{"id":1665,"date":"2025-09-09T14:41:13","date_gmt":"2025-09-09T14:41:13","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=1665"},"modified":"2025-09-23T06:08:28","modified_gmt":"2025-09-23T06:08:28","slug":"display-advertising-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/display-advertising-stats\/","title":{"rendered":"64 Game-Changing Display Advertising Stats You Need To Know [2025]"},"content":{"rendered":"\n<p>Picture this: You\u2019re walking down the street, surrounded by bustling shops, restaurants, and billboards.&nbsp;<\/p>\n\n\n\n<p>Something catches your eye\u2014an ad for a brand-new smartphone. You don\u2019t click it. You don\u2019t even stop.&nbsp;<\/p>\n\n\n\n<p>But hours later, when you\u2019re home browsing for a phone online, that same ad pops up again.&nbsp;<\/p>\n\n\n\n<p>Suddenly, you\u2019re interested.&nbsp;<\/p>\n\n\n\n<p>That\u2019s the power of display advertising. It\u2019s not the in-your-face tactic but the subtle nudge that keeps brands on your radar.<\/p>\n\n\n\n<p>In this article, we\u2019ll dive into the latest display advertising stats that show how this strategy boosts brand awareness, engages potential customers, and drives results when paired with the right approach.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Display-Advertising-Stats-2026.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Display-Advertising-Stats-2026.png\" alt=\"Display Advertising Stats 2026\" class=\"wp-image-4001\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Display-Advertising-Stats-2026.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Display-Advertising-Stats-2026-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Display-Advertising-Stats-2026-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Display-Advertising-Stats-2026-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Display-Advertising-Stats-2026-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Display Advertising Stats 2026\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Display Advertising Stats 2026<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Display Advertising Stats 2026\" class=\"wp-image-4001\" \/><figcaption class=\"wp-element-caption\">Display Advertising Stats 2026<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Display Advertising Stats 2026\" class=\"wp-image-4001\" \/><figcaption class=\"wp-element-caption\">Display Advertising Stats 2026<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is Display Advertising?<\/h2>\n\n\n\n<p>Display ads are visual ads you see on websites, <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\">social media<\/a> platforms, and other online spaces like your favorite blog or <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-grow-youtube-channel\/\">YouTube channel<\/a>.&nbsp;<\/p>\n\n\n\n<p>They can take the form of banner ads\u2014those rectangular images you often find at the top or sides of a webpage. Then there are <a href=\"https:\/\/keywordseverywhere.com\/blog\/video-marketing-stats\/\">video ads<\/a>\u2014short clips that play before, during, or after the content you\u2019re watching.<\/p>\n\n\n\n<p>For instance, when you visit a site and notice a bright banner promoting a new toy or a catchy video showing off the latest fashion trend, you\u2019re seeing display ads doing their job.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Example-of-display-ad.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;790&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;314&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"314\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Example-of-display-ad.png\" alt=\"Example of display ad\" class=\"wp-image-1668\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Example-of-display-ad.png 790w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Example-of-display-ad-300x119.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Example-of-display-ad-768x305.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Example of display ad\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of display ad<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Example of display ad\" class=\"wp-image-1668\" \/><figcaption class=\"wp-element-caption\">Example of display ad<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Example of display ad\" class=\"wp-image-1668\" \/><figcaption class=\"wp-element-caption\">Example of display ad<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">General Display Advertising Stats<\/h2>\n\n\n\n<p>Display advertising has grown a lot over the years and is now a major part of <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">online ads<\/a>.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at some key display advertising stats that highlight how it\u2019s changed and what it can do for businesses in 2025:<\/p>\n\n\n\n<p>1. In 2023, people spent around<a href=\"https:\/\/www.statista.com\/statistics\/235710\/display-ad-spend-worldwide\"> $207.4 billion<\/a> on display ads worldwide, making it the top digital ad format. By 2026, this number is expected to grow to $266.6 billion.<\/p>\n\n\n\n<p>2. In the US, programmatic advertising will account for<a href=\"https:\/\/www.emarketer.com\/insights\/programmatic-digital-display-ad-spending\/\"> 91.3%<\/a> of all digital display ad spending in 2024, according to a forecast from June 2024 by emarketer. That\u2019s about $156.82 billion. Although the growth rate of programmatic ads has slowed, it will still grow by 15.2% in 2024.<\/p>\n\n\n\n<p>3. The most popular banner ad size is <a href=\"https:\/\/www.semrush.com\/blog\/display-advertising-stats-2019\/\">728 x 90<\/a>, known as the leaderboard, used by 57% of advertisers.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Most-popular-banner-ad-size.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;998&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;495&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"495\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Most-popular-banner-ad-size.png\" alt=\"Most popular banner ad size\" class=\"wp-image-1669\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Most-popular-banner-ad-size.png 998w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Most-popular-banner-ad-size-300x149.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Most-popular-banner-ad-size-768x381.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most popular banner ad size\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular banner ad size<br><a href=\"https:\/\/www.semrush.com\/blog\/display-advertising-stats-2019\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular banner ad size\" class=\"wp-image-1669\" \/><figcaption class=\"wp-element-caption\">Most popular banner ad size<br><a href=\"https:\/\/www.semrush.com\/blog\/display-advertising-stats-2019\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular banner ad size\" class=\"wp-image-1669\" \/><figcaption class=\"wp-element-caption\">Most popular banner ad size<br><a href=\"https:\/\/www.semrush.com\/blog\/display-advertising-stats-2019\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>4. Google\u2019s display ad network is the biggest, reaching<a href=\"https:\/\/meetanshi.com\/blog\/display-advertising-statistics\/\"> 90%<\/a> of internet users globally. It includes over 35 million websites and apps, plus Google\u2019s own properties.<\/p>\n\n\n\n<p>5. Responsive ads are becoming more popular. A Semrush study found that<a href=\"https:\/\/www.searchenginejournal.com\/semrush-display-advertising-stats-gdn-trends-study\/311395\/\"> 72%<\/a> of image ads are now responsive, compared to 28% for standard image ads.<\/p>\n\n\n\n<p>6. <a href=\"https:\/\/meetanshi.com\/blog\/display-advertising-statistics\/\">Cross-device<\/a> targeting is crucial for success with display ads, as <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-shopping-stats\/\">online shopping<\/a> ads are evenly distributed across different devices.<\/p>\n\n\n\n<p>7. On Google\u2019s display network, the average <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-check-keyword-cpc-using-keywords-everywhere-and-google-analytics\/\">cost-per-click (CPC)<\/a> is<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\"> $0.63<\/a>, while on the search network, it\u2019s $2.69\u2014more than four times higher. This is because clicks on the search network are generally more valuable.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-search-vs-display.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;714&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;507&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"507\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-search-vs-display.png\" alt=\"Average CPC search vs display\" class=\"wp-image-1670\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-search-vs-display.png 714w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-search-vs-display-300x213.png 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average CPC search vs display\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average CPC search vs display<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/05\/23\/google-display-ads\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average CPC search vs display\" class=\"wp-image-1670\" \/><figcaption class=\"wp-element-caption\">Average CPC search vs display<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/05\/23\/google-display-ads\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average CPC search vs display\" class=\"wp-image-1670\" \/><figcaption class=\"wp-element-caption\">Average CPC search vs display<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/05\/23\/google-display-ads\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>8. A study found that<a href=\"https:\/\/meetanshi.com\/blog\/display-advertising-statistics\/\"> 53%<\/a> of customers pay more attention to native ads than to display ads.<\/p>\n\n\n\n<p>9. Even though<a href=\"https:\/\/meetanshi.com\/blog\/display-advertising-statistics\/\"> 43%<\/a> of marketers think display ads are the least effective, 84% are still investing in them.<\/p>\n\n\n\n<p>10. According to <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-see-how-many-searches-a-keyword-gets\/\">Keywords Everywhere search widget<\/a>, more than 5 million people search for &#8220;Google ads&#8221; each month. This shows the importance of Google Display Ads for reaching a larger audience and increasing brand awareness.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Keywords-Everywhere-data-for-Google-ads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;424&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;327&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"327\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Keywords-Everywhere-data-for-Google-ads.png\" alt=\"Keywords Everywhere data for Google ads\" class=\"wp-image-1671\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Keywords-Everywhere-data-for-Google-ads.png 424w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Keywords-Everywhere-data-for-Google-ads-300x231.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for Google ads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google ads<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Google ads\" class=\"wp-image-1671\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google ads<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Google ads\" class=\"wp-image-1671\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Google ads<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google Display Network Statistics<\/h2>\n\n\n\n<p>Google display ads appear on apps and websites that belong to the Google Display Network (GDN), but there are other networks available too.&nbsp;<\/p>\n\n\n\n<p>The GDN includes over two million sites and apps, reaching about 90% of internet users.&nbsp;<\/p>\n\n\n\n<p>This huge reach is a double-edged sword: while you can show your brand to a lot of relevant people, there&#8217;s also a chance you might reach a lot of people who aren\u2019t interested.<\/p>\n\n\n\n<p>Here are some important display advertising stats to help you make the most of the Google Display Network:<\/p>\n\n\n\n<p>11. The Google Display Network(GDN) reaches a solid<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/05\/23\/google-display-ads\"> 90%<\/a> of internet users worldwide and up to 94% of internet users in the US.<\/p>\n\n\n\n<p>12. Every day,<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/05\/23\/google-display-ads\"> 64%<\/a> of US internet users and 89% of US <a href=\"https:\/\/keywordseverywhere.com\/blog\/smartphone-usage-stats\/\">smartphone users<\/a> see ads from the GDN.<\/p>\n\n\n\n<p>13. The GDN delivers over<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/05\/23\/google-display-ads\"> 2 trillion<\/a> ad impressions to 2.5 billion users each month across more than 2 million websites.<\/p>\n\n\n\n<p>14. For<a href=\"https:\/\/www.semrush.com\/blog\/display-advertising-stats-2019\/\"> top e-commerce sites<\/a> using the GDN, ads are fairly evenly split between image ads and <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">responsive ads<\/a>. Publishers often test different ad types to see which ones get better results.<\/p>\n\n\n\n<p>15. While the GDN is mainly used for finding new customers and building brand awareness, its average <a href=\"https:\/\/keywordseverywhere.com\/blog\/seo-metrics\/\">click-through rate (CTR)<\/a> is still under<a href=\"https:\/\/blog.hubspot.com\/marketing\/google-display-network\"> 0.5%<\/a>. Despite this, it\u2019s a solid option for reaching people beyond search engines and social networks.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Top-reasons-for-using-the-Google-Display-Network.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1344&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;612&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"612\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Top-reasons-for-using-the-Google-Display-Network.png\" alt=\"Top reasons for using the Google Display Network\" class=\"wp-image-1672\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Top-reasons-for-using-the-Google-Display-Network.png 1344w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Top-reasons-for-using-the-Google-Display-Network-300x137.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Top-reasons-for-using-the-Google-Display-Network-1024x466.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Top-reasons-for-using-the-Google-Display-Network-768x350.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top reasons for using the Google Display Network\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top reasons for using the Google Display Network<br><a href=\"https:\/\/indeedseo.com\/blog\/guide-to-google-display-network\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top reasons for using the Google Display Network\" class=\"wp-image-1672\" \/><figcaption class=\"wp-element-caption\">Top reasons for using the Google Display Network<br><a href=\"https:\/\/indeedseo.com\/blog\/guide-to-google-display-network\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top reasons for using the Google Display Network\" class=\"wp-image-1672\" \/><figcaption class=\"wp-element-caption\">Top reasons for using the Google Display Network<br><a href=\"https:\/\/indeedseo.com\/blog\/guide-to-google-display-network\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Display Ad Format Statistics<\/h2>\n\n\n\n<p>When getting into display advertising, it&#8217;s crucial to understand the different types of ads and targeting options available to connect with your audience.&nbsp;<\/p>\n\n\n\n<p>Think of display ads as various tools in your marketing toolbox: you\u2019ve got banner ads, pop-ups, videos, rich media ads, native ads, social ads, traditional ads, responsive ads, and more.<\/p>\n\n\n\n<p>So, how do you know which type of ad will work best for you?<\/p>\n\n\n\n<p>These display <a href=\"https:\/\/keywordseverywhere.com\/blog\/advertising-stats\/\">advertising statistics<\/a> will guide you in picking the most effective ad format for your <a href=\"https:\/\/keywordseverywhere.com\/blog\/digital-marketing-stats\/\">digital marketing<\/a> strategy.<\/p>\n\n\n\n<p>16. Banner ads continue to be a reliable choice, delivering solid results. Sunshine Company saw a<a href=\"https:\/\/speed.cy\/ppc-management\/display-advertising-effectiveness-report-2023\"> 2%<\/a> click-through rate (CTR) and a 50% boost in site traffic using 300\u00d7250 banner ads on industry-specific blogs.<\/p>\n\n\n\n<p>17. Video ads are capturing attention like never before. TrueTech Co.\u2019s 1-minute product videos on <a href=\"https:\/\/keywordseverywhere.com\/blog\/youtube-stats\/\">YouTube<\/a> gained over<a href=\"https:\/\/speed.cy\/ppc-management\/display-advertising-effectiveness-report-2023\"> 500,000 views<\/a> and cut their cost-per-click by 35%.<\/p>\n\n\n\n<p>18. Native ads are also making waves. About<a href=\"https:\/\/speed.cy\/ppc-management\/display-advertising-effectiveness-report-2023\"> 63%<\/a> of people said they felt good about a brand after seeing native ads. Acme Co. increased their lead generation by 75% using native ads that looked like articles on industry forums.<\/p>\n\n\n\n<p>19. When it comes to grabbing active attention, interscroller and video ads are top performers. You must aim for a minimum of<a href=\"https:\/\/speed.cy\/ppc-management\/display-advertising-effectiveness-report-2023\"> 2.5<\/a> seconds of active attention for all your ads.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Active-attention-across-different-display-ad-formats.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1020&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;616&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"616\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Active-attention-across-different-display-ad-formats.png\" alt=\"Active attention across different display ad formats\" class=\"wp-image-1673\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Active-attention-across-different-display-ad-formats.png 1020w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Active-attention-across-different-display-ad-formats-300x181.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Active-attention-across-different-display-ad-formats-768x464.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Active attention across different display ad formats\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Active attention across different display ad formats<br><a href=\"https:\/\/speed.cy\/ppc-management\/display-advertising-effectiveness-report-2023\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Active attention across different display ad formats\" class=\"wp-image-1673\" \/><figcaption class=\"wp-element-caption\">Active attention across different display ad formats<br><a href=\"https:\/\/speed.cy\/ppc-management\/display-advertising-effectiveness-report-2023\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Active attention across different display ad formats\" class=\"wp-image-1673\" \/><figcaption class=\"wp-element-caption\">Active attention across different display ad formats<br><a href=\"https:\/\/speed.cy\/ppc-management\/display-advertising-effectiveness-report-2023\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>20. The<a href=\"https:\/\/speed.cy\/ppc-management\/display-advertising-effectiveness-report-2023\"> average CPM<\/a> (cost per mille\/thousand) for display ads is:<\/p>\n\n\n\n<ul>\n<li><strong>Banner ads:<\/strong> $2-$20 per thousand impressions<\/li>\n\n\n\n<li><strong>Video ads:<\/strong> $20-$50 per thousand impressions<\/li>\n\n\n\n<li><strong>Native ads:<\/strong> $10-$100 per thousand impressions<\/li>\n<\/ul>\n\n\n\n<p>21. A<a href=\"https:\/\/ppc.land\/display-ad-cpm-surges-47-in-q2-2024-adroll-report-reveals\/\"> report<\/a> shows that in Q2 2024, the cost per thousand impressions (CPM) for display advertising jumped by 47% compared to the previous year. This rise indicates that ad spending is bouncing back to more normal levels, especially after the budget cuts and low expectations seen in Q2 2023.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-CPM-trend-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;993&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;451&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"451\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-CPM-trend-2024.png\" alt=\"Display advertising CPM trend 2024\" class=\"wp-image-1674\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-CPM-trend-2024.png 993w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-CPM-trend-2024-300x136.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-CPM-trend-2024-768x349.png 768w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Display advertising CPM trend 2024\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Display advertising CPM trend 2024<br><a href=\"https:\/\/ppc.land\/display-ad-cpm-surges-47-in-q2-2024-adroll-report-reveals\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Display advertising CPM trend 2024\" class=\"wp-image-1674\" \/><figcaption class=\"wp-element-caption\">Display advertising CPM trend 2024<br><a href=\"https:\/\/ppc.land\/display-ad-cpm-surges-47-in-q2-2024-adroll-report-reveals\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Display advertising CPM trend 2024\" class=\"wp-image-1674\" \/><figcaption class=\"wp-element-caption\">Display advertising CPM trend 2024<br><a href=\"https:\/\/ppc.land\/display-ad-cpm-surges-47-in-q2-2024-adroll-report-reveals\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>22. Native ads are viewed about<a href=\"http:\/\/www.dedicatedmedia.com\/articles\/the-power-of-native-advertising\"> 53%<\/a> more than banner ads. Plus,<a href=\"http:\/\/www.sharethrough.com\/2013\/05\/infographic-native-advertising-effectiveness-study-by-ipg-media-labs\/\"> 32%<\/a> of people said they\u2019d share a native ad with family and friends versus 19% for banner ads.<\/p>\n\n\n\n<p>23. Trust is a big factor\u2014<a href=\"http:\/\/www.bannersnack.com\/blog\/build-trust-display-ads\/\">54%<\/a> of users don\u2019t click on banner ads because they don\u2019t trust them. However, native ads with rich media can <a href=\"https:\/\/keywordseverywhere.com\/blog\/conversion-rate-optimization-stats\/\">increase conversion rates<\/a> by up to 60%.<\/p>\n\n\n\n<p>24. According to Bannerflow, display ads with video have an<a href=\"https:\/\/www.bannerflow.com\/blog\/display-advertising-trends-2021-key-stats-and-insights\/\"> 89%<\/a> higher click-through rate.<\/p>\n\n\n\n<p>25. <a href=\"https:\/\/keywordseverywhere.com\/blog\/video-marketing-stats\/\">Video ads are incredibly effective<\/a>, with Wyzowl reporting that<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"> 82%<\/a> of users were persuaded to shop a product or service after watching a video.<\/p>\n\n\n\n<p>26. Programmatic advertising is growing rapidly because of its automated ad buying and cost efficiency. In 2021, it was worth<a href=\"https:\/\/www.marketresearchfuture.com\/reports\/programmatic-advertising-market-3134\"> $49.5 billion<\/a>. It\u2019s expected to grow from $56.28 billion in 2022 to $138.25 billion by 2030, with an annual growth rate of 13.70% during this time.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Programmatic-advertising-market-size.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;651&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;326&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"326\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Programmatic-advertising-market-size.png\" alt=\"Programmatic advertising market size\" class=\"wp-image-1675\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Programmatic-advertising-market-size.png 651w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Programmatic-advertising-market-size-300x150.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Programmatic advertising market size\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Programmatic advertising market size<br><a href=\"https:\/\/www.marketresearchfuture.com\/reports\/programmatic-advertising-market-3134\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Programmatic advertising market size\" class=\"wp-image-1675\" \/><figcaption class=\"wp-element-caption\">Programmatic advertising market size<br><a href=\"https:\/\/www.marketresearchfuture.com\/reports\/programmatic-advertising-market-3134\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Programmatic advertising market size\" class=\"wp-image-1675\" \/><figcaption class=\"wp-element-caption\">Programmatic advertising market size<br><a href=\"https:\/\/www.marketresearchfuture.com\/reports\/programmatic-advertising-market-3134\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Display Ad Costs Statistics<\/h2>\n\n\n\n<p>We know that display ads usually cost less than search ads, but how much do they really cost?&nbsp;<\/p>\n\n\n\n<p>The price can change based on several factors, like who you\u2019re targeting and how much you&#8217;re willing to spend.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s some key information you should know about display ad costs:<\/p>\n\n\n\n<p>27. The average cost per click (CPC) for a <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-stats\/\">Facebook<\/a> ad is<a href=\"https:\/\/www.nbh.co\/learn\/how-to-determine-the-average-cpc-for-display-ads\"> $1.72<\/a>. This number includes all industries, so some extremes can change the average. For instance, the <a href=\"https:\/\/keywordseverywhere.com\/ctl\/top\/accounting-keywords\">finance industry<\/a> has a high average cost at $3.77, while retail is much lower at $0.70.<\/p>\n\n\n\n<p>28. For <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-stats\/\">Instagram display ads<\/a>, the average CPC falls between<a href=\"https:\/\/www.nbh.co\/learn\/how-to-determine-the-average-cpc-for-display-ads\"> $0.70 and $1<\/a>.<\/p>\n\n\n\n<p>29. If you\u2019re targeting people aged <a href=\"https:\/\/www.nbh.co\/learn\/how-to-determine-the-average-cpc-for-display-ads\">18 to 34<\/a>, expect to pay more for your <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-seo\/\">Instagram<\/a> ads. Why? Because younger folks, like millennials and <a href=\"https:\/\/keywordseverywhere.com\/blog\/gen-z-stats\/\">Gen Z<\/a>, are really good at ignoring ads, making it pricier to grab their attention!<\/p>\n\n\n\n<p>30. On Google Ads, the average CPC is $2.69 for search ads and<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\"> $0.63<\/a> for display ads. This is higher than the averages for Facebook and <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-seo\/\">Instagram<\/a>, so it&#8217;s something to think about when deciding where to run your ads.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-in-Google-ads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;798&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;761&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"761\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-in-Google-ads.png\" alt=\"Average CPC in Google ads\" class=\"wp-image-1676\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-in-Google-ads.png 798w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-in-Google-ads-300x286.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Average-CPC-in-Google-ads-768x732.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average CPC in Google ads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average CPC in Google ads<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average CPC in Google ads\" class=\"wp-image-1676\" \/><figcaption class=\"wp-element-caption\">Average CPC in Google ads<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average CPC in Google ads\" class=\"wp-image-1676\" \/><figcaption class=\"wp-element-caption\">Average CPC in Google ads<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>31. When looking at different industries, a study found that the travel and hospitality sector has the lowest CPC at<a href=\"https:\/\/www.statista.com\/statistics\/263800\/cost-per-click-per-segment-in-us-search-engine-marketing\/\"> $0.44<\/a>.<\/p>\n\n\n\n<p>32. Overall, display ads generally have lower CPCs than search ads, which can sometimes cost<a href=\"https:\/\/www.statista.com\/statistics\/263800\/cost-per-click-per-segment-in-us-search-engine-marketing\/\"> 4 to 5<\/a> times more, depending on the industry and <a href=\"https:\/\/keywordseverywhere.com\/blog\/the-3-best-keyword-tools-in-2024\/\">keywords you choose<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Display Ad Performance Statistics<\/h2>\n\n\n\n<p>The performance of your display ads is just as important as their cost\u2014you want to make sure you&#8217;re putting your money into a platform that delivers results.&nbsp;<\/p>\n\n\n\n<p>Here are some key display ad stats to keep in mind:<\/p>\n\n\n\n<p>33. Viewable display ads in the Display Network have<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/data-and-measurement\/advertising-viewability-conversion-lift\/\"> 4 times<\/a> higher conversion rates compared to those that don\u2019t meet the MRC standard.<\/p>\n\n\n\n<p>34. Display ads have the lowest click-through rate (CTR) of all ad types at just<a href=\"https:\/\/firstpagesage.com\/seo-blog\/google-ads-average-clickthrough-rates\/\"> 0.089%<\/a>. They&#8217;re mostly used for branding rather than generating clicks.<\/p>\n\n\n\n<p>35. The<a href=\"https:\/\/www.smartinsights.com\/internet-advertising\/internet-advertising-analytics\/display-advertising-clickthrough-rates\/\"> click-through rate<\/a> can change based on where the ad is placed on the screen and its format (shape and size). Traditional full banners don&#8217;t perform well compared to skyscrapers or medium and large rectangles.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Differences-in-average-click-through-rates-CTRs-based-on-ad-format.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;580&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;340&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"340\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Differences-in-average-click-through-rates-CTRs-based-on-ad-format.png\" alt=\"Differences in average click-through rates (CTRs) based on ad format\" class=\"wp-image-1677\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Differences-in-average-click-through-rates-CTRs-based-on-ad-format.png 580w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Differences-in-average-click-through-rates-CTRs-based-on-ad-format-300x176.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Differences in average click-through rates (CTRs) based on ad format\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Differences in average click-through rates (CTRs) based on ad format<br><a href=\"https:\/\/www.smartinsights.com\/internet-advertising\/internet-advertising-analytics\/display-advertising-clickthrough-rates\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Differences in average click-through rates (CTRs) based on ad format\" class=\"wp-image-1677\" \/><figcaption class=\"wp-element-caption\">Differences in average click-through rates (CTRs) based on ad format<br><a href=\"https:\/\/www.smartinsights.com\/internet-advertising\/internet-advertising-analytics\/display-advertising-clickthrough-rates\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Differences in average click-through rates (CTRs) based on ad format\" class=\"wp-image-1677\" \/><figcaption class=\"wp-element-caption\">Differences in average click-through rates (CTRs) based on ad format<br><a href=\"https:\/\/www.smartinsights.com\/internet-advertising\/internet-advertising-analytics\/display-advertising-clickthrough-rates\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>36. You can <a href=\"https:\/\/keywordseverywhere.com\/blog\/conversion-rate-optimization-stats\/\">boost conversion rates<\/a> by<a href=\"https:\/\/techjury.net\/blog\/ppc-stats\"> 40%<\/a> or more by combining targeted audiences with display remarketing campaigns.<\/p>\n\n\n\n<p>37. According to<a href=\"https:\/\/research.hubspot.com\/reports\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\"> HubSpot<\/a>, people often dislike display ads more than text-only search ads, with many finding display ads annoying during their viewing experience.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/People-consider-display-ads-annoying-and-disruptive.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;903&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;615&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"615\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/People-consider-display-ads-annoying-and-disruptive.png\" alt=\"People consider display ads annoying and disruptive\" class=\"wp-image-1678\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/People-consider-display-ads-annoying-and-disruptive.png 903w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/People-consider-display-ads-annoying-and-disruptive-300x204.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/People-consider-display-ads-annoying-and-disruptive-768x523.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: People consider display ads annoying and disruptive\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">People consider display ads annoying and disruptive<br><a href=\"https:\/\/research.hubspot.com\/reports\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"People consider display ads annoying and disruptive\" class=\"wp-image-1678\" \/><figcaption class=\"wp-element-caption\">People consider display ads annoying and disruptive<br><a href=\"https:\/\/research.hubspot.com\/reports\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"People consider display ads annoying and disruptive\" class=\"wp-image-1678\" \/><figcaption class=\"wp-element-caption\">People consider display ads annoying and disruptive<br><a href=\"https:\/\/research.hubspot.com\/reports\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>38. Marketers using smart display ads see a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7020291?&amp;utm_source=ml&amp;utm_medium=blog&amp;utm_campaign=newdisplayera\"> 20%<\/a> increase in conversions while maintaining the same cost per acquisition (CPA) compared to those using standard display ads.<\/p>\n\n\n\n<p>39. A retargeting campaign by Magoosh Online Test Prep generated $58,608 in revenue, costing only $11,000, resulting in an <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">impressive ROI<\/a> of<a href=\"https:\/\/retargeter.com\/case-studies\"> 486%<\/a>.<\/p>\n\n\n\n<p>40. Airbnb achieved an engagement rate of more than<a href=\"https:\/\/biz.twitter.com\/success-stories\/airbnb\"> 4%<\/a> with one of their promoted tweets.<\/p>\n\n\n\n<p>41. Heineken Light reached<a href=\"https:\/\/www.facebook.com\/business\/success\/heineken-light\"> 54%<\/a> of their audience\u2014about 35 million people\u2014in just three days using <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-advertising-stats\/\">video ads on Facebook<\/a>.<\/p>\n\n\n\n<p>42. Julian Bakery experienced a<a href=\"https:\/\/docs.google.com\/a\/google.com\/viewer?url=http%3A%2F%2Fwww.google.com%2Fads%2Fdisplaynetwork%2Fpdfs%2FGDN_Case_Study_JulianBakery.pdf&amp;embedded=true&amp;__hstc=20629287.f49c6c3f57f0d46fc0c9186c881b3003.1718800925362.1726748982185.1726818152231.69&amp;__hssc=20629287.2.1726818152231&amp;__hsfp=580509034\"> 35%<\/a> increase in conversions and a whopping 330% increase in impressions on the Google Display Network (GDN).<\/p>\n\n\n\n<p>43. While<a href=\"https:\/\/digitalcontentnext.org\/images\/pdf\/OPA_Member_Native_Advertising_Public_MASTER.pdf\"> 71%<\/a> of publishers reported no major complaints about native ads, 29% faced some minor backlash.<\/p>\n\n\n\n<p>44. In a<a href=\"https:\/\/blog.hubspot.com\/marketing\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\"> survey<\/a> about the usefulness of ads, mobile users said that display ads are the least valuable. They tend to find search ads more helpful because these ads are more relevant to what they are looking for.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Mobile-users-believe-that-display-ads-are-the-least-useful.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;925&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;615&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"615\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Mobile-users-believe-that-display-ads-are-the-least-useful.png\" alt=\"Mobile users believe that display ads are the least useful\" class=\"wp-image-1679\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Mobile-users-believe-that-display-ads-are-the-least-useful.png 925w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Mobile-users-believe-that-display-ads-are-the-least-useful-300x199.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Mobile-users-believe-that-display-ads-are-the-least-useful-768x511.png 768w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Mobile users believe that display ads are the least useful\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mobile users believe that display ads are the least useful<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Mobile users believe that display ads are the least useful\" class=\"wp-image-1679\" \/><figcaption class=\"wp-element-caption\">Mobile users believe that display ads are the least useful<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Mobile users believe that display ads are the least useful\" class=\"wp-image-1679\" \/><figcaption class=\"wp-element-caption\">Mobile users believe that display ads are the least useful<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Display Ads For Business Statistics<\/h2>\n\n\n\n<p>Businesses rely on display advertising to boost their visibility and connect with a bigger audience. These ads are designed to grab the attention of potential customers as they browse online.&nbsp;<\/p>\n\n\n\n<p>By placing display ads on websites that their target audience visits, businesses can increase brand awareness and drive more traffic to their sites.&nbsp;<\/p>\n\n\n\n<p>Here are some important display advertising stats that reveal how businesses are using display ads and the benefits they\u2019re seeing:<\/p>\n\n\n\n<p>45. 16% of advertisers&#8217; budgets go toward display advertising, and<a href=\"https:\/\/localiq.com\/blog\/search-ads-vs-display-ads\/\"> 55%<\/a> of companies use display ads to promote their brands.<\/p>\n\n\n\n<p>46. After seeing a display ad, about<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/02\/24\/digital-advertising\"> 27%<\/a> of consumers search for the business, leading to a 59% increase in conversions when they do.<\/p>\n\n\n\n<p>47. <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/02\/24\/digital-advertising\">92%<\/a> of marketers say that retargeting display ads work just as well, or even better, than <a href=\"https:\/\/keywordseverywhere.com\/blog\/seo-stats\/\">search marketing<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-stats-for-business.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;717&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;340&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"340\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-stats-for-business.png\" alt=\"Display advertising stats for business\" class=\"wp-image-1680\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-stats-for-business.png 717w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-advertising-stats-for-business-300x142.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Display advertising stats for business\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Display advertising stats for business<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/02\/24\/digital-advertising\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Display advertising stats for business\" class=\"wp-image-1680\" \/><figcaption class=\"wp-element-caption\">Display advertising stats for business<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/02\/24\/digital-advertising\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Display advertising stats for business\" class=\"wp-image-1680\" \/><figcaption class=\"wp-element-caption\">Display advertising stats for business<br><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/02\/24\/digital-advertising\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>48. When someone searches after viewing a display ad, there\u2019s a<a href=\"https:\/\/localiq.com\/blog\/search-ads-vs-display-ads\/\"> 59%<\/a> higher chance they\u2019ll convert.<\/p>\n\n\n\n<p>49. After seeing a display ad, users\u2019 search activity for a specific term or brand jumps by<a href=\"https:\/\/techjury.net\/blog\/ppc-stats\/#gref\"> 155%<\/a>.<\/p>\n\n\n\n<p>50. One study found that retargeting display ads boosted <a href=\"https:\/\/keywordseverywhere.com\/blog\/the-7-best-keyword-explorers\/\">brand-related search queries<\/a> by<a href=\"https:\/\/blog.wishpond.com\/post\/97225536354\/infographic-7-incredible-retargeting-ad-stats\"> 1,046%<\/a> and increased <a href=\"https:\/\/keywordseverywhere.com\/blog\/website-traffic-checker\/\">website traffic<\/a> by 726%.<\/p>\n\n\n\n<p>51. The average click-through rate (CTR) for retargeting display ads is<a href=\"https:\/\/blog.wishpond.com\/post\/97225536354\/infographic-7-incredible-retargeting-ad-stats\"> 0.7%<\/a>, which is 10x higher than regular display ads, which sit at 0.07%.<\/p>\n\n\n\n<p>52. Visitors who\u2019ve been retargeted with display ads are<a href=\"https:\/\/blog.wishpond.com\/post\/97225536354\/infographic-7-incredible-retargeting-ad-stats\"> 70%<\/a> more likely to convert.<\/p>\n\n\n\n<p>53. Display ads drive <a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-analytics\/important-e-commerce-traffic-sources\/\">12%<\/a> of <a href=\"https:\/\/keywordseverywhere.com\/blog\/website-traffic-checker\/\">website traffic<\/a>, making them a key part of any <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/marketing\">marketing strategy<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-ads-contribute-12-to-overall-website-traffic.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;713&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;529&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"529\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-ads-contribute-12-to-overall-website-traffic.png\" alt=\"Display ads contribute 12% to overall website traffic\" class=\"wp-image-1681\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-ads-contribute-12-to-overall-website-traffic.png 713w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Display-ads-contribute-12-to-overall-website-traffic-300x223.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Display ads contribute 12% to overall website traffic\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Display ads contribute 12% to overall website traffic<br><a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-analytics\/important-e-commerce-traffic-sources\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Display ads contribute 12% to overall website traffic\" class=\"wp-image-1681\" \/><figcaption class=\"wp-element-caption\">Display ads contribute 12% to overall website traffic<br><a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-analytics\/important-e-commerce-traffic-sources\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Display ads contribute 12% to overall website traffic\" class=\"wp-image-1681\" \/><figcaption class=\"wp-element-caption\">Display ads contribute 12% to overall website traffic<br><a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-analytics\/important-e-commerce-traffic-sources\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>54. <a href=\"https:\/\/www.eleviant.com\/insights\/blog\/gen-z-and-mobile-apps-trends-and-possibilities\/\">99%<\/a> of <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">social media<\/a> users access apps, so optimizing display ads for mobile can help you reach the most customers.<\/p>\n\n\n\n<p>55. With<a href=\"https:\/\/tinuiti.com\/blog\/ott-over-the-top-ads\/20-connected-tv-statistics-advertising-insights-for-2023\/\"> 87%<\/a> of American adults owning a connected TV (CTV), ads on streaming platforms are an effective way to reach your audience.<\/p>\n\n\n\n<p>56. <a href=\"https:\/\/keywordseverywhere.com\/blog\/data-privacy-stats\/\">Privacy concerns<\/a> are growing, especially with ad fraud, where cybercriminals pose as businesses to profit from fake clicks, costing businesses<a href=\"https:\/\/www.novatiq.com\/digital-ad-fraud-statistics-every-brand-know\/\"> $120 billion<\/a> a year.<\/p>\n\n\n\n<p>57. Brands that use sponsored display ads see a<a href=\"https:\/\/supermetrics.com\/blog\/amazon-ads-101\"> 15%<\/a> year-over-year increase in sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges in Display Advertising Statistics<\/h2>\n\n\n\n<p>Like other forms of online marketing, display advertising has its own challenges that businesses need to handle. These display advertising stats highlight some of the common hurdles companies face:<\/p>\n\n\n\n<p>58. The average click-through rate (CTR) for all display ads across all formats and placements is only<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/planning-tool\/display-benchmarks\/\"> 0.06%<\/a>.<\/p>\n\n\n\n<p>59. Ad blocking has increased by<a href=\"http:\/\/blog.pagefair.com\/2015\/ad-blocking-report\/\"> 41%<\/a> worldwide in the past year, with 198 million active ad blockers globally.<\/p>\n\n\n\n<p>60. The Keywords Everywhere widget shows a high <a href=\"https:\/\/keywordseverywhere.com\/blog\/how-to-see-how-many-searches-a-keyword-gets\/\">number of searches for terms<\/a> related to &#8220;Adblock,&#8221; indicating that many internet users don&#8217;t want to see display ads, so businesses need to find new ways to reach them.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Keywords-Everywhere-data-for-Adblock.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;429&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;455&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"455\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Keywords-Everywhere-data-for-Adblock.png\" alt=\"Keywords Everywhere data for Adblock\" class=\"wp-image-1682\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Keywords-Everywhere-data-for-Adblock.png 429w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Keywords-Everywhere-data-for-Adblock-283x300.png 283w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for Adblock\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Adblock<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Adblock\" class=\"wp-image-1682\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Adblock<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Adblock\" class=\"wp-image-1682\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Adblock<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>61. A study found that only<a href=\"http:\/\/bannerblindness.org\/the-banner-blindness-infographic\/\"> 2.8%<\/a> of people thought the ads on websites were relevant.<\/p>\n\n\n\n<p>62. A 2014 study revealed that<a href=\"http:\/\/www.emarketer.com\/Article\/Traditional-Digital-Ads-Millennials-Show-Mixed-Feelings\/1010747\"> 18- to 34-year-olds<\/a> are much more likely to ignore <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">online ads<\/a>, like banners and social media ads, compared to traditional ads on TV, radio, and in newspapers.<\/p>\n\n\n\n<p>63. More than<a href=\"http:\/\/www.goldspotmedia.com\/fat-finger-report\/\"> 50%<\/a> of clicks on mobile ads are accidental, and<a href=\"http:\/\/downloads.pagefair.com\/reports\/adblocking_goes_mainstream_2014_report.pdf\"> 33%<\/a> of internet users find display ads completely intolerable.<\/p>\n\n\n\n<p>64. A 2013 study showed that<a href=\"http:\/\/www.pewinternet.org\/2013\/09\/05\/part-3-who-internet-users-are-trying-to-avoid-the-information-they-want-to-protect\/\"> 28%<\/a> of people admitted to hiding their activities from advertisers\u2014only criminals ranked higher.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Many-users-attempt-to-hide-their-activities-from-advertisers.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;529&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;672&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"672\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Many-users-attempt-to-hide-their-activities-from-advertisers.png\" alt=\"Many users attempt to hide their activities from advertisers\" class=\"wp-image-1683\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Many-users-attempt-to-hide-their-activities-from-advertisers.png 529w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/09\/Many-users-attempt-to-hide-their-activities-from-advertisers-236x300.png 236w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Many users attempt to hide their activities from advertisers\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Many users attempt to hide their activities from advertisers<br><a href=\"http:\/\/www.pewinternet.org\/2013\/09\/05\/part-3-who-internet-users-are-trying-to-avoid-the-information-they-want-to-protect\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Many users attempt to hide their activities from advertisers\" class=\"wp-image-1683\" \/><figcaption class=\"wp-element-caption\">Many users attempt to hide their activities from advertisers<br><a href=\"http:\/\/www.pewinternet.org\/2013\/09\/05\/part-3-who-internet-users-are-trying-to-avoid-the-information-they-want-to-protect\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Many users attempt to hide their activities from advertisers\" class=\"wp-image-1683\" \/><figcaption class=\"wp-element-caption\">Many users attempt to hide their activities from advertisers<br><a href=\"http:\/\/www.pewinternet.org\/2013\/09\/05\/part-3-who-internet-users-are-trying-to-avoid-the-information-they-want-to-protect\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Display advertising is a powerful instrument in <a href=\"https:\/\/keywordseverywhere.com\/blog\/digital-marketing-stats\/\">digital marketing<\/a>. Eye-catching banner ads, engaging video ads, and interactive rich media ads help businesses reach a bigger audience and improve brand visibility.<\/p>\n\n\n\n<p>As we can see from these display advertising stats, this area has been growing steadily due to new technology and changes in how people use the internet.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/keywordseverywhere.com\/blog\/personalization-stats\/\">Targeting and personalization<\/a> are key to making display ads more effective. By using these strategies, advertisers can ensure their ads reach the right people at the right time.\u00a0<\/p>\n\n\n\n<p>This leads to higher conversion rates and more successful campaigns. Clearly, display advertising plays an important role in digital marketing today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This list of display advertising stats reveal how online ads shape visibility. Find out what\u2019s working and how to get better returns.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1665"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=1665"}],"version-history":[{"count":6,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1665\/revisions"}],"predecessor-version":[{"id":4159,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1665\/revisions\/4159"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=1665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=1665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}