{"id":1159,"date":"2025-09-04T14:35:25","date_gmt":"2025-09-04T14:35:25","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=1159"},"modified":"2025-09-23T06:13:18","modified_gmt":"2025-09-23T06:13:18","slug":"instagram-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/instagram-stats\/","title":{"rendered":"91 Instagram Stats Every Marketer Should Know In 2025"},"content":{"rendered":"\n<p>Picture yourself scrolling through Instagram, where trends come and go in the blink of an eye. Every day, new features pop up, and influencers are always shaking things up. Keeping up on this super-fast platform can feel like chasing a moving target.<\/p>\n\n\n\n<p>That\u2019s where Instagram statistics come into play. They\u2019re not just numbers\u2014they&#8217;re like insider secrets that reveal how people use Instagram, what brands are doing right, and why influencers matter. Understanding these trends is like getting a cheat code to level up your strategy.<\/p>\n\n\n\n<p>Below, we&#8217;ve shared essential Instagram stats that will give you a practical roadmap to boost your Insta strategy and stay ahead of the curve.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Instagram-Stats-You-Should-Know-In-2026.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Instagram-Stats-You-Should-Know-In-2026.png\" alt=\"Instagram Stats You Should Know In 2026\" class=\"wp-image-3952\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Instagram-Stats-You-Should-Know-In-2026.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Instagram-Stats-You-Should-Know-In-2026-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Instagram-Stats-You-Should-Know-In-2026-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Instagram-Stats-You-Should-Know-In-2026-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Instagram-Stats-You-Should-Know-In-2026-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Instagram Stats You Should Know In 2026\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram Stats You Should Know In 2026<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram Stats You Should Know In 2026\" class=\"wp-image-3952\" \/><figcaption class=\"wp-element-caption\">Instagram Stats You Should Know In 2026<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram Stats You Should Know In 2026\" class=\"wp-image-3952\" \/><figcaption class=\"wp-element-caption\">Instagram Stats You Should Know In 2026<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">General Instagram Statistics<\/h2>\n\n\n\n<p>Imagine a platform where you can share your favorite photos and videos with 2 billion people every month. That&#8217;s <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/instagram\">Instagram<\/a>! Since it began, Instagram has become a powerhouse for businesses wanting to grow and show off their products.&nbsp;<\/p>\n\n\n\n<p>Its visual appeal makes it perfect for highlighting cool, innovative, and beautiful items and services. Industries like fashion, travel, food, beauty, home decor, and events have thrived by adding Instagram to their marketing plans.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s dive into some basic Instagram statistics that you\u2019ll find interesting and useful.<\/p>\n\n\n\n<p>1. Instagram is incredibly popular, with<a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"> 2 billion<\/a> people using it every month.<\/p>\n\n\n\n<p>2. Every day, more than<a href=\"https:\/\/nealschaffer.com\/instagram-statistics\/\"> 95<\/a> million photos and videos are shared on Instagram.<\/p>\n\n\n\n<p>3. <a href=\"https:\/\/www.skillademia.com\/statistics\/instagram-statistics\/\">Two hundred million<\/a> users check out at least one business profile on Instagram daily.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Daily-visits-to-business-profiles-on-Instagram-reach-millions.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1020&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;641&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"641\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Daily-visits-to-business-profiles-on-Instagram-reach-millions.png\" alt=\"Daily visits to business profiles on Instagram reach millions\" class=\"wp-image-1190\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Daily-visits-to-business-profiles-on-Instagram-reach-millions.png 1020w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Daily-visits-to-business-profiles-on-Instagram-reach-millions-300x189.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Daily-visits-to-business-profiles-on-Instagram-reach-millions-768x483.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Daily visits to business profiles on Instagram reach millions\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Daily visits to business profiles on Instagram reach millions<br><a href=\"https:\/\/www.skillademia.com\/statistics\/instagram-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Daily visits to business profiles on Instagram reach millions\" class=\"wp-image-1190\" \/><figcaption class=\"wp-element-caption\">Daily visits to business profiles on Instagram reach millions<br><a href=\"https:\/\/www.skillademia.com\/statistics\/instagram-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Daily visits to business profiles on Instagram reach millions\" class=\"wp-image-1190\" \/><figcaption class=\"wp-element-caption\">Daily visits to business profiles on Instagram reach millions<br><a href=\"https:\/\/www.skillademia.com\/statistics\/instagram-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>4. In 2023, Instagram was the most downloaded app\u2014with over<a href=\"https:\/\/www.businessofapps.com\/data\/most-popular-apps\/\"> 696<\/a> million downloads worldwide. <\/p>\n\n\n\n<p>5. Instagram is the<a href=\"https:\/\/backlinko.com\/google-searches\"> 9th<\/a> most searched term on Google, with over 370 million searches.<\/p>\n\n\n\n<p>6. According to Keywords Everywhere, Instagram gets 737.73 million <a href=\"https:\/\/keywordseverywhere.com\/blog\/monthly-search-volume\/\">monthly organic visitors <\/a>and ranks for 29.79 million keywords.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-web-visitors-and-ranking-keywords-by-Keywords-Everywhere.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;666&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;423&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"423\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-web-visitors-and-ranking-keywords-by-Keywords-Everywhere.png\" alt=\"Instagram's web visitors and ranking keywords by Keywords Everywhere\" class=\"wp-image-1191\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-web-visitors-and-ranking-keywords-by-Keywords-Everywhere.png 666w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-web-visitors-and-ranking-keywords-by-Keywords-Everywhere-300x191.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Instagram&#039;s web visitors and ranking keywords by Keywords Everywhere\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram&#8217;s web visitors and ranking keywords by Keywords Everywhere<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram's web visitors and ranking keywords by Keywords Everywhere\" class=\"wp-image-1191\" \/><figcaption class=\"wp-element-caption\">Instagram&#8217;s web visitors and ranking keywords by Keywords Everywhere<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram's web visitors and ranking keywords by Keywords Everywhere\" class=\"wp-image-1191\" \/><figcaption class=\"wp-element-caption\">Instagram&#8217;s web visitors and ranking keywords by Keywords Everywhere<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>7. More than half (<a href=\"https:\/\/www.emarketer.com\/content\/top-10-countries-where-threads-has-woven-most-users\">53.7%<\/a>) of marketers plan to use Instagram reels for <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencer marketing<\/a> in 2024.<\/p>\n\n\n\n<p>8. <a href=\"https:\/\/www.skillademia.com\/statistics\/instagram-statistics\/\">71%<\/a> of marketers say Instagram is the platform they most want to learn about.<\/p>\n\n\n\n<p>9. Instagram is the<a href=\"https:\/\/www.meltwater.com\/en\/global-digital-trends\"> top app<\/a> people use to research brands.<\/p>\n\n\n\n<p>10. <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-engagement-metrics\/\">Instagram\u2019s median engagement rate<\/a> is<a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\"> 0.43%<\/a> across all industries. That\u2019s 6.8 times higher than <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-stats\/\">Facebook<\/a> posts and 14.8 times higher than tweets.<\/p>\n\n\n\n<p>11. Instagram ad revenue is expected to reach<a href=\"https:\/\/www.oberlo.com\/statistics\/instagram-ad-revenue\"> $59.61<\/a> billion in 2024.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-projected-ad-revenue-for-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1155&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;609&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1155\" height=\"609\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-projected-ad-revenue-for-2024.png\" alt=\"Instagram's projected ad revenue for 2024\" class=\"wp-image-1192\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-projected-ad-revenue-for-2024.png 1155w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-projected-ad-revenue-for-2024-300x158.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-projected-ad-revenue-for-2024-1024x540.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-projected-ad-revenue-for-2024-768x405.png 768w\" sizes=\"(max-width: 1155px) 100vw, 1155px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Instagram&#039;s projected ad revenue for 2024\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram&#8217;s projected ad revenue for 2024<br><a href=\"https:\/\/www.oberlo.com\/statistics\/instagram-ad-revenue\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram's projected ad revenue for 2024\" class=\"wp-image-1192\" \/><figcaption class=\"wp-element-caption\">Instagram&#8217;s projected ad revenue for 2024<br><a href=\"https:\/\/www.oberlo.com\/statistics\/instagram-ad-revenue\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram's projected ad revenue for 2024\" class=\"wp-image-1192\" \/><figcaption class=\"wp-element-caption\">Instagram&#8217;s projected ad revenue for 2024<br><a href=\"https:\/\/www.oberlo.com\/statistics\/instagram-ad-revenue\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>12. <a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\">35.71%<\/a> of the 5.06 billion active mobile internet users access Instagram monthly, which is the same number of people as those living in North America and Europe combined.<\/p>\n\n\n\n<p>13. A 2024 study found that the Higher Education sector had the highest post engagement rate, at<a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/#title-higher-ed\"> 2.43%<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram User Statistics<\/h2>\n\n\n\n<p>To make the most of Instagram, it&#8217;s really important to understand how people use the platform and what they expect. This knowledge will help you craft strategies that truly resonate. Here&#8217;s a look at some key Instagram user statistics that can help you shape your approach.<\/p>\n\n\n\n<p>14. As of 2024, there are approximately<a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\"> 158.4 million<\/a> Instagram users in the United States.<\/p>\n\n\n\n<p>15. Nearly<a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/#:~:text=As%20of%20January%202023%2C%20almost,to%2044%20year%20age%20group.\"> 85%<\/a> of Instagram\u2019s audience is under 45 years old, with over half of all users worldwide being 34 or younger.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Global-Instagram-users-span-diverse-age-groups.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;780&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;507&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"507\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Global-Instagram-users-span-diverse-age-groups.png\" alt=\"Global Instagram users span diverse age groups\" class=\"wp-image-1193\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Global-Instagram-users-span-diverse-age-groups.png 780w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Global-Instagram-users-span-diverse-age-groups-300x195.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Global-Instagram-users-span-diverse-age-groups-768x499.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Global Instagram users span diverse age groups\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Global Instagram users span diverse age groups<br><a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Global Instagram users span diverse age groups\" class=\"wp-image-1193\" \/><figcaption class=\"wp-element-caption\">Global Instagram users span diverse age groups<br><a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Global Instagram users span diverse age groups\" class=\"wp-image-1193\" \/><figcaption class=\"wp-element-caption\">Global Instagram users span diverse age groups<br><a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>16. Millennials and <a href=\"https:\/\/keywordseverywhere.com\/blog\/gen-z-stats\/\">Gen Z dominate Instagram<\/a>, making up<a href=\"https:\/\/www.mixbloom.com\/resources\/what-are-the-most-popular-social-media-platforms-2022\"> 61.8%<\/a> of its user base this year.<\/p>\n\n\n\n<p>17. The heart of Instagram\u2019s user community lies in the<a href=\"https:\/\/www.meltwater.com\/en\/global-digital-trends\"> 18-34<\/a> age group, with more men than women in this segment. However, women aged 35 and up are more active on Instagram than men in the same age range.<\/p>\n\n\n\n<p>18. Despite teenagers making up just<a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\"> 8%<\/a> of Instagram users, half of them log in daily.<\/p>\n\n\n\n<p>19. Gender-wise, Instagram is nearly split down the middle globally, with males making up<a href=\"https:\/\/www.meltwater.com\/en\/global-digital-trends\"> 50.6%<\/a> and females 49.4% of users.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Gender-distribution-among-Instagram-users.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1152&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;613&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"613\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Gender-distribution-among-Instagram-users.png\" alt=\"Gender distribution among Instagram users\" class=\"wp-image-1194\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Gender-distribution-among-Instagram-users.png 1152w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Gender-distribution-among-Instagram-users-300x160.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Gender-distribution-among-Instagram-users-1024x545.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Gender-distribution-among-Instagram-users-768x409.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Gender distribution among Instagram users\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gender distribution among Instagram users<br><a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gender distribution among Instagram users\" class=\"wp-image-1194\" \/><figcaption class=\"wp-element-caption\">Gender distribution among Instagram users<br><a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Gender distribution among Instagram users\" class=\"wp-image-1194\" \/><figcaption class=\"wp-element-caption\">Gender distribution among Instagram users<br><a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>20. A mere<a href=\"https:\/\/datareportal.com\/social-media-users\"> 0.2%<\/a> of Instagram users use only this platform; most are also active on Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). This highlights the need for a strong cross-platform marketing strategy.<\/p>\n\n\n\n<p>21. According to Kepios,<a href=\"https:\/\/datareportal.com\/social-media-users\"> 70.4%<\/a> of users use Instagram for posting photos or videos, while 64.8% enjoy seeking out entertaining and funny content.<\/p>\n\n\n\n<p>22. India boasts the highest number of Instagram users globally, with<a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\"> 362.9 million<\/a>, followed closely by the United States at 169.65 million and Brazil at 134.6 million. These countries lead in terms of Instagram user numbers worldwide.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Countries-with-the-highest-number-of-Instagram-users-worldwide.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1187&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"618\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Countries-with-the-highest-number-of-Instagram-users-worldwide.png\" alt=\"Countries with the highest number of Instagram users worldwide\" class=\"wp-image-1195\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Countries-with-the-highest-number-of-Instagram-users-worldwide.png 1187w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Countries-with-the-highest-number-of-Instagram-users-worldwide-300x156.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Countries-with-the-highest-number-of-Instagram-users-worldwide-1024x533.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Countries-with-the-highest-number-of-Instagram-users-worldwide-768x400.png 768w\" sizes=\"(max-width: 1187px) 100vw, 1187px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Countries with the highest number of Instagram users worldwide\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Countries with the highest number of Instagram users worldwide<br><a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Countries with the highest number of Instagram users worldwide\" class=\"wp-image-1195\" \/><figcaption class=\"wp-element-caption\">Countries with the highest number of Instagram users worldwide<br><a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Countries with the highest number of Instagram users worldwide\" class=\"wp-image-1195\" \/><figcaption class=\"wp-element-caption\">Countries with the highest number of Instagram users worldwide<br><a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Usage Statistics<\/h2>\n\n\n\n<p>Instagram continues to be a powerhouse in social media\u2014with a significant number of users accessing the platform every day. This steady engagement shows just how much people love it and how it&#8217;s shaping the online scene.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s check out some key stats that prove why Instagram is still a top pick for people all around the world.<\/p>\n\n\n\n<p>23. People around the world spend an average of about<a href=\"https:\/\/www.meltwater.com\/en\/global-digital-trends\"> 15 hours and 50 minutes<\/a> on Instagram every month.<\/p>\n\n\n\n<p>24. About<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> 20%<\/a> of all Instagram users\u2014500 million\u2014are on the app every day, and 21% pop in weekly. It&#8217;s a daily habit for a lot of us.<\/p>\n\n\n\n<p>25. In the U.S., adults are checking Instagram for about<a href=\"https:\/\/www.emarketer.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\"> 33.1 minutes<\/a> a day now, which is 3 minutes more than last year.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-daily-social-media-usage-by-US-adults.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;708&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;569&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"569\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-daily-social-media-usage-by-US-adults.png\" alt=\"Average daily social media usage by US adults\" class=\"wp-image-1196\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-daily-social-media-usage-by-US-adults.png 708w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-daily-social-media-usage-by-US-adults-300x241.png 300w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average daily social media usage by US adults\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average daily social media usage by US adults<br><a href=\"https:\/\/www.emarketer.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average daily social media usage by US adults\" class=\"wp-image-1196\" \/><figcaption class=\"wp-element-caption\">Average daily social media usage by US adults<br><a href=\"https:\/\/www.emarketer.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average daily social media usage by US adults\" class=\"wp-image-1196\" \/><figcaption class=\"wp-element-caption\">Average daily social media usage by US adults<br><a href=\"https:\/\/www.emarketer.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>26. <a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\">38%<\/a> of users are on Instagram multiple times a day. It&#8217;s like their go-to spot for keeping up with friends and trends.<\/p>\n\n\n\n<p>27. Every single minute, a staggering<a href=\"https:\/\/www.statista.com\/statistics\/195140\/new-user-generated-content-uploaded-by-users-per-minute\/\"> 66,000<\/a> photos are shared on Instagram, showing the platform&#8217;s immense flow of creativity and content.<\/p>\n\n\n\n<p>28. Nearly<a href=\"https:\/\/www.gwi.com\/\"> 70%<\/a> of us use Instagram to share our own photos and videos. Plus 64% are always on the hunt for funny or interesting content and almost half of us use it for the latest news.<\/p>\n\n\n\n<p>29. <a href=\"https:\/\/www.meltwater.com\/en\/global-digital-trends\">Photo posts<\/a> are still ruling the <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-engagement-metrics\/\">engagement game on Instagram<\/a>, proving that stunning visuals are the ultimate way to get people talking and liking.<\/p>\n\n\n\n<p>30. When it comes to shopping,<a href=\"https:\/\/www.emarketer.com\/insights\/facebook-advertising-statistics\"> 19%<\/a> of adults in the U.S. start their search on Instagram. For Gen Z, it&#8217;s even higher at 36%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Chart-comparing-where-US-Gen-Z-and-total-consumers-start-their-online-product-searches.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;522&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;762&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"762\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Chart-comparing-where-US-Gen-Z-and-total-consumers-start-their-online-product-searches.png\" alt=\"Chart comparing where US Gen Z and total consumers start their online product searches\" class=\"wp-image-1197\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Chart-comparing-where-US-Gen-Z-and-total-consumers-start-their-online-product-searches.png 522w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Chart-comparing-where-US-Gen-Z-and-total-consumers-start-their-online-product-searches-206x300.png 206w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Chart comparing where US Gen Z and total consumers start their online product searches\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chart comparing where US Gen Z and total consumers start their online product searches<br><a href=\"https:\/\/www.emarketer.com\/insights\/facebook-advertising-statistics\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Chart comparing where US Gen Z and total consumers start their online product searches\" class=\"wp-image-1197\" \/><figcaption class=\"wp-element-caption\">Chart comparing where US Gen Z and total consumers start their online product searches<br><a href=\"https:\/\/www.emarketer.com\/insights\/facebook-advertising-statistics\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Chart comparing where US Gen Z and total consumers start their online product searches\" class=\"wp-image-1197\" \/><figcaption class=\"wp-element-caption\">Chart comparing where US Gen Z and total consumers start their online product searches<br><a href=\"https:\/\/www.emarketer.com\/insights\/facebook-advertising-statistics\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>31. <a href=\"https:\/\/business.instagram.com\/getting-started\">70%<\/a> of shoppers use Instagram to make <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-shopping-stats\/\">online purchases<\/a>, and<a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\"> 44%<\/a> engage in shopping activities on the app every week. <\/p>\n\n\n\n<p>32. Virtually all Instagrammers (<a href=\"https:\/\/www.gwi.com\/reports\/social\">99.9%<\/a>) are active on at least one other <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-marketing-stats\/\">social media platform<\/a>. <\/p>\n\n\n\n<p>33. Over half of us (<a href=\"https:\/\/www.gwi.com\/reports\/social\">58%<\/a>) use Instagram to check out brands and products before buying.<\/p>\n\n\n\n<p>34. Over a third of Instagram users (<a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-story-formats\">35%<\/a>) prefer Stories that blend photos, text, and video, showing a preference for engaging content formats.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-types-of-formats-consumers-are-engaging-with-on-Instagram.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;699&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;519&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"519\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-types-of-formats-consumers-are-engaging-with-on-Instagram.png\" alt=\"The types of formats consumers are engaging with on Instagram\" class=\"wp-image-1198\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-types-of-formats-consumers-are-engaging-with-on-Instagram.png 699w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-types-of-formats-consumers-are-engaging-with-on-Instagram-300x223.png 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: The types of formats consumers are engaging with on Instagram\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The types of formats consumers are engaging with on Instagram<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-story-formats\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The types of formats consumers are engaging with on Instagram\" class=\"wp-image-1198\" \/><figcaption class=\"wp-element-caption\">The types of formats consumers are engaging with on Instagram<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-story-formats\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The types of formats consumers are engaging with on Instagram\" class=\"wp-image-1198\" \/><figcaption class=\"wp-element-caption\">The types of formats consumers are engaging with on Instagram<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-story-formats\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Growth Statistics<\/h2>\n\n\n\n<p>Since Instagram started back in 2010, it&#8217;s been gaining more and more users. Today, over two billion people use it regularly, and it&#8217;s been downloaded more than 3.8 billion times worldwide. This makes Instagram super important for influencers and marketers.&nbsp;<\/p>\n\n\n\n<p>Now take a look at some of the key stats showing how much Instagram has grown.<\/p>\n\n\n\n<p>35. By 2025, Instagram is set to reach about<a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\"> 1.44 billion<\/a> users worldwide.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Number-of-Instagram-users-worldwide-from-2020-to-2025.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;770&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;527&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"527\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Number-of-Instagram-users-worldwide-from-2020-to-2025.png\" alt=\"Number of Instagram users worldwide from 2020 to 2025\" class=\"wp-image-1199\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Number-of-Instagram-users-worldwide-from-2020-to-2025.png 770w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Number-of-Instagram-users-worldwide-from-2020-to-2025-300x205.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Number-of-Instagram-users-worldwide-from-2020-to-2025-768x526.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Number of Instagram users worldwide from 2020 to 2025\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Number of Instagram users worldwide from 2020 to 2025<br><a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of Instagram users worldwide from 2020 to 2025\" class=\"wp-image-1199\" \/><figcaption class=\"wp-element-caption\">Number of Instagram users worldwide from 2020 to 2025<br><a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Number of Instagram users worldwide from 2020 to 2025\" class=\"wp-image-1199\" \/><figcaption class=\"wp-element-caption\">Number of Instagram users worldwide from 2020 to 2025<br><a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>36. Influencer marketing is a huge driver behind Instagram&#8217;s growth. More than<a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"> half<\/a> of all marketers prefer using Instagram over TikTok for reaching their audiences through influencers. <\/p>\n\n\n\n<p>37. Between January 2023 and January 2024, advertising on Instagram shot up from<a href=\"https:\/\/www.meltwater.com\/en\/global-digital-trends\"> 1.4 million to 1.6 million<\/a>\u2014showing how businesses are investing big in reaching Instagram&#8217;s massive audience. <\/p>\n\n\n\n<p>38. As of January 2024, Instagram is now the<a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\"> fourth<\/a> <a href=\"https:\/\/keywordseverywhere.com\/blog\/top-social-media-platforms-stats\/\">most popular social media platform<\/a> worldwide based on active users per month. It&#8217;s climbing higher, showing no signs of slowing down.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-social-media-platform-as-of-2024.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;751&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;724&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"724\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-social-media-platform-as-of-2024.png\" alt=\"Most popular social media platform as of 2024\" class=\"wp-image-1200\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-social-media-platform-as-of-2024.png 751w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-social-media-platform-as-of-2024-300x289.png 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most popular social media platform as of 2024\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular social media platform as of 2024<br><a href=\"https:\/\/statisticsanddata.org\/data\/most-popular-social-media-in-history\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular social media platform as of 2024\" class=\"wp-image-1200\" \/><figcaption class=\"wp-element-caption\">Most popular social media platform as of 2024<br><a href=\"https:\/\/statisticsanddata.org\/data\/most-popular-social-media-in-history\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular social media platform as of 2024\" class=\"wp-image-1200\" \/><figcaption class=\"wp-element-caption\">Most popular social media platform as of 2024<br><a href=\"https:\/\/statisticsanddata.org\/data\/most-popular-social-media-in-history\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>39. Business accounts on Instagram are growing steadily, with an average monthly follower increase of<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> +1.79%<\/a>. That means more businesses are finding success and reaching new customers every month.<\/p>\n\n\n\n<p>40. In 2024, the fastest-growing star on Instagram is influencer<a href=\"https:\/\/www.instagram.com\/creators\/reel\/C1nMysIoLK9\/\"> Danchmerk<\/a>, gaining an impressive 1.584 million followers in just 8 months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Advertising and Marketing statistics<\/h2>\n\n\n\n<p>Are you making the most out of your Instagram advertising efforts? Are you unsure if investing in Instagram marketing will benefit your brand? Let&#8217;s explore some key Instagram statistics to help you make informed decisions.<\/p>\n\n\n\n<p>41. Instagram is the top pick for influencer marketing, with<a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/#usage\"> 80.8%<\/a> of marketers planning to use it in 2024.<\/p>\n\n\n\n<p>42. In 2023, about a third of marketers\u2014<a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\">29%<\/a>\u2014are putting their ad dollars into Instagram more than any other social media platform.<\/p>\n\n\n\n<p>43. A solid<a href=\"https:\/\/upbeatagency.com\/instagram-statistics\"> 86%<\/a> of marketers feel good about <a href=\"https:\/\/keywordseverywhere.com\/blog\/online-advertising-stats\/\">advertising on Instagram<\/a>, thanks to its strong brand safety measures.<\/p>\n\n\n\n<p>44. Heading into 2024,<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\"> 24%<\/a> of marketers are making Instagram a big part of their ad strategy, recognizing its effectiveness.<\/p>\n\n\n\n<p>45. A strong<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\"> 68%<\/a> of marketers say Instagram brings them high <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">returns on investment<\/a>, with 21% saying it\u2019s their top performer in 2024.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-social-media-channels-for-marketing-strategies.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;740&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;467&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"467\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-social-media-channels-for-marketing-strategies.png\" alt=\"Top social media channels for marketing strategies\" class=\"wp-image-1201\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-social-media-channels-for-marketing-strategies.png 740w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-social-media-channels-for-marketing-strategies-300x189.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top social media channels for marketing strategies\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top social media channels for marketing strategies<br><a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social media channels for marketing strategies\" class=\"wp-image-1201\" \/><figcaption class=\"wp-element-caption\">Top social media channels for marketing strategies<br><a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top social media channels for marketing strategies\" class=\"wp-image-1201\" \/><figcaption class=\"wp-element-caption\">Top social media channels for marketing strategies<br><a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>46. Instagram ads can reach a massive<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> 849.3 million<\/a> users globally, making it a power hub for reaching lots of people.<\/p>\n\n\n\n<p>47. According to Kepios, Instagram\u2019s ad reach grew by<a href=\"https:\/\/datareportal.com\/essential-instagram-stats\"> 12.2%<\/a> year-over-year, showing how it keeps getting bigger.<\/p>\n\n\n\n<p>48. In 2023, Instagram pulled in a huge<a href=\"https:\/\/www.oberlo.com\/statistics\/instagram-ad-revenue\"> $50.58 billion<\/a> from ads, with in-feed ads and Instagram Stories ads making a big impact.<\/p>\n\n\n\n<p>49. Instagram ads get people clicking\u2014with feed ads getting a Click-Through Rate (CTR) of<a href=\"https:\/\/www.brafton.com\/blog\/social-media\/social-advertising-benchmarks\/\"> 0.22% to 0.88%<\/a>, and Stories ads getting 0.33% to 0.54%, showing they really grab attention.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagram-feed-and-Stories-ads-have-varying-click-through-rates-CTR.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1304&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;347&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1304\" height=\"347\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagram-feed-and-Stories-ads-have-varying-click-through-rates-CTR.png\" alt=\"Instagram feed and Stories ads have varying click-through rates (CTR)\" class=\"wp-image-1202\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagram-feed-and-Stories-ads-have-varying-click-through-rates-CTR.png 1304w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagram-feed-and-Stories-ads-have-varying-click-through-rates-CTR-300x80.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagram-feed-and-Stories-ads-have-varying-click-through-rates-CTR-1024x272.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagram-feed-and-Stories-ads-have-varying-click-through-rates-CTR-768x204.png 768w\" sizes=\"(max-width: 1304px) 100vw, 1304px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Instagram feed and Stories ads have varying click-through rates (CTR)\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram feed and Stories ads have varying click-through rates (CTR)<br><a href=\"https:\/\/www.brafton.com\/blog\/social-media\/social-advertising-benchmarks\/#instagram\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram feed and Stories ads have varying click-through rates (CTR)\" class=\"wp-image-1202\" \/><figcaption class=\"wp-element-caption\">Instagram feed and Stories ads have varying click-through rates (CTR)<br><a href=\"https:\/\/www.brafton.com\/blog\/social-media\/social-advertising-benchmarks\/#instagram\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram feed and Stories ads have varying click-through rates (CTR)\" class=\"wp-image-1202\" \/><figcaption class=\"wp-element-caption\">Instagram feed and Stories ads have varying click-through rates (CTR)<br><a href=\"https:\/\/www.brafton.com\/blog\/social-media\/social-advertising-benchmarks\/#instagram\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>50. Businesses find Instagram ads cost-effective, with CPC (Cost Per Click) typically between<a href=\"https:\/\/www.webfx.com\/social-media\/pricing\/how-much-does-social-media-advertising-cost\/\"> $0.00 and $0.25<\/a>, CPM (Cost Per 1,000 Impressions) ranging from $0.00 to $4.00, and CPE (Cost Per Engagement) from $0.03 to $0.08.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-cost-of-advertising-on-Instagram.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1274&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;602&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1274\" height=\"602\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-cost-of-advertising-on-Instagram.png\" alt=\"The cost of advertising on Instagram\" class=\"wp-image-1203\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-cost-of-advertising-on-Instagram.png 1274w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-cost-of-advertising-on-Instagram-300x142.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-cost-of-advertising-on-Instagram-1024x484.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-cost-of-advertising-on-Instagram-768x363.png 768w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: The cost of advertising on Instagram\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The cost of advertising on Instagram<br><a href=\"https:\/\/www.webfx.com\/social-media\/pricing\/how-much-does-social-media-advertising-cost\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The cost of advertising on Instagram\" class=\"wp-image-1203\" \/><figcaption class=\"wp-element-caption\">The cost of advertising on Instagram<br><a href=\"https:\/\/www.webfx.com\/social-media\/pricing\/how-much-does-social-media-advertising-cost\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The cost of advertising on Instagram\" class=\"wp-image-1203\" \/><figcaption class=\"wp-element-caption\">The cost of advertising on Instagram<br><a href=\"https:\/\/www.webfx.com\/social-media\/pricing\/how-much-does-social-media-advertising-cost\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>51. Instagram Stories ads made up nearly<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> 26.7%<\/a> of the platform\u2019s ad revenue in 2023, showing they\u2019re becoming a big deal.<\/p>\n\n\n\n<p>52. The<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> 18-24<\/a> age group is Instagram\u2019s biggest audience, so it\u2019s a key group for brands looking to connect with younger audiences.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-advertising-audience-by-age-group-and-gender-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1108&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"618\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-advertising-audience-by-age-group-and-gender-1.png\" alt=\"Instagram's advertising audience by age group and gender\" class=\"wp-image-1205\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-advertising-audience-by-age-group-and-gender-1.png 1108w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-advertising-audience-by-age-group-and-gender-1-300x167.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-advertising-audience-by-age-group-and-gender-1-1024x571.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Instagrams-advertising-audience-by-age-group-and-gender-1-768x428.png 768w\" sizes=\"(max-width: 1108px) 100vw, 1108px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Instagram&#039;s advertising audience by age group and gender\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram&#8217;s advertising audience by age group and gender<br><a href=\"https:\/\/datareportal.com\/essential-instagram-stats\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram's advertising audience by age group and gender\" class=\"wp-image-1205\" \/><figcaption class=\"wp-element-caption\">Instagram&#8217;s advertising audience by age group and gender<br><a href=\"https:\/\/datareportal.com\/essential-instagram-stats\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Instagram's advertising audience by age group and gender\" class=\"wp-image-1205\" \/><figcaption class=\"wp-element-caption\">Instagram&#8217;s advertising audience by age group and gender<br><a href=\"https:\/\/datareportal.com\/essential-instagram-stats\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>53. India has the biggest Instagram ad audience at<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> 180 million<\/a> users, followed closely by the United States with 170 million and Brazil with 110 million.<\/p>\n\n\n\n<p>54. Instagram is fighting fake accounts, which cost marketers about<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> $1.3 billion<\/a> each year\u2014something they\u2019re working hard to fix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Stories and Reels statistics<\/h2>\n\n\n\n<p>Instagram Reels are brief videos that brands can use for creating ads, joining trends, and sharing information in a fun format. Instagram Stories help marketers to engage with followers beyond regular posts.&nbsp;<\/p>\n\n\n\n<p>By adding some text, effects, and music to videos and stories\u2014you can attract more viewers and boost your brand\u2019s visibility.&nbsp;<\/p>\n\n\n\n<p>These stats really show how Instagram Stories and Reels have become must-haves for any savvy marketer.<\/p>\n\n\n\n<p>55. Instagram Stories can reach over<a href=\"https:\/\/blog.hootsuite.com\/instagram-ads-guide\/\"> 500 million<\/a> people because half a billion users check out Stories every day.<\/p>\n\n\n\n<p>56. About<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> 36%<\/a> of brands on Instagram use Stories to promote their products, with an average of 10 Stories posted each month.<\/p>\n\n\n\n<p>57. The top<a href=\"https:\/\/www.rivaliq.com\/blog\/instagram-stories-benchmark-report\/#title-tap-back-rate\"> 25%<\/a> of brands get an average tap-back rate of around 6.5% on their Stories.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-Instagram-Story-types-for-brands.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;991&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;463&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"463\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-Instagram-Story-types-for-brands.png\" alt=\"Most popular Instagram Story types for brands\" class=\"wp-image-1206\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-Instagram-Story-types-for-brands.png 991w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-Instagram-Story-types-for-brands-300x140.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-popular-Instagram-Story-types-for-brands-768x359.png 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most popular Instagram Story types for brands\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular Instagram Story types for brands<br><a href=\"https:\/\/truelist.co\/blog\/instagram-stories-stats\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular Instagram Story types for brands\" class=\"wp-image-1206\" \/><figcaption class=\"wp-element-caption\">Most popular Instagram Story types for brands<br><a href=\"https:\/\/truelist.co\/blog\/instagram-stories-stats\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most popular Instagram Story types for brands\" class=\"wp-image-1206\" \/><figcaption class=\"wp-element-caption\">Most popular Instagram Story types for brands<br><a href=\"https:\/\/truelist.co\/blog\/instagram-stories-stats\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>58. To keep good engagement and completion rates, Instagram suggests posting<a href=\"https:\/\/buffer.com\/library\/instagram-stories\/\"> 2 Stories<\/a> per day.<\/p>\n\n\n\n<p>59. This year,<a href=\"https:\/\/www.insiderintelligence.com\/content\/instagram-still-crucial-influencer-marketing-even-tiktok-on-rise\"> 53.7%<\/a> of U.S. marketers will use Instagram Reels for influencer marketing\u2014making it even more popular than TikTok and YouTube for this purpose.<\/p>\n\n\n\n<p>60. <a href=\"https:\/\/business.instagram.com\/instagram-reels\">Meta<\/a> says Reels are the most shared format in Instagram DMs. Since shares are a key <a href=\"https:\/\/keywordseverywhere.com\/blog\/instagram-engagement-metrics\/\">engagement metric<\/a>, making engaging Reels is one of the best ways to connect with your audience.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-Instagram-post-type-for-engagement-rates-in-2023-24.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;598&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;750&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"750\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-Instagram-post-type-for-engagement-rates-in-2023-24.png\" alt=\"Top Instagram post type for engagement rates in 2023-24\" class=\"wp-image-1207\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-Instagram-post-type-for-engagement-rates-in-2023-24.png 598w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-Instagram-post-type-for-engagement-rates-in-2023-24-239x300.png 239w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top Instagram post type for engagement rates in 2023-24\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top Instagram post type for engagement rates in 2023-24<br><a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-benchmarks\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top Instagram post type for engagement rates in 2023-24\" class=\"wp-image-1207\" \/><figcaption class=\"wp-element-caption\">Top Instagram post type for engagement rates in 2023-24<br><a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-benchmarks\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top Instagram post type for engagement rates in 2023-24\" class=\"wp-image-1207\" \/><figcaption class=\"wp-element-caption\">Top Instagram post type for engagement rates in 2023-24<br><a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-benchmarks\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>61. A Socialinsider study found that Reels have an average reach rate of<a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-benchmarks\/\"> 30.81%<\/a>, which is double the reach of other content formats. Reels also get twice as many impressions as other post types.<\/p>\n\n\n\n<p>62. According to Keywords Everywhere, there is a high <a href=\"https:\/\/keywordseverywhere.com\/blog\/6-best-keyword-volume-checkers\/\">search volume for all keywords<\/a> related to downloading Instagram reels. This indicates the growing popularity of these videos, as people want to save and share them.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-Instagram-reels.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;426&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;396&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"396\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-Instagram-reels.png\" alt=\"Keywords Everywhere data for Instagram reels\" class=\"wp-image-1208\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-Instagram-reels.png 426w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-Instagram-reels-300x279.png 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for Instagram reels\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Instagram reels<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Instagram reels\" class=\"wp-image-1208\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Instagram reels<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for Instagram reels\" class=\"wp-image-1208\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for Instagram reels<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Threads Statistics<\/h2>\n\n\n\n<p>Instagram introduced Threads to jump into text-based conversations and take on Twitter. Threads made history by hitting 1 million users within just one hour of its launch! This shows how useful this platform is for marketers.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s dive into some key stats about Instagram Threads and see why marketers should focus on this channel.<\/p>\n\n\n\n<p>63. Instagram&#8217;s Threads has over<a href=\"https:\/\/www.emarketer.com\/content\/top-10-countries-where-threads-has-woven-most-users\"> 15 million<\/a> monthly active users.<\/p>\n\n\n\n<p>64. The app&#8217;s user base reached<a href=\"https:\/\/meetanshi.com\/blog\/instagram-threads-statistics\/\"> 100 million<\/a> by the end of its first week after launch and 150 million by the second week.<\/p>\n\n\n\n<p>65. India leads with the most Threads users. Over<a href=\"https:\/\/www.insiderintelligence.com\/content\/top-10-countries-where-threads-has-woven-most-users\"> 54 million<\/a> users downloaded Instagram Threads in July 2023\u2014making up about 33.5% of all users at that time.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Threads-Download-Share-by-Market-Since-Launch.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;675&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;562&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"562\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Threads-Download-Share-by-Market-Since-Launch.png\" alt=\"Threads download share by market since launch\" class=\"wp-image-1209\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Threads-Download-Share-by-Market-Since-Launch.png 675w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Threads-Download-Share-by-Market-Since-Launch-300x250.png 300w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Threads download share by market since launch\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Threads download share by market since launch<br><a href=\"https:\/\/meetanshi.com\/blog\/instagram-threads-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Threads download share by market since launch\" class=\"wp-image-1209\" \/><figcaption class=\"wp-element-caption\">Threads download share by market since launch<br><a href=\"https:\/\/meetanshi.com\/blog\/instagram-threads-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Threads download share by market since launch\" class=\"wp-image-1209\" \/><figcaption class=\"wp-element-caption\">Threads download share by market since launch<br><a href=\"https:\/\/meetanshi.com\/blog\/instagram-threads-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>66. By 2026, Threads is expected to generate<a href=\"https:\/\/meetanshi.com\/blog\/instagram-threads-statistics\/\"> $11.3 billion<\/a> in revenue.<\/p>\n\n\n\n<p>67. \u201cThreads, an Instagram app\u201d has been downloaded over<a href=\"https:\/\/meetanshi.com\/blog\/instagram-threads-statistics\/\"> 5 billion<\/a> times on Google Play Store.<\/p>\n\n\n\n<p>68. According to the Keywords Everywhere widget, the trend data for Instagram Threads has been steadily increasing over the last three months, indicating a growing interest in this topic.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-trend-data-for-Instagram-Threads.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;436&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;350&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"350\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-trend-data-for-Instagram-Threads.png\" alt=\"Keywords Everywhere trend data for Instagram Threads\" class=\"wp-image-1210\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-trend-data-for-Instagram-Threads.png 436w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-trend-data-for-Instagram-Threads-300x241.png 300w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere trend data for Instagram Threads\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere trend data for Instagram Threads<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere trend data for Instagram Threads\" class=\"wp-image-1210\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere trend data for Instagram Threads<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere trend data for Instagram Threads\" class=\"wp-image-1210\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere trend data for Instagram Threads<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram for Business Statistics<\/h2>\n\n\n\n<p>Not sure if Instagram is a good move for your business? Trust us, it totally is! Whether you&#8217;re running a cozy local shop or a big global brand, Instagram is <a href=\"https:\/\/keywordseverywhere.com\/blog\/business-trends-stats\/\">key for boosting your business<\/a>. You&#8217;ve got &#8216;Shop Now&#8217; tags and sponsored stories, but that&#8217;s just the start.\u00a0<\/p>\n\n\n\n<p>Dive into these stats to see how businesses are leveraging Instagram and the innovative ways they&#8217;re transforming digital marketing.<\/p>\n\n\n\n<p>69. <a href=\"https:\/\/business.instagram.com\/getting-started?ref=igb_carousel\">70%<\/a> of shoppers check out Instagram before making a purchase, based on Instagram&#8217;s own data.<\/p>\n\n\n\n<p>70. About<a href=\"https:\/\/datareportal.com\/social-media-users\"> 62.7%<\/a> of Instagram users follow brands and research products on the app. It&#8217;s the third most popular thing people do on Instagram, showing how it influences what we buy.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-users-engaging-in-various-activities-on-social-media-platforms.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1086&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;614&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"614\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-users-engaging-in-various-activities-on-social-media-platforms.png\" alt=\"Percentage of users engaging in various activities on social media platforms\" class=\"wp-image-1211\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-users-engaging-in-various-activities-on-social-media-platforms.png 1086w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-users-engaging-in-various-activities-on-social-media-platforms-300x170.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-users-engaging-in-various-activities-on-social-media-platforms-1024x579.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-users-engaging-in-various-activities-on-social-media-platforms-768x434.png 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of users engaging in various activities on social media platforms\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Percentage of users engaging in various activities on social media platforms<br><a href=\"https:\/\/datareportal.com\/social-media-users\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of users engaging in various activities on social media platforms\" class=\"wp-image-1211\" \/><figcaption class=\"wp-element-caption\">Percentage of users engaging in various activities on social media platforms<br><a href=\"https:\/\/datareportal.com\/social-media-users\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of users engaging in various activities on social media platforms\" class=\"wp-image-1211\" \/><figcaption class=\"wp-element-caption\">Percentage of users engaging in various activities on social media platforms<br><a href=\"https:\/\/datareportal.com\/social-media-users\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>71. On average, an Instagram Business account posts<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-october-global-statshot\"> 1.55<\/a> times a day on its main feed. Photos make up 41.7% of these posts, videos 38.2%, and carousel posts 20%.<\/p>\n\n\n\n<p>72. The posts that get the most love on Instagram are Carousels, with an engagement rate of<a href=\"https:\/\/www.statista.com\/statistics\/253704\/instagram-adoption-curve-of-leading-brands\/\"> 0.76%<\/a> for business accounts.<\/p>\n\n\n\n<p>73. Small business accounts with less than 10,000 followers see an average engagement rate of<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> 0.98%<\/a>. Accounts with 10,000 to 100,000 followers get around 0.68%, and big accounts with over 100,000 followers average about 0.57% engagement.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-engagement-rate-for-Instagram-business-posts.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1097&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;615&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1097\" height=\"615\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-engagement-rate-for-Instagram-business-posts.png\" alt=\"Average engagement rate for Instagram business posts\" class=\"wp-image-1212\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-engagement-rate-for-Instagram-business-posts.png 1097w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-engagement-rate-for-Instagram-business-posts-300x168.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-engagement-rate-for-Instagram-business-posts-1024x574.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-engagement-rate-for-Instagram-business-posts-768x431.png 768w\" sizes=\"(max-width: 1097px) 100vw, 1097px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average engagement rate for Instagram business posts\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average engagement rate for Instagram business posts<br><a href=\"https:\/\/datareportal.com\/essential-instagram-stats\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average engagement rate for Instagram business posts\" class=\"wp-image-1212\" \/><figcaption class=\"wp-element-caption\">Average engagement rate for Instagram business posts<br><a href=\"https:\/\/datareportal.com\/essential-instagram-stats\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average engagement rate for Instagram business posts\" class=\"wp-image-1212\" \/><figcaption class=\"wp-element-caption\">Average engagement rate for Instagram business posts<br><a href=\"https:\/\/datareportal.com\/essential-instagram-stats\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>74. Businesses using Instagram DMs to chat with local customers score a very high<a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"> 70%<\/a> conversion rate, according to Meta.<\/p>\n\n\n\n<p>75. If you tag products in your Instagram posts, you could see<a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"> 37%<\/a> more sales compared to those who don&#8217;t bother tagging.<\/p>\n\n\n\n<p>76. Over<a href=\"https:\/\/www.socialpilot.co\/instagram-marketing\/instagram-stats\"> 150 million<\/a> people use Instagram every month to message businesses directly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Influencer Statistics<\/h2>\n\n\n\n<p>Instagram is really making its mark in <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencer marketing<\/a> these days. Lots of brands are jumping on board to run their influencer campaigns right here. Check out these important stats about Instagram and influencer marketing:<\/p>\n\n\n\n<p>77. Instagram is the top spot for influencer marketing, with<a href=\"https:\/\/www.oberlo.com\/statistics\/top-influencer-marketing-platforms\"> 80.8%<\/a> of marketers planning to use it in 2025.<\/p>\n\n\n\n<p>78. Right now,<a href=\"https:\/\/nealschaffer.com\/instagram-statistics\/\"> 72%<\/a> of marketers are all about Instagram for their influencer campaigns.<\/p>\n\n\n\n<p>79. Marketers drop a massive<a href=\"https:\/\/nealschaffer.com\/instagram-statistics\/\"> $8 billion<\/a> every year on Instagram influencers alone.<\/p>\n\n\n\n<p>80. About<a href=\"https:\/\/nealschaffer.com\/instagram-statistics\/\"> 37%<\/a> of Instagram users check out influencers regularly.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-platforms-for-influencer-marketing.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;620&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;591&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"591\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-platforms-for-influencer-marketing.png\" alt=\"Top platforms for influencer marketing\" class=\"wp-image-1213\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-platforms-for-influencer-marketing.png 620w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Top-platforms-for-influencer-marketing-300x286.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Top platforms for influencer marketing\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top platforms for influencer marketing<br><a href=\"https:\/\/collabstr.com\/2024-influencer-marketing-report\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top platforms for influencer marketing\" class=\"wp-image-1213\" \/><figcaption class=\"wp-element-caption\">Top platforms for influencer marketing<br><a href=\"https:\/\/collabstr.com\/2024-influencer-marketing-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Top platforms for influencer marketing\" class=\"wp-image-1213\" \/><figcaption class=\"wp-element-caption\">Top platforms for influencer marketing<br><a href=\"https:\/\/collabstr.com\/2024-influencer-marketing-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>81. Instagram has over<a href=\"https:\/\/earthweb.com\/how-many-instagram-business-accounts-are-there\/\"> half a million<\/a> active influencers doing their thing. <\/p>\n\n\n\n<p>82. Women dominate as<a href=\"https:\/\/www.wpbeginner.com\/research\/influencer-marketing-statistics\/#aioseo-general-influencer-marketing-statistics\"> 77%<\/a> of all Instagram influencers. <\/p>\n\n\n\n<p>83. There are around<a href=\"https:\/\/buffer.com\/resources\/micro-influencers\/\"> 157 million<\/a> micro-influencers on Instagram.<\/p>\n\n\n\n<p>84. Brands often go for<a href=\"https:\/\/backlinko.com\/instagram-users\"> micro-influencers<\/a>, who usually have 50,000 to 100,000 followers, to push their products.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Platforms-where-influencers-offer-paid-service.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;595&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;613&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"613\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Platforms-where-influencers-offer-paid-service.png\" alt=\"Platforms where influencers offer paid service\" class=\"wp-image-1214\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Platforms-where-influencers-offer-paid-service.png 595w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Platforms-where-influencers-offer-paid-service-291x300.png 291w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Platforms where influencers offer paid service\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Platforms where influencers offer paid service<br><a href=\"https:\/\/collabstr.com\/2024-influencer-marketing-report\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Platforms where influencers offer paid service\" class=\"wp-image-1214\" \/><figcaption class=\"wp-element-caption\">Platforms where influencers offer paid service<br><a href=\"https:\/\/collabstr.com\/2024-influencer-marketing-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Platforms where influencers offer paid service\" class=\"wp-image-1214\" \/><figcaption class=\"wp-element-caption\">Platforms where influencers offer paid service<br><a href=\"https:\/\/collabstr.com\/2024-influencer-marketing-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>85. Nano influencers, with 1,000 to 10,000 followers, make up<a href=\"https:\/\/www.statista.com\/statistics\/1250578\/distribution-instagram-influencers-by-number-of-followers-worldwide\/\"> 65.4%<\/a> of all Instagram influencers.<\/p>\n\n\n\n<p>86. These nano-influencers get the most engagement, hitting a high<a href=\"https:\/\/embedsocial.com\/blog\/instagram-statistics\/\"> 5.6%<\/a> rate.<\/p>\n\n\n\n<p>87. Mega-influencers and celebs with over 1 million followers are just<a href=\"https:\/\/embedsocial.com\/blog\/instagram-statistics\/\"> 0.23%<\/a> of the Instagram influencer scene.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-Instagram-influencers-by-Influencer-tier.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;760&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;310&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"310\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-Instagram-influencers-by-Influencer-tier.png\" alt=\"Percentage of Instagram influencers by Influencer tier\" class=\"wp-image-1215\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-Instagram-influencers-by-Influencer-tier.png 760w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-Instagram-influencers-by-Influencer-tier-300x122.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of Instagram influencers by Influencer tier\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Percentage of Instagram influencers by Influencer tier<br><a href=\"https:\/\/www.business2community.com\/statistics-pages\/influencer-marketing-statistics\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of Instagram influencers by Influencer tier\" class=\"wp-image-1215\" \/><figcaption class=\"wp-element-caption\">Percentage of Instagram influencers by Influencer tier<br><a href=\"https:\/\/www.business2community.com\/statistics-pages\/influencer-marketing-statistics\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of Instagram influencers by Influencer tier\" class=\"wp-image-1215\" \/><figcaption class=\"wp-element-caption\">Percentage of Instagram influencers by Influencer tier<br><a href=\"https:\/\/www.business2community.com\/statistics-pages\/influencer-marketing-statistics\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>88. The Instagram influencer industry is set to hit<a href=\"https:\/\/sociallypowerful.com\/post\/influencer-marketing-statistics-2024-2\"> $22.2 billion<\/a> by 2025. <\/p>\n\n\n\n<p>89. Brands get<a href=\"https:\/\/www.shopify.com\/blog\/influencer-marketing-statistics\"> $4.12<\/a> in media value for every $1 they spend on Instagram influencer marketing. <\/p>\n\n\n\n<p>90. In 2024, the average cost of an Instagram sponsored post is<a href=\"https:\/\/collabstr.com\/2024-influencer-marketing-report\"> $418<\/a>, up 15.17% from last year. <\/p>\n\n\n\n<p>91. <a href=\"https:\/\/sociallypowerful.com\/post\/influencer-marketing-statistics-2024-2\">30%<\/a> of marketers believe that Instagram provides the highest <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">return on investment (ROI)<\/a> for influencer marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>These Instagram stats highlight how much the platform is growing and evolving. It&#8217;s not just about more people using it\u2014Instagram keeps adding new stuff that makes it even more useful for businesses. And working with influencers? That&#8217;s a big deal because they help spread the word about products in a way that feels real and relatable.&nbsp;<\/p>\n\n\n\n<p>Whether you&#8217;re posting a regular photo, trying out Reels to show off your creativity, or sharing Stories to connect with your audience, knowing how to use Instagram well can really boost your marketing game and help you reach more people who love what you do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get ahead of the game with our latest Instagram stats every marketer should know. Use this powerful data to boost your social media strategy.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1159"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":6,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"predecessor-version":[{"id":4175,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1159\/revisions\/4175"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}