{"id":1813,"date":"2024-10-07T11:43:07","date_gmt":"2024-10-07T11:43:07","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=1813"},"modified":"2025-09-23T05:47:05","modified_gmt":"2025-09-23T05:47:05","slug":"user-generated-content-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/user-generated-content-stats\/","title":{"rendered":"82 Eye-Opening User-Generated Content Stats You Need to Know [2025]"},"content":{"rendered":"\n<p>User-generated content (UGC), which refers to content created by users, has recently become a powerful tool for building brand awareness and driving engagement.&nbsp;<\/p>\n\n\n\n<p>However, today&#8217;s UGC statistics show that its impact goes beyond just engagement\u2014UGC also plays a big role in boosting conversion rates.&nbsp;<\/p>\n\n\n\n<p>That said, people can tell when UGC feels too much like a sales pitch. The key is to use UGC based on real customer experiences while aligning it with your marketing goals.&nbsp;<\/p>\n\n\n\n<p>This article will guide you through the most important user-generated content stats and how to use them strategically.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/User-generated-content-stats.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/User-generated-content-stats.png\" alt=\"User-generated content stats\" class=\"wp-image-3887\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/User-generated-content-stats.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/User-generated-content-stats-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/User-generated-content-stats-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/User-generated-content-stats-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/User-generated-content-stats-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: User-generated content stats\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">User-generated content stats 2024<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"User-generated content stats\" class=\"wp-image-3887\" \/><figcaption class=\"wp-element-caption\">User-generated content stats 2024<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"User-generated content stats\" class=\"wp-image-3887\" \/><figcaption class=\"wp-element-caption\">User-generated content stats 2024<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is User-Generated Content (UGC)?<\/h2>\n\n\n\n<p>Whether you&#8217;re familiar with the term or not, let\u2019s break it down.&nbsp;<\/p>\n\n\n\n<p>User-generated content is any kind of content\u2014images, videos, text, or audio\u2014created by users. While it&#8217;s usually shared on <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">social media<\/a>, it can also appear on review sites, forums, and other platforms.&nbsp;<\/p>\n\n\n\n<p>Instead of the brand doing all the promotion, consumers or employees create content on behalf of the company, sharing their experiences with the products, services, or even the company culture.<\/p>\n\n\n\n<p>UGC was traditionally a focus for B2C companies, where fans and customers shared their love for the brand\u2019s products or services.&nbsp;<\/p>\n\n\n\n<p>But in recent years, B2B companies have also embraced UGC, especially in the form of employee-generated content.&nbsp;<\/p>\n\n\n\n<p>Content created by employees has proven to be a very powerful way to extend a brand\u2019s reach and influence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">General User-Generated Content Stats<\/h2>\n\n\n\n<p>In today\u2019s fast-changing world, people are seeking authenticity more than ever. Since now everyone has access to a huge online community, they can easily share their thoughts, and there\u2019s no turning back.&nbsp;<\/p>\n\n\n\n<p>Before trying a product or service, users tend to trust the experiences of other customers. We&#8217;re sharing a list of user-generated content stats by highlighting some of the most important ones first:<\/p>\n\n\n\n<p>1. Consumers find UGC nearly<a href=\"https:\/\/stackla.com\/resources\/reports\/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age\/\"> 10 times<\/a> more influential than <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencer content<\/a> when deciding what to buy.<\/p>\n\n\n\n<p>2. Millennials, aged 25 and up, are the main creators of UGC, making up over<a href=\"http:\/\/www.dmnews.com\/content-marketing\/10-stats-that-show-why-user-generated-content-works\/article\/444872\/\"> 70%<\/a> of all content.<\/p>\n\n\n\n<p>3. According to Keywords Everywhere, searches related to UGC are high, showing that both brands and individuals are keen to make the most of it.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-user-generated-content.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;407&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;390&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"390\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-user-generated-content.png\" alt=\"Keywords Everywhere data for user-generated content\" class=\"wp-image-1817\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-user-generated-content.png 407w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-user-generated-content-300x287.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for user-generated content\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for user-generated content<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for user-generated content\" class=\"wp-image-1817\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for user-generated content<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for user-generated content\" class=\"wp-image-1817\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for user-generated content<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>4. ComScore found that brand engagement jumps by<a href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2012\/3\/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness?cs_edgescape_cc=GB\"> 28%<\/a> when people see a mix of <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/marketing\">professional marketing<\/a> and user-generated content.<\/p>\n\n\n\n<p>5. In a Statista<a href=\"https:\/\/www.statista.com\/forecasts\/997048\/most-common-social-media-activities-in-the-us\"> survey<\/a>, U.S. consumers said their top two <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-usage-stats\/\">social media activities<\/a> were sending private messages and liking or following others. Posting pictures, videos, or updates came in fourth.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-common-social-media-activities-in-the-U.S.-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;727&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;578&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"578\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-common-social-media-activities-in-the-U.S.-2024.png\" alt=\"Most common social media activities in the U.S. (2024)\" class=\"wp-image-1818\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-common-social-media-activities-in-the-U.S.-2024.png 727w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-common-social-media-activities-in-the-U.S.-2024-300x239.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most common social media activities in the U.S. (2024)\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most common social media activities in the U.S. (2024)<br><a href=\"https:\/\/www.statista.com\/forecasts\/997048\/most-common-social-media-activities-in-the-us\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most common social media activities in the U.S. (2024)\" class=\"wp-image-1818\" \/><figcaption class=\"wp-element-caption\">Most common social media activities in the U.S. (2024)<br><a href=\"https:\/\/www.statista.com\/forecasts\/997048\/most-common-social-media-activities-in-the-us\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most common social media activities in the U.S. (2024)\" class=\"wp-image-1818\" \/><figcaption class=\"wp-element-caption\">Most common social media activities in the U.S. (2024)<br><a href=\"https:\/\/www.statista.com\/forecasts\/997048\/most-common-social-media-activities-in-the-us\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>6. A huge<a href=\"https:\/\/www.3dcart.com\/ecommerce-university\/why-your-eCommerce-store-needs-user-generated-content.html\"> 70%<\/a> of shoppers check UGC reviews or ratings before buying something, with 41% reading four to seven reviews to get a better understanding of the product.<\/p>\n\n\n\n<p>7. <a href=\"https:\/\/billo.app\/ugc-statistics\/\">93%<\/a> of marketers who use UGC say it outperforms traditional branded content by a significant margin.<\/p>\n\n\n\n<p>8. About<a href=\"https:\/\/www.salsify.com\/resources\/report\/2024-consumer-research-report\"> 40%<\/a> of shoppers say UGC is \u201cextremely\u201d or \u201cvery\u201d important when deciding what to buy\u2014more than product comparison charts (39%) or product videos (37%).<\/p>\n\n\n\n<p>9. Consumers are most convinced by high-quality reviews (<a href=\"https:\/\/www.bazaarvoice.com\/resources\/shopper-experience-index-volume-17\/\">21%<\/a>), average star ratings (19%), and the number of reviews (13%) when making a purchase.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-convincing-shopper-content-types.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;765&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;580&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"580\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-convincing-shopper-content-types.png\" alt=\"Most convincing shopper content types\" class=\"wp-image-1819\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-convincing-shopper-content-types.png 765w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Most-convincing-shopper-content-types-300x227.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most convincing shopper content types\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most convincing shopper content types<br><a href=\"https:\/\/backlinko.com\/ugc-statistics\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most convincing shopper content types\" class=\"wp-image-1819\" \/><figcaption class=\"wp-element-caption\">Most convincing shopper content types<br><a href=\"https:\/\/backlinko.com\/ugc-statistics\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most convincing shopper content types\" class=\"wp-image-1819\" \/><figcaption class=\"wp-element-caption\">Most convincing shopper content types<br><a href=\"https:\/\/backlinko.com\/ugc-statistics\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Impact of UGC on Purchase Decisions<\/h2>\n\n\n\n<p>Major brands are now mixing user-generated videos and images with their <a href=\"https:\/\/keywordseverywhere.com\/blog\/mobile-advertising-stats\/\">traditional ads<\/a>, moving away from solely relying on <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">traditional advertising<\/a>. This shift helps brands stand out as industry leaders by focusing on authentic marketing.&nbsp;<\/p>\n\n\n\n<p>All of this shows that UGC strongly influences people\u2019s buying decisions, although its impact is beginning to decline.&nbsp;<\/p>\n\n\n\n<p>Here are some key user-generated content stats that show how it can <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influence purchase decisions<\/a>.<\/p>\n\n\n\n<p>10. About<a href=\"https:\/\/www.entribe.com\/news\/new-entribe-survey-reveals-user-generated-content-impacts-consumer-purchases-more-than-social-media-influencers\"> 82%<\/a> of consumers say they\u2019re more likely to buy from a brand that includes user-generated content (UGC) in its marketing.<\/p>\n\n\n\n<p>11. Among shoppers surveyed,<a href=\"https:\/\/www.salsify.com\/resources\/report\/2024-consumer-research-report\"> 13%<\/a> would cancel their online purchase if there\u2019s no UGC available.<\/p>\n\n\n\n<p>12. When deciding to buy, shoppers find reviews (<a href=\"https:\/\/www.bazaarvoice.com\/resources\/shopper-experience-index-volume-17\/\">78%<\/a>), Q&amp;As (77%), and photos shared by other people (69%) to be the most helpful types of UGC.<\/p>\n\n\n\n<p>13. According to<a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\"> Nielsen\u2019s Global Trust in Advertising report<\/a>, 92% of people worldwide trust recommendations from family and friends more than <a href=\"https:\/\/keywordseverywhere.com\/blog\/advertising-stats\/\">other types of advertising<\/a>. Online reviews stand as the second most trusted source for brand information.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-trust-people-have-in-different-forms-of-advertising.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;567&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;488&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"488\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-trust-people-have-in-different-forms-of-advertising.png\" alt=\"Percentage of trust people have in different forms of advertising\" class=\"wp-image-1820\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-trust-people-have-in-different-forms-of-advertising.png 567w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-trust-people-have-in-different-forms-of-advertising-300x258.png 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of trust people have in different forms of advertising\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Percentage of trust people have in different forms of advertising<br><a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of trust people have in different forms of advertising\" class=\"wp-image-1820\" \/><figcaption class=\"wp-element-caption\">Percentage of trust people have in different forms of advertising<br><a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of trust people have in different forms of advertising\" class=\"wp-image-1820\" \/><figcaption class=\"wp-element-caption\">Percentage of trust people have in different forms of advertising<br><a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>14. Real content created by everyday people strongly influences buying choices across all age groups, with<a href=\"https:\/\/www.hearts-science.com\/how-authenticity-drives-the-trend-of-user-generated-content\"> 79%<\/a> saying it impacts them and 93% finding it very useful.<\/p>\n\n\n\n<p>15. Importantly,<a href=\"https:\/\/www.matternow.com\/blog\/matter-survey-reveals-consumers-find-influencers-more-helpful-and-trustworthy-than-brands-during-the-pandemic\"> 82%<\/a> of people have bought or thought about buying something after seeing it posted by their friends or connections.<\/p>\n\n\n\n<p>16. About<a href=\"https:\/\/internetretailing.net\/wp-content\/uploads\/2022\/05\/The-Art-of-Social-Marketing.pdf\"> 56%<\/a> of shoppers are more likely to shop for a product after seeing it in a relatable or positive UGC photo.<\/p>\n\n\n\n<p>17. A significant<a href=\"https:\/\/www.tintup.com\/blog\/user-generated-content-stats-study\"> 70%<\/a> of shoppers look at UGC reviews or ratings before making a purchase, with many reading four to seven reviews to inform their decision.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Influence-of-UGC-on-purchase-decisions.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;336&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;515&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"515\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Influence-of-UGC-on-purchase-decisions.png\" alt=\"Influence of UGC on purchase decisions\" class=\"wp-image-1821\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Influence-of-UGC-on-purchase-decisions.png 336w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Influence-of-UGC-on-purchase-decisions-196x300.png 196w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Influence of UGC on purchase decisions\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influence of UGC on purchase decisions<br><a href=\"https:\/\/www.tintup.com\/blog\/user-generated-content-stats-study\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Influence of UGC on purchase decisions\" class=\"wp-image-1821\" \/><figcaption class=\"wp-element-caption\">Influence of UGC on purchase decisions<br><a href=\"https:\/\/www.tintup.com\/blog\/user-generated-content-stats-study\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Influence of UGC on purchase decisions\" class=\"wp-image-1821\" \/><figcaption class=\"wp-element-caption\">Influence of UGC on purchase decisions<br><a href=\"https:\/\/www.tintup.com\/blog\/user-generated-content-stats-study\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">UGC and Building Brand Trust<\/h2>\n\n\n\n<p>UGC is not just a random occurrence; you can actually promote and use user-generated content by integrating and repurposing it in your marketing strategy. Here are some important user-generated content stats that show <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-commerce-stats\/\">how much users trust brands<\/a> that use it:<\/p>\n\n\n\n<p>18. <a href=\"https:\/\/www.entribe.com\/resource\/2022-ugc-survey-results\">84%<\/a> of Millennials trust brands more when they include content from real customers in their <a href=\"https:\/\/keywordseverywhere.com\/blog\/digital-marketing-stats\/\">digital marketing<\/a> campaigns.<\/p>\n\n\n\n<p>19. The numbers change for older generations:<a href=\"https:\/\/cloudinary.com\/guides\/user-generated-content\/user-generated-content-marketing-opportunity-of-the-century-and-its-only-the-beginning#:~:text=Younger%20consumers%20use%20UGC%20more,on%20UGC%20for%20purchasing%20decisions.\"> 52%<\/a> of Baby Boomers and<a href=\"https:\/\/cloudinary.com\/guides\/user-generated-content\/user-generated-content-marketing-opportunity-of-the-century-and-its-only-the-beginning#:~:text=Younger%20consumers%20use%20UGC%20more,on%20UGC%20for%20purchasing%20decisions.\"> 45%<\/a> of the Silent Generation trust UGC.<\/p>\n\n\n\n<p>20. Trust in UGC varies by region. In Europe,<a href=\"https:\/\/ugc101.com\/blog\/user-generated-content-statistics\/\"> 74%<\/a> of customers find UGC more trustworthy than branded content.<\/p>\n\n\n\n<p>21. <a href=\"https:\/\/www.researchgate.net\/publication\/320519627_Influence_of_user_generated_content_in_online_shopping_impact_of_gender_on_purchase_behaviour_trust_and_intention_to_purchase\">Women<\/a> are generally more likely to trust UGC than men, but there\u2019s no difference in trust for gender-neutral products like laptops.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Research-shows-that-females-are-more-likely-to-trust-UGC-than-males.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;857&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;525&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"525\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Research-shows-that-females-are-more-likely-to-trust-UGC-than-males.png\" alt=\"Research shows that females are more likely to trust UGC than males\" class=\"wp-image-1822\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Research-shows-that-females-are-more-likely-to-trust-UGC-than-males.png 857w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Research-shows-that-females-are-more-likely-to-trust-UGC-than-males-300x184.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Research-shows-that-females-are-more-likely-to-trust-UGC-than-males-768x470.png 768w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Research shows that females are more likely to trust UGC than males\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Research shows that females are more likely to trust UGC than males<br><a href=\"https:\/\/www.researchgate.net\/publication\/320519627_Influence_of_user_generated_content_in_online_shopping_impact_of_gender_on_purchase_behaviour_trust_and_intention_to_purchase\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Research shows that females are more likely to trust UGC than males\" class=\"wp-image-1822\" \/><figcaption class=\"wp-element-caption\">Research shows that females are more likely to trust UGC than males<br><a href=\"https:\/\/www.researchgate.net\/publication\/320519627_Influence_of_user_generated_content_in_online_shopping_impact_of_gender_on_purchase_behaviour_trust_and_intention_to_purchase\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Research shows that females are more likely to trust UGC than males\" class=\"wp-image-1822\" \/><figcaption class=\"wp-element-caption\">Research shows that females are more likely to trust UGC than males<br><a href=\"https:\/\/www.researchgate.net\/publication\/320519627_Influence_of_user_generated_content_in_online_shopping_impact_of_gender_on_purchase_behaviour_trust_and_intention_to_purchase\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>22. TikTok users are<a href=\"https:\/\/ugc101.com\/blog\/user-generated-content-statistics\/\"> 58%<\/a> more likely to trust user-generated content on the platform compared to other <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\">social media<\/a> sites.<\/p>\n\n\n\n<p>23. A significant<a href=\"https:\/\/crowdriff.com\/resources\/ultimate-guide-to-ugc-for-travel-tourism-brands\/\"> 92%<\/a> of consumers trust <a href=\"https:\/\/keywordseverywhere.com\/blog\/word-of-mouth-stats\/\">word of mouth<\/a> and UGC more than <a href=\"https:\/\/keywordseverywhere.com\/blog\/display-advertising-stats\/\">traditional brand advertising<\/a>.<\/p>\n\n\n\n<p>24. About<a href=\"https:\/\/wisernotify.com\/blog\/ugc-stats\/\"> 60%<\/a> of people think content created by customers is the most authentic, while only 20% feel that brand-created content is somewhat authentic.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-type-of-content-that-customers-view-as-the-most-authentic.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;434&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;305&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"305\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-type-of-content-that-customers-view-as-the-most-authentic.png\" alt=\"The type of content that customers view as the most authentic\" class=\"wp-image-1823\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-type-of-content-that-customers-view-as-the-most-authentic.png 434w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-type-of-content-that-customers-view-as-the-most-authentic-300x211.png 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: The type of content that customers view as the most authentic\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The type of content that customers view as the most authentic<br><a href=\"https:\/\/wisernotify.com\/blog\/ugc-stats\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The type of content that customers view as the most authentic\" class=\"wp-image-1823\" \/><figcaption class=\"wp-element-caption\">The type of content that customers view as the most authentic<br><a href=\"https:\/\/wisernotify.com\/blog\/ugc-stats\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The type of content that customers view as the most authentic\" class=\"wp-image-1823\" \/><figcaption class=\"wp-element-caption\">The type of content that customers view as the most authentic<br><a href=\"https:\/\/wisernotify.com\/blog\/ugc-stats\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>25. Using UGC can also help destination marketing organizations (DMOs) build trust. Nearly<a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/07\/06\/2475085\/0\/en\/New-Survey-from-EnTribe-Emphasizes-Value-of-User-Generated-Content-in-Marketing-Initiatives.html\"> 65%<\/a> of people aged 18 to 44 would be <a href=\"https:\/\/keywordseverywhere.com\/blog\/customer-loyalty-stats\/\">more loyal to a brand<\/a> that asks for and uses their content in marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UGC in Marketing Strategies<\/h2>\n\n\n\n<p>Even though user-generated content is such a powerful marketing tool, only a few marketing professionals use it. And even fewer have clear guidelines for their campaigns despite the fact that their target audience wants those guidelines.&nbsp;<\/p>\n\n\n\n<p>Another big issue is that while UGC can <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">greatly influence buying decisions<\/a>, brands mainly use it for engagement rather than boosting conversion rates.&nbsp;<\/p>\n\n\n\n<p>Below, we\u2019ve shared some user-generated content stats that highlight what marketers think about UGC.<\/p>\n\n\n\n<p>26. <a href=\"https:\/\/www.nosto.com\/blog\/new-research-brands-prefer-ugc-for-diversity\/\">85%<\/a> of marketers say that visual user-generated content (UGC) is seen as a more cost-effective choice compared to traditional professional photography or influencer content.<\/p>\n\n\n\n<p>27. A large majority,<a href=\"https:\/\/www.nosto.com\/blog\/new-research-brands-prefer-ugc-for-diversity\/\"> 81%<\/a> of <a href=\"https:\/\/keywordseverywhere.com\/blog\/ecommerce-stats\/\">e-commerce marketers<\/a>, agree that visual UGC is more effective at reaching customers than professionally taken photos or influencer content.<\/p>\n\n\n\n<p>28. Almost one-third, or<a href=\"https:\/\/www.nosto.com\/blog\/new-research-brands-prefer-ugc-for-diversity\/\"> 28%<\/a> of e-commerce marketers, think <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-stats\/\">Instagram is the best platform<\/a> for engaging user-generated content, more than any <a href=\"https:\/\/keywordseverywhere.com\/blog\/most-visited-websites-stats\/\">other social media site<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/One-third-of-e-commerce-marketers-say-Instagram-is-the-best-for-engaging-UGC.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;761&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;568&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"568\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/One-third-of-e-commerce-marketers-say-Instagram-is-the-best-for-engaging-UGC.png\" alt=\"One-third of e-commerce marketers say Instagram is the best for engaging UGC\" class=\"wp-image-1824\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/One-third-of-e-commerce-marketers-say-Instagram-is-the-best-for-engaging-UGC.png 761w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/One-third-of-e-commerce-marketers-say-Instagram-is-the-best-for-engaging-UGC-300x224.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: One-third of e-commerce marketers say Instagram is the best for engaging UGC\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">One-third of e-commerce marketers say Instagram is the best for engaging UGC<br><a href=\"https:\/\/backlinko.com\/ugc-statistics\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"One-third of e-commerce marketers say Instagram is the best for engaging UGC\" class=\"wp-image-1824\" \/><figcaption class=\"wp-element-caption\">One-third of e-commerce marketers say Instagram is the best for engaging UGC<br><a href=\"https:\/\/backlinko.com\/ugc-statistics\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"One-third of e-commerce marketers say Instagram is the best for engaging UGC\" class=\"wp-image-1824\" \/><figcaption class=\"wp-element-caption\">One-third of e-commerce marketers say Instagram is the best for engaging UGC<br><a href=\"https:\/\/backlinko.com\/ugc-statistics\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>29. When it comes to the kinds of visual content that generate the most trust among customers, UGC ranks first at<a href=\"https:\/\/www.nosto.com\/blog\/new-research-brands-prefer-ugc-for-diversity\/\"> 33%<\/a>, followed by professionally shot content at 24% and influencer-generated content at 18%.<\/p>\n\n\n\n<p>30. <a href=\"https:\/\/meetanshi.com\/blog\/user-generated-content-statistics\">60%<\/a> of marketers report that their audience engages more with UGC in marketing channels compared to branded content.<\/p>\n\n\n\n<p>31. Adding UGC helps make a brand seem more authentic, and<a href=\"https:\/\/meetanshi.com\/blog\/user-generated-content-statistics\"> 75%<\/a> of marketers believe this strategy works.<\/p>\n\n\n\n<p>32. The growth of UGC is prompting travel marketers to let creators share their stories about destinations. A remarkable<a href=\"https:\/\/crowdriff.com\/trends-2024\/\"> 98%<\/a> of marketers, regardless of budget, share creator-made content through <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-seo\/\">Instagram ads<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-social-platforms-where-destination-marketers-invest-their-ad-dollars.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1014&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;562&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"562\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-social-platforms-where-destination-marketers-invest-their-ad-dollars.png\" alt=\"The social platforms where destination marketers invest their ad dollars\" class=\"wp-image-1825\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-social-platforms-where-destination-marketers-invest-their-ad-dollars.png 1014w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-social-platforms-where-destination-marketers-invest-their-ad-dollars-300x166.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-social-platforms-where-destination-marketers-invest-their-ad-dollars-768x426.png 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: The social platforms where destination marketers invest their ad dollars\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The social platforms where destination marketers invest their ad dollars<br><a href=\"https:\/\/crowdriff.com\/trends-2024\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The social platforms where destination marketers invest their ad dollars\" class=\"wp-image-1825\" \/><figcaption class=\"wp-element-caption\">The social platforms where destination marketers invest their ad dollars<br><a href=\"https:\/\/crowdriff.com\/trends-2024\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The social platforms where destination marketers invest their ad dollars\" class=\"wp-image-1825\" \/><figcaption class=\"wp-element-caption\">The social platforms where destination marketers invest their ad dollars<br><a href=\"https:\/\/crowdriff.com\/trends-2024\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>33. Over<a href=\"https:\/\/marketsplash.com\/user-generated-content-statistics\/\"> 50%<\/a> of marketers think that user-generated <a href=\"https:\/\/keywordseverywhere.com\/blog\/video-marketing-stats\/\">videos provide a better return on investment<\/a> than professionally produced videos.<\/p>\n\n\n\n<p>34. <a href=\"https:\/\/www.statista.com\/topics\/1716\/user-generated-content\/\">Three out of four<\/a> marketers believe UGC is crucial for building brand trust in today&#8217;s tech-driven world.<\/p>\n\n\n\n<p>35. <a href=\"https:\/\/www.linkedin.com\/pulse\/UGC-advertising-stats-trends-you-need-know-roundabout-social\">72%<\/a> of marketers have shifted at least 20% of their budget toward UGC strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UGC\u2019s Effect on Engagement Rates<\/h2>\n\n\n\n<p>UGC is more engaging than content created by brands, but you need to use the right strategy. When people share great content about their favorite brands on <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">social media<\/a>, it boosts engagement.&nbsp;<\/p>\n\n\n\n<p>This engagement rate is 8 times higher when employees post content compared to regular users. Now, let\u2019s take a look at some user-generated content stats:<\/p>\n\n\n\n<p>36. Brands that use UGC have a<a href=\"https:\/\/www.socialmediatoday.com\/news\/20-UGC-advertising-stats-trends-you-need-to-know-in-2022-infographic\/621857\/\"> 28%<\/a> higher engagement rate than those that don\u2019t.<\/p>\n\n\n\n<p>37. By the end of 2023, brands incorporating UGC into their marketing will see a<a href=\"https:\/\/www.business.com\/articles\/user-generated-content\/\"> 25%<\/a> increase in engagement.<\/p>\n\n\n\n<p>38. <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">Social media campaigns<\/a> with UGC boost engagement by<a href=\"https:\/\/flockler.com\/blog\/ugc-statistics\"> 50%<\/a>, and blogs featuring UGC also experience a 50% jump in engagement.<\/p>\n\n\n\n<p>39. I<a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-engagement-metrics\/\">nstagram posts that include UGC get 70% more engagement<\/a> than posts without it.<\/p>\n\n\n\n<p>40. Customers are almost<a href=\"https:\/\/www.business.com\/articles\/user-generated-content\/\"> three times<\/a> more likely to engage with a brand&#8217;s social media than with any other type of content.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Customer-engagement-by-different-content-types.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1025&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;616&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"616\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Customer-engagement-by-different-content-types.png\" alt=\"Customer engagement by different content types\" class=\"wp-image-1826\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Customer-engagement-by-different-content-types.png 1025w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Customer-engagement-by-different-content-types-300x180.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Customer-engagement-by-different-content-types-768x462.png 768w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customer engagement by different content types\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer engagement by different content types<br><a href=\"https:\/\/www.business.com\/articles\/user-generated-content\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer engagement by different content types\" class=\"wp-image-1826\" \/><figcaption class=\"wp-element-caption\">Customer engagement by different content types<br><a href=\"https:\/\/www.business.com\/articles\/user-generated-content\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer engagement by different content types\" class=\"wp-image-1826\" \/><figcaption class=\"wp-element-caption\">Customer engagement by different content types<br><a href=\"https:\/\/www.business.com\/articles\/user-generated-content\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>41. Social media posts featuring user-generated content see a<a href=\"https:\/\/marketsplash.com\/user-generated-content-statistics\/\"> 28%<\/a> higher engagement rate when compared to regular brand posts.<\/p>\n\n\n\n<p>42. Combining professional content with UGC increases brand engagement by<a href=\"https:\/\/flockler.com\/blog\/ugc-statistics\"> 28%<\/a>.<\/p>\n\n\n\n<p>43. Content shared by employees gets<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/talent-solutions\/products\/pdfs\/turning-employees-into-brand-advocates.pdf\"> 2x<\/a> as much engagement as content shared by brand accounts.<\/p>\n\n\n\n<p>44. Customers are excited to engage in conversations with brands and want to be noticed.<a href=\"https:\/\/meetanshi.com\/blog\/user-generated-content-statistics\"> 72%<\/a> of users are willing to share their content when asked by a brand.<\/p>\n\n\n\n<p>45. When influencers create content about products, that\u2019s considered UGC. Micro-influencers get<a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/user-generated-content-statistics\/\"> 7 times<\/a> more engagement than mega-influencers on Instagram.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Micro-influencers-see-7-times-more-engagement-than-mega-influencers-on-Instagram.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;896&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;391&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"391\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Micro-influencers-see-7-times-more-engagement-than-mega-influencers-on-Instagram.png\" alt=\"Micro-influencers see 7 times more engagement than mega-influencers on Instagram\" class=\"wp-image-1827\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Micro-influencers-see-7-times-more-engagement-than-mega-influencers-on-Instagram.png 896w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Micro-influencers-see-7-times-more-engagement-than-mega-influencers-on-Instagram-300x131.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Micro-influencers-see-7-times-more-engagement-than-mega-influencers-on-Instagram-768x335.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Micro-influencers see 7 times more engagement than mega-influencers on Instagram\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Micro-influencers see 7 times more engagement than mega-influencers on Instagram<br><a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/user-generated-content-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Micro-influencers see 7 times more engagement than mega-influencers on Instagram\" class=\"wp-image-1827\" \/><figcaption class=\"wp-element-caption\">Micro-influencers see 7 times more engagement than mega-influencers on Instagram<br><a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/user-generated-content-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Micro-influencers see 7 times more engagement than mega-influencers on Instagram\" class=\"wp-image-1827\" \/><figcaption class=\"wp-element-caption\">Micro-influencers see 7 times more engagement than mega-influencers on Instagram<br><a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/user-generated-content-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">UGC and Social Media&nbsp;<\/h2>\n\n\n\n<p>People dislike content that feels overly salesy or self-promotional. However, user-generated content (UGC) performs well on <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\">social media<\/a>. It\u2019s not just UGC\u2014many potential clients appreciate authentic brand content as well.<\/p>\n\n\n\n<p>Here are some important user-generated content <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">stats on social media<\/a>:<\/p>\n\n\n\n<p>46. <a href=\"https:\/\/www.buzzstream.com\/blog\/unfollow-algorithm\">45%<\/a> of users would unfollow a brand if they feel it promotes itself too much on social media.<\/p>\n\n\n\n<p>47. <a href=\"http:\/\/www.socialmediatoday.com\/marketing\/masroor\/2015-05-28\/social-media-biggest-influencer-buying-decisions\">74%<\/a> of consumers use social media to help them make buying decisions.<\/p>\n\n\n\n<p>48. <a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">58.6%<\/a> of consumers are more likely to interact with user-generated content on social media. Among them, 15.2% engage with videos, while 9.4% engage through newsletters.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-kinds-of-UGC-that-consumers-are-likely-to-interact-with.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;796&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;525&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"525\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-kinds-of-UGC-that-consumers-are-likely-to-interact-with.png\" alt=\"The kinds of UGC that consumers are likely to interact with\" class=\"wp-image-1828\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-kinds-of-UGC-that-consumers-are-likely-to-interact-with.png 796w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-kinds-of-UGC-that-consumers-are-likely-to-interact-with-300x198.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/The-kinds-of-UGC-that-consumers-are-likely-to-interact-with-768x507.png 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: The kinds of UGC that consumers are likely to interact with\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The kinds of UGC that consumers are likely to interact with<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The kinds of UGC that consumers are likely to interact with\" class=\"wp-image-1828\" \/><figcaption class=\"wp-element-caption\">The kinds of UGC that consumers are likely to interact with<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The kinds of UGC that consumers are likely to interact with\" class=\"wp-image-1828\" \/><figcaption class=\"wp-element-caption\">The kinds of UGC that consumers are likely to interact with<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>49. <a href=\"http:\/\/www.webershandwick.com\/news\/article\/employee-activists-spark-a-new-social-movement-in-the-digital-age\">98%<\/a> of employees are active on at least one social media platform for personal use, and 50% of them share posts about their company.<\/p>\n\n\n\n<p>50. User-generated content is so powerful that<a href=\"https:\/\/crowdriff.com\/resources\/ultimate-guide-to-ugc-for-travel-tourism-brands\/\"> 32-39%<\/a> of millennials won\u2019t book a hotel or travel experience with a brand that doesn\u2019t use it in their <a href=\"https:\/\/keywordseverywhere.com\/blog\/digital-marketing-stats\/\">online marketing<\/a>.<\/p>\n\n\n\n<p>51. Social media campaigns that have user-generated content (UGC) see a<a href=\"https:\/\/marketsplash.com\/user-generated-content-statistics\/\"> 25%<\/a> boost in performance.<\/p>\n\n\n\n<p>52. <a href=\"https:\/\/www-staging.hootsuite.com\/research\/social-trends\">34%<\/a> of consumers find \u201ctoo much self-promotion\u201d a major turn-off when they see brands on social media.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Excessive-self-promotion-turns-customers-off-on-social-media.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;804&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;271&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"271\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Excessive-self-promotion-turns-customers-off-on-social-media.png\" alt=\"Excessive self-promotion turns customers off on social media\" class=\"wp-image-1829\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Excessive-self-promotion-turns-customers-off-on-social-media.png 804w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Excessive-self-promotion-turns-customers-off-on-social-media-300x101.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Excessive-self-promotion-turns-customers-off-on-social-media-768x259.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Excessive self-promotion turns customers off on social media\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Excessive self-promotion turns customers off on social media<br><a href=\"https:\/\/www-staging.hootsuite.com\/research\/consumer-report\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Excessive self-promotion turns customers off on social media\" class=\"wp-image-1829\" \/><figcaption class=\"wp-element-caption\">Excessive self-promotion turns customers off on social media<br><a href=\"https:\/\/www-staging.hootsuite.com\/research\/consumer-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Excessive self-promotion turns customers off on social media\" class=\"wp-image-1829\" \/><figcaption class=\"wp-element-caption\">Excessive self-promotion turns customers off on social media<br><a href=\"https:\/\/www-staging.hootsuite.com\/research\/consumer-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>53. <a href=\"https:\/\/www.bazaarvoice.com\/resources\/shopper-experience-index-2022\/\">42%<\/a> of shoppers are willing to buy a product even if it only has user-generated photos and no professional ones.<\/p>\n\n\n\n<p>54. <a href=\"https:\/\/www.bazaarvoice.com\/resources\/omnichannel-retail-ebook\/\">41%<\/a> of brands and retailers share social content from fans and influencers with their shop floor staff to connect with shoppers.<\/p>\n\n\n\n<p>55. Companies experience<a href=\"https:\/\/www.digitalinformationworld.com\/2015\/12\/infographic-how-brands-can-let-consumers-do-the-marketing.html\"> 50%<\/a> higher engagement when they use user-generated content in their social media campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UGC and Its Appeal to Millennials and Gen Z<\/h2>\n\n\n\n<p>The younger generation is really enthusiastic about user-generated content. They find it memorable when brands share this type of content, and they\u2019re also eager to create it themselves.&nbsp;<\/p>\n\n\n\n<p>Here are some user-generated content stats that highlight its appeal across different generations:<\/p>\n\n\n\n<p>56. Millennials are very active in creating and consuming UGC, with this group generating<a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\"> 70%<\/a> of it.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Millennials-are-the-ultimate-UGC-creators-and-consumers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;739&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;511&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"511\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Millennials-are-the-ultimate-UGC-creators-and-consumers.png\" alt=\"Millennials are the ultimate UGC creators and consumers\" class=\"wp-image-1830\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Millennials-are-the-ultimate-UGC-creators-and-consumers.png 739w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Millennials-are-the-ultimate-UGC-creators-and-consumers-300x207.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Millennials are the ultimate UGC creators and consumers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Millennials are the ultimate UGC creators and consumers<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Millennials are the ultimate UGC creators and consumers\" class=\"wp-image-1830\" \/><figcaption class=\"wp-element-caption\">Millennials are the ultimate UGC creators and consumers<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Millennials are the ultimate UGC creators and consumers\" class=\"wp-image-1830\" \/><figcaption class=\"wp-element-caption\">Millennials are the ultimate UGC creators and consumers<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>57. They find UGC<a href=\"http:\/\/smartblogs.com\/social-media\/2014\/04\/11\/5-surprising-stats-about-user-generated-content\/\"> 35%<\/a> more memorable than content from traditional sources.<\/p>\n\n\n\n<p>58. Millennials trust UGC<a href=\"http:\/\/smartblogs.com\/social-media\/2014\/04\/11\/5-surprising-stats-about-user-generated-content\/\"> 50%<\/a> more than original content made by brands.<\/p>\n\n\n\n<p>59. On average, millennials spend<a href=\"https:\/\/www.business2community.com\/infographics\/millennials-love-user-generated-content-infographic-01497502\"> 18 hours<\/a> a day with media, and 30% of that time is spent on user-generated content.<\/p>\n\n\n\n<p>60. UGC significantly influences millennial spending; it\u2019s<a href=\"https:\/\/www.business2community.com\/infographics\/millennials-love-user-generated-content-infographic-01497502\"> 20%<\/a> more effective than other media types when they make purchases. For example, 59% of millennials use UGC for guidance on electronics, 54% for cars, 53% for major appliances, 46% for mobile phones, 45% for hotel choices, and 40% for travel plans.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-millennials-who-use-UGC-to-inform-decision.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;717&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;574&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"574\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-millennials-who-use-UGC-to-inform-decision.png\" alt=\"Percentage of millennials who use UGC to inform decision\" class=\"wp-image-1831\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-millennials-who-use-UGC-to-inform-decision.png 717w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-of-millennials-who-use-UGC-to-inform-decision-300x240.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of millennials who use UGC to inform decision\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Percentage of millennials who use UGC to inform decision<br><a href=\"https:\/\/www.business2community.com\/infographics\/millennials-love-user-generated-content-infographic-01497502\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of millennials who use UGC to inform decision\" class=\"wp-image-1831\" \/><figcaption class=\"wp-element-caption\">Percentage of millennials who use UGC to inform decision<br><a href=\"https:\/\/www.business2community.com\/infographics\/millennials-love-user-generated-content-infographic-01497502\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of millennials who use UGC to inform decision\" class=\"wp-image-1831\" \/><figcaption class=\"wp-element-caption\">Percentage of millennials who use UGC to inform decision<br><a href=\"https:\/\/www.business2community.com\/infographics\/millennials-love-user-generated-content-infographic-01497502\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>61. About<a href=\"https:\/\/www.salsify.com\/resources\/report\/2024-consumer-research-report\"> 13%<\/a> of <a href=\"https:\/\/keywordseverywhere.com\/blog\/gen-z-stats\/\">Gen Z shoppers<\/a> who buy something directly from social media say UGC was the biggest influence on their decision. This is less than influencer recommendations (32%) and exclusive discounts (26%), but more than live shopping events (11%).<\/p>\n\n\n\n<p>62. More than half (<a href=\"https:\/\/www.entribe.com\/resource\/the-state-of-ugc-2023\">55%<\/a>) of Gen Zers aged 18-29 want to be featured on a brand&#8217;s social media pages.<\/p>\n\n\n\n<p>63. A huge<a href=\"https:\/\/www.entribe.com\/resource\/the-state-of-ugc-2023\"> 80%<\/a> of Gen Z consumers aged 18-29 have either shared or are willing to share their <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-shopping-stats\/\">purchases on social media<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Gen-Z-is-forming-new-relationships-online.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1228&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;571&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"571\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Gen-Z-is-forming-new-relationships-online.png\" alt=\"Gen Z is forming new relationships online\" class=\"wp-image-1832\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Gen-Z-is-forming-new-relationships-online.png 1228w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Gen-Z-is-forming-new-relationships-online-300x139.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Gen-Z-is-forming-new-relationships-online-1024x476.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Gen-Z-is-forming-new-relationships-online-768x357.png 768w\" sizes=\"(max-width: 1228px) 100vw, 1228px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Gen Z is forming new relationships online\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gen Z is forming new relationships online<br><a href=\"https:\/\/www.entribe.com\/resource\/the-state-of-ugc-2023\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gen Z is forming new relationships online\" class=\"wp-image-1832\" \/><figcaption class=\"wp-element-caption\">Gen Z is forming new relationships online<br><a href=\"https:\/\/www.entribe.com\/resource\/the-state-of-ugc-2023\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gen Z is forming new relationships online\" class=\"wp-image-1832\" \/><figcaption class=\"wp-element-caption\">Gen Z is forming new relationships online<br><a href=\"https:\/\/www.entribe.com\/resource\/the-state-of-ugc-2023\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">UGC in Advertising Campaigns<\/h2>\n\n\n\n<p>A strong UGC strategy involves using user-generated content in your ads. Here are some stats that show how ads based on UGC stack up against traditional ads and why they are important for brands:<\/p>\n\n\n\n<p>64. <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">Ads that use UGC<\/a> have<a href=\"https:\/\/www.shopify.com\/blog\/68976197-4-tactics-to-drive-traffic-and-sales-with-user-generated-content\"> 4 times<\/a> higher click-through rates and 50% lower cost-per-click compared to average ads.<\/p>\n\n\n\n<p>65. Ads featuring UGC see a<a href=\"https:\/\/www.bazaarvoice.com\/products\/\"> 50%<\/a> drop in <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-check-keyword-cpc-using-keywords-everywhere-and-google-analytics\/\">cost-per-click<\/a> compared to those without it.<\/p>\n\n\n\n<p>66. UGC ads receive<a href=\"https:\/\/www.jukinmedia.com\/definitive-guide-to-user-generated-advertising?utm_source=JM_Press_Page&amp;utm_medium=Press_Release&amp;utm_campaign=USC_WP&amp;utm_content=Press_Release\"> 73%<\/a> more positive comments on social media than <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">traditional ads<\/a>.<\/p>\n\n\n\n<p>67. <a href=\"https:\/\/www.jukinmedia.com\/definitive-guide-to-user-generated-advertising?utm_source=JM_Press_Page&amp;utm_medium=Press_Release&amp;utm_campaign=USC_WP&amp;utm_content=Press_Release\">31%<\/a> of consumers say ads with UGC are more memorable than standard ads.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/UGC-vs.-traditional-ads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;659&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;346&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"346\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/UGC-vs.-traditional-ads.png\" alt=\"UGC vs. traditional ads\" class=\"wp-image-1833\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/UGC-vs.-traditional-ads.png 659w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/UGC-vs.-traditional-ads-300x158.png 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: UGC vs. traditional ads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">UGC vs. traditional ads<br><a href=\"https:\/\/wisernotify.com\/blog\/ugc-stats\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"UGC vs. traditional ads\" class=\"wp-image-1833\" \/><figcaption class=\"wp-element-caption\">UGC vs. traditional ads<br><a href=\"https:\/\/wisernotify.com\/blog\/ugc-stats\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"UGC vs. traditional ads\" class=\"wp-image-1833\" \/><figcaption class=\"wp-element-caption\">UGC vs. traditional ads<br><a href=\"https:\/\/wisernotify.com\/blog\/ugc-stats\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>68. <a href=\"https:\/\/www.bazaarvoice.com\/resources\/shopper-experience-index-volume-17\/\">86%<\/a> of brands believe that using UGC in their paid and owned media will make their ads and content more effective.<\/p>\n\n\n\n<p>69. According to<a href=\"https:\/\/crowdriff.com\/resources\/report-how-hospitality-brands-are-using-visuals-to-attract-and-convert-guests-online-2\/\"> Crowdriff&#8217;s report<\/a> on hospitality marketing, only 25% of resort and hotel ads are using UGC. Surprisingly, 77% still depend on professional content for their Meta ads, and 71% of resorts and hotels don\u2019t have any UGC galleries on their websites.<\/p>\n\n\n\n<p>70. By 2030, it\u2019s predicted that<a href=\"https:\/\/www.shopify.com\/enterprise\/user-generated-content-examples\"> 30%<\/a> of all ads will be based on UGC, mixing content and advertisements.<\/p>\n\n\n\n<p>71. UGC is increasingly important in influencing buying decisions. About<a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\"> 22%<\/a> of consumers are more likely to buy products after seeing ads with shopper reviews. Additionally, 18% are influenced by ads that show shopper photos, while 13% respond to branded videos featuring UGC.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Consumers-are-more-likely-to-buy-based-on-what-other-shoppers-say-and-share.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;730&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;507&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"507\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Consumers-are-more-likely-to-buy-based-on-what-other-shoppers-say-and-share.png\" alt=\"Consumers are more likely to buy based on what other shoppers say and share\" class=\"wp-image-1834\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Consumers-are-more-likely-to-buy-based-on-what-other-shoppers-say-and-share.png 730w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Consumers-are-more-likely-to-buy-based-on-what-other-shoppers-say-and-share-300x208.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Consumers are more likely to buy based on what other shoppers say and share\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Consumers are more likely to buy based on what other shoppers say and share<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers are more likely to buy based on what other shoppers say and share\" class=\"wp-image-1834\" \/><figcaption class=\"wp-element-caption\">Consumers are more likely to buy based on what other shoppers say and share<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers are more likely to buy based on what other shoppers say and share\" class=\"wp-image-1834\" \/><figcaption class=\"wp-element-caption\">Consumers are more likely to buy based on what other shoppers say and share<br><a href=\"https:\/\/www.linearity.io\/blog\/ugc-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">UGC in Reviews and Online Presence<\/h2>\n\n\n\n<p>Customer content isn&#8217;t just a great strategy for your <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">social media marketing<\/a>\u2014it also has a valuable benefit that often gets overlooked.&nbsp;<\/p>\n\n\n\n<p>User-generated content can enhance your <a href=\"https:\/\/keywordseverywhere.com\/blog\/what-is-seo-search-engine-optimization-explained\/\">search engine optimization goals<\/a>, making your website easier to find on search engines.&nbsp;<\/p>\n\n\n\n<p>Here are some user-generated content stats that show how customer reviews can benefit businesses and how UGC <a href=\"https:\/\/keywordseverywhere.com\/blog\/seo-score\/\">improves online visibility<\/a>.<\/p>\n\n\n\n<p>72. Almost half (<a href=\"https:\/\/winterberrygroup.com\/b2b-marketing-outlook-whitepaper-2023\">44%<\/a>) of B2B buyers believe that peer reviews and user-generated content are increasingly important in their purchasing decisions.<\/p>\n\n\n\n<p>73. The percentage of consumers who \u2018always\u2019 or \u2018regularly\u2019 read online reviews has stayed steady over the last three years, with<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\"> 75%<\/a> in 2024 compared to 76% in 2023. Only 3% of consumers say they \u2018never\u2019 read online reviews, showing how essential they are in people\u2019s research.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/How-often-do-customers-check-online-reviews-for-local-businesses.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;667&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"618\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/How-often-do-customers-check-online-reviews-for-local-businesses.png\" alt=\"How often do customers check online reviews for local businesses\" class=\"wp-image-1835\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/How-often-do-customers-check-online-reviews-for-local-businesses.png 667w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/How-often-do-customers-check-online-reviews-for-local-businesses-300x278.png 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: How often do customers check online reviews for local businesses\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How often do customers check online reviews for local businesses<br><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How often do customers check online reviews for local businesses\" class=\"wp-image-1835\" \/><figcaption class=\"wp-element-caption\">How often do customers check online reviews for local businesses<br><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"How often do customers check online reviews for local businesses\" class=\"wp-image-1835\" \/><figcaption class=\"wp-element-caption\">How often do customers check online reviews for local businesses<br><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>74. User-generated reviews can <a href=\"https:\/\/keywordseverywhere.com\/blog\/on-page-seo\/\">improve product page SEO rankings<\/a> by up to<a href=\"https:\/\/www.insiderintelligence.com\/topics\/category\/UGC\"> 25%<\/a>.<\/p>\n\n\n\n<p>75. Bazaarvoice clients experience<a href=\"https:\/\/www.bazaarvoice.com\/resources\/forrester-total-economic-impact-of-bazaarvoice\/\"> 3 times<\/a> more conversions when they combine social content with ratings and reviews in retail.<\/p>\n\n\n\n<p>76. <a href=\"https:\/\/www.bazaarvoice.com\/resources\/shopper-experience-index-2022\/\">63%<\/a> of companies depend on ratings and reviews to help them reach their <a href=\"https:\/\/keywordseverywhere.com\/blog\/seo-strategy-the-definitive-guide-2025\/\">SEO goals<\/a>.<\/p>\n\n\n\n<p>77. Just 10 product reviews can increase the conversion rate by<a href=\"https:\/\/www.bazaarvoice.com\/blog\/user-generated-content-statistics-to-know\/\"> 45%<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-increase-in-conversion-rate-based-on-the-number-of-reviews-per-product.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1183&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;609&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"609\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-increase-in-conversion-rate-based-on-the-number-of-reviews-per-product.png\" alt=\"Percentage increase in conversion rate based on the number of reviews per product\" class=\"wp-image-1836\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-increase-in-conversion-rate-based-on-the-number-of-reviews-per-product.png 1183w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-increase-in-conversion-rate-based-on-the-number-of-reviews-per-product-300x154.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-increase-in-conversion-rate-based-on-the-number-of-reviews-per-product-1024x527.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Percentage-increase-in-conversion-rate-based-on-the-number-of-reviews-per-product-768x395.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage increase in conversion rate based on the number of reviews per product\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Percentage increase in conversion rate based on the number of reviews per product<br><a href=\"https:\/\/www.bazaarvoice.com\/blog\/user-generated-content-statistics-to-know\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage increase in conversion rate based on the number of reviews per product\" class=\"wp-image-1836\" \/><figcaption class=\"wp-element-caption\">Percentage increase in conversion rate based on the number of reviews per product<br><a href=\"https:\/\/www.bazaarvoice.com\/blog\/user-generated-content-statistics-to-know\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage increase in conversion rate based on the number of reviews per product\" class=\"wp-image-1836\" \/><figcaption class=\"wp-element-caption\">Percentage increase in conversion rate based on the number of reviews per product<br><a href=\"https:\/\/www.bazaarvoice.com\/blog\/user-generated-content-statistics-to-know\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>78. <a href=\"https:\/\/www.statista.com\/forecasts\/997049\/sources-of-inspiration-for-new-products-in-the-us\">56%<\/a> of internet users discover products through friends or acquaintances, while 32% rely on customer reviews.<\/p>\n\n\n\n<p>79. <a href=\"https:\/\/www.bazaarvoice.com\/press\/bazaarvoice-shopper-experience-index-77-of-shoppers-say-theyre-reducing-their-spending-on-non-essential-items-due-to-the-economy\/\">70%<\/a> of shoppers prefer to buy a more expensive product with higher ratings and reviews rather than a cheaper product with fewer reviews.<\/p>\n\n\n\n<p>80. <a href=\"https:\/\/www.bazaarvoice.com\/resources\/whats-in-a-review\/\">61%<\/a> of consumers agree that recent reviews (written within the last three months) are more trustworthy than older reviews.<\/p>\n\n\n\n<p>81. Google is still the most popular site for reading online reviews, but the percentage of consumers using it for this purpose has dropped from<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\"> 87%<\/a> in 2023 to 81% in 2024.<\/p>\n\n\n\n<p>82. According to Keywords Everywhere, the <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-see-how-many-searches-a-keyword-gets\/\">search volume<\/a> for &#8220;Google reviews&#8221; is 673,000 <a href=\"https:\/\/keywordseverywhere.com\/blog\/monthly-search-volume\/\">searches per month<\/a>, and this number has remained steady (slightly increasing) over the past year, indicating that customers are looking for reviews before making purchases.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-Google-reviews.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1142&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;374&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"374\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-Google-reviews.png\" alt=\"Keywords Everywhere data for Google reviews\" class=\"wp-image-1837\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-Google-reviews.png 1142w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-Google-reviews-300x98.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-Google-reviews-1024x335.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/10\/Keywords-Everywhere-data-for-Google-reviews-768x252.png 768w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for Google reviews\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google reviews<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Google reviews\" class=\"wp-image-1837\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Google reviews\" class=\"wp-image-1837\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google reviews<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>After reading the user-generated content stats above and doing your own research, you hopefully realize how impactful UGC can be.&nbsp;<\/p>\n\n\n\n<p>It\u2019s cost-effective, <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">drives long-term ROI<\/a>, and helps your company reach more people authentically beyond your official marketing efforts.&nbsp;<\/p>\n\n\n\n<p>While many organizations enjoy the content created by their audiences, they often lack a formal strategy in place.&nbsp;<\/p>\n\n\n\n<p>Like any strategy your business pursues, setting goals will help you build that strategy and keep everyone focused on what needs to be done.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turn your customers into brand advocates. Explore surprising user-generated content stats and learn how UGC can boost trust and sales.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1813"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=1813"}],"version-history":[{"count":8,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1813\/revisions"}],"predecessor-version":[{"id":4134,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1813\/revisions\/4134"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=1813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=1813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=1813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}