{"id":1015,"date":"2025-09-04T11:46:13","date_gmt":"2025-09-04T11:46:13","guid":{"rendered":"https:\/\/keywordseverywhere.com\/blog\/?p=1015"},"modified":"2025-09-23T03:03:10","modified_gmt":"2025-09-23T03:03:10","slug":"email-marketing-stats","status":"publish","type":"post","link":"https:\/\/keywordseverywhere.com\/blog\/email-marketing-stats\/","title":{"rendered":"64 Email Marketing Stats to Supercharge Your Email Campaigns"},"content":{"rendered":"\n<p>Even if you don&#8217;t always read your emails, you most likely have the default email app installed on your phone. That&#8217;s because email remains one of the most popular forms of communication even today.<\/p>\n\n\n\n<p>For businesses, it serves an even greater purpose \u2014 email marketing. Businesses can use emails to reach out to their customers and potential clients, build relationships, and ultimately drive sales. But with the rise of social media and other digital marketing tactics, is email still relevant?<\/p>\n\n\n\n<p>The answer is yes. Below, we look at some email marketing stats to prove this.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Email-Marketing-Stats-To-Know-In-2026.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1000&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1812&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1812\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Email-Marketing-Stats-To-Know-In-2026.png\" alt=\"Email Marketing Stats To Know In 2026\" class=\"wp-image-3936\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Email-Marketing-Stats-To-Know-In-2026.png 1000w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Email-Marketing-Stats-To-Know-In-2026-166x300.png 166w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Email-Marketing-Stats-To-Know-In-2026-565x1024.png 565w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Email-Marketing-Stats-To-Know-In-2026-768x1392.png 768w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2025\/09\/Email-Marketing-Stats-To-Know-In-2026-848x1536.png 848w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email Marketing Stats To Know In 2026\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Email Marketing Stats To Know In 2026<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email Marketing Stats To Know In 2026\" class=\"wp-image-3936\" \/><figcaption class=\"wp-element-caption\">Email Marketing Stats To Know In 2026<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email Marketing Stats To Know In 2026\" class=\"wp-image-3936\" \/><figcaption class=\"wp-element-caption\">Email Marketing Stats To Know In 2026<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">General Email Marketing Stats<\/h2>\n\n\n\n<p>Email marketing simply means using emails to promote products or services. Before <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/social-media\">social media<\/a>, <a href=\"https:\/\/keywordseverywhere.com\/blog\/influencer-marketing-stats\/\">influencers<\/a>, and content even existed, email marketing was already being used. Today, it still proves to be an effective strategy for businesses of all sizes.<\/p>\n\n\n\n<p>Here are some general email marketing statistics to give you an idea of its impact.<\/p>\n\n\n\n<p>1. There are<a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"> 4.48 billion email users in the world<\/a>, and the number is forecasted to increase to 4.73 billion by 2026.<\/p>\n\n\n\n<p>2. The<a href=\"https:\/\/www.statista.com\/statistics\/1270459\/daily-emails-sent-by-country\/\"> highest number of emails<\/a> are sent in the US every day.<\/p>\n\n\n\n<p>3. The global email marketing market is<a href=\"https:\/\/www.statista.com\/statistics\/1461804\/email-marketing-revenue-worldwide\/\"> valued at $8.3 billion<\/a>.<\/p>\n\n\n\n<p>4. Statista forecasts that the market&#8217;s total value will<a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\"> reach $17.9 billion by 2027<\/a> at a compound annual growth rate (CAGR) of 13.3% between 2020 and 2027.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-marketing-revenue-worldwide-2020-to-2027.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;433&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"433\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-marketing-revenue-worldwide-2020-to-2027.png\" alt=\"Email marketing revenue worldwide 2020 to 2027\" class=\"wp-image-1016\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-marketing-revenue-worldwide-2020-to-2027.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-marketing-revenue-worldwide-2020-to-2027-300x254.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email marketing revenue worldwide 2020 to 2027\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Email marketing revenue worldwide 2020 to 2027<br><a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\">Source&nbsp;<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email marketing revenue worldwide 2020 to 2027\" class=\"wp-image-1016\" \/><figcaption class=\"wp-element-caption\">Email marketing revenue worldwide 2020 to 2027<br><a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\">Source&nbsp;<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email marketing revenue worldwide 2020 to 2027\" class=\"wp-image-1016\" \/><figcaption class=\"wp-element-caption\">Email marketing revenue worldwide 2020 to 2027<br><a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\">Source&nbsp;<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>5. According to<a href=\"https:\/\/www.statista.com\/statistics\/372705\/us-e-mail-marketing-challenges\/\"> 45% of email marketers<\/a>, the most difficult objective to achieve with this marketing channel is maintaining an engaged list. On the other hand, 22% of responding marketers said that mobile optimization is the biggest challenge when it comes to email marketing.<\/p>\n\n\n\n<p>6. In a survey,<a href=\"https:\/\/www.statista.com\/statistics\/1376934\/email-marketing-campaign-objectives\/\"> 16% of marketers said<\/a> that product awareness was the key objective of email marketing, whereas 14.6% of marketers regarded retention as the top objective.<\/p>\n\n\n\n<p>7. <a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">66.7% of email marketers<\/a> saw an inbox placement rate, the rate at which emails are successfully delivered to the inbox between 50% and 70%. Meanwhile, 33.3% of email marketers had an inbox placement rate above 70%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-inbox-placement-rate.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;420&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"420\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-inbox-placement-rate.png\" alt=\"Average inbox placement rate\u00a0\" class=\"wp-image-1018\" style=\"width:516px;height:auto\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-inbox-placement-rate.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Average-inbox-placement-rate-300x246.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Average inbox placement rate\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Average inbox placement rate&nbsp;<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average inbox placement rate\u00a0\" class=\"wp-image-1018\" style=\"width:516px;height:auto\" \/><figcaption class=\"wp-element-caption\">Average inbox placement rate&nbsp;<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Average inbox placement rate\u00a0\" class=\"wp-image-1018\" style=\"width:516px;height:auto\" \/><figcaption class=\"wp-element-caption\">Average inbox placement rate&nbsp;<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>8. Spam messages made up<a href=\"https:\/\/www.statista.com\/statistics\/420391\/spam-email-traffic-share\/\"> 46.8% of all email traffic in 2023<\/a>. The highest spam traffic was generated by Russia, accounting for 31.5% of global spam traffic.<\/p>\n\n\n\n<p>9. In a Mail Modo survey,<a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\"> 25% of marketers<\/a> said that email marketing was their top-performing marketing channel. The second-best marketing channel was organic search at 19.7%, indicating a large gap between the two.<\/p>\n\n\n\n<p>10. <a href=\"https:\/\/www.emarketer.com\/insights\/email-marketing-personalization-trends\/\">34% of customers say<\/a> they ignore or delete marketing emails from brands about half of the time without even reading them, while 15% say they always delete them. Meanwhile, 5% of customers say they never ignore or delete emails from brands without reading them.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Frequency-of-deleting-or-ignoring-brand-emails.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;343&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"343\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Frequency-of-deleting-or-ignoring-brand-emails.png\" alt=\"Frequency of deleting or ignoring brand emails\" class=\"wp-image-1019\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Frequency-of-deleting-or-ignoring-brand-emails.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Frequency-of-deleting-or-ignoring-brand-emails-300x201.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Frequency of deleting or ignoring brand emails\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Frequency of deleting or ignoring brand emails<br><a href=\"https:\/\/www.emarketer.com\/insights\/email-marketing-personalization-trends\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Frequency of deleting or ignoring brand emails\" class=\"wp-image-1019\" \/><figcaption class=\"wp-element-caption\">Frequency of deleting or ignoring brand emails<br><a href=\"https:\/\/www.emarketer.com\/insights\/email-marketing-personalization-trends\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Frequency of deleting or ignoring brand emails\" class=\"wp-image-1019\" \/><figcaption class=\"wp-element-caption\">Frequency of deleting or ignoring brand emails<br><a href=\"https:\/\/www.emarketer.com\/insights\/email-marketing-personalization-trends\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>11. <a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">40% of marketers send<\/a> 1 to 4 emails to their subscribers per month, while 33.6% send 5 to 8 emails per month.&nbsp;<\/p>\n\n\n\n<p>12. While <a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">16.8% of email marketers<\/a> send newsletters to their subscribers, 15.3% send promotional emails, and 11.6% send lead nurturing emails.&nbsp;<\/p>\n\n\n\n<p>13. <a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">35% of marketers<\/a> say that Tuesday is the best day to send emails, while 3.3% found Sunday to be the best day to send emails.&nbsp;<\/p>\n\n\n\n<p>14. The Keywords Everywhere <a href=\"https:\/\/keywordseverywhere.com\/blog\/google-trends\/\">trend data<\/a> for the term \u2018\u2019email marketing\u2019\u2019 shows that the query remains popular throughout the year. So, there\u2019s always a sufficient number of organic queries around email marketing, hinting at the channel\u2019s widespread year-round use.\u00a0<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;390&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;290&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"290\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data.png\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1020\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data.png 390w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-300x223.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1020\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1020\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile Email Marketing Stats<\/h2>\n\n\n\n<p>Since most people now use their phones to access the web, they also check their email on their phones. Here are some <a href=\"https:\/\/keywordseverywhere.com\/blog\/mobile-marketing-stats\/\">statistics on mobile email marketing<\/a>.<\/p>\n\n\n\n<p>15. Nearly<a href=\"https:\/\/www.insiderintelligence.com\/insights\/email-marketing-personalization-trends\/\"> 56% of marketers report<\/a> that they plan to make their email campaigns more mobile-friendly by using mobile-based designs, while 52% say they plan to include <a href=\"https:\/\/keywordseverywhere.com\/blog\/personalization-stats\/\">personalization<\/a> in their emails.<\/p>\n\n\n\n<p>16. Responsive email design can increase the click-through rates for emails on<a href=\"https:\/\/mailchimp.com\/resources\/impact-of-mobile-use-on-email-engagement\/\"> mobile phones by 15%<\/a>.<\/p>\n\n\n\n<p>17. In a survey, most marketers reported that <a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">40% to 60% of their email engagement<\/a> was from mobile devices.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-engagement-from-mobile-devices-2.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;479&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"479\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-engagement-from-mobile-devices-2.png\" alt=\"Email engagement from mobile devices\" class=\"wp-image-1040\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-engagement-from-mobile-devices-2.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-engagement-from-mobile-devices-2-300x281.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email engagement from mobile devices\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Email engagement from mobile devices<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email engagement from mobile devices\" class=\"wp-image-1040\" \/><figcaption class=\"wp-element-caption\">Email engagement from mobile devices<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email engagement from mobile devices\" class=\"wp-image-1040\" \/><figcaption class=\"wp-element-caption\">Email engagement from mobile devices<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>18. Gmail has been downloaded<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.gm&amp;hl=en_US&amp;pli=1\"> over 10 billion times<\/a> from the Play Store.<\/p>\n\n\n\n<p>19. In a Statista survey, nearly<a href=\"https:\/\/www.statista.com\/statistics\/1337895\/top-smartphone-activities\/\"> 71% of respondents<\/a> said they use their phones for emailing, which is the second most common use case for mobile phones after chatting or sending messages.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Leading-smartphone-user-activities.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;443&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"443\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Leading-smartphone-user-activities.png\" alt=\"Leading smartphone user activities\" class=\"wp-image-1023\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Leading-smartphone-user-activities.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Leading-smartphone-user-activities-300x260.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Leading smartphone user activities\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Leading smartphone user activities<br><a href=\"https:\/\/www.statista.com\/statistics\/1337895\/top-smartphone-activities\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading smartphone user activities\" class=\"wp-image-1023\" \/><figcaption class=\"wp-element-caption\">Leading smartphone user activities<br><a href=\"https:\/\/www.statista.com\/statistics\/1337895\/top-smartphone-activities\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Leading smartphone user activities\" class=\"wp-image-1023\" \/><figcaption class=\"wp-element-caption\">Leading smartphone user activities<br><a href=\"https:\/\/www.statista.com\/statistics\/1337895\/top-smartphone-activities\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Email Open Rate Stats<\/h2>\n\n\n\n<p>In email marketing, the open rate is the percentage of recipients who open an email. Ideally, you want the open rate to be as high as possible to ensure that your message is being seen and potentially acted upon.<\/p>\n\n\n\n<p>Here are some statistics you should know about email open rates.<\/p>\n\n\n\n<p>20. The highest email open rate is in the restaurant sector, with<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> 34.42% of emails being opened<\/a>. Political emails are in second place with an open rate of 34.07%, while agriculture emails have a 31.69% open rate.<\/p>\n\n\n\n<p>21. Norway has the<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> highest email open rate of 33.5%<\/a>, followed by Greece with 31.77%, Kuwait with 31.17%, and Costa Rica with 29.12%.<\/p>\n\n\n\n<p>22. The<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> best days to send emails<\/a> are Saturdays and Sundays since the open rate is 25.7% on both these days. Fridays have an open rate of 25.15%, followed by Thursdays with an open rate of 23.3%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-open-rate-by-the-days-of-the-week.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;318&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"318\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-open-rate-by-the-days-of-the-week.png\" alt=\"Email open rate by the days of the week\u00a0\" class=\"wp-image-1024\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-open-rate-by-the-days-of-the-week.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-open-rate-by-the-days-of-the-week-300x186.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email open rate by the days of the week\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Email open rate by the days of the week&nbsp;<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email open rate by the days of the week\u00a0\" class=\"wp-image-1024\" \/><figcaption class=\"wp-element-caption\">Email open rate by the days of the week&nbsp;<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email open rate by the days of the week\u00a0\" class=\"wp-image-1024\" \/><figcaption class=\"wp-element-caption\">Email open rate by the days of the week&nbsp;<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>23. Personalization is really important in email marketing because personalized emails have an<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> open rate of 15.18%<\/a>.<\/p>\n\n\n\n<p>24. Automatic emails also tend to get opened a lot, as they have an<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> open rate of 51.3%<\/a>.<\/p>\n\n\n\n<p>25. Geographically, Oceania has the<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"> highest open rate of 37.9%<\/a>, followed by North America with 31.02%, and Europe with 30.6%.<\/p>\n\n\n\n<p>26. The top-performing emails have around<a href=\"https:\/\/blog.aweber.com\/email-marketing\/how-long-should-my-email-subject-line-be.htm\"> 43 characters in the subject line<\/a>.<\/p>\n\n\n\n<p>27. In iPhone&#8217;s default email app, only<a href=\"https:\/\/www.emailtooltester.com\/en\/blog\/email-subject-lines-character-limit\/\"> 48 characters of the subject line<\/a> are visible. In comparison, the Gmail app shows the first 37 characters without opening the email.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Subject-line-visible-on-different-devices.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;323&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"323\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Subject-line-visible-on-different-devices.png\" alt=\"Subject line visible on different devices\" class=\"wp-image-1025\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Subject-line-visible-on-different-devices.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Subject-line-visible-on-different-devices-300x189.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Subject line visible on different devices\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Subject line visible on different devices<br><a href=\"https:\/\/www.emailtooltester.com\/en\/blog\/email-subject-lines-character-limit\/\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Subject line visible on different devices\" class=\"wp-image-1025\" \/><figcaption class=\"wp-element-caption\">Subject line visible on different devices<br><a href=\"https:\/\/www.emailtooltester.com\/en\/blog\/email-subject-lines-character-limit\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Subject line visible on different devices\" class=\"wp-image-1025\" \/><figcaption class=\"wp-element-caption\">Subject line visible on different devices<br><a href=\"https:\/\/www.emailtooltester.com\/en\/blog\/email-subject-lines-character-limit\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>28. According to 30% of marketers from across the globe, their email campaigns have an<a href=\"https:\/\/www.statista.com\/statistics\/960928\/marketing-email-open-rates-world\/\"> open rate of between 10% and 20%<\/a>. Another 57.8% of marketers say that their emails&#8217; open rates are between 20% and 50%.<\/p>\n\n\n\n<p>29. Around<a href=\"https:\/\/www.statista.com\/statistics\/1375790\/email-open-rate-change-worldwide\/\"> 67% of marketers reported seeing an increase<\/a> in the open rate of their emails between 2021 and 2022, while 23% of marketers saw no change.<\/p>\n\n\n\n<p>30. In terms of email service providers, GetResponse ranks the highest, with<a href=\"https:\/\/www.statista.com\/statistics\/1270352\/emails-delivery-status-provider\/\"> 86.5% of emails sent that reached their recipients&#8217; inboxes<\/a>. MailChimp was in second place, as 80.66% of the emails sent by MailChimp reached their destination.<\/p>\n\n\n\n<p>31. Marketing emails sent by the<a href=\"https:\/\/www.statista.com\/statistics\/1270353\/emails-delivery-status-industry\/\"> clothing sector have the highest delivery status<\/a> (i.e. it reached the recipient) at 86.7%, followed by the dating industry emails at 81.5%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Click-Through Rate Stats<\/h2>\n\n\n\n<p>The click-through rate (CTR) of an email is the percentage of recipients who clicked on a link or clicked through to the website. For example, if you sent an email to 100 people and 20 of them clicked on the link, then your CTR would be 20%. The following statistics will provide a better understanding of the average CTR for email campaigns.<\/p>\n\n\n\n<p>32. On average, the click-through rate for<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"> emails is 1.89% worldwide<\/a>. In North America, it is 2.96%.<\/p>\n\n\n\n<p>33. Welcome emails have a<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"> higher click-through rate (3.7x) compared<\/a> to regular emails. It&#8217;s most likely because welcome emails tend to have a higher level of engagement as they are sent right after someone subscribes to your email list.<\/p>\n\n\n\n<p>34. Marketing emails have a<a href=\"https:\/\/www.statista.com\/statistics\/942626\/e-mail-marketing-click-through-rates-europe\/\"> click-through rate of 7.41% in Canada<\/a>, which is the highest among all large countries selected in a data set.<\/p>\n\n\n\n<p>35. Marketers who use personalization in the email body can expect to see a<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"> 28.5% increase in click-through rates<\/a>.<\/p>\n\n\n\n<p>36. The email click-through rate is the highest on the weekends, reaching<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> 2.59% on Sundays and 2.58% on Saturdays<\/a>. The lowest click-through rate is on Tuesdays at just 1.88%.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-click-through-rates-by-the-days-of-the-week.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;319&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"319\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-click-through-rates-by-the-days-of-the-week.png\" alt=\"Email click-through rates by the days of the week\" class=\"wp-image-1026\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-click-through-rates-by-the-days-of-the-week.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-click-through-rates-by-the-days-of-the-week-300x187.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email click-through rates by the days of the week\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Email click-through rates by the days of the week<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email click-through rates by the days of the week\" class=\"wp-image-1026\" \/><figcaption class=\"wp-element-caption\">Email click-through rates by the days of the week<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email click-through rates by the days of the week\" class=\"wp-image-1026\" \/><figcaption class=\"wp-element-caption\">Email click-through rates by the days of the week<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>37. Low email-sending frequency results in a higher click-through rate. Marketers who send 1 email newsletter a week<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"> see an open rate of 3.44%<\/a>, compared to 2.75% for 2 newsletters a week and 2.4% for 3 or more emails a week.<\/p>\n\n\n\n<p>38. The insurance industry has the<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> highest email click-through rate at 8.20%<\/a>. The manufacturing industry is in second place with 5.97%, consulting with 5.72%, government with 5.6%, and media with 4.59%. On the contrary, the gaming industry has the lowest click-through rate of 0.39%.<\/p>\n\n\n\n<p>39. Automatic emails have a<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> click-through rate of 5.7%<\/a>, non-personalized emails of 2.4%, and personalized emails of 2.0%.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Personalization and Segmentation Stats<\/h2>\n\n\n\n<p>Email segmentation means dividing your email subscribers into smaller groups based on specific criteria such as demographics or interests. Segmentation allows better personalization since you can tailor the message to the specific group. Here are some helpful email segmentation statistics.<\/p>\n\n\n\n<p>40. Around<a href=\"https:\/\/searchengineland.com\/whats-the-state-of-email-beyond-2023-434099\"> 62% of marketers use dynamic content<\/a> in their emails, which means they personalize the content based on subscriber data.<\/p>\n\n\n\n<p>41. <a href=\"https:\/\/www.statista.com\/statistics\/1375869\/email-personalization-rates-worldwide\/\">64% of marketers<\/a> personalize the email subject lines to match the subscriber&#8217;s interests.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Subject-line-personalization-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;503&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"503\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Subject-line-personalization-1.png\" alt=\"Subject line personalization\" class=\"wp-image-1028\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Subject-line-personalization-1.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Subject-line-personalization-1-300x295.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Subject line personalization\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Subject line personalization<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Subject line personalization\" class=\"wp-image-1028\" \/><figcaption class=\"wp-element-caption\">Subject line personalization<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Subject line personalization\" class=\"wp-image-1028\" \/><figcaption class=\"wp-element-caption\">Subject line personalization<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>42. In a survey,<a href=\"https:\/\/www.dynamicyield.com\/.well-known\/sgcaptcha\/?r=%2Fblog%2Fstate-of-email-personalization-research%2F&amp;y=ipr:139.135.39.20:1719347591.597\"> 55% of customers reported<\/a> that an enjoyable brand experience would include targeted discounts and promotions.<\/p>\n\n\n\n<p>43. Gartner reports that<a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/digital-iq-email-marketing-benchmarks\"> 53% of consumers<\/a> prefer emails with an anniversary or birthday mention.<\/p>\n\n\n\n<p>44. Emails sent using send time optimization (STO) have seen anywhere from<a href=\"https:\/\/www.mailgun.com\/products\/send\/send-time-optimization\/\"> 5% to 10% increase<\/a> in open rates and click-through rates.<\/p>\n\n\n\n<p>45. Brands that use dynamic content in their email marketing campaigns see a<a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\"> 22% increase in return on investment (ROI)<\/a> compared to those that don&#8217;t. While the former gets $44 for every dollar spent, the latter gets $36.&nbsp;<\/p>\n\n\n\n<p>46. <a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">23.6% of marketers<\/a> report that actionable CTAs work best for them, while 21.8% say that ones with offers work the best.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Types-of-CTAs-and-their-effectiveness.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;447&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"447\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Types-of-CTAs-and-their-effectiveness.png\" alt=\"Types of CTAs and their effectiveness\" class=\"wp-image-1029\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Types-of-CTAs-and-their-effectiveness.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Types-of-CTAs-and-their-effectiveness-300x262.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Types of CTAs and their effectiveness\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Types of CTAs and their effectiveness<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Types of CTAs and their effectiveness\" class=\"wp-image-1029\" \/><figcaption class=\"wp-element-caption\">Types of CTAs and their effectiveness<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Types of CTAs and their effectiveness\" class=\"wp-image-1029\" \/><figcaption class=\"wp-element-caption\">Types of CTAs and their effectiveness<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Email Unsubscribe Rate Stats<\/h2>\n\n\n\n<p>Someone is said to have unsubscribed when they opt out of receiving any further emails from a brand. People unsubscribe from your email list for various reasons, including not finding the content relevant or interesting. The following statistics shed more light on this.<\/p>\n\n\n\n<p>47. The gaming industry has the<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> highest unsubscribe rate at 3.48%<\/a>, followed by the mobile sector at 2.86% and real estate at 1.79%. In comparison, the legal sector has the lowest unsubscribe rate of 0.10%.<\/p>\n\n\n\n<p>48. Most people<a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\"> (0.19%) unsubscribe from emails on Thursdays<\/a>. However, there&#8217;s not much of a difference between the unsubscribe rates of each weekday, with Saturday having the lowest (0.159%).<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-unsubscription-by-days-of-the-week.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;322&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"322\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-unsubscription-by-days-of-the-week.png\" alt=\"Email unsubscription by days of the week\" class=\"wp-image-1030\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-unsubscription-by-days-of-the-week.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Email-unsubscription-by-days-of-the-week-300x189.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email unsubscription by days of the week\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Email unsubscription by days of the week<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email unsubscription by days of the week\" class=\"wp-image-1030\" \/><figcaption class=\"wp-element-caption\">Email unsubscription by days of the week<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Email unsubscription by days of the week\" class=\"wp-image-1030\" \/><figcaption class=\"wp-element-caption\">Email unsubscription by days of the week<br><a href=\"https:\/\/www.mailpro.com\/images\/benchmark-pages-2023\/Email-Marketing-Benchmark-2023-by-Mailpro-en.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>49. In a 2023 survey,<a href=\"https:\/\/www.statista.com\/statistics\/1453781\/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age\/\"> 64.3% of the recipients<\/a> aged between 55 and 64 reported habitually opting out of mailing lists, while 53% of people aged between 18 and 24 said they did the same.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Marketing ROI Stats<\/h2>\n\n\n\n<p>Regardless of the marketing channel, businesses are always on the lookout for a good <a href=\"https:\/\/keywordseverywhere.com\/blog\/social-media-roi-stats\/\">return on investment (ROI)<\/a>. Email marketing consistently proves to be one of the most cost-effective ways to reach and engage with customers. These statistics highlight just how effective email marketing can be.<\/p>\n\n\n\n<p>50. On average, US businesses get an ROI of<a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\"> $40 for every dollar<\/a> spent on email marketing. In comparison, EU brands get an ROI of $43.<\/p>\n\n\n\n<p>51. On average, US merchants<a href=\"https:\/\/www.omnisend.com\/blog\/email-sms-push-marketing-ecommerce-h1-2023\/\"> earn $6.86 for every subscriber<\/a> in their mailing list, indicating that a larger mailing list could lead to higher returns.<\/p>\n\n\n\n<p>52. In 2023, nearly<a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\"> 53% of marketers said<\/a> that their email marketing ROI improved by 2x, while 5.7% said it increased by 4x, showing that email marketing continues to be a <a href=\"https:\/\/keywordseverywhere.com\/blog\/business-trends-stats\/\">successful strategy for businesses<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Improvement-in-email-ROI.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;512&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;489&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"489\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Improvement-in-email-ROI.png\" alt=\"Improvement in email ROI\" class=\"wp-image-1031\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Improvement-in-email-ROI.png 512w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Improvement-in-email-ROI-300x287.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Improvement in email ROI\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Improvement in email ROI<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Improvement in email ROI\" class=\"wp-image-1031\" \/><figcaption class=\"wp-element-caption\">Improvement in email ROI<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Improvement in email ROI\" class=\"wp-image-1031\" \/><figcaption class=\"wp-element-caption\">Improvement in email ROI<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>53. Businesses that use A\/B testing (comparing two versions of an email to see which performs better) in their email marketing campaigns see a higher<a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\"> ROI of $48 for every $1<\/a> they spend compared to $35 for brands that do not use A\/B testing.<\/p>\n\n\n\n<p>54. <a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-Strategies-Tactics-Trends-2022-Report.pdf\">49% of marketers<\/a> say that the most important test they can perform is on email messages, while 36% say they A\/B test subject lines. Other elements that marketers test include content, personalization, timing and frequency, call-to-actions, and <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/copywriting\/landing-pages\">landing pages<\/a>.<\/p>\n\n\n\n<p>55. About<a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-Strategies-Tactics-Trends-2022-Report.pdf\"> 44% of markers<\/a> say that they struggle with measuring email ROI and performance.<\/p>\n\n\n\n<p>56. <a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-Strategies-Tactics-Trends-2022-Report.pdf\">38% of email marketers<\/a> say that ROI is the most effective way to measure the performance of the email campaign, making it the highest-rated metric. In second place is <a href=\"https:\/\/keywordseverywhere.com\/blog\/conversion-rate-optimization-stats\/\">conversion rate<\/a> with 36% of marketers saying it is the most effective metric.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-effective-metrics-to-measure-email-performance.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;595&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;325&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"325\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-effective-metrics-to-measure-email-performance.png\" alt=\"Most effective metrics to measure email performance\" class=\"wp-image-1032\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-effective-metrics-to-measure-email-performance.png 595w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Most-effective-metrics-to-measure-email-performance-300x164.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Most effective metrics to measure email performance\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most effective metrics to measure email performance<br><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-Strategies-Tactics-Trends-2022-Report.pdf\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most effective metrics to measure email performance\" class=\"wp-image-1032\" \/><figcaption class=\"wp-element-caption\">Most effective metrics to measure email performance<br><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-Strategies-Tactics-Trends-2022-Report.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Most effective metrics to measure email performance\" class=\"wp-image-1032\" \/><figcaption class=\"wp-element-caption\">Most effective metrics to measure email performance<br><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-Strategies-Tactics-Trends-2022-Report.pdf\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">AI in Email Marketing Stats<\/h2>\n\n\n\n<p>Our email marketing stats won&#8217;t be complete without discussing the <a href=\"https:\/\/keywordseverywhere.com\/blog\/artificial-intelligence-stats\/\">impact of AI<\/a> in this field. Marketers use AI to automate and personalize email campaigns, optimize subject lines, analyze customer data, predict customer behavior and buying patterns, and much more.&nbsp;<\/p>\n\n\n\n<p>Here are some statistics on AI in email marketing.<\/p>\n\n\n\n<p>57. <a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/07\/Email-Marketing-and-AI-2023-230724.pdf\">35% of marketers use AI<\/a> to some extent in email marketing, while 33% plan to implement AI in the future.<\/p>\n\n\n\n<p>58. According to HubSpot, <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">43% of marketers use AI<\/a> to create content for their emails. In the same report, 22% of marketers said they use AI to get inspiration and ideas, which could be for email marketing, too.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Marketing-content-created-by-generative-AI.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;700&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;393&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Marketing-content-created-by-generative-AI.png\" alt=\"Marketing content created by generative AI\" class=\"wp-image-1033\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Marketing-content-created-by-generative-AI.png 700w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Marketing-content-created-by-generative-AI-300x168.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Marketing content created by generative AI\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Marketing content created by generative AI<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Marketing content created by generative AI\" class=\"wp-image-1033\" \/><figcaption class=\"wp-element-caption\">Marketing content created by generative AI<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Marketing content created by generative AI\" class=\"wp-image-1033\" \/><figcaption class=\"wp-element-caption\">Marketing content created by generative AI<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>59. In another survey,<a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\"> 48% of marketers<\/a> said that they have begun using AI in email marketing.<\/p>\n\n\n\n<p>60. According to Keywords Everywhere, the top result for the term \u2018\u2019AI email marketing tools\u2019\u2019 gets 320 organic <a href=\"https:\/\/keywordseverywhere.com\/blog\/monthly-search-volume\/\">visits per month<\/a>, which shows that marketers are interested in the idea of <a href=\"https:\/\/keywordseverywhere.com\/blog\/ai-seo\/\">implementing AI tools<\/a> in their email marketing campaigns.\u00a0<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-email-marketing-1.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;751&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;451&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"451\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-email-marketing-1.png\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1035\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-email-marketing-1.png 751w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-data-for-email-marketing-1-300x180.png 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere data\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Keywords Everywhere data&nbsp;<\/em><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1035\" \/><figcaption class=\"wp-element-caption\"><em>Keywords Everywhere data&nbsp;<\/em><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere data\u00a0\" class=\"wp-image-1035\" \/><figcaption class=\"wp-element-caption\"><em>Keywords Everywhere data&nbsp;<\/em><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>61. For those who are not using AI in email marketing,<a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\"> 41.2% say the top reason<\/a> is their concern about content quality, while 19% say they are not certain of AI&#8217;s effectiveness.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Reasons-for-not-using-AI-5.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;609&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;605&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"605\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Reasons-for-not-using-AI-5.png\" alt=\"Reasons for not using AI\" class=\"wp-image-1045\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Reasons-for-not-using-AI-5.png 609w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Reasons-for-not-using-AI-5-300x298.png 300w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Reasons-for-not-using-AI-5-150x150.png 150w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Reasons for not using AI\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>Reasons for not using AI<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Reasons for not using AI\" class=\"wp-image-1045\" \/><figcaption class=\"wp-element-caption\"><br>Reasons for not using AI<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Reasons for not using AI\" class=\"wp-image-1045\" \/><figcaption class=\"wp-element-caption\"><br>Reasons for not using AI<br><a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>62. For email marketers, the<a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/07\/Email-Marketing-and-AI-2023-230724.pdf\"> top three AI use cases<\/a> are email targeting (55%), content personalization (53%), and email subject line optimization (44%).<\/p>\n\n\n\n<p>63. Nearly half of the marketers say that the most significant benefits of using AI in email marketing are high efficiency and automation.<a href=\"https:\/\/www.mailmodo.com\/ebook\/state-of-email\/2024\/?utm_source=state-of-email&amp;utm_medium=email&amp;utm_campaign=goodies&amp;utm_content=button\"> 20% say AI improves personalization<\/a>, while 15.8% say it enhances campaign optimization.<\/p>\n\n\n\n<p>64. The <a href=\"https:\/\/keywordseverywhere.com\/blog\/monthly-search-volume\/\">cost-per-click (CPC) of keywords<\/a> related to AI email marketing tools is over $1.15 on average, indicating a high level of competition and interest in this area.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-topical-keywords-data.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;421&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;186&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"186\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-topical-keywords-data.png\" alt=\"Keywords Everywhere topical keywords data\u00a0\" class=\"wp-image-1039\" srcset=\"https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-topical-keywords-data.png 421w, https:\/\/keywordseverywhere.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-Everywhere-topical-keywords-data-300x133.png 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Keywords Everywhere topical keywords data\u00a0\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keywords Everywhere topical keywords data&nbsp;<\/figcaption>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--contrast)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere topical keywords data\u00a0\" class=\"wp-image-1039\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere topical keywords data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Keywords Everywhere topical keywords data\u00a0\" class=\"wp-image-1039\" \/><figcaption class=\"wp-element-caption\">Keywords Everywhere topical keywords data&nbsp;<\/figcaption><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>These email marketing stats show that email is not going anywhere. In fact, it&#8217;s only becoming more central to marketing strategies, and AI is playing an increasingly important role in its success.<\/p>\n\n\n\n<p>Marketers are also turning to personalization to engage their customers and maximize the ROI of their emails. Visuals, such as images and videos, also play a significant role in creating engaging email content.<\/p>\n\n\n\n<p>It&#8217;s best to A\/B test all <a href=\"https:\/\/keywordseverywhere.com\/ctl\/chatgpt-prompts\/copywriting\/email-writing\">email elements<\/a>, from subject lines to visuals, to find out what evokes the best response from your audience. As for AI, it could be just what you need to take your email marketing campaigns to the next level but don&#8217;t overlook human creativity and intuition in the process.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t guess what works. Explore the latest email marketing stats to optimize your strategy, personalize your messages, and get better results.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1015"}],"collection":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":7,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"predecessor-version":[{"id":4041,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/posts\/1015\/revisions\/4041"}],"wp:attachment":[{"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordseverywhere.com\/blog\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}