprise that<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\"> 56%<\/a> of advertisers plan to increase their investment in TikTok ads and content\u2014more than any other social platform.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Marketers-using-TikTok-will-increase-their-investment-in-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;906&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;543&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"543\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Marketers-using-TikTok-will-increase-their-investment-in-2024.png\" alt=\"Marketers using TikTok will increase their investment in 2024\" class=\"wp-image-2238\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Marketers-using-TikTok-will-increase-their-investment-in-2024.png 906w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Marketers-using-TikTok-will-increase-their-investment-in-2024-300x180.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Marketers-using-TikTok-will-increase-their-investment-in-2024-768x460.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Marketers using TikTok will increase their investment in 2024\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\">Source<\/a><br>Marketers using TikTok will increase their investment in 2024<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Marketers using TikTok will increase their investment in 2024\" class=\"wp-image-2238\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\">Source<\/a><br>Marketers using TikTok will increase their investment in 2024<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Marketers using TikTok will increase their investment in 2024\" class=\"wp-image-2238\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\">Source<\/a><br>Marketers using TikTok will increase their investment in 2024<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Ad Costs Stats<\/h2>\n\n\n\n<p>TikTok advertising is growing rapidly as the platform expands and introduces exciting new features.&nbsp;<\/p>\n\n\n\n<p>In the last few months, it has become an even more attractive choice for advertisers, especially with <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-advertising-stats\/\">Facebook\u2019s ad performance<\/a> taking a hit after the iOS 14 update.<\/p>\n\n\n\n<p>As a result, many businesses are now turning to TikTok to connect with their target audience.&nbsp;<\/p>\n\n\n\n<p>But what does it actually cost to reach those users?<\/p>\n\n\n\n<p>Here are some key TikTok advertising stats that highlight important benchmarks like CPC, CTR, CPM, and more!<\/p>\n\n\n\n<p>38. TikTok ads boast a Click-Through Rate (CTR) of<a href=\"https:\/\/megadigital.ai\/en\/blog\/tiktok-ad-benchmarks\/\"> 0.84%<\/a>, higher than Facebook (0.72%) and Instagram (0.59%).<\/p>\n\n\n\n<p>39. The <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-check-keyword-cpc-using-keywords-everywhere-and-google-analytics\/\">Cost Per Click (CPC)<\/a> on TikTok is<a href=\"https:\/\/megadigital.ai\/en\/blog\/tiktok-ad-benchmarks\/\"> $1<\/a>, which is much lower than Facebook ($1.72) and Instagram ($3.56).<\/p>\n\n\n\n<p>40. The Cost Per Mille (CPM), or the cost for 1,000 impressions, on TikTok is<a href=\"https:\/\/megadigital.ai\/en\/blog\/tiktok-ad-benchmarks\/\"> $10<\/a>, which is slightly more than Facebook ($7.19) and Instagram ($7.91).<\/p>\n\n\n\n<p>41. The <a href=\"https:\/\/keywordseverywhere.com\/blog\/conversion-rate-optimization-stats\/\">conversion rate (CVR)<\/a> on TikTok is<a href=\"https:\/\/megadigital.ai\/en\/blog\/tiktok-ad-benchmarks\/\"> 0.46%<\/a>, which is a bit lower than Facebook&#8217;s (0.9%) and Instagram&#8217;s (0.77%).<\/p>\n\n\n\n<p>42. TikTok delivers a Return on Ad Spend (<a href=\"https:\/\/megadigital.ai\/en\/blog\/tiktok-ad-benchmarks\/\">ROAS<\/a>) of 1.67, which is higher than Facebook (1.59) and Instagram (1.61).<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Conversion-Funnel.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;871&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"618\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Conversion-Funnel.png\" alt=\"TikTok Conversion Funnel\" class=\"wp-image-2239\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Conversion-Funnel.png 871w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Conversion-Funnel-300x213.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-Conversion-Funnel-768x545.png 768w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok Conversion Funnel\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/megadigital.ai\/en\/blog\/tiktok-ad-benchmarks\/\">Source<\/a><br>TikTok Conversion Funnel<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok Conversion Funnel\" class=\"wp-image-2239\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/megadigital.ai\/en\/blog\/tiktok-ad-benchmarks\/\">Source<\/a><br>TikTok Conversion Funnel<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok Conversion Funnel\" class=\"wp-image-2239\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/megadigital.ai\/en\/blog\/tiktok-ad-benchmarks\/\">Source<\/a><br>TikTok Conversion Funnel<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Engagement Stats<\/h2>\n\n\n\n<p>Engagement is basically any action that a user takes, like watching a video, liking, sharing, or commenting on a post.&nbsp;<\/p>\n\n\n\n<p>So, how engaging is TikTok? What are the engagement rates for different industries on TikTok?<\/p>\n\n\n\n<p>These TikTok advertising statistics will give you the answer.<\/p>\n\n\n\n<p>43. TikTok ranks first for the <a href=\"https:\/\/keywordseverywhere.com\/blog\/top-social-media-platforms-stats\/\">most engaging social media platform<\/a>, with an impressive average engagement rate of<a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-benchmarks\/\"> 2.65%<\/a> (by followers). While this might not sound like much, it&#8217;s far higher than other platforms. For example, <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-engagement-metrics\/\">Instagram&#8217;s average engagement<\/a> rate is just 0.70%, and <a href=\"https:\/\/keywordseverywhere.com\/blog\/x-user-stats\/\">Twitter (X) lags<\/a> behind with only 0.05%.<\/p>\n\n\n\n<p>44. TikTok accounts with more than one million followers boast an engagement rate of<a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\"> 10.53%<\/a>, which is significantly higher than Instagram&#8217;s 0.95% for accounts with the same follower count.<\/p>\n\n\n\n<p>45. Accounts with 1,000 to 5,000 followers on TikTok experience an engagement rate of<a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\"> 15.04%<\/a>, while Instagram accounts under 5,000 followers have an engagement rate of 4.21%.<\/p>\n\n\n\n<p>46. Smaller accounts with fewer than 50K followers average around<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\"> 3%<\/a> engagement, while larger accounts with more than 1 million followers see an engagement rate of just under<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\"> 2%<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-engagement-rate-by-follower.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1106&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"618\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-engagement-rate-by-follower.png\" alt=\"TikTok engagement rate by follower\" class=\"wp-image-2240\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-engagement-rate-by-follower.png 1106w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-engagement-rate-by-follower-300x168.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-engagement-rate-by-follower-1024x572.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-engagement-rate-by-follower-768x429.png 768w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok engagement rate by follower\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\">Source<\/a><br>TikTok engagement rate by follower<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok engagement rate by follower\" class=\"wp-image-2240\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\">Source<\/a><br>TikTok engagement rate by follower<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok engagement rate by follower\" class=\"wp-image-2240\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\">Source<\/a><br>TikTok engagement rate by follower<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>47. Gen Z users on TikTok are<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/insights\"> 1.2 times<\/a> more likely to interact with a brand during their <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-shopping-stats\/\">shopping journey<\/a> compared to other social media platforms.<\/p>\n\n\n\n<p>48. TikTok ads that use an intriguing narrative structure hold viewers&#8217; attention for<a href=\"https:\/\/www.tiktok.com\/business\/en\/trends-whats-next#6z0T0xDDNYAGs4b1MsJxnT\"> 1.4 times<\/a> longer. The key to this is creating curiosity, which brands should focus on in their campaigns.<\/p>\n\n\n\n<p>49. On average, brands on TikTok see an engagement rate of<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\"> 2.6%<\/a> per video. About 20% of brands achieve an engagement rate of 8% or higher.<\/p>\n\n\n\n<p>50. The highest engagement per view comes from sports teams (9.2%), followed by non-profits (5.2%), influencers (4.9%), alcoholic beverage brands (4.3%), and higher education institutions (4.1%), according to<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\"> RivalIQ&#8217;s 2024 TikTok Benchmark Report<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-number-of-engagements-per-view-by-industry.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1107&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1107\" height=\"618\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-number-of-engagements-per-view-by-industry.png\" alt=\"TikTok number of engagements per view by industry\" class=\"wp-image-2241\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-number-of-engagements-per-view-by-industry.png 1107w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-number-of-engagements-per-view-by-industry-300x167.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-number-of-engagements-per-view-by-industry-1024x572.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-number-of-engagements-per-view-by-industry-768x429.png 768w\" sizes=\"(max-width: 1107px) 100vw, 1107px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok number of engagements per view by industry\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><br>TikTok number of engagements per view by industry<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok number of engagements per view by industry\" class=\"wp-image-2241\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><br>TikTok number of engagements per view by industry<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok number of engagements per view by industry\" class=\"wp-image-2241\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><br>TikTok number of engagements per view by industry<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>51. Higher education and sports teams lead the way for engagement rates, far outperforming other industries, with food and beverage brands also performing well with an average engagement rate of<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\"> 4%<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-average-engagements-per-follower-on-a-per-video-basis.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1106&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"618\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-average-engagements-per-follower-on-a-per-video-basis.png\" alt=\"TikTok average engagements per follower on a per video basis\" class=\"wp-image-2242\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-average-engagements-per-follower-on-a-per-video-basis.png 1106w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-average-engagements-per-follower-on-a-per-video-basis-300x168.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-average-engagements-per-follower-on-a-per-video-basis-1024x572.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-average-engagements-per-follower-on-a-per-video-basis-768x429.png 768w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok average engagements per follower on a per video basis\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\">Source<\/a><br>TikTok average engagements per follower on a per video basis<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok average engagements per follower on a per video basis\" class=\"wp-image-2242\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\">Source<\/a><br>TikTok average engagements per follower on a per video basis<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok average engagements per follower on a per video basis\" class=\"wp-image-2242\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\">Source<\/a><br>TikTok average engagements per follower on a per video basis<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>52. The hashtag #fyp (For You Page) holds the title for the <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-hashtag-generator\/\">most used hashtag<\/a> on TikTok, with over<a href=\"https:\/\/www.statista.com\/statistics\/1299851\/tiktok-top-hashtags-by-post-views\/\"> 55 trillion<\/a> views as of January 2024. \u201cFor You\u201d follows in second place with approximately 31.7 trillion views.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Ads Best Practices Stats<\/h2>\n\n\n\n<p>If you&#8217;re running TikTok ads, you\u2019re probably wondering how to get the best results.&nbsp;<\/p>\n\n\n\n<p>The good news?&nbsp;<\/p>\n\n\n\n<p>You don\u2019t have to figure it out alone. Plenty of research, including insights from TikTok itself, highlights proven strategies for <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">effective advertising<\/a> on the platform.<\/p>\n\n\n\n<p>Here are TikTok advertising stats that reveal the best practices you should follow:<\/p>\n\n\n\n<p>53. TikTok users are<a href=\"https:\/\/www.tiktok.com\/business\/en\/trends-whats-next?redirected=1\"> 1.8x<\/a> more likely to discover new and interesting topics they didn\u2019t know they liked. For brands, this means TikTok is a powerful platform to reach fresh audiences who haven\u2019t yet been exposed to their products or services.<\/p>\n\n\n\n<p>54. A TikTok for Business article revealed that<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/reaching-women-bold-active-authentic\"> 67%<\/a> of women on the platform rely on creator recommendations when deciding what to buy. Partnering with creators can help brands expand their reach and boost sales.<\/p>\n\n\n\n<p>55. When it comes to video format, TikTok\u2019s vertical feed is key. Videos shot in a vertical orientation get<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/data-driven-tips-make-organic-content-stand-out\"> 40.1%<\/a> more impressions than square or horizontal ones.<\/p>\n\n\n\n<p>56. Nano-influencers (those with 1,000 to 10,000 followers) had an impressive average engagement rate of<a href=\"https:\/\/www.statista.com\/statistics\/1251099\/engagement-rate-tiktok-influencers-worldwide\/\"> 11.97%<\/a> in 2023. For brands, collaborating with these smaller influencers offers a cost-effective way to connect with highly engaged audiences.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Engagement-rate-of-TikTok-influencers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;749&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;452&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"452\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Engagement-rate-of-TikTok-influencers.png\" alt=\"Engagement rate of TikTok influencers\" class=\"wp-image-2243\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Engagement-rate-of-TikTok-influencers.png 749w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Engagement-rate-of-TikTok-influencers-300x181.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Engagement rate of TikTok influencers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1251099\/engagement-rate-tiktok-influencers-worldwide\/\">Source<\/a><br>Engagement rate of TikTok influencers<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Engagement rate of TikTok influencers\" class=\"wp-image-2243\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1251099\/engagement-rate-tiktok-influencers-worldwide\/\">Source<\/a><br>Engagement rate of TikTok influencers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Engagement rate of TikTok influencers\" class=\"wp-image-2243\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1251099\/engagement-rate-tiktok-influencers-worldwide\/\">Source<\/a><br>Engagement rate of TikTok influencers<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>57. Variety matters! Videos with visually engaging setups\u2014like B-roll and smooth transitions\u2014get over<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/creative-best-practices-top-performing-ads\"> 40%<\/a> more impressions. For brands, this is even more critical: 99% of top-performing <a href=\"https:\/\/keywordseverywhere.com\/blog\/ecommerce-stats\/\">e-commerce<\/a> videos on TikTok use multiple settings and angles.<\/p>\n\n\n\n<p>58. TikTok thrives on audio\u2014about<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/creative-best-practices-top-performing-ads\"> 93%<\/a> of top-performing videos include music or sound clips. And for viewers catching up during quiet moments, captions are a must.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Trends and Forecast<\/h2>\n\n\n\n<p>Finally we\u2019ll dive into key TikTok advertising stats and trends that highlighst the <a href=\"https:\/\/keywordseverywhere.com\/advertising-stats.html\">future of advertising<\/a> on the platform.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re considering TikTok as a long-term part of your advertising strategy, these insights are essential for you:<\/p>\n\n\n\n<p>59. TikTok\u2019s ad revenue is growing fast. It\u2019s expected to jump from $2 billion in 2020 to an incredible<a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\"> $54 billion<\/a> by 2027, even though growth rates are starting to slow down.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-revenue-2020-2027.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1214&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;615&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"615\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-revenue-2020-2027.png\" alt=\"TikTok ad revenue 2020-2027\" class=\"wp-image-2244\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-revenue-2020-2027.png 1214w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-revenue-2020-2027-300x152.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-revenue-2020-2027-1024x519.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/TikTok-ad-revenue-2020-2027-768x389.png 768w\" sizes=\"(max-width: 1214px) 100vw, 1214px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok ad revenue 2020-2027\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\">Source<\/a><br>TikTok ad revenue 2020-2027<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok ad revenue 2020-2027\" class=\"wp-image-2244\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\">Source<\/a><br>TikTok ad revenue 2020-2027<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok ad revenue 2020-2027\" class=\"wp-image-2244\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-ad-revenue\">Source<\/a><br>TikTok ad revenue 2020-2027<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>60. In the U.S. alone, TikTok\u2019s ad revenue is about to hit<a href=\"https:\/\/forecasts-na1.emarketer.com\/5e4c6b5ec56a401090de843e\/6243d8956eb6f904249bd064\"> $10.42 billion<\/a> in 2024, a 38% increase from 2023. By 2026, that number could rise to $15.26 billion.<\/p>\n\n\n\n<p>61. TikTok is also making more money per user in the U.S. Ad revenue per user is projected to grow by<a href=\"https:\/\/forecasts-na1.emarketer.com\/5e4c6b5ec56a401090de843e\/6243dae26eb6f904249bd072\"> 31.1%<\/a> this year, reaching $96.71, and climb even higher to $130.31 by 2026.<\/p>\n\n\n\n<p>62. TikTok\u2019s user base is still growing and is expected to keep expanding until at least 2029, although at a slower pace. By 2025, the platform is projected to have<a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-tiktok\"> 2.14 billion<\/a> users worldwide, with slower annual growth taking the total to 2.35 billion by 2029.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-TikTok-users-worldwide-2018-2029.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1213&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;614&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1213\" height=\"614\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-TikTok-users-worldwide-2018-2029.png\" alt=\"Number of TikTok users worldwide (2018-2029)\" class=\"wp-image-2245\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-TikTok-users-worldwide-2018-2029.png 1213w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-TikTok-users-worldwide-2018-2029-300x152.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-TikTok-users-worldwide-2018-2029-1024x518.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-TikTok-users-worldwide-2018-2029-768x389.png 768w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Number of TikTok users worldwide (2018-2029)\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-tiktok\">Source<\/a><br>Number of TikTok users worldwide (2018-2029)<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of TikTok users worldwide (2018-2029)\" class=\"wp-image-2245\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-tiktok\">Source<\/a><br>Number of TikTok users worldwide (2018-2029)<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of TikTok users worldwide (2018-2029)\" class=\"wp-image-2245\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-tiktok\">Source<\/a><br>Number of TikTok users worldwide (2018-2029)<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>63. By 2025, TikTok is expected to<a href=\"https:\/\/www.emarketer.com\/content\/tiktok-will-pass-facebook-use#:~:text=TikTok%20will%20beat%20Facebook%20in%20time%20spent%20in%202025%2C%20with%20US%20adults%20spending%20over%205.19%20billion%20total%20minutes%20per%20day%20on%20the%20platform%2C\"> surpass Facebook<\/a> in the amount of time users spend on the platform. More time spent means more chances for your brand to connect with your audience.<\/p>\n\n\n\n<p>64. Almost half of <a href=\"https:\/\/keywordseverywhere.com\/blog\/gen-z-stats\/\">Gen Z users<\/a> (<a href=\"https:\/\/www.statista.com\/statistics\/1417537\/social-commerce-platforms-product-purchases-generation\/\">48%<\/a>) shop on TikTok, and this generation\u2019s buying power is massive. By 2030, Gen Z will become the wealthiest generation ever, with<a href=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/NIQ_SpendZ-Report-_LINKS.pdf\"> $12 trillion<\/a> in spending power\u2014surpassing baby boomers by 2029. This makes TikTok a huge opportunity for brands to tap into a growing and influential audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>TikTok has completely changed how businesses connect with people online.&nbsp;<\/p>\n\n\n\n<p>It\u2019s one of the most engaging platforms out there, with over 1.6 billion adults in its ad reach and a strong hold on Gen Z, who are shaping the future of shopping and trends.<\/p>\n\n\n\n<p>From fun hashtag challenges to partnerships with influencers, TikTok offers creative ways for brands to stand out.&nbsp;<\/p>\n\n\n\n<p>These TikTok advertising stats prove it: Ads on this platform drive impressive results, whether it\u2019s about driving impulse purchases or building trust with audiences.&nbsp;<\/p>\n\n\n\n<p>As ad costs rise, TikTok remains a goldmine for marketers who want to grow their brand and connect with new audiences.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not already using TikTok for your <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/marketing\">marketing strategy<\/a>, now\u2019s the best time to jump in and start creating.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get the most out of your TikTok ads. Explore powerful advertising stats and learn how to create campaigns that connect with your audience.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2201"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=2201"}],"version-history":[{"count":9,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2201\/revisions"}],"predecessor-version":[{"id":4121,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/2201\/revisions\/4121"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=2201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=2201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=2201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}