{"id":1139,"date":"2025-09-04T14:09:39","date_gmt":"2025-09-04T14:09:39","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=1139"},"modified":"2025-09-23T02:59:41","modified_gmt":"2025-09-23T02:59:41","slug":"word-of-mouth-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/word-of-mouth-stats\/","title":{"rendered":"55 Word-of-Mouth Stats To Boost Your Marketing Strategy (2025)"},"content":{"rendered":"\n<p>Imagine a friend raving about a new caf\u00e9 in town. You trust their opinion so you decide to visit. This simple act of sharing recommendations is what word-of-mouth marketing is all about. It&#8217;s powerful because people trust each other more than ads.<\/p>\n\n\n\n<p>Word-of-mouth marketing works through &#8220;social proof.&#8221; We look to others for guidance, thinking that if many people like something, it must be good. Brands that make us feel strong emotions get three times more word-of-mouth marketing than others.<\/p>\n\n\n\n<p>But this type of marketing has its challenges. A single bad review can be as powerful as a good one. To show you just how effective word-of-mouth marketing is, we\u2019ve put together a list of word-of-mouth stats for you.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Word-of-mouth-stats-to-know-in-2026.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Word-of-mouth-stats-to-know-in-2026.png\" alt=\"Word-of-mouth stats to know in 2026\" class=\"wp-image-3945\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Word-of-mouth-stats-to-know-in-2026.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Word-of-mouth-stats-to-know-in-2026-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Word-of-mouth-stats-to-know-in-2026-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Word-of-mouth-stats-to-know-in-2026-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Word-of-mouth-stats-to-know-in-2026-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Word-of-mouth stats to know in 2026\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Word-of-mouth stats to know in 2026<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Word-of-mouth stats to know in 2026\" class=\"wp-image-3945\" \/><figcaption class=\"wp-element-caption\">Word-of-mouth stats to know in 2026<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Word-of-mouth stats to know in 2026\" class=\"wp-image-3945\" \/><figcaption class=\"wp-element-caption\">Word-of-mouth stats to know in 2026<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is Word-of-Mouth Marketing?<\/h2>\n\n\n\n<p>Word-of-mouth marketing (also known as WOMM) is when people talk about a product or service they like. It&#8217;s not just casual chatter\u2014it&#8217;s powerful because it comes from personal experiences and trust.&nbsp;<\/p>\n\n\n\n<p>When you recommend a restaurant because the food blew you away or share a new gadget that changed your life, you&#8217;re influencing others without even realizing it.<\/p>\n\n\n\n<p>Businesses love this type of marketing because it&#8217;s authentic and persuasive. Instead of flashy ads that people might ignore, word-of-mouth suggestions carry weight because they come from real customers.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/2\/2021\/11\/2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf\">Studies<\/a> show that 88% of people trust recommendations from friends and family more than any other form of advertising. And this creates a domino effect: one recommendation leads to more, building a network of positive feedback.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">General Word-of-Mouth Statistics<\/h2>\n\n\n\n<p>When your happy customers spread the word about your services, they&#8217;re giving your brand free promotion through word-of-mouth. Understanding the stats behind word-of-mouth marketing gives you real-life examples and insights you can use directly in your business.&nbsp;<\/p>\n\n\n\n<p>These numbers show what your audience likes, helping you create strategies that really connect with them. Below, you&#8217;ll find key insights about word-of-mouth marketing and effective ways to engage your target audience.<\/p>\n\n\n\n<p>1. According to Nielsen, <a href=\"https:\/\/writersblocklive.com\/blog\/word-of-mouth-marketing-statistics\/#stat2\">92%<\/a> of consumers rely more on suggestions from friends and family than on <a href=\"https:\/\/keywordseverywhere.com\/blog\/advertising-stats\/\">advertising<\/a>.<\/p>\n\n\n\n<p>2. About <a href=\"https:\/\/thrivemyway.com\/wom-marketing-stats\/\">50%<\/a> of marketers believe that between 20% and 40% of the leads they get come directly from these personal recommendations.<\/p>\n\n\n\n<p>3. McKinsey &amp; Co. found that word of mouth influences a large chunk, between <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/a-new-way-to-measure-word-of-mouth-marketing\">20% to 50%<\/a>, of all the decisions we make when buying things. It goes to show how influential conversations can be in shaping our choices.<\/p>\n\n\n\n<p>4. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\">23%<\/a> of consumers share their favorite products with friends and family every single day.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Trust-in-product-recommendations-from-various-sources.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1092&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;704&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1092\" height=\"704\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Trust-in-product-recommendations-from-various-sources.png\" alt=\"Trust in product recommendations from various sources\" class=\"wp-image-1144\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Trust-in-product-recommendations-from-various-sources.png 1092w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Trust-in-product-recommendations-from-various-sources-300x193.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Trust-in-product-recommendations-from-various-sources-1024x660.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Trust-in-product-recommendations-from-various-sources-768x495.png 768w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Trust in product recommendations from various sources\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Trust in product recommendations from various sources<br><a href=\"https:\/\/www.yieldify.com\/blog\/word-of-mouth-marketing-campaign\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Trust in product recommendations from various sources\" class=\"wp-image-1144\" \/><figcaption class=\"wp-element-caption\">Trust in product recommendations from various sources<br><a href=\"https:\/\/www.yieldify.com\/blog\/word-of-mouth-marketing-campaign\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Trust in product recommendations from various sources\" class=\"wp-image-1144\" \/><figcaption class=\"wp-element-caption\">Trust in product recommendations from various sources<br><a href=\"https:\/\/www.yieldify.com\/blog\/word-of-mouth-marketing-campaign\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>5. If someone hears a negative story about a brand from a friend or family member, <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\">26%<\/a> of people will actually avoid buying from that brand.<\/p>\n\n\n\n<p>6. When it comes to marketing impact, word-of-mouth actually leads to <a href=\"https:\/\/www.invespcro.com\/blog\/word-of-mouth-marketing\/\">five times<\/a> more sales than paid advertisements.&nbsp;<\/p>\n\n\n\n<p>7. Globally, <a href=\"https:\/\/www.nielsen.com\/insights\/2021\/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high\/\">88%<\/a> of people trust personal recommendations more than any other form of communication.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-statistics.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;500&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-statistics.png\" alt=\"Word-of-mouth marketing statistics\" class=\"wp-image-1145\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-statistics.png 700w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-statistics-300x214.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Word-of-mouth marketing statistics\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Word-of-mouth marketing statistics<br><a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Word-of-mouth marketing statistics\" class=\"wp-image-1145\" \/><figcaption class=\"wp-element-caption\">Word-of-mouth marketing statistics<br><a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Word-of-mouth marketing statistics\" class=\"wp-image-1145\" \/><figcaption class=\"wp-element-caption\">Word-of-mouth marketing statistics<br><a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>8. Millennials, in particular, are influenced a staggering <a href=\"https:\/\/writersblocklive.com\/blog\/word-of-mouth-marketing-statistics\/#:~:text=Word%20of%20mouth%20marketing%20is,American%20clients%20trust%20sponsored%20content.\">115%<\/a> more by word-of-mouth marketing compared to traditional advertising methods.&nbsp;<\/p>\n\n\n\n<p>9. Recommendations are trusted by <a href=\"https:\/\/www.nielsen.com\/insights\/2021\/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high\/\">50%<\/a> more people than other forms of advertising like flashy ads and SMS messages.&nbsp;<\/p>\n\n\n\n<p>10. Keywords Everywhere reveals that word-of-mouth marketing has shown steady <a href=\"https:\/\/keywordseverywhere.com\/blog\/google-trends\/\">trend data<\/a> over the past 12 months.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-5.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;440&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;360&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"360\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-5.png\" alt=\"Keywords Everywhere data\" class=\"wp-image-1146\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-5.png 440w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-5-300x245.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\" class=\"wp-image-1146\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\" class=\"wp-image-1146\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Word-of-Mouth Statistics For Business<\/h2>\n\n\n\n<p>Word-of-mouth (WOM) marketing is truly the best way for brands to connect with customers and increase sales across different industries. The way brands communicate with customers is changing. As people trust traditional ads less, word-of-mouth marketing through <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-usage-stats\/\">social networks<\/a> and natural sharing has become incredibly effective.\u00a0<\/p>\n\n\n\n<p>Let&#8217;s explore these stats to understand just how valuable this marketing can be:<\/p>\n\n\n\n<p>11. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\">One out of every five<\/a> businesses uses word-of-mouth marketing in their yearly plans. They know it helps spread the word effectively.<\/p>\n\n\n\n<p>12. For B2B marketers, about<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\"> one in twelve<\/a> finds word-of-mouth great for promoting live events. It shows its influence in professional settings.<\/p>\n\n\n\n<p>13. In the U.S., almost half of all businesses (<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\">48%<\/a>) say word-of-mouth is their best marketing tool. It builds trust and credibility.<\/p>\n\n\n\n<p>14. Referral programs bring in lots of new leads for<a href=\"https:\/\/www.forbes.com\/sites\/steliefti\/2019\/06\/07\/why-referrals-are-the-most-valuable-form-of-marketing-and-how-to-get-more\/?sh=51f811991161\"> 60%<\/a> of marketers. Customers love recommending businesses they trust.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customers-trust-word-of-mouth-above-other-marketing-sources.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;618&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;590&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"590\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customers-trust-word-of-mouth-above-other-marketing-sources.png\" alt=\"Customers trust word-of-mouth above other marketing sources\" class=\"wp-image-1147\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customers-trust-word-of-mouth-above-other-marketing-sources.png 618w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customers-trust-word-of-mouth-above-other-marketing-sources-300x286.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customers trust word-of-mouth above other marketing sources\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customers trust word-of-mouth above other marketing sources<br><a href=\"https:\/\/www.referralcandy.com\/blog\/referral-marketing-awesome-infographic\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customers trust word-of-mouth above other marketing sources\" class=\"wp-image-1147\" \/><figcaption class=\"wp-element-caption\">Customers trust word-of-mouth above other marketing sources<br><a href=\"https:\/\/www.referralcandy.com\/blog\/referral-marketing-awesome-infographic\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customers trust word-of-mouth above other marketing sources\" class=\"wp-image-1147\" \/><figcaption class=\"wp-element-caption\">Customers trust word-of-mouth above other marketing sources<br><a href=\"https:\/\/www.referralcandy.com\/blog\/referral-marketing-awesome-infographic\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>15. Customers who come through referrals spend about<a href=\"https:\/\/www.researchgate.net\/publication\/236742277_Do_Referral_Programs_Increase_Profits\"> 16%<\/a> more over their lifetime. They tend to be more valuable.<\/p>\n\n\n\n<p>16. Nearly<a href=\"https:\/\/www.forbes.com\/sites\/steliefti\/2019\/06\/07\/why-referrals-are-the-most-valuable-form-of-marketing-and-how-to-get-more\/?sh=51f811991161\"> 78%<\/a> of B2B marketers rate referral programs as sources of really good leads.<\/p>\n\n\n\n<p>17. Referred customers contribute about<a href=\"https:\/\/www.researchgate.net\/publication\/236742277_Do_Referral_Programs_Increase_Profits\"> 25%<\/a> more to a company\u2019s daily profits. They help businesses make more money every day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reviews &amp; Word-of-Mouth Statistics<\/h2>\n\n\n\n<p>Before nearly every shopper buys something, here\u2019s a common thing they do\u2014they read reviews. Whether it&#8217;s chatting on <a href=\"https:\/\/keywordseverywhere.com\/blog\/facebook-stats\/\">Facebook<\/a> or leaving feedback on Yelp, your past and current customers are sharing their opinions where others can see.&nbsp;<\/p>\n\n\n\n<p>These reviews play a huge role in helping people make up their minds about purchases nowadays. That&#8217;s why it&#8217;s smart for businesses to actively ask for and handle reviews as part of their word-of-mouth marketing plan.&nbsp;<\/p>\n\n\n\n<p>Here are some stats that show just how crucial reviews are for businesses:<\/p>\n\n\n\n<p>18. <a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\">80%<\/a> of customers trust online reviews just as much as recommendations from their closest friends. <a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\">88%<\/a> of people read reviews before making a purchase, and nearly everyone prefers businesses with 5-star ratings on Google.<\/p>\n\n\n\n<p>19. Products that have at least<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\"> 50<\/a> reviews tend to sell better. This tells us that having more reviews not only boosts sales but also creates trust among buyers.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Data-revealing-the-importance-of-customer-reviews.jpg&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;750&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;393&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"393\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Data-revealing-the-importance-of-customer-reviews.jpg\" alt=\"Data revealing the importance of customer reviews\" class=\"wp-image-1148\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Data-revealing-the-importance-of-customer-reviews.jpg 750w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Data-revealing-the-importance-of-customer-reviews-300x157.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Data revealing the importance of customer reviews\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Data revealing the importance of customer reviews<br><a href=\"https:\/\/www.storeplum.com\/blogs\/how-to-make-people-love-your-brand\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Data revealing the importance of customer reviews\" class=\"wp-image-1148\" \/><figcaption class=\"wp-element-caption\">Data revealing the importance of customer reviews<br><a href=\"https:\/\/www.storeplum.com\/blogs\/how-to-make-people-love-your-brand\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Data revealing the importance of customer reviews\" class=\"wp-image-1148\" \/><figcaption class=\"wp-element-caption\">Data revealing the importance of customer reviews<br><a href=\"https:\/\/www.storeplum.com\/blogs\/how-to-make-people-love-your-brand\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>20. After people read reviews, they&#8217;re twice as likely to buy something. And get this\u2014<a href=\"https:\/\/econsultancy.com\/blog\/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them\/\">68%<\/a> of consumers trust reviews more when they notice both good and bad scores. Surprisingly, negative reviews can even increase sales by<a href=\"https:\/\/econsultancy.com\/blog\/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them\/\"> 67%<\/a>, making the overall review scores more believable.<\/p>\n\n\n\n<p>21. Reviews have a major <a href=\"https:\/\/keywordseverywhere.com\/blog\/local-seo-stats\/\">impact on local restaurants<\/a>. They influence where people decide to dine out. But for chain businesses, reviews have less of an effect. Each star a business earns on Yelp can increase their revenue by<a href=\"http:\/\/hbswk.hbs.edu\/item\/the-yelp-factor-are-consumer-reviews-good-for-business\"> 5% to 9%.<\/a> That&#8217;s how important those star ratings can be for a business&#8217;s success.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Online-reviews-are-digital-word-of-mouth.jpeg&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;704&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;514&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"514\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Online-reviews-are-digital-word-of-mouth.jpeg\" alt=\"Online reviews are digital word-of-mouth\" class=\"wp-image-1149\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Online-reviews-are-digital-word-of-mouth.jpeg 704w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Online-reviews-are-digital-word-of-mouth-300x219.jpeg 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Online reviews are digital word-of-mouth\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online reviews are digital word-of-mouth<br><a href=\"https:\/\/www.linkedin.com\/pulse\/move-over-millennials-importance-word-of-mouth-marketing-harman\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Online reviews are digital word-of-mouth\" class=\"wp-image-1149\" \/><figcaption class=\"wp-element-caption\">Online reviews are digital word-of-mouth<br><a href=\"https:\/\/www.linkedin.com\/pulse\/move-over-millennials-importance-word-of-mouth-marketing-harman\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Online reviews are digital word-of-mouth\" class=\"wp-image-1149\" \/><figcaption class=\"wp-element-caption\">Online reviews are digital word-of-mouth<br><a href=\"https:\/\/www.linkedin.com\/pulse\/move-over-millennials-importance-word-of-mouth-marketing-harman\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media &amp; Word-of-Mouth Statistics<\/h2>\n\n\n\n<p>The concept of &#8220;word of mouth&#8221; has totally changed in today&#8217;s digital world. It used to be just about chatting with friends and family. Now, it&#8217;s all about social media.&nbsp;<\/p>\n\n\n\n<p>Social media is the new word of mouth. It influences opinions, shapes perceptions, and drives actions like never before. Here are some key stats about how <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\">social media<\/a> and word-of-mouth marketing work together:<\/p>\n\n\n\n<p>22. About<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\"> 71%<\/a> of people are more likely to buy something if they hear about it through social media.<\/p>\n\n\n\n<p>23. When friends post about products on social media, it influences<a href=\"https:\/\/www.webfx.com\/blog\/general\/why-marketing-through-social-media-is-effective\/\"> 81%<\/a> of people&#8217;s decisions to buy.<\/p>\n\n\n\n<p>24. <a href=\"https:\/\/www.i-scoop.eu\/content-marketing-research-shows-b2b-buyers-want-content\/\">56%<\/a> rely on word-of-mouth from offline sources like conversations with others. But when they include online word-of-mouth, like reviews and social media, that number jumps to 88%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-exponential-growth-of-social-networking-year-by-year.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;754&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;571&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"571\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-exponential-growth-of-social-networking-year-by-year.png\" alt=\"The exponential growth of social networking year by year\" class=\"wp-image-1157\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-exponential-growth-of-social-networking-year-by-year.png 754w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/The-exponential-growth-of-social-networking-year-by-year-300x227.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: The exponential growth of social networking year by year\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The exponential growth of social networking year by year<br><a href=\"https:\/\/backlinko.com\/social-media-users\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The exponential growth of social networking year by year\" class=\"wp-image-1157\" \/><figcaption class=\"wp-element-caption\">The exponential growth of social networking year by year<br><a href=\"https:\/\/backlinko.com\/social-media-users\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"The exponential growth of social networking year by year\" class=\"wp-image-1157\" \/><figcaption class=\"wp-element-caption\">The exponential growth of social networking year by year<br><a href=\"https:\/\/backlinko.com\/social-media-users\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>25. On social media,<a href=\"http:\/\/www.sdl.com\/aboutus\/news\/pressreleases\/2013\/sdl-survey-reveals-consumers-want-brands-to-offer-consistent-experience.html\"> 58%<\/a> of consumers share their good experiences with companies. They often ask their friends and family for opinions about brands, showing how much they value recommendations.<\/p>\n\n\n\n<p>26. About<a href=\"https:\/\/www.alida.com\/\"> 43%<\/a> of social media users have bought something after sharing or liking it on platforms like <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/facebook\">Facebook<\/a>, <a href=\"https:\/\/keywordseverywhere.com\/blog\/twitter-stats\/\">Twitter<\/a>, or <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\/pinterest\">Pinterest<\/a>.<\/p>\n\n\n\n<p>27. When people see something on social media and decide to buy it, more than half of those purchases happen within a week of seeing the post. And<a href=\"https:\/\/www.visioncritical.com\/blog\/new-data-how-social-media-drives-purchasing\"> 80%<\/a> of these purchases happen within three weeks.<\/p>\n\n\n\n<p>28. <a href=\"https:\/\/www.adweek.com\/digital\/why-consumers-share-user-generated-content-infographic\/\">85%<\/a> of people find <a href=\"https:\/\/keywordseverywhere.com\/blog\/user-generated-content-stats\/\">user-generated content<\/a>\u2014like photos and videos from regular people\u2014more convincing than content directly from brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencers &amp; Word-of-Mouth Advertising Statistics<\/h2>\n\n\n\n<p>Simply put, word-of-mouth influencer marketing is when you team up with creators to make genuine and honest content that promotes your brand, services, or products. This helps you tap into the strong trust they&#8217;ve built with their followers.<\/p>\n\n\n\n<p>Working with creators is a guaranteed way to boost your word-of-mouth marketing. Not convinced? Look at these <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">stats about influencer marketing<\/a> and see for yourself!<\/p>\n\n\n\n<p>29. Over the past three years, there&#8217;s been a huge surge in interest for &#8220;influencer marketing&#8221; on Google, with searches increasing by an incredible<a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-work-with-influencers\"> 1500%<\/a>.<\/p>\n\n\n\n<p>30. According to Keywords Everywhere, people are searching for &#8220;influencer marketing&#8221; and related terms a lot, which means it&#8217;s a hot <a href=\"https:\/\/keywordseverywhere.com\/blog\/6-best-keyword-volume-checkers\/\">topic with high search volumes<\/a> and costs per click.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-influencer-marketing.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;397&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;402&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"402\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-influencer-marketing.png\" alt=\"Keywords Everywhere data for influencer marketing\" class=\"wp-image-1150\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-influencer-marketing.png 397w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-influencer-marketing-296x300.png 296w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data for influencer marketing\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data for influencer marketing<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for influencer marketing\" class=\"wp-image-1150\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for influencer marketing<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data for influencer marketing\" class=\"wp-image-1150\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data for influencer marketing<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>31. <a href=\"https:\/\/startupbonsai.com\/influencer-marketing-statistics\/\">17%<\/a> of companies are planning to spend more than half of their yearly marketing budget on influencer marketing campaigns.<\/p>\n\n\n\n<p>32. For millennials, YouTube influencers are a big deal\u2014<a href=\"https:\/\/startupbonsai.com\/influencer-marketing-statistics\/\">60%<\/a> of them trust advice from YouTube influencers more than traditional media personalities.<\/p>\n\n\n\n<p>33. <a href=\"https:\/\/startupbonsai.com\/influencer-marketing-statistics\/\">80%<\/a> of customers have bought something because an influencer recommended it.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customer-trust-in-influencers-versus-branded-social-media-content.jpg&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;877&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;557&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"557\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customer-trust-in-influencers-versus-branded-social-media-content.jpg\" alt=\"Customer trust in influencers versus branded social media content\" class=\"wp-image-1151\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customer-trust-in-influencers-versus-branded-social-media-content.jpg 877w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customer-trust-in-influencers-versus-branded-social-media-content-300x191.jpg 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Customer-trust-in-influencers-versus-branded-social-media-content-768x488.jpg 768w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Customer trust in influencers versus branded social media content\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer trust in influencers versus branded social media content<br><a href=\"https:\/\/affise.com\/blog\/word-of-mouth-marketing-strategy\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer trust in influencers versus branded social media content\" class=\"wp-image-1151\" \/><figcaption class=\"wp-element-caption\">Customer trust in influencers versus branded social media content<br><a href=\"https:\/\/affise.com\/blog\/word-of-mouth-marketing-strategy\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Customer trust in influencers versus branded social media content\" class=\"wp-image-1151\" \/><figcaption class=\"wp-element-caption\">Customer trust in influencers versus branded social media content<br><a href=\"https:\/\/affise.com\/blog\/word-of-mouth-marketing-strategy\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>34. When brands repost content from influencers, those posts perform<a href=\"https:\/\/www.webfx.com\/blog\/marketing\/what-is-influencer-marketing\/\"> 10 times better<\/a> than the brand\u2019s original content. This shows how much more engaging influencer content can be.<\/p>\n\n\n\n<p>35. Influencer marketing gives a <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">return on investment (ROI)<\/a> that&#8217;s<a href=\"https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/\"> 11 times<\/a> higher than other online marketing strategies. It&#8217;s clear that influencer marketing is not just a trend\u2014it&#8217;s a powerful tool for businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Discovery Through Word-of-Mouth Statistics<\/h2>\n\n\n\n<p>One of the oldest and most reliable ways people discover new things is through word of mouth. Even in today&#8217;s digital age, recommendations from friends, family, and coworkers play a big role in shaping what consumers choose to buy. Around <a href=\"https:\/\/datareportal.com\/reports\/digital-2023-deep-dive-the-ongoing-evolution-of-search-behaviours\">25%<\/a> of all internet users across different age groups discover brands this way.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/keywordseverywhere.com\/blog\/user-generated-content-stats\/\">Personal recommendations<\/a> usually come from positive experiences with a product or service. When people have a great experience, they often share it with others, who might then become new customers.\u00a0<\/p>\n\n\n\n<p>Here are some important stats about how people find brands through word of mouth.<\/p>\n\n\n\n<p>36. For<a href=\"https:\/\/fitsmallbusiness.com\/wp-content\/uploads\/2023\/10\/Infographic_Consumers_Top_Sources_of_Brand_Discovery.svg\"> 27.4%<\/a> of consumers, word-of-mouth is the third most common way they discover brands.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Primary-sources-for-discovering-brands.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;746&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;524&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"524\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Primary-sources-for-discovering-brands.png\" alt=\"Primary sources for discovering brands\" class=\"wp-image-1152\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Primary-sources-for-discovering-brands.png 746w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Primary-sources-for-discovering-brands-300x211.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Primary sources for discovering brands\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Primary sources for discovering brands<br><a href=\"https:\/\/fitsmallbusiness.com\/digital-marketing-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Primary sources for discovering brands\" class=\"wp-image-1152\" \/><figcaption class=\"wp-element-caption\">Primary sources for discovering brands<br><a href=\"https:\/\/fitsmallbusiness.com\/digital-marketing-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Primary sources for discovering brands\" class=\"wp-image-1152\" \/><figcaption class=\"wp-element-caption\">Primary sources for discovering brands<br><a href=\"https:\/\/fitsmallbusiness.com\/digital-marketing-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>37. Millennials are particularly influenced by recommendations from friends and family. They&#8217;re<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\"> 38%<\/a> more likely than other generations to discover brands this way.<\/p>\n\n\n\n<p>38. Among different age groups, Generation X stands out for discovering products through word-of-mouth. About<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\"> 18%<\/a> of them regularly find new brands this way, showing how influential personal recommendations are for this generation.<\/p>\n\n\n\n<p>39. On the other hand, <a href=\"https:\/\/keywordseverywhere.com\/blog\/gen-z-stats\/\">Generation Z<\/a> doesn&#8217;t rely as much on word-of-mouth for brand discovery. Only<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\"> 12%<\/a> of them find new products through this method, preferring other avenues like online reviews and social media.<\/p>\n\n\n\n<p>40. Even Baby Boomers, at<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\"> 16%<\/a>, still find word-of-mouth recommendations important for discovering new brands that align with their interests and needs.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Consumers-top-way-to-discover-new-brands-products-or-services.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1114&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;622&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1114\" height=\"622\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Consumers-top-way-to-discover-new-brands-products-or-services.png\" alt=\"Consumers' top way to discover new brands, products, or services\" class=\"wp-image-1153\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Consumers-top-way-to-discover-new-brands-products-or-services.png 1114w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Consumers-top-way-to-discover-new-brands-products-or-services-300x168.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Consumers-top-way-to-discover-new-brands-products-or-services-1024x572.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Consumers-top-way-to-discover-new-brands-products-or-services-768x429.png 768w\" sizes=\"(max-width: 1114px) 100vw, 1114px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Consumers&#039; top way to discover new brands, products, or services\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Consumers&#8217; top way to discover new brands, products, or services<br><a href=\"https:\/\/www.marketingcharts.com\/charts\/consumers-preferred-method-for-learning-about-new-brands-products-or-services\/page\/6?et_blog\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers' top way to discover new brands, products, or services\" class=\"wp-image-1153\" \/><figcaption class=\"wp-element-caption\">Consumers&#8217; top way to discover new brands, products, or services<br><a href=\"https:\/\/www.marketingcharts.com\/charts\/consumers-preferred-method-for-learning-about-new-brands-products-or-services\/page\/6?et_blog\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Consumers' top way to discover new brands, products, or services\" class=\"wp-image-1153\" \/><figcaption class=\"wp-element-caption\">Consumers&#8217; top way to discover new brands, products, or services<br><a href=\"https:\/\/www.marketingcharts.com\/charts\/consumers-preferred-method-for-learning-about-new-brands-products-or-services\/page\/6?et_blog\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>41. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\">20%<\/a> of people learn about smartphone apps through word-of-mouth recommendations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Loyalty Through Word-of-Mouth statistics<\/h2>\n\n\n\n<p>Customer referrals and retention are crucial for business success. A customer referred by word-of-mouth tends to be more loyal and valuable over time compared to others. Brands that prioritize customer referrals often see higher rates of customer retention and increased spending.&nbsp;<\/p>\n\n\n\n<p>Here are some key statistics illustrating how word-of-mouth can enhance <a href=\"https:\/\/keywordseverywhere.com\/blog\/customer-loyalty-stats\/\">customer loyalty<\/a> and retention for brands.<\/p>\n\n\n\n<p>42. Customers referred through word-of-mouth have a lifetime value<a href=\"https:\/\/web.archive.org\/web\/20210622051446\/http:\/www.wharton.upenn.edu\/\"> 25%<\/a> higher than other customers.<\/p>\n\n\n\n<p>43. Customers referred by existing customers have a<a href=\"https:\/\/www.slideshare.net\/brandonmurphy\/brand-advocacy-and-social-media-2009-gma-conference\"> 37%<\/a> higher retention rate.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-is-crucial-for-customer-retention.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1024&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;536&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-is-crucial-for-customer-retention.png\" alt=\"Word-of-mouth marketing is crucial for customer retention\" class=\"wp-image-1154\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-is-crucial-for-customer-retention.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-is-crucial-for-customer-retention-300x157.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-marketing-is-crucial-for-customer-retention-768x402.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Word-of-mouth marketing is crucial for customer retention\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Word-of-mouth marketing is crucial for customer retention<br><a href=\"https:\/\/persuasion-nation.com\/word-of-mouth-marketing-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Word-of-mouth marketing is crucial for customer retention\" class=\"wp-image-1154\" \/><figcaption class=\"wp-element-caption\">Word-of-mouth marketing is crucial for customer retention<br><a href=\"https:\/\/persuasion-nation.com\/word-of-mouth-marketing-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Word-of-mouth marketing is crucial for customer retention\" class=\"wp-image-1154\" \/><figcaption class=\"wp-element-caption\">Word-of-mouth marketing is crucial for customer retention<br><a href=\"https:\/\/persuasion-nation.com\/word-of-mouth-marketing-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>44. Customers acquired through referrals spend<a href=\"https:\/\/www.annexcloud.com\/\"> 200%<\/a> more compared to the average customer.<\/p>\n\n\n\n<p>45. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\">28%<\/a> of people believe that word-of-mouth increases brand affinity, aligning customer values with a brand.<\/p>\n\n\n\n<p>46. <a href=\"https:\/\/cloudblogs.microsoft.com\/dynamics365\/2014\/08\/08\/infographic-2014-state-of-multichannel-customer-service\/\">65%<\/a> of consumers have stopped supporting a brand after a single bad experience, highlighting the critical importance of delivering exceptional customer experiences.<\/p>\n\n\n\n<p>47. <a href=\"https:\/\/web.archive.org\/web\/20191102074418\/http:\/\/www.syncapse.com\/value-of-a-facebook-fan-2013#.UW6uQrVJNQU\">85%<\/a> of Facebook fans of brands actively recommend those brands to others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Word-of-Mouth and Return On Investment<\/h2>\n\n\n\n<p>In the past, word-of-mouth marketing relied solely on consumers sharing their favorite brands or products because they genuinely liked them. Nowadays, many marketers offer rewards to encourage customers to spread the word.&nbsp;<\/p>\n\n\n\n<p>Doing word-of-mouth marketing well isn&#8217;t easy, but when it clicks, it can be a game-changer for any business. The best part? It can bring in great returns without spending much on ads.&nbsp;<\/p>\n\n\n\n<p>Check out these interesting statistics about word-of-mouth marketing and how it pays off:<\/p>\n\n\n\n<p>48. Word-of-mouth is a powerhouse in global spending, driving<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\"> $6 trillion<\/a> in sales every year, which makes up about 13% of all purchases worldwide.<\/p>\n\n\n\n<p>49. Interestingly,<a href=\"https:\/\/www.webfx.com\/blog\/marketing\/word-of-mouth-marketing-statistics\/\"> twice as many sales<\/a> come from people recommending products to each other than from paid advertisements.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-drives-6-trillion-annually-and-fuels-sales.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1024&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;536&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-drives-6-trillion-annually-and-fuels-sales.png\" alt=\"Word-of-mouth drives  trillion annually and fuels sales\" class=\"wp-image-1155\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-drives-6-trillion-annually-and-fuels-sales.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-drives-6-trillion-annually-and-fuels-sales-300x157.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Word-of-mouth-drives-6-trillion-annually-and-fuels-sales-768x402.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Word-of-mouth drives  trillion annually and fuels sales\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Word-of-mouth drives $6 trillion annually and fuels sales<br><a href=\"https:\/\/persuasion-nation.com\/word-of-mouth-marketing-statistics\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Word-of-mouth drives $6 trillion annually and fuels sales\" class=\"wp-image-1155\" \/><figcaption class=\"wp-element-caption\">Word-of-mouth drives $6 trillion annually and fuels sales<br><a href=\"https:\/\/persuasion-nation.com\/word-of-mouth-marketing-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Word-of-mouth drives $6 trillion annually and fuels sales\" class=\"wp-image-1155\" \/><figcaption class=\"wp-element-caption\">Word-of-mouth drives $6 trillion annually and fuels sales<br><a href=\"https:\/\/persuasion-nation.com\/word-of-mouth-marketing-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>50. When you&#8217;re deciding what to buy, you&#8217;re not alone if you listen to what your friends and family say; in fact,<a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing-statistics\/\"> 74%<\/a> of people say that recommendations from others really impact their choices.<\/p>\n\n\n\n<p>51. About<a href=\"https:\/\/www.lxahub.com\/stories\/word-of-mouth-marketing-stats-and-trends-for-2023#:~:text=82%25%20of%20marketers%20use%20word,in%20five%20times%20more%20sales.\"> 82%<\/a> of them use word-of-mouth strategies to help more people learn about their brands, and almost half of them hope this will lead to more sales directly.<\/p>\n\n\n\n<p>52. Studies found that if word-of-mouth about a product goes up by just<a href=\"https:\/\/www.lxahub.com\/stories\/word-of-mouth-marketing-stats-and-trends-for-2023#:~:text=Word%20of%20Mouth%20Marketing%20and...,-Return%20on%20Investment&amp;text=When%20specific%20case%20studies%20were,lift%20between%200.2%20%E2%80%93%201.5%25.&amp;text=64%25%20of%20marketing%20executives%20indicated,most%20effective%20form%20of%20marketing.\"> 10%<\/a>, the sales of that product can go up by anywhere from 0.2% to 1.5%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-leads-sourced-from-word-of-mouth.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1091&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;614&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1091\" height=\"614\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-leads-sourced-from-word-of-mouth.png\" alt=\"Percentage of leads sourced from word of mouth\" class=\"wp-image-1156\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-leads-sourced-from-word-of-mouth.png 1091w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-leads-sourced-from-word-of-mouth-300x169.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-leads-sourced-from-word-of-mouth-1024x576.png 1024w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Percentage-of-leads-sourced-from-word-of-mouth-768x432.png 768w\" sizes=\"(max-width: 1091px) 100vw, 1091px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Percentage of leads sourced from word of mouth\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Percentage of leads sourced from word of mouth<br><a href=\"https:\/\/www.shopify.com\/in\/retail\/word-of-mouth-marketing\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of leads sourced from word of mouth\" class=\"wp-image-1156\" \/><figcaption class=\"wp-element-caption\">Percentage of leads sourced from word of mouth<br><a href=\"https:\/\/www.shopify.com\/in\/retail\/word-of-mouth-marketing\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Percentage of leads sourced from word of mouth\" class=\"wp-image-1156\" \/><figcaption class=\"wp-element-caption\">Percentage of leads sourced from word of mouth<br><a href=\"https:\/\/www.shopify.com\/in\/retail\/word-of-mouth-marketing\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>53. <a href=\"https:\/\/trustmary.com\/marketing\/35-word-of-mouth-marketing-statistics\/\">72%<\/a> of consumers rely on recommendations from friends and family for product information, making word of mouth the most popular information channel.<\/p>\n\n\n\n<p>54. Among<a href=\"https:\/\/www.marketingcharts.com\/industries\/retail-and-e-commerce-39207\"> Millennials<\/a>, word of mouth is the primary influencer in purchasing decisions across all categories.<\/p>\n\n\n\n<p>55. For<a href=\"https:\/\/www.marketingcharts.com\/industries\/retail-and-e-commerce-39207\"> Boomers<\/a>, word of mouth holds power particularly in decisions involving financial products and significant purchases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>As we&#8217;ve seen, word of mouth is key to how people see your brand. When your friends say something is great, you&#8217;re more likely to believe them than if a company says it about itself. It&#8217;s all about trust and real experiences.<\/p>\n\n\n\n<p>That&#8217;s why businesses are really getting into encouraging word of mouth. They&#8217;re setting up programs where you get rewards for telling others about their stuff, like referring friends or teaming up with influencers.&nbsp;<\/p>\n\n\n\n<p>This approach isn&#8217;t just about boosting their image\u2014it&#8217;s about building trust and making customers stick around. Word of mouth isn&#8217;t new, but it&#8217;s more important than ever in today&#8217;s marketing game.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supercharge your marketing with powerful word-of-mouth stats. Learn how to build trust and turn your customers into your best advocates.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1139"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=1139"}],"version-history":[{"count":5,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1139\/revisions"}],"predecessor-version":[{"id":4037,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1139\/revisions\/4037"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=1139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=1139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=1139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}