{"id":1839,"date":"2024-10-10T11:30:20","date_gmt":"2024-10-10T11:30:20","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=1839"},"modified":"2025-09-23T05:46:18","modified_gmt":"2025-09-23T05:46:18","slug":"tiktok-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/tiktok-stats\/","title":{"rendered":"71 Powerful TikTok Stats For 2025 &amp; Beyond"},"content":{"rendered":"\n<p>If you ask most young people, they probably have TikTok on their phones. TikTok is an exciting platform for brands to use to reach more customers and connect with users. Its unique format grabs attention quickly, showing short videos that you can swipe through.&nbsp;<\/p>\n\n\n\n<p>The algorithm learns what you like and then shows you the most relevant content. TikTok also allows brands to run ads between videos, acting as a paid media platform.&nbsp;<\/p>\n\n\n\n<p>Since its launch, many businesses have used TikTok to increase sales. But many have failed as well. To be successful on TikTok, you need to understand all important numbers.&nbsp;<\/p>\n\n\n\n<p>Today we&#8217;re sharing the list of freshest and most important TikTok stats that will help you understand this platform better.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Top-TikTok-Stats-For-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Top-TikTok-Stats-For-2025.png\" alt=\"Top TikTok Stats For 2025\" class=\"wp-image-3902\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Top-TikTok-Stats-For-2025.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Top-TikTok-Stats-For-2025-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Top-TikTok-Stats-For-2025-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Top-TikTok-Stats-For-2025-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Top-TikTok-Stats-For-2025-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top TikTok Stats For 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top TikTok Stats For 2025<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top TikTok Stats For 2025\" class=\"wp-image-3902\" \/><figcaption class=\"wp-element-caption\">Top TikTok Stats For 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top TikTok Stats For 2025\" class=\"wp-image-3902\" \/><figcaption class=\"wp-element-caption\">Top TikTok Stats For 2025<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">General TikTok Stats<\/h2>\n\n\n\n<p>TikTok\u2019s rise from a growing app to a social media giant has been incredible. With more than 1 billion monthly users worldwide, it\u2019s still one of the most popular and engaging platforms out there.&nbsp;<\/p>\n\n\n\n<p>As <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/tiktok\">TikTok<\/a> continues to be a go-to place for discovering new things, knowing the key TikTok stats is more important than ever. Now let\u2019s take a look at some of the main numbers:&nbsp;<\/p>\n\n\n\n<p>1. As of July 2025, TikTok has an impressive <a href=\"https:\/\/explodingtopics.com\/blog\/tiktok-demographics\">1.94 billion<\/a> monthly active users worldwide, according to estimates from Exploding Topics. It first hit the<a href=\"https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok\"> 1 billion<\/a> mark back in September 2021, as announced by its parent company, ByteDance.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-monthly-active-users-worldwide-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;763&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;581&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"581\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-monthly-active-users-worldwide-2024.png\" alt=\"TikTok monthly active users worldwide (2024)\" class=\"wp-image-1842\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-monthly-active-users-worldwide-2024.png 763w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-monthly-active-users-worldwide-2024-300x228.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok monthly active users worldwide (2024)\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok monthly active users worldwide (2024)<br><a href=\"https:\/\/backlinko.com\/tiktok-users\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok monthly active users worldwide (2024)\" class=\"wp-image-1842\" \/><figcaption class=\"wp-element-caption\">TikTok monthly active users worldwide (2024)<br><a href=\"https:\/\/backlinko.com\/tiktok-users\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok monthly active users worldwide (2024)\" class=\"wp-image-1842\" \/><figcaption class=\"wp-element-caption\">TikTok monthly active users worldwide (2024)<br><a href=\"https:\/\/backlinko.com\/tiktok-users\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>2. Of the<a href=\"https:\/\/backlinko.com\/tiktok-users\"> 3.96 billion<\/a> people using social media every month, 26.26% are on TikTok at least once a month. When looking at global internet users, which total 5.4 billion, 19.26% are active on TikTok monthly.<\/p>\n\n\n\n<p>3.TikTok was the most downloaded entertainment app globally, with<a href=\"https:\/\/www.statista.com\/statistics\/1285024\/top-downloaded-entertainment-apps-worldwide\/\"> 672 million<\/a> downloads. To compare, Netflix came in second with 165 million, and <a href=\"https:\/\/keywordseverywhere.com\/blog\/youtube-stats\/\">YouTube<\/a> had 154 million downloads worldwide.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Top-entertainment-and-video-streaming-apps-globally-in-2022-ranked-by-downloads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;708&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;465&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"465\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Top-entertainment-and-video-streaming-apps-globally-in-2022-ranked-by-downloads.png\" alt=\"Top entertainment and video streaming apps globally in 2022, ranked by downloads\" class=\"wp-image-1843\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Top-entertainment-and-video-streaming-apps-globally-in-2022-ranked-by-downloads.png 708w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Top-entertainment-and-video-streaming-apps-globally-in-2022-ranked-by-downloads-300x197.png 300w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top entertainment and video streaming apps globally in 2022, ranked by downloads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top entertainment and video streaming apps globally in 2022, ranked by downloads<br><a href=\"https:\/\/www.statista.com\/statistics\/1285024\/top-downloaded-entertainment-apps-worldwide\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top entertainment and video streaming apps globally in 2022, ranked by downloads\" class=\"wp-image-1843\" \/><figcaption class=\"wp-element-caption\">Top entertainment and video streaming apps globally in 2022, ranked by downloads<br><a href=\"https:\/\/www.statista.com\/statistics\/1285024\/top-downloaded-entertainment-apps-worldwide\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top entertainment and video streaming apps globally in 2022, ranked by downloads\" class=\"wp-image-1843\" \/><figcaption class=\"wp-element-caption\">Top entertainment and video streaming apps globally in 2022, ranked by downloads<br><a href=\"https:\/\/www.statista.com\/statistics\/1285024\/top-downloaded-entertainment-apps-worldwide\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>4. When it comes to content, &#8220;entertainment&#8221; is the most popular category on TikTok, racking up a massive<a href=\"https:\/\/www.statista.com\/statistics\/1130988\/most-popular-categories-tiktok-worldwide-hashtag-views\/\"> 535 billion<\/a> hashtag views, according to Statista. Other top categories include dance, pranks, fitness\/sports, and home renovations\/DIY.<\/p>\n\n\n\n<p>5. TikTok stands as the 5th <a href=\"https:\/\/keywordseverywhere.com\/blog\/top-social-media-platforms-stats\/\">most popular social media platform<\/a> globally, trailing <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-stats\/\">Facebook<\/a>, <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/youtube\">YouTube<\/a>, WhatsApp, and <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-stats\/\">Instagram<\/a>. It competes with platforms like Snapchat, Meta\u2019s offerings, BeReal, and more.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-popular-social-networks-globally-as-of-April-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;724&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;465&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"465\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-popular-social-networks-globally-as-of-April-2024.png\" alt=\"Most popular social networks globally as of April 2024\" class=\"wp-image-1844\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-popular-social-networks-globally-as-of-April-2024.png 724w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-popular-social-networks-globally-as-of-April-2024-300x193.png 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most popular social networks globally as of April 2024\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular social networks globally as of April 2024<br><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular social networks globally as of April 2024\" class=\"wp-image-1844\" \/><figcaption class=\"wp-element-caption\">Most popular social networks globally as of April 2024<br><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular social networks globally as of April 2024\" class=\"wp-image-1844\" \/><figcaption class=\"wp-element-caption\">Most popular social networks globally as of April 2024<br><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>6. In 2024, TikTok was valued at a staggering<a href=\"https:\/\/www.statista.com\/statistics\/1324424\/tiktok-brand-value\/\"> $84.2 billion<\/a> USD, reflecting its massive success. ByteDance, the company behind TikTok, had an impressive valuation of about $200 billion USD in April 2023.<\/p>\n\n\n\n<p>7. Khaby Lame holds the crown as TikTok\u2019s biggest creator, boasting<a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_most-followed_TikTok_accounts\"> 162.9 million<\/a> followers, famous for his videos where he humorously mocks life hacks.<\/p>\n\n\n\n<p>8. TikTok\u2019s website,<a href=\"http:\/\/www.tiktok.com\"> www.tiktok.com<\/a>, pulls in 145.29 million <a href=\"https:\/\/keywordseverywhere.com\/blog\/website-traffic-checker\/\">organic visitors each month<\/a> and ranks for 57.08 million keywords, according to Keywords Everywhere.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-TikTok.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;677&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;425&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"425\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-TikTok.png\" alt=\"Keywords Everywhere data for TikTok\" class=\"wp-image-1845\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-TikTok.png 677w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-TikTok-300x188.png 300w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for TikTok\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for TikTok<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for TikTok\" class=\"wp-image-1845\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for TikTok<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for TikTok\" class=\"wp-image-1845\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for TikTok<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok User &amp; Demographic Stats<\/h2>\n\n\n\n<p>While TikTok is doing really well, some brands are still unsure if it\u2019s worth including the platform in their video marketing strategy.<\/p>\n\n\n\n<p>A big factor in making this choice is figuring out if your target audience is using TikTok.&nbsp;<\/p>\n\n\n\n<p>Fortunately, TikTok stats provide insights into the demographics of its largest user base, making it easier to decide.<\/p>\n\n\n\n<p>9. As of July 2024, Indonesia had the largest TikTok audience, boasting nearly<a href=\"https:\/\/www.statista.com\/statistics\/1299807\/number-of-monthly-unique-tiktok-users\/\"> 157.6 million<\/a> users engaging with the app. The United States followed with about 120.5 million TikTok users, while Brazil came in third, with almost 105.3 million users watching short videos.<\/p>\n\n\n\n<p>10. According to survey data from the Pew Research Center,<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\"> 62%<\/a> of US adults aged 18-29 say they use TikTok. This is followed by 39% of those aged 30-49, 24% of adults aged 50-64, and 10% of those 65 and older. If your target market includes adults between 18 and 49, <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">advertising on TikTok<\/a> could yield significant results.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/One-third-of-U.S.-adults-including-most-adults-under-30-are-active-on-TikTok.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;335&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;381&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"335\" height=\"381\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/One-third-of-U.S.-adults-including-most-adults-under-30-are-active-on-TikTok.png\" alt=\"One-third of U.S. adults, including most adults under 30, are active on TikTok\" class=\"wp-image-1846\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/One-third-of-U.S.-adults-including-most-adults-under-30-are-active-on-TikTok.png 335w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/One-third-of-U.S.-adults-including-most-adults-under-30-are-active-on-TikTok-264x300.png 264w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: One-third of U.S. adults, including most adults under 30, are active on TikTok\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">One-third of U.S. adults, including most adults under 30, are active on TikTok<br><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"One-third of U.S. adults, including most adults under 30, are active on TikTok\" class=\"wp-image-1846\" \/><figcaption class=\"wp-element-caption\">One-third of U.S. adults, including most adults under 30, are active on TikTok<br><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"One-third of U.S. adults, including most adults under 30, are active on TikTok\" class=\"wp-image-1846\" \/><figcaption class=\"wp-element-caption\">One-third of U.S. adults, including most adults under 30, are active on TikTok<br><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>11. As of July 2024, around<a href=\"https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\"> 45.2%<\/a> of TikTok users worldwide were women, while men made up 54.8% of the platform&#8217;s total user base.<\/p>\n\n\n\n<p>12. Interestingly, only<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\"> 25%<\/a> of users are responsible for creating 98% of all public <a href=\"https:\/\/keywordseverywhere.com\/blog\/video-marketing-stats\/\">videos on TikTok<\/a>, while the average user rarely posts content, according to the Pew Research Center.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/A-relatively-small-number-of-users-create-most-of-the-content-on-TikTok.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;420&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;508&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"508\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/A-relatively-small-number-of-users-create-most-of-the-content-on-TikTok.png\" alt=\"A relatively small number of users create most of the content on TikTok\" class=\"wp-image-1847\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/A-relatively-small-number-of-users-create-most-of-the-content-on-TikTok.png 420w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/A-relatively-small-number-of-users-create-most-of-the-content-on-TikTok-248x300.png 248w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: A relatively small number of users create most of the content on TikTok\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A relatively small number of users create most of the content on TikTok<br><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"A relatively small number of users create most of the content on TikTok\" class=\"wp-image-1847\" \/><figcaption class=\"wp-element-caption\">A relatively small number of users create most of the content on TikTok<br><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"A relatively small number of users create most of the content on TikTok\" class=\"wp-image-1847\" \/><figcaption class=\"wp-element-caption\">A relatively small number of users create most of the content on TikTok<br><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>13. In the US,<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/04\/03\/6-facts-about-americans-and-tiktok\/\"> 63%<\/a> of teens use TikTok. Among them, over half (58%) use the app daily, and 17% say they are on it almost constantly.<\/p>\n\n\n\n<p>14. TikTok has been growing steadily since it launched, and predictions suggest it could reach<a href=\"https:\/\/www.statista.com\/forecasts\/1142687\/tiktok-users-worldwide\"> 2.2 billion<\/a> users by 2027.<\/p>\n\n\n\n<p>15. TikTok is rapidly becoming the <a href=\"https:\/\/keywordseverywhere.com\/blog\/gen-z-stats\/\">most popular app for Gen Z<\/a>, who now use it more than Instagram, although Snapchat remains their favorite app overall.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-total-U.S.-TikTok-users-by-generation.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;470&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;702&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"702\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-total-U.S.-TikTok-users-by-generation.png\" alt=\"Percentage of total U.S. TikTok users by generation\" class=\"wp-image-1848\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-total-U.S.-TikTok-users-by-generation.png 470w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-total-U.S.-TikTok-users-by-generation-201x300.png 201w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of total U.S. TikTok users by generation\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Percentage of total U.S. TikTok users by generation<br><a href=\"https:\/\/www.emarketer.com\/content\/gen-z-leads-pack-on-snapchat-tiktok\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of total U.S. TikTok users by generation\" class=\"wp-image-1848\" \/><figcaption class=\"wp-element-caption\">Percentage of total U.S. TikTok users by generation<br><a href=\"https:\/\/www.emarketer.com\/content\/gen-z-leads-pack-on-snapchat-tiktok\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of total U.S. TikTok users by generation\" class=\"wp-image-1848\" \/><figcaption class=\"wp-element-caption\">Percentage of total U.S. TikTok users by generation<br><a href=\"https:\/\/www.emarketer.com\/content\/gen-z-leads-pack-on-snapchat-tiktok\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Usage Stats<\/h2>\n\n\n\n<p>How do TikTok\u2019s almost 1.4 billion monthly active users engage with the app, and what are they doing on it? These TikTok stats give us a closer look at what people are up to on the platform.<\/p>\n\n\n\n<p>16. <a href=\"https:\/\/www.pewresearch.org\/journalism\/2024\/06\/12\/how-americans-get-news-on-tiktok-x-facebook-and-instagram\/\">41%<\/a> of TikTok users say that getting news is a big reason they use the app. According to the Pew Research Center, most people getting news on TikTok (82%) are under 50 years old, and there are more women (58%) than men (39%) among them. News users on TikTok are also more likely to identify as Democrats or lean Democratic.<\/p>\n\n\n\n<p>17. In comparison, nearly two-thirds (<a href=\"https:\/\/www.pewresearch.org\/journalism\/2024\/06\/12\/how-americans-get-news-on-tiktok-x-facebook-and-instagram\/\">65%<\/a>) of Twitter (X) users get their news from that platform, while 37% of Facebook users and 33% of Instagram users mention news as a major or minor reason for using those apps.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-report-that-a-major-reason-they-use-the-app-is-to-get-news.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;395&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;762&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"762\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-report-that-a-major-reason-they-use-the-app-is-to-get-news.png\" alt=\"TikTok users report that a major reason they use the app is to get news\" class=\"wp-image-1849\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-report-that-a-major-reason-they-use-the-app-is-to-get-news.png 395w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-report-that-a-major-reason-they-use-the-app-is-to-get-news-156x300.png 156w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok users report that a major reason they use the app is to get news\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok users report that a major reason they use the app is to get news<br><a href=\"https:\/\/www.pewresearch.org\/journalism\/2024\/06\/12\/how-americans-get-news-on-tiktok-x-facebook-and-instagram\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok users report that a major reason they use the app is to get news\" class=\"wp-image-1849\" \/><figcaption class=\"wp-element-caption\">TikTok users report that a major reason they use the app is to get news<br><a href=\"https:\/\/www.pewresearch.org\/journalism\/2024\/06\/12\/how-americans-get-news-on-tiktok-x-facebook-and-instagram\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok users report that a major reason they use the app is to get news\" class=\"wp-image-1849\" \/><figcaption class=\"wp-element-caption\">TikTok users report that a major reason they use the app is to get news<br><a href=\"https:\/\/www.pewresearch.org\/journalism\/2024\/06\/12\/how-americans-get-news-on-tiktok-x-facebook-and-instagram\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>18. Among TikTok\u2019s daily users,<a href=\"https:\/\/www.statista.com\/statistics\/1449256\/frequency-tiktok-use-tiktok-shop-usage-united-states\/\"> 30%<\/a> have tried TikTok Shop, while 33% haven\u2019t used it yet but are interested. For weekly users, 29% have used TikTok Shop, and 26% are interested. This presents a great opportunity for brands looking to expand their social commerce strategies on TikTok.<\/p>\n\n\n\n<p>19. According to the YouGov 2024 report,<a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\"> 50%<\/a> of users watch TikTok for \u201cfun or entertaining\u201d content. Additionally, 36% enjoy sharing things they find interesting, and 31% use it to stay updated on their favorite celebrities.<\/p>\n\n\n\n<p>20. As of March 2024, TikTok was the<a href=\"https:\/\/www.statista.com\/statistics\/1448008\/top-downloaded-mobile-apps-worldwide\/\"> third most downloaded<\/a> app in the world, with 46 million downloads. <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/facebook\">Facebook<\/a> had 59 million downloads, and <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/instagram\">Instagram<\/a> had 58 million.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Top-mobile-apps-globally-in-March-2024-ranked-by-downloads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;723&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;464&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"464\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Top-mobile-apps-globally-in-March-2024-ranked-by-downloads.png\" alt=\"Top mobile apps globally in March 2024, ranked by downloads\" class=\"wp-image-1850\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Top-mobile-apps-globally-in-March-2024-ranked-by-downloads.png 723w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Top-mobile-apps-globally-in-March-2024-ranked-by-downloads-300x193.png 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top mobile apps globally in March 2024, ranked by downloads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top mobile apps globally in March 2024, ranked by downloads<br><a href=\"https:\/\/www.statista.com\/statistics\/1448008\/top-downloaded-mobile-apps-worldwide\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top mobile apps globally in March 2024, ranked by downloads\" class=\"wp-image-1850\" \/><figcaption class=\"wp-element-caption\">Top mobile apps globally in March 2024, ranked by downloads<br><a href=\"https:\/\/www.statista.com\/statistics\/1448008\/top-downloaded-mobile-apps-worldwide\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top mobile apps globally in March 2024, ranked by downloads\" class=\"wp-image-1850\" \/><figcaption class=\"wp-element-caption\">Top mobile apps globally in March 2024, ranked by downloads<br><a href=\"https:\/\/www.statista.com\/statistics\/1448008\/top-downloaded-mobile-apps-worldwide\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>21. TikTok is a popular app. Its 1.4 billion users spend a total of<a href=\"https:\/\/www.insiderintelligence.com\/content\/tiktok-will-top-social-app-daily-minutes-2025\"> 4.43 billion<\/a> minutes watching videos each day, surpassing Instagram users, who watch for 3.91 billion minutes daily.<\/p>\n\n\n\n<p>22. On average, TikTok users spend nearly<a href=\"https:\/\/www.statista.com\/statistics\/1294986\/time-spent-tiktok-app-selected-countries\/\"> 24 hours<\/a> a month on the app, watching, interacting with, and posting videos.<\/p>\n\n\n\n<p>23. Every second, about 272 videos are uploaded to TikTok, totaling 16,000 videos per minute, 981,000 videos per hour, 34 million videos per day, and<a href=\"https:\/\/www.tiktok.com\/transparency\/en-us\/community-guidelines-enforcement-2021-4\/\"> 707 million<\/a> videos each month.<\/p>\n\n\n\n<p>24. With <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\">social media<\/a> apps just a tap away, it\u2019s no surprise that we check them multiple times a day. Data shows that the average user opens TikTok<a href=\"https:\/\/www.musicbusinessworldwide.com\/tiktok-users-watch-the-app-for-an-average-of-89-minutes-per-day-and-theres-732m-of-them-worldwide\/\"> 20 times<\/a> a day.<\/p>\n\n\n\n<p>25. According to Business Insider, kids aged 11 to 17 spend nearly<a href=\"https:\/\/www.businessinsider.com\/tiktok-youtube-most-popular-screen-time-teens-facebook-instagram-study-2023-9#:~:text=Younger%20phone%20users%20are%20glued,An%20hour%20and%2052%20minutes.\"> two hours<\/a> a day on TikTok, making it their favorite social media platform.<\/p>\n\n\n\n<p>26. The algorithm-driven \u201cFor You\u201d page is a key feature of TikTok, and<a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/\"> 4 in 10 users<\/a> find the content shown to them \u201cextremely\u201d or \u201cvery interesting,\u201d according to Pew Research Center data. Only 14% say it\u2019s \u201cnot too interesting\u201d or \u201cnot at all interesting.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-For-You-page-is-key-on-TikTok-with-40-of-users-finding-it-interesting.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;862&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;560&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"560\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-For-You-page-is-key-on-TikTok-with-40-of-users-finding-it-interesting.png\" alt=\"The \u201cFor You\u201d page is key on TikTok, with 40% of users finding it interesting\" class=\"wp-image-1851\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-For-You-page-is-key-on-TikTok-with-40-of-users-finding-it-interesting.png 862w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-For-You-page-is-key-on-TikTok-with-40-of-users-finding-it-interesting-300x195.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-For-You-page-is-key-on-TikTok-with-40-of-users-finding-it-interesting-768x499.png 768w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: The \u201cFor You\u201d page is key on TikTok, with 40% of users finding it interesting\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The \u201cFor You\u201d page is key on TikTok, with 40% of users finding it interesting<br><a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The \u201cFor You\u201d page is key on TikTok, with 40% of users finding it interesting\" class=\"wp-image-1851\" \/><figcaption class=\"wp-element-caption\">The \u201cFor You\u201d page is key on TikTok, with 40% of users finding it interesting<br><a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The \u201cFor You\u201d page is key on TikTok, with 40% of users finding it interesting\" class=\"wp-image-1851\" \/><figcaption class=\"wp-element-caption\">The \u201cFor You\u201d page is key on TikTok, with 40% of users finding it interesting<br><a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Engagement Stats&nbsp;<\/h2>\n\n\n\n<p>How engaging is TikTok? Is going viral the only way to get people to interact with your videos? Let\u2019s check out some TikTok stats about engagement rates and other interesting facts!<\/p>\n\n\n\n<p>27. TikTok has an average engagement rate of<a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-industry-benchmarks\/\"> 2.65%<\/a> based on follower count, making it the most engaging social media platform. Instagram follows in second place with a much lower average <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-engagement-metrics\/\">engagement rate<\/a> of 0.70%.<\/p>\n\n\n\n<p>28. TikTok&#8217;s engagement rate has been dropping about<a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-industry-benchmarks\/\"> 35%<\/a> each year, so it might not stay on top for long.<\/p>\n\n\n\n<p>29. Higher education and sports teams lead in engagement rates, with higher education at<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\"> 9.5%<\/a> and sports teams at<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\"> 4.4%<\/a>, both performing much better than the average across industries. Food and beverage brands follow closely with an average engagement rate of 4%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagement-rate-per-follower-for-each-video.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1079&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;607&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"607\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagement-rate-per-follower-for-each-video.png\" alt=\"Average engagement rate per follower for each video\" class=\"wp-image-1852\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagement-rate-per-follower-for-each-video.png 1079w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagement-rate-per-follower-for-each-video-300x169.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagement-rate-per-follower-for-each-video-1024x576.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagement-rate-per-follower-for-each-video-768x432.png 768w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average engagement rate per follower for each video\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average engagement rate per follower for each video<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average engagement rate per follower for each video\" class=\"wp-image-1852\" \/><figcaption class=\"wp-element-caption\">Average engagement rate per follower for each video<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average engagement rate per follower for each video\" class=\"wp-image-1852\" \/><figcaption class=\"wp-element-caption\">Average engagement rate per follower for each video<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>30. When it comes to highly engaging content on TikTok, sports teams, non-profits, and <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencers<\/a> are at the top. Sports teams in this report average a remarkable<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\"> 9%<\/a> engagement rate per view, although this is down from 11% last year.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagements-per-view-by-industry.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1064&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;606&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"606\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagements-per-view-by-industry.png\" alt=\"Average engagements per view by industry\" class=\"wp-image-1853\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagements-per-view-by-industry.png 1064w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagements-per-view-by-industry-300x171.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagements-per-view-by-industry-1024x583.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-engagements-per-view-by-industry-768x437.png 768w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average engagements per view by industry\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average engagements per view by industry<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average engagements per view by industry\" class=\"wp-image-1853\" \/><figcaption class=\"wp-element-caption\">Average engagements per view by industry<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average engagements per view by industry\" class=\"wp-image-1853\" \/><figcaption class=\"wp-element-caption\">Average engagements per view by industry<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>31. Gen Z users are particularly active on TikTok when <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-shopping-stats\/\">shopping online<\/a>, engaging with brands<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/insights\"> 1.2 times<\/a> more than on other social media platforms.<\/p>\n\n\n\n<p>32. TikTok users also love storytelling. An official TikTok report shows that ads with interesting stories keep viewers watching<a href=\"https:\/\/www.tiktok.com\/business\/en\/trends-whats-next#6z0T0xDDNYAGs4b1MsJxnT\"> 1.4 times<\/a> longer.<\/p>\n\n\n\n<p>33. On TikTok, brands that mention other accounts in<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\"> 10%<\/a> or fewer of their videos get the highest engagement rates per view. In contrast, brands with mentions in more than 30% of their videos have the lowest engagement rates.<\/p>\n\n\n\n<p>34. Accounts with fewer than 50,000 followers see an average engagement rate of around<a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\"> 3%<\/a>. Larger accounts with over 1 million followers have a lower average engagement rate of just under 2% per video.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-engagement-rate-by-follower.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1076&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;601&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1076\" height=\"601\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-engagement-rate-by-follower.png\" alt=\"TikTok engagement rate by follower\" class=\"wp-image-1854\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-engagement-rate-by-follower.png 1076w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-engagement-rate-by-follower-300x168.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-engagement-rate-by-follower-1024x572.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-engagement-rate-by-follower-768x429.png 768w\" sizes=\"(max-width: 1076px) 100vw, 1076px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok engagement rate by follower\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok engagement rate by follower<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok engagement rate by follower\" class=\"wp-image-1854\" \/><figcaption class=\"wp-element-caption\">TikTok engagement rate by follower<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok engagement rate by follower\" class=\"wp-image-1854\" \/><figcaption class=\"wp-element-caption\">TikTok engagement rate by follower<br><a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Advertising &amp; Marketing Stats<\/h2>\n\n\n\n<p>Social media ads are a useful way to get your brand in front of more people. They help generate awareness, can increase engagement, and are even great for boosting sales.&nbsp;<\/p>\n\n\n\n<p>TikTok lets brands create a variety of ads in a way to reach their target audience. And considering the popularity of this platform, it&#8217;s worth thinking about how TikTok can fit right into your <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/marketing\">marketing strategy<\/a>.&nbsp;<\/p>\n\n\n\n<p>If your brand plans to have a presence on TikTok, you need to understand the statistics surrounding marketing and <a href=\"https:\/\/keywordseverywhere.com\/blog\/advertising-stats\/\">advertising<\/a> on the platform.<\/p>\n\n\n\n<p>35. Only<a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\"> 26%<\/a> of marketers worldwide are using TikTok, while 89% use Facebook, 80% use Instagram, 64% use <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/linkedin\">LinkedIn<\/a>, 54% use YouTube, and 44% use <a href=\"https:\/\/keywordseverywhere.com\/blog\/twitter-stats\/\">Twitter <\/a>(X).<\/p>\n\n\n\n<p>36. <a href=\"https:\/\/getstarted.tiktok.com\/ttvalue?lang=en-US\">One in three<\/a> TikTok users has bought something after seeing it on the app. While TikTok hasn\u2019t shared specific data to back this up, it makes sense given how visual the platform is.<\/p>\n\n\n\n<p>37. By 2024,<a href=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/NIQ_SpendZ-Report-_LINKS.pdf\"> 81%<\/a> of TikTok\u2019s sales revenue is expected to come from the health and beauty sector, according to NielsenIQ.<\/p>\n\n\n\n<p>38. TikTok\u2019s ad revenue from tools like TikTok Promote was projected to grow by<a href=\"https:\/\/www.statista.com\/statistics\/1344332\/social-media-ad-revenue-growth-platform\/\"> 55%<\/a> in 2023. While we don\u2019t have the exact numbers yet, it\u2019s clear TikTok\u2019s advertising is thriving.<\/p>\n\n\n\n<p>39. A 2023 Statista report shows<a href=\"https:\/\/www.statista.com\/chart\/29589\/sentiment-towards-data-protection-and-online-advertising\/\"> 38%<\/a> of TikTok users are okay with seeing ads if it means free access to services\u20144% higher than the overall adult population. Nearly 15% of TikTok users have trouble telling ads apart from regular content.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-less-likely-to-be-bothered-by-ads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;613&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"613\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-less-likely-to-be-bothered-by-ads.png\" alt=\"TikTok users are less likely to be bothered by ads\" class=\"wp-image-1855\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-less-likely-to-be-bothered-by-ads.png 618w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-less-likely-to-be-bothered-by-ads-300x298.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-less-likely-to-be-bothered-by-ads-150x150.png 150w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok users are less likely to be bothered by ads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok users are less likely to be bothered by ads<br><a href=\"https:\/\/www.statista.com\/chart\/29589\/sentiment-towards-data-protection-and-online-advertising\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok users are less likely to be bothered by ads\" class=\"wp-image-1855\" \/><figcaption class=\"wp-element-caption\">TikTok users are less likely to be bothered by ads<br><a href=\"https:\/\/www.statista.com\/chart\/29589\/sentiment-towards-data-protection-and-online-advertising\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok users are less likely to be bothered by ads\" class=\"wp-image-1855\" \/><figcaption class=\"wp-element-caption\">TikTok users are less likely to be bothered by ads<br><a href=\"https:\/\/www.statista.com\/chart\/29589\/sentiment-towards-data-protection-and-online-advertising\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>40. Around<a href=\"https:\/\/thesocialshepherd.com\/blog\/tiktok-statistics\"> 61%<\/a> of TikTok users discover new brands and products on the app, and 92% take action after seeing content (like sharing, commenting, following, or liking).<\/p>\n\n\n\n<p>41. TikTok revealed that millennials on the platform are more likely to share user-generated content (UGC) and tag brands, while Gen Z users are<a href=\"https:\/\/www.tiktok.com\/business\/en-GB\/insights\/tt1167\"> 1.2 times<\/a> more likely to message a brand after buying a product.<\/p>\n\n\n\n<p>42. Ads with<a href=\"https:\/\/www.tiktok.com\/business\/library\/Auction_Ads_Creative_Tips.pdf\"> emotional messages<\/a> perform the best on TikTok. If you can connect with viewers on an emotional level, they\u2019re more likely to engage.<\/p>\n\n\n\n<p>43. TikTok also shared that<a href=\"https:\/\/www.tiktok.com\/business\/library\/Auction_Ads_Creative_Tips.pdf\"> 63%<\/a> of successful ads get their point across right from the start. Grabbing attention early increases the chances of viewers watching the entire ad.<\/p>\n\n\n\n<p>44. TikTok offers several ad formats, such as in-feed ads, brand takeover ads, and branded hashtag ads. But<a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/6-takeaways-from-our-latest-kantar-study?platform=facebook&amp;channel=facebook-organic-post-blog-kantar-44295&amp;attr_source=facebook&amp;attr_medium=organic-post&amp;attr_campaign=facebook-organic-post-blog-kantar-44295\"> top-view ads<\/a> are the most popular among users.<\/p>\n\n\n\n<p>45. According to August 2024 data from Gupta Media, TikTok\u2019s average cost per thousand impressions is<a href=\"https:\/\/www.guptamedia.com\/social-media-ads-cost\"> $3.69<\/a>, which is lower than Meta\u2019s (Facebook and Instagram) $7.08.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-CPM-rates-as-of-August-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;833&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;447&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"447\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-CPM-rates-as-of-August-2024.png\" alt=\"Average CPM rates as of August 2024\" class=\"wp-image-1856\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-CPM-rates-as-of-August-2024.png 833w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-CPM-rates-as-of-August-2024-300x161.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Average-CPM-rates-as-of-August-2024-768x412.png 768w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average CPM rates as of August 2024\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average CPM rates as of August 2024<br><a href=\"https:\/\/www.guptamedia.com\/social-media-ads-cost\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average CPM rates as of August 2024\" class=\"wp-image-1856\" \/><figcaption class=\"wp-element-caption\">Average CPM rates as of August 2024<br><a href=\"https:\/\/www.guptamedia.com\/social-media-ads-cost\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average CPM rates as of August 2024\" class=\"wp-image-1856\" \/><figcaption class=\"wp-element-caption\">Average CPM rates as of August 2024<br><a href=\"https:\/\/www.guptamedia.com\/social-media-ads-cost\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>46. TikTok\u2019s ad rates are growing by<a href=\"https:\/\/www.guptamedia.com\/insights\/tiktok-ads-cost\"> 12.28%<\/a> year over year, nearly twice as fast as Meta\u2019s, according to Gupta Media.<\/p>\n\n\n\n<p>47. eMarketer projected that TikTok\u2019s U.S. ad revenue would reach<a href=\"https:\/\/www.emarketer.com\/insights\/guide-tiktok\/\"> $10.42 billion<\/a> in 2024, accounting for 12% of American social media ad spend and 3.4% of total digital ad expenses in the U.S.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok for Business Statistics<\/h2>\n\n\n\n<p>Thinking about using TikTok for your business? You&#8217;re not alone! Many business owners have jumped on TikTok, creating quick, snappy videos in hopes of going viral. Here are some TikTok stats <a href=\"https:\/\/keywordseverywhere.com\/blog\/business-trends-stats\/\">every business owner should know<\/a>:<\/p>\n\n\n\n<p>48. <a href=\"https:\/\/www.statista.com\/statistics\/1323243\/tiktok-shopping-behavior\/\">71.2%<\/a> of TikTok Shop users have purchased something after seeing it in their feed or Stories, 58.2% use the app for shopping ideas, 45% make purchases based on paid <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencer recommendations<\/a>, and 39.1% actively search for products in TikTok Shop.<\/p>\n\n\n\n<p>49. More than half (<a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">55%<\/a>) of TikTok users have made an impulse purchase on the platform, compared to 46% on Instagram, 45% on Facebook, and 43% on X (formerly Twitter).<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-social-media-users-who-made-impulse-purchases-in-2022.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;712&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;457&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"457\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-social-media-users-who-made-impulse-purchases-in-2022.png\" alt=\"Percentage of social media users who made impulse purchases in 2022\" class=\"wp-image-1857\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-social-media-users-who-made-impulse-purchases-in-2022.png 712w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-social-media-users-who-made-impulse-purchases-in-2022-300x193.png 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of social media users who made impulse purchases in 2022\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Percentage of social media users who made impulse purchases in 2022<br><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of social media users who made impulse purchases in 2022\" class=\"wp-image-1857\" \/><figcaption class=\"wp-element-caption\">Percentage of social media users who made impulse purchases in 2022<br><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of social media users who made impulse purchases in 2022\" class=\"wp-image-1857\" \/><figcaption class=\"wp-element-caption\">Percentage of social media users who made impulse purchases in 2022<br><a href=\"https:\/\/www.statista.com\/statistics\/1430246\/leading-social-media-platforms-for-impulse-purchases-usa\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>50. Nearly half (<a href=\"https:\/\/www.statista.com\/statistics\/1417537\/social-commerce-platforms-product-purchases-generation\/\">48%<\/a>) of Gen Z users shop on TikTok, making it the second most popular platform for Gen Z purchases, right after Instagram.<\/p>\n\n\n\n<p>51. Last year, TikTok generated<a href=\"https:\/\/www.warc.com\/content\/feed\/reports-suggest-tiktok-revenues-up-40-to-120bn-in-2023\/en-GB\/9285\"> $16 billion<\/a> in revenue in the U.S. and a massive $120 billion worldwide in 2023, marking a 40% year-on-year growth.<\/p>\n\n\n\n<p>52. Global consumer spending on TikTok reached<a href=\"https:\/\/sensortower.com\/blog\/tiktok-breaks-usd15-billion-barrier-in-lifetime-consumer-spend\"> $15 billion<\/a>, according to Sensor Tower\u2019s report comparing in-app purchases across top mobile apps from 2014 to August 2024.<\/p>\n\n\n\n<p>53. According to YouGov\u2019s U.S. TikTok Report 2024, <a href=\"https:\/\/a-us.storyblok.com\/f\/1018266\/x\/de2d6d149f\/tiktok_us_impact.pdf\">31%<\/a> of TikTok users have bought something from TikTok Shop, while 28% know about it but haven\u2019t made a purchase yet. Also, 40% of TikTok users find TikTok Shop sellers as trustworthy as other <a href=\"https:\/\/keywordseverywhere.com\/blog\/ecommerce-stats\/\">e-commerce<\/a> platforms, and 19% think they\u2019re even more reliable.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/How-SMB-see-business-boost-from-TikTok.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;598&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;457&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"457\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/How-SMB-see-business-boost-from-TikTok.png\" alt=\"How SMB see business boost from TikTok\" class=\"wp-image-1858\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/How-SMB-see-business-boost-from-TikTok.png 598w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/How-SMB-see-business-boost-from-TikTok-300x229.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: How SMB see business boost from TikTok\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How SMB see business boost from TikTok<br><a href=\"https:\/\/a-us.storyblok.com\/f\/1018266\/x\/de2d6d149f\/tiktok_us_impact.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How SMB see business boost from TikTok\" class=\"wp-image-1858\" \/><figcaption class=\"wp-element-caption\">How SMB see business boost from TikTok<br><a href=\"https:\/\/a-us.storyblok.com\/f\/1018266\/x\/de2d6d149f\/tiktok_us_impact.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How SMB see business boost from TikTok\" class=\"wp-image-1858\" \/><figcaption class=\"wp-element-caption\">How SMB see business boost from TikTok<br><a href=\"https:\/\/a-us.storyblok.com\/f\/1018266\/x\/de2d6d149f\/tiktok_us_impact.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>54. Of those aware of TikTok Shop,<a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\"> 43%<\/a> said they would buy clothes from the platform, and 33% said they might purchase home decor.<\/p>\n\n\n\n<p>55. <a href=\"https:\/\/a-us.storyblok.com\/f\/1018266\/x\/de2d6d149f\/tiktok_us_impact.pdf\">97%<\/a> of businesses with over 10,000 followers say their sales increase after promoting products on TikTok. Even businesses with smaller followings see boosts\u201490% of those with 4,000 to 10,000 followers and 86% of businesses with fewer than 4,000 followers report similar results.<\/p>\n\n\n\n<p>56. Discounts and coupons drive sales for <a href=\"https:\/\/commercial.yougov.com\/rs\/464-VHH-988\/images\/WP-2024-04-US-TikTokers-Report.pdf\">58%<\/a> of TikTok Shop users. Additionally, 45% of users buy from TikTok to support small businesses, and 25% do so to support a creator they follow.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-looking-for-deals-and-want-to-support-small-businesses.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1043&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;523&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"523\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-looking-for-deals-and-want-to-support-small-businesses.png\" alt=\"TikTok users are looking for deals and want to support small businesses\" class=\"wp-image-1859\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-looking-for-deals-and-want-to-support-small-businesses.png 1043w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-looking-for-deals-and-want-to-support-small-businesses-300x150.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-looking-for-deals-and-want-to-support-small-businesses-1024x513.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-users-are-looking-for-deals-and-want-to-support-small-businesses-768x385.png 768w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok users are looking for deals and want to support small businesses\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok users are looking for deals and want to support small businesses<br><a href=\"https:\/\/commercial.yougov.com\/rs\/464-VHH-988\/images\/WP-2024-04-US-TikTokers-Report.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok users are looking for deals and want to support small businesses\" class=\"wp-image-1859\" \/><figcaption class=\"wp-element-caption\">TikTok users are looking for deals and want to support small businesses<br><a href=\"https:\/\/commercial.yougov.com\/rs\/464-VHH-988\/images\/WP-2024-04-US-TikTokers-Report.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok users are looking for deals and want to support small businesses\" class=\"wp-image-1859\" \/><figcaption class=\"wp-element-caption\">TikTok users are looking for deals and want to support small businesses<br><a href=\"https:\/\/commercial.yougov.com\/rs\/464-VHH-988\/images\/WP-2024-04-US-TikTokers-Report.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Revenue Statistics<\/h2>\n\n\n\n<p>Now, let\u2019s take a look at how much money TikTok makes from what users spend and their activities with these TikTok revenue stats:<\/p>\n\n\n\n<p>57. In 2023, TikTok made<a href=\"https:\/\/www.statista.com\/statistics\/1428578\/global-tiktok-consumer-yearly-spending\/\"> $3.8 billion<\/a> from consumer spending. This adds to over $6 billion collected since 2016.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Worldwide-annual-consumer-spending-on-TikTok-from-2016-to-2023.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;726&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;468&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"468\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Worldwide-annual-consumer-spending-on-TikTok-from-2016-to-2023.png\" alt=\"Worldwide annual consumer spending on TikTok from 2016 to 2023\" class=\"wp-image-1860\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Worldwide-annual-consumer-spending-on-TikTok-from-2016-to-2023.png 726w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Worldwide-annual-consumer-spending-on-TikTok-from-2016-to-2023-300x193.png 300w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Worldwide annual consumer spending on TikTok from 2016 to 2023\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Worldwide annual consumer spending on TikTok from 2016 to 2023<br><a href=\"https:\/\/www.statista.com\/statistics\/1428578\/global-tiktok-consumer-yearly-spending\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Worldwide annual consumer spending on TikTok from 2016 to 2023\" class=\"wp-image-1860\" \/><figcaption class=\"wp-element-caption\">Worldwide annual consumer spending on TikTok from 2016 to 2023<br><a href=\"https:\/\/www.statista.com\/statistics\/1428578\/global-tiktok-consumer-yearly-spending\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Worldwide annual consumer spending on TikTok from 2016 to 2023\" class=\"wp-image-1860\" \/><figcaption class=\"wp-element-caption\">Worldwide annual consumer spending on TikTok from 2016 to 2023<br><a href=\"https:\/\/www.statista.com\/statistics\/1428578\/global-tiktok-consumer-yearly-spending\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>58. TikTok&#8217;s revenue reached<a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\"> $4.24 billion<\/a> in the third quarter of 2023, following a steady quarterly revenue of around $3 billion from Q4 2022 to Q2 2023. In Q4 2023, the company posted $4.99 billion in revenue, but then Q1 2024 saw a drop to $4.583 billion.<\/p>\n\n\n\n<p>59. Small and medium-sized businesses (SMBs) using TikTok contributed<a href=\"https:\/\/a-us.storyblok.com\/f\/1018266\/x\/de2d6d149f\/tiktok_us_impact.pdf\"> $24.2 billion<\/a> to the U.S. gross domestic product (GDP) in 2023, according to a report by TikTok and Oxford Economics. The biggest impacts on SMBs were seen in California, Texas, Florida, New York, and Illinois.<\/p>\n\n\n\n<p>60. In May 2023,<a href=\"https:\/\/www.statista.com\/statistics\/1284858\/social-media-platforms-highest-b2b-return-on-investment\/\"> 16%<\/a> of B2B marketers said TikTok offered the second-highest <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">return on investment (ROI)<\/a>, just behind Facebook and tied with YouTube and Instagram. However, TikTok slipped to fourth place a few months later, with a 24% ROI.<\/p>\n\n\n\n<p>61. <a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\">42%<\/a> of marketers believe TikTok provides the <a href=\"https:\/\/keywordseverywhere.com\/blog\/video-marketing-stats\/\">best ROI for short-form videos<\/a>, followed by Instagram at 34%. Since TikTok is well-known for short videos, it\u2019s no surprise it leads in this area.<\/p>\n\n\n\n<p>62. Recent data suggests that TikTok\u2019s U.S. revenue will reach<a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-us-revenue\"> $7.7 billion<\/a> in 2024. This figure includes ads from various formats appearing on desktops, laptops, <a href=\"https:\/\/keywordseverywhere.com\/blog\/smartphone-usage-stats\/\">smartphones<\/a>, tablets, and other <a href=\"https:\/\/keywordseverywhere.com\/blog\/iot-stats\/\">internet-connected devices<\/a>. This year\u2019s revenue shows a 25% increase from 2023 when TikTok\u2019s total revenue was $6.2 billion.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-US-revenue-2021-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1149&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;603&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"603\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-US-revenue-2021-2025.png\" alt=\"TikTok US revenue 2021-2025\" class=\"wp-image-1861\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-US-revenue-2021-2025.png 1149w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-US-revenue-2021-2025-300x157.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-US-revenue-2021-2025-1024x537.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/TikTok-US-revenue-2021-2025-768x403.png 768w\" sizes=\"(max-width: 1149px) 100vw, 1149px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: TikTok US revenue 2021-2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok US revenue 2021-2025<br><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-us-revenue\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok US revenue 2021-2025\" class=\"wp-image-1861\" \/><figcaption class=\"wp-element-caption\">TikTok US revenue 2021-2025<br><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-us-revenue\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"TikTok US revenue 2021-2025\" class=\"wp-image-1861\" \/><figcaption class=\"wp-element-caption\">TikTok US revenue 2021-2025<br><a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-us-revenue\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Influencer Statistics<\/h2>\n\n\n\n<p>TikTok influencers can be very valuable for your brand if you&#8217;re looking to dive into influencer marketing. Whether you want to partner with mega-influencers like Khaby Lame or prefer a more low-key approach with micro-influencers, you have plenty of options for <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencer marketing<\/a> on TikTok.&nbsp;<\/p>\n\n\n\n<p>See the top TikTok influencers and how their endorsements perform in these TikTok stats:<\/p>\n\n\n\n<p>63. Khaby Lame is the most followed TikToker, boasting over<a href=\"https:\/\/www.dexerto.com\/entertainment\/top-20-most-followed-tiktok-accounts-loren-gray-charli-damelio-more-1326252\/\"> 162.8 million<\/a> followers and counting.<\/p>\n\n\n\n<p>64. Charli D\u2019Amelio (@charlidamelio) is the second most popular TikTok creator, with<a href=\"https:\/\/www.dexerto.com\/entertainment\/top-20-most-followed-tiktok-accounts-loren-gray-charli-damelio-more-1326252\/\"> 155.6 million<\/a> followers.<\/p>\n\n\n\n<p>65. Jimmy Donaldson, better known as MrBeast (@mrbeast), comes in third with<a href=\"https:\/\/backlinko.com\/most-followed-social-media\"> 93.8 million<\/a> followers.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-followed-accounts-on-TikTok.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;817&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;617&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"617\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-followed-accounts-on-TikTok.png\" alt=\"Most followed accounts on TikTok\" class=\"wp-image-1862\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-followed-accounts-on-TikTok.png 817w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-followed-accounts-on-TikTok-300x227.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-followed-accounts-on-TikTok-768x580.png 768w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most followed accounts on TikTok\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most followed accounts on TikTok<br><a href=\"https:\/\/backlinko.com\/most-followed-social-media\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most followed accounts on TikTok\" class=\"wp-image-1862\" \/><figcaption class=\"wp-element-caption\">Most followed accounts on TikTok<br><a href=\"https:\/\/backlinko.com\/most-followed-social-media\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most followed accounts on TikTok\" class=\"wp-image-1862\" \/><figcaption class=\"wp-element-caption\">Most followed accounts on TikTok<br><a href=\"https:\/\/backlinko.com\/most-followed-social-media\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>66. TikTok not only keeps track of how many followers each user has, but it also counts the total number of likes each account receives across all their videos. Charli D\u2019Amelio leads the pack with over<a href=\"https:\/\/socialblade.com\/tiktok\/top\/50\/most-likes\"> 11 billion<\/a> likes.<\/p>\n\n\n\n<p>67. The<a href=\"https:\/\/www.lifestyleasia.com\/sg\/culture\/people\/most-liked-tiktok-videos-of-all-time\/\"> most liked video<\/a> on TikTok features Bella Poarch lip-syncing to the British rapper Millie B\u2019s song &#8220;M to the B.&#8221; This viral clip became popular as she made cute faces and bobbed her head to the music.<\/p>\n\n\n\n<p>68. The average starting price for a post from TikTok mega-influencers is<a href=\"https:\/\/www.statista.com\/statistics\/1251177\/price-per-post-tiktok-influencers-worldwide\/\"> $1,200<\/a>, while macro-influencers can charge up to $3,500 per post, with a minimum price of $150.<\/p>\n\n\n\n<p>69. Nano-influencers have the highest engagement rates among TikTok influencers, reaching nearly<a href=\"https:\/\/www.statista.com\/statistics\/1251099\/engagement-rate-tiktok-influencers-worldwide\/\"> 12%<\/a>.<\/p>\n\n\n\n<p>70. According to a blog post from TikTok for Business,<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/reaching-women-bold-active-authentic\"> 67%<\/a> of <a href=\"https:\/\/keywordseverywhere.com\/blog\/women-in-tech-stats\/\">women on the platform<\/a> rely on creator recommendations when making purchase decisions. Additionally, women account for 77% of TikTok users who monetize their accounts.<\/p>\n\n\n\n<p>71. Collabstr&#8217;s 2024 Influencer Marketing report shows that TikTok creators usually charge around<a href=\"https:\/\/collabstr.com\/2024-influencer-marketing-report#t13\"> $520<\/a> for content, which is about 13% higher than in 2023. This rate is lower than the average cost for YouTube influencers ($816) but higher than for Instagram ($418) and <a href=\"https:\/\/keywordseverywhere.com\/blog\/user-generated-content-stats\/\">user-generated content<\/a> ($356).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The TikTok stats we shared back up our belief that the platform\u2019s popularity will keep growing in the coming years.&nbsp;<\/p>\n\n\n\n<p>Brands can jump on this by making fun content and offering real-time engagement opportunities through LIVE sessions. It\u2019s also clear that Gen Z and millennials are the main users on TikTok, making it a perfect spot to reach these groups.&nbsp;<\/p>\n\n\n\n<p>Plus influencer marketing looks like a solid strategy on TikTok. Influencer-led brand campaigns and collaborations usually have a big impact on driving purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The TikTok revolution is here. Explore our latest TikTok stats that will shape the future of social media and marketing in 2025 and beyond.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1839"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=1839"}],"version-history":[{"count":6,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1839\/revisions"}],"predecessor-version":[{"id":4133,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1839\/revisions\/4133"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=1839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=1839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=1839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}